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Residential Energy Savings Programs:Win-Win-Win
Martha Amram, Ph.D., CEO, Ennovationz, Inc. --- Feb . 15, 2011
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Overview Problem: 35% higher energy use on-base Solution: Positive resident engagement Financials: Savings from the start Technology Platform: National & localized Next Steps: Fit into DOD’s strategy
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The 35% ProblemOn-Base
Off-Base
On-base housing• Same age or younger• Same size• Energy-efficient construction
On-base residents• More kids• More stay-at-home• More electronics & fridges• Fewer CFLs
On-base energy use• 35% higher
It is not the house!!
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The Persistent Gap
Residents PMH
Army
Energy bill anxiety high
Don’t know how to save
Energy & water costs high
Any action hurts resident satisfaction
No extra $$
Net-zero goal Don’t distract my soldiers No extra $$
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Residents PMH
Army
Energy bill anxiety high
Don’t know how to save
Energy & water costs high
Any action drops resident satisfaction
No extra $$
Net-zero goal Don’t distract my soldiers No extra $$
Solution: Positive Resident Engagement
INgenUity: A self-funding, technology-supported, energy-saving & rewards program
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The Savings are Large & Quick
Energy Savings: $180 - $200K per 1000 homes
Time to Implementation: MONTHS
Time to Payback: MONTHS
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How it Works
Local menu of savings actions In-home coaching visit Resident pledge to do 5 actions Statements of savings, goals and reward points Phone and email support Points redeemed by resident 80-80 Challenge
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RESULTS: 18% Energy Savings from Coaching
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RESULTS: Savings Every Day for Military Families
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RESULTS: Keys to Success
PersonalizationChallenge• 3:1 highest energy use to lowest• 50% of energy use from 1/3 homes
Solution• In-home personalization• Personalized goals• Personalized support
EngagementChallenge• Mission stress• Super-active families
Solution• Self-select 5 Acts• Awareness > 5 Acts• Group goal
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RESULTS: 180° Turn on Energy Bill Anxiety
Residents:“The check list of steps made it very easy to save energy, and once the actions became habit,
it was even easier.”
“The best thing about the program was having someone come to our home to talk to about ways to save energy.”
“The program was great.””
Base Privatized Housing Manager: “This study exceeded my expectations.”
Base Commander: “A sensational success.” “ A wonderful step in the right direction.”
“I think the changes will persist, they’re very easy changes.”
“People will be surprised at how much energy they are using.”
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Financials: Savings From the Start
Savings3XCost
$0To start
Adapted to Local Details Puts Money in Service Member’s Pocket
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Next Steps: Fit with DoD StrategyBAH + Rewards =• Lower admin costs• Higher satisfaction• Energy savings
Billing + Rewards =• Higher satisfaction• Less delinquency• Energy savings
Mock Billing + Rewards =• Lower costs• Higher satisfaction• Energy savings
Net-Zero Home =Solar +
EE Appliances + EE Lighting +
Rewards
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Technology Platform: National & Localized
Utility-grade meters PLUSWeb/mobile platform
NATIONAL• Common platform speeds savings• National merchants• See it on your smart phone
LOCAL • Local rewards supports community• Customized accounting to base needs• Local energy saving recommendations
Technology platform plus coaching delivers personalization andengagement nationwide -- same mix of technology and know-how usedin simulation-based training