2017 MEDIA KIT
ResidentialProductsOnline.com
PRODUCTS | residentialproductsonline.com2
Your Products Showcased
The new-construction market is expanding rapidly, and builders and remodelers are challenged to keep up with all of the products that are available to them. Consumers have never been more educated about the products going into their homes, making the need for up-to-date
information on all products even more critical.
PRODUCTS, from the publishers of Professional Builder, Custom Builder and Professional Remodeler, is a magazine, website and newsletter that is dedicated to keeping our subscribers informed about all of the products that are available for them. PRODUCTS’ editorial and sales team understands that great products, combined with great design, produce great homes.
PRODUCTS’ Editor-in-Chief Nigel F. Maynard, the most experienced products editor in the residential market, delivers a unique product-only information source for the residential construction industry . The editorial content is all about you and the products you are offering. This is where buyers and specifiers turn to learn the latest and greatest about product innovation and introductions. We understand your goals and we can create solutions that are customized exclusively for you. That’s how we’re built. And we welcome the opportunity to be your partner.
Best wishes on a successful 2017!
Tony Mancini Group Director - Principal [email protected] l 484.412.8686
For 21 years, PB’s Show Village has served as the premier show home exhibit at the International Builders’ Show. Demonstration homes are constructed outside the convention center with industry-leading builders’ and
product manufacturers’ participation. Show Village showcases your brand in an installed environment, generates leads through face-to-face industry networking and delivers integrated exposure pre-show, at-show and post-show.
The New American Remodeled Home, located in Orlando’s Lake Nona community, showcases a rich collection of innovative, replicable ideas for the industry to utilize. Professional Remodeler will provide in-depth, behind-the-scenes coverage of the home in its December and January issues.
Professional Builder and Custom Builder are the media partners for the NAHB’s New American Home in Orlando at IBS 2017 and 2018. TNAH sponsors are promoted in monthly email updates on the Home’s progress, in all print, digital and on-site promotions, and through dedicated press releases transmitted to the Professional Builder and Custom Builder audiences.
NAHBTM
DEMONSTRATION HOMES AT IBS/KBIS
Featured on the cover: Top left: Courtesy Reveal Windows & Doors; Top right: Courtesy Duravit; Middle left: Courtesy BuildClean; Middle right: Courtesy Toto USA; Bottom left: Courtesy Team 7; Bottom right: Courtesy Bole Floor
PRODUCTS | residentialproductsonline.com 3
ResidentialProductsOnline.com
SUMMER 2016
GLASS OPENINGS THAT DELIGHT
The Window + Door Issue
ResidentialProductsOnline.com
Spring 2016
SUBHEAD
headline
ResidentialProductsOnline.com
SPRING 2016
INNOVATIVE FIXTURES,
CUTTING-EDGE STYLE
The Kitchen + Bath Issue
Market Position Your Products Showcased
Protected from the Outside | 10Tough exterior products that look good
PRODUCTS magazine is all about finding the most innovative and cutting-edge new introductions in the market, and we plan to recog-nize those items formally in 2017 with a program called the MVP (Most Valuable Product) Awards. Using a panel of construction pro-fessionals, we will evaluate every product published in the maga-zine in the previous year to find the 25 that rise above the rest.
Top 100 ProductsProfessional Remodeler’s and Professional Builder’s coverage of what’s new on the market is one of the most popular sections of each magazine. Once a year, we tally readers’ responses to each product and publish the Top 100. It’s a highly anticipated celebration of the industry’s most innovative ideas.
August 2016 / proremodeler.com
SPINE 1 / SPIN
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PROREM
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AUG
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PROFESSIONAL REMODELER
DEMONSTRATION HOMES AT IBS/KBISINFORMATION AT YOUR FINGERTIPS: Products Installation Jobsite Solutions
ENGAGING AND IMMERSIVE Videos Slideshows Articles Construction Details
MONTHLY PARTNER SUMMARY Partner Traffic KPIs Engagement Metrics Recommendations
Located in the high-end, Preston Hollow section of Dallas, the home was dark, small, and hopelessly dated when a young family purchased it. Their grand plan called for tearing the house down to the studs, rethink-
ing virtually every room, and doubling the square footage with two large additions. Early this year, the editorial team at Professional Remodeler selected the project for the ModelReModel, a concept that’s part pictorial, part how-to journalism, and part reality TV for remodelers. The Model ReModel tracks this stunning project online and in print from concept to completion. To date, the
exterior is still awaiting final touches, but you can get a sense of its clean lines, stellar materials choices, and stately presence in the Ply Gem ad on page 49 that showcases how the home will look on move-in day. “We wanted to keep the home’s original charm, which included keeping the windows where they are, and the porch intact,” says the design architect, Sarah Harper. “But we’re modifying the outdated feel by adding trim, modern siding, and extra height to the roof of the porch. This will create a more gracious space.” The brick around the windows was repurposed from other areas in the home. It will be painted white.
PHO
TOS: ERIK
A TAYLO
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Simple, elegant windows are traditional but not dated
Engineered slate roofing provides the beauty of the real thing without the cost or weight.
48 11.2015 / PROFESSIONAL REMODELER proremodeler.com
A WHOLE-HOUSE REMODEL THAT SHOWCASES EXCELLENT MATERIALS, EXCITING DESIGN, AND SUPERB CRAFTSMANSHIP
Model ReModelBY ERIKA TAYLOR/ CHIEF OF CONTENT
I
Model ReModel is a dynamic examination of a remodeling project and the products employed in the process. Your product comes center stage as we follow the Model ReModel from concept to com-pletion with video and photography in both digital and print form.
Model ReModel Partners have exclusive product sponsorship which includes:
Video of product installations
One-year presence on PRModelReModel.com
Model ReModel dedicated newsletters
Print ad in Professional Remodeler among the Model ReModel feature
MVP
PRODUCTS | residentialproductsonline.com4
Circulation
36,252PRINT ISSUES*
81,524 E-NEWSLETTERS WEEKLY*
70,068DIGITAL ISSUES*
*Publisher’s Statement, Spring 2016
PRODUCTS | residentialproductsonline.com 5
Beautifully Presented
ResidentialProductsOnline.com
CUTTING-EDGE SURFACES FOR EVERY ROOM IN THE HOUSE
The Tile Issue
ResidentialProductsOnline.com
SUMMER 2016
GLASS OPENINGS THAT DELIGHT
The Window + Door Issue
ResidentialProductsOnline.com
Spring 2016
SUBHEAD
headline
ResidentialProductsOnline.com
SPRING 2016
INNOVATIVE FIXTURES, CUTTING-EDGE STYLE
The Kitchen + Bath Issue
PRODUCTS | residentialproductsonline.com6
Product Offerings
PRODUCTS is the magazine you’ve been waiting for. A quarterly compendium of new product launches, installation techniques, research and development news, and picks from the pros, it offers one-stop shopping for the latest in building products and materials for residential construction professionals.
COVER STORYProducts are the lifeblood of a new home or remodel. But building professionals need a resource for which new introductions they should be considering, what trends are hot, and the items buyers really want. Each issue of PRODUCTS touches on everything professionals need to know—from the hottest new item for today’s kitchens to the newest, most energy-efficient window and the latest smart home product for busy homeowners.
CASE STUDYConstruction professionals appreciate a success story, a tale of builders and remodelers that were able to achieve positive results using products and systems. Each Case Study explores and illustrates how a builder or remodeler solved construction challenges using products or building systems, including mechanical, structural, exterior cladding, electrical and lighting, and windows and doors, among many others.
NEW + NOTEWORTHYIt’s important to stay on the cutting edge of new product introductions. Each issue of PRODUCTS highlights the newest and most notable products in a wide range of categories, from fine finishes to windows and doors, siding, lighting, roofing, exterior products, and more.
NEWS BRIEFSSavvy readers want to keep up to date on happenings in the products world, and News Briefs report on the most important ones. We single out noteworthy product news and announcements from manufacturers, as well as report on product prototypes and upcoming product launches or initiatives.
PICKS FROM YOUR PEERSNo product advice holds as much equity as those from your fellow builders, remodelers, architects, designers, and contractors. In this department, we spotlight construction professionals and illustrate the favorite products, materials and finishes they use to meet budgetary challenges, high-performance specifications, green certifications, and space considerations, as well as a variety of other common problems that building pros face.
INSIDE EACH ISSUE
ResidentialProductsOnline.com
SUMMER 2016
GLASS OPENINGS THAT DELIGHT
The Window + Door Issue
ResidentialProductsOnline.com
Spring 2016
SUBHEAD
headline
ResidentialProductsOnline.com
SPRING 2016
INNOVATIVE FIXTURES, CUTTING-EDGE STYLE
The Kitchen + Bath Issue
ResidentialProductsOnline.com
CUTTING-EDGE SURFACES FOR EVERY ROOM IN THE HOUSE
The Tile Issue
PRODUCTS | residentialproductsonline.com 7
Product Offerings
12 SPRING 2016 / PRODUCTS
NEW + NOTEWORTHY
ResidentialProductsOnline.com / SPRING 2016 13
HALO SMART LABSHalo smart smoke alarms use specialized sensors to detect fast- and slow-burning fires and carbon monoxide leaks. Homeowners can receive weather bulletins and a host of other safety alerts and adjust settings with a mobile device.HALOSMARTLABS.COM
CIRCLE #801
WEATHER SHIELDThe new Contemporary
Collection sliding door features a 3¼-inch bottom
rail, a low-profile sill, and custom hardware. Door panels measure up to 5 feet wide, and configurations are available up to 50 feet wide and 10 feet tall.
WEATHERSHIELD.COM
CIRCLE #806
LIFTMASTERThe belt-driven 8550W Elite Series is the first residential garage door opener with Wi-Fi, enabling customers to control the unit with a smartphone, tablet, or computer. It uses a DC motor and comes with a battery backup system.LIFTMASTER.COM
CIRCLE #808
KWIKSETDesigned for the retrofit market, Kevo Convert turns an existing deadbolt into a smart lock. The unit replaces the interior side of the existing deadbolt. Once installed, homeowners may control their lock with a smartphone or send “ekeys” to visitors.KWIKSET.COM
CIRCLE #803
MILWAUKEE TOOL CO.Beefing up its hand tool line, the manufacturer has added a 12-inch PVC saw to its collection. The saw features tool-free blade change, a rubber over-mold grip, and a clamshell handle. MILWAUKEETOOL.COM
CIRCLE #804
AUGUST HOMEThe Wi-Fi-enabled Doorbell Cam features a high-definition video camera and two-way audio, allowing homeowners to see and speak with visitors. Using a smartphone, homeowners can receive instant notifications when motion is detected or buzz in visitors via the company’s Smart Lock. AUGUST.COM
CIRCLE #800
ELECTROLUX GROUPThe company’s new washer features SmartBoost technology that premixes water and detergent before the cycle begins. Its LuxCare cycle better cares for delicate clothes, and Perfect Steam effectively removes stains. ELECTROLUXAPPLIANCES.COM
CIRCLE #805
CARRIERCôr is a smart home automation system that allows homeowners to secure, control, and remotely manage HVAC and security from a mobile app. The tool connects and automates more than 64 sensors, 250 Z-Wave-enabled devices, and 16 cameras.CARRIER.COM
CIRCLE #807
THOMPSON TRADERSCaledonia is a hand-
hammered copper soaking tub featuring
double-walled construction that helps maintain water
temperature. It has a lifetime finish to prevent the natural patina that typically
occurs with copper. THOMPSONTRADERS.COM
CIRCLE #802
32 SUMMER 2016 / PRODUCTS
WOOD + BAMBOO FLOORING
WHEN IT COMES TO WOOD AND BAMBOO FLOORING, WIDE PLANKS AND DISTRESSED LOOKS RULEBY SHARON O’MALLEY
Into the Woods
BOLEFLOORThe naturally curved hardwood flooring is designed for demand-ing conditions such as floors with underfloor heating systems. Planks are available unfinished or oiled, and may be brushed for a distressed look. The boards are manufactured in random lengths from 20 inches to 10 feet and widths of 4 to 14 inches. BOLEFLOOR.COM
CIRCLE #844
HOMEOWNERS WHO SELECT WOOD FLOORING AT Uptown Floors in Bonita Springs, Fla., are looking for planks with “character,” says owner Ken Fisher. His top sellers: planks measuring 5 to 10 inches wide, with a mildly distressed finish and a dark brown stain. The same is true in Shreveport, La., where remodeler Jeb Breithaupt of JEB Design/Build says his clients want a “rich look” and most often settle for wide planks sporting stains as dark as black coffee. Brian Jones, vice president of product management, wood for Armstrong Flooring, confirms that longer and wider planks, along with random widths, are “the most on-trend looks in home interiors today.” Close behind are rustic and distressed finishes created by mineral streaking, hand-scraping, and wire-brushing, which can make new wood look old—a nod to the renewed popularity of reclaimed timber in home décor. “It shows off the grain and the unique character of the floor itself,” says Steve Stocki, pro sales division manager for Lumber Liquidators. “People like to see variations. They like the natural beauty. People are saying, ‘This is different from what they have next door.’ They want something they haven’t seen before.” At the same time, lighter wood stains in gray tones and whitewash are gaining traction as stainless steel appliances and white cabinetry continue to prove their staying power. Daniel Smith, founder and CEO of bam-boo flooring supplier Smith & Fong, notes that those tones seem to have a special appeal to architects and interior designers. Smith says bamboo purchasers are looking for the same features that have become fashionable in hard-wood. And Stocki notes that bamboo is one of Lumber Liquidators’ best-selling products nationwide. “You can put it anywhere, and it’s got a good price point,” he says. Also trending for wood and bamboo floors are matte
and satin finishes, which are gaining on shiny and semi-gloss surfaces. And oiled floors have a new ap-peal to those who feel urethane diminishes the wood’s natural beauty. Mark West, operations director of the Americas for Bolefloor, which makes curved hardwood flooring, says customers are gravitating to a more natural look.
ResidentialProductsOnline.com / SUMMER 2016 33
SMITH & FONGThe company’s fastest-growing floor line, Plyboo Stiletto strand bamboo, features a click-lock fastening system. Available in 10 stains and finishes, including brush-textured and smooth surfaces, Stiletto is FSC certified and can contribute toward three LEED credits. Brushed pearl is shown here.PLYBOO.COM
CIRCLE #845
COVER STORY
ResidentialProductsOnline.com / SPRING 2016 17
COVER STORY
PRODUCTS TO ELEVATE THE STYLE AND FUNCTIONALITY OF YOUR KITCHENS AND BATHSBY NIGEL F. MAYNARD
BEST IN SHOW
IT’S COMMON KNOWLEDGE that a cool kitchen and a well-appointed master bath are the two most important rooms in a house. They help spur new-home sales, move existing inventory, and increase a home’s value. But to achieve “cool” and “well-appointed” spaces, it helps to know what buyers and consumers really want. Everytimeperiodhasitsprevailingarchitecturalflavor,productprefer-ences,andmaterialfavorites.There’sareasonformaldiningroomsseemantiquated (homeowners rarely use them) and a reason most houses featureopen,light-filledfloorplans(buyerslovethem). So, what do people want in their kitchens and baths now? In its annual Design Trends member survey, the Hackettstown, N.J.-based National KitchenandBathAssociationfoundthatconsumerscravetransitionaldesign in both spaces. Inthekitchen,gray,white,andoff-whitecabinetsareprettyhot,woodflooringisaperennialfavorite,quartzandgranitecountertopsholdsway,and docking and charging stations are huge. For the bathroom, wall-hung vanitiesandfreestandingtubsarepopular,whileradiant-heatfloorsandhumidity-sensingfansarealsotrending,thesurveyconcludes. Thetricktospecifyingtheseproductsandmaterialsforthekitchenandbath is restraint. Think about the neighborhood and, more importantly, the target buyer. “Ifsurroundinghomeshavetidy,simplekitchenswith[laminate]ortilecountertops, then your home should as well,” advises real estate company Trulia,basedinSanFrancisco.“Ifgraniteandflagstonearethelocalflavor,upgrade your counters similarly.” Thefollowingcollectionofproductsisanothergoodplacetostart.You’llfindsomeofthehottestnewdevelopmentsintheK+Bcategory,fromcutting-edgeindustrial-stylefaucetsandsleektoiletswithintelligentfunc-tionality to ingenious linear drains and concrete-based kitchen cabinets. Specifiedcarefully,they’llraisethestyleandappealofyourkitchensandbaths,satisfyyourclients,and,hopefully,helpyousellmorehouses.
KITCHENS + BATHS
TEAM7Thewalnutk7kitchenfeaturesaheight-ad-justable island that can be lowered or raised from29inchesto44.8inches,allowingforprecise ergonomic placement. The largely hiddenflush-mountedcontrolelementisalmost noiseless, the company says.TEAM7.AT
CIRCLE #814
“Typically when selecting faucets, a few factors weigh in. Together with the client we will consider style and design (transitional, traditional, or modern), finish (polished chrome, brushed nickel, or oil-rubbed bronze, for example), and, lastly, price. The price will be greatly influenced by the finish. All faucets start in polished chrome then go up from there.”
Moen Arbor MotionSense. “MotionSense is the best hands-free faucet
on the market.” MOEN.COM
CIRCLE #860
Faucet Fix
Kohler Simplice. “[A] great transitional faucet, style, and
price point. I have it in my kitchen. … Its versatility, matched with a great price point, is why I tend to use it so fre-quently.” US.KOHLER.COMCIRCLE #861
PICKS FROM YOUR PEERS
46 SPRING 2016 / PRODUCTS
Grohe Grosse Concetto.
“A bit more modern [with] clean lines.”
GROHE.COMCIRCLE #862
ALLIE MANN, ALLIED ASIDSENIOR INTERIOR SPECIALISTCASE DESIGN/REMODELINGBETHESDA, MD.CASEDESIGN.COM
PRODUCTS | residentialproductsonline.com8
Editorial Team
DENISE DERSINEditorial DirectorPRODUCTS • residentialproductsonline.com
Editorial Director Denise Dersin has been an award-winning writer and editor for more than 25 years, a decade of which was spent as editor-in-chief of Builder magazine and BuilderOnline.com. Previously, she served as editor in the books division of Time Life.
KATY TOMASULOManaging Editor
Katy Tomasulo is a 16-year veteran of building product publications, including writing and editing for Professional Builder, Building Products, ProSales, and Remodeling, among others. She was a founding editor of award-winning EcoHome magazine and was recently named to Construction Dive’s list of “10 construction-industry Twitter accounts you need to follow.”
NIGEL F. MAYNARDEditor-in-ChiefPRODUCTS • residentialproductsonline.com
Nigel F. Maynard is an award-winning editor, writer, and blogger who has covered the building products, construction, and luxury design market for 17 years. A well-known face in the construction industry, he is the former editor of Residential Building Products & Technology, and senior editor for Builder and Residential Architect magazines. Nigel has been featured on HGTV and profiled in The Washington Post.
MICHAEL CHAMERNIKAssociate EditorPRODUCTS • residentialproductsonline.com
Michael Chamernik is a 2012 graduate of DePaul University. He has written about sports uniforms for Uni-Watch.com and covered both high school sports and business news for the Chicago Sun-Times.
ExperienceQualityRelevance
Combined years of experience in publishing and construction-related media
60+Combined total of Jesse
H. Neal Awards, “the Pulitzer Prize of B-to-B journalism”
8 Combined additional
editorial awards from ASBPE, FOLIO:, and NAREE
90Denise Dersin Michael ChamernikNigel F. Maynard Katy Tomasulo
Our goal at PRODUCTS is to provide our readers with the newest product information, trends, and technology in order to help them be more competitive in their markets, produce quality homes and renovations, and increase their profitability. PRODUCTS’ content, available in print, e-newsletters, online, videos, and social media, brings the best new products and technology to our readers’ attention however and wherever they’d like to receive it.
PRODUCTS | residentialproductsonline.com 9
Market Position2017 Edit Calendar
* The Editorial Calendar is subject to change without notice.
Ad Close DatesFEBRUARY 1/4/2017
APRIL 3/3/2017
JUNE 5/3/2017
AUGUST 6/30/2017
OCTOBER 9/1/2017
DECEMBER 11/1/2017
Cover Story Made in America Windows + Doors
Surfaces + Coverings
Lighting + Home Technology
Exteriors + Outdoor Living
Kitchen + Bath
Featured Products
CountertopsGeneratorsBath Fans
Water HeatersInsulationDoor Hardware
CabinetsHVACGypsum
ToiletsPower ToolsInterior Doors
FireplacesFaucetsHome Tech
Paints/StainsSidingLandscaping
Case StudyEach Case Study explores and illustrates how a builder or remodeler solved construction challenges using products or building systems, including mechanical, structural, exterior cladding, electrical and lighting, and windows and doors, among many others.
New + NoteworthyEach issue of PRODUCTS highlights the newest and most notable products in a wide range of categories, from fine finishes to windows and doors, siding, lighting, roofing, exterior products, and others.
News BriefsNews Briefs covers the latest happenings in the world of products. We single out important product news and announcements from manufacturers, as well as report on product prototypes and upcoming product launches or initiatives.
Picks From Your Peers
This department spotlights construction professionals and the products, materials and finishes they use to meet budgetary challenges, high-performance specifications, green certifications, space considerations, and other common problems that building pros face.
PRODUCTS | residentialproductsonline.com10
Digital. Social. Data.
What is PRODUCTS’ content strategy? A strategic digital advertising method that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.
Aligning content
Content curation
Content discovery tools
Content marketing strategy
Monitoring engagement
Behavior analysis
Native sponsor content
Personalization
Storytelling
Video
Social
PRODUCTS + SOCIAL AWARENESS = DEMAND
CONTENTTelling your story in multiple
ways to several different markets, numerous times
throughout the year.
ENGAGEMENTGauging the audience
response through analytics and reporting, then adjusting
and adapting accordingly.
TARGETSelecting buying influences from a database to gain
maximum audience exposure.
DigitalCampaign
Management
*Social Media B2B
54%* of B2B marketers are generating leads from
social media
Exclusive Social Strategy Drawing on partners, influencers, content curation, and a network of social resources, we develop exclusive social outreach campaigns for your brand.
• Kitchen and Bath and Architect targeted programs
• Social Influencer program
• Channel Build-Ups
• Event Marketing program
• Social Content Curation and Creation
PRODUCTS | residentialproductsonline.com 11
Market PositionDigital. Social. Data.
An audience, driven by engagementOur audience development team compiles lists and analyses of high engagers of our content as well as brand advocates of your messages and deployments. With this knowledge, we can create more targeted campaigns to the people who have already shown interest.
Audience segmentation and behavior analysis
Marketing automation and lead-nurturing strategy
Custom audience creation/curation
Data appends/list de-dupes
CASE STUDIES | PRODUCT SPOTLIGHTS/TECH BRIEFS | BLOGS | SOCIAL MEDIA
CUSTOM VIDEOS | CUSTOM AUDIENCE AND CONTENT NEWSLETTERS | EDITORIAL ARTICLE SERIES
2,230 Total sponsor
content opens*
789 Sponsor content
engagements 4x or more*
132 Sponsor content
engagements 8x or more*
50 All sponsor content
engagements*
*Sample Numbers
With the right data and marketing research comes a clear understanding of the size of your market, your company’s market share, the opportunities that await and the customer’s perception of your products. Our partnership with Home Innovation is a best-in-class resource for building product usage data and marketing research insights, including:
Product Usage Data
Brand Usage Data
Custom Survey Research
Focus Groups and Expert Interviews
Product Materials/Usability Studies
Green Certified ProgramsPRODUCT USAGE DATA
Rates & Specifications
SPECIFICATIONSGENERAL INSTRUCTIONS
Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash dis-count. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submit-ted ad material requires additional work by the publisher.
Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.
Rate Protection Clause: Rates are subject to change on notice and become effec-tive for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjust-ment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.
Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertis-ing from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publica-tion thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, in-cluding reasonable attorneys’ fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.
Premium Charges: Cover and preferred position rates listed above.
Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom. Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).
Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.
MAILING INSTRUCTIONS
Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, PRODUCTS Magazine, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025.
ACCEPTED DIGITAL FORMATS
Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
SPECIFICATIONSAD ART UPLOAD INSTRUCTIONS
For ad art uploads and additional ad information, go to www.adshuttle.com/sgc
MECHANICAL DATA
Publication Trim Size: 9” x 10¾”Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Saddle stitchLive-Area: Keep all live matter 1/4” away from the trim on all four sides.Mechanical Requirements: SWOP Specifications apply.Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.
SGC HORIZON MAGAZINES
Visit www.SGChorizon.com to view rates, specifications, market overviews, media opportunities, research and editorial calendars for all of the SGC Horizon publications.
For advertising opportunities, contact Adam Grubb at 941.518.2395 or [email protected].
AD SPECS
Space Unit Specification
Non-Bleed Bleed
Two-Page Spread 17¼" x 10" 18¼" x 11"
Full Page 8" x 10" 9¼" x 11"2/3-Page Vertical 5¼" x 10" 5¾" x 11"
½-Page Spread 16½" x 47/8" 18¼" x 5½”
½-Page Vertical 37/8" x 10" 4½” x 11”
½-Page Horizontal 8” x 47/8” 9¼” x 5½”
½-Page Island 5¼” x 73/8” —1/3-Page Vertical 2½” x 10” 3” x 11”1/3-Page Square 5¼” x 47/8” —
¼-Page 37/8” x 47/8” —1/8-Page Product Spotlight 37/8” x 2¼” —
Back Cover — plus 20% Inside Back Cover — plus 10%Inside Front Cover — plus 15% Special Positions — plus 10%TOC — plus 15%
GROSS RATES
Space Unit Rate (x)
1x 4x 8x
Two-Page Spread $11,220 $11,020 $10,510
Full Page $5,610 $5,500 $5,250
½-Page Island $3,645 $3,570 $3,415
½ Page $3,470 $3,405 $3,260
¼ Page $2,255 $2,210 $2,120
Connecting buyers and sellers with market-leading content and data
EDITORIAL + PUBLISHING OFFICE
3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005847.391.1000 · F: 847.390.0408www.residentialproductsonline.com
SPRING 2016CUSTOMBUILDERONLINE.COM
Social Media Marketing Strategies | 32
Design Spotlight: Staircases | 42
Two Homes That Delight and InspireTwo Homes That Delight and Inspire
VACATION HOMES | 12
CUSTOM BUILDER
ResidentialProductsOnline.com
Spring 2016
SUBHEAD
headline
ResidentialProductsOnline.com
SPRING 2016
INNOVATIVE FIXTURES, CUTTING-EDGE STYLE
The Kitchen + Bath Issue
A LOOK AT WHAT’S BEING DONE ABOUT THE LABOR SHORTAGE
WHO WILL REMODEL THE HOMES OF THE FUTURE?
JULY 2016 / proremodeler.com
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2014 + 2015 JESSE H. NEAL AWARD WINNER
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Fulton CenterNew York, N.Y.
19TH ANNUAL
BUILDING TEAMAWARDS
May 2016
www.BDCnetwork.comwww.BDCuniversity.com
2014 + 2015 +2016 JESSE H. NEAL AWARD WINNER