CampaignMedia

WEBSITE UTAMA DESA SEJAHTERA

UserResearch

GROUP ONE

DEMOGRAPHICS:AGE 18-25 MALE/FEMALE. SINGLE/MARRIED.

Middle-high socio-eco. Medium-high income. Oc-cupation: mahasiswa, SMA, karyawan, enterpreneur,

business man/woman.

PSYCHOGRAPHICS:Menyukai buah-buahan dan sayuran, peduli ter-

hadap kesehatan, peduli terhadap bangsa sendiri, mencintai Indonesia, tertarik mencoba hal baru

dan menyukai produk yang natural. Sangat sering membuka internet untuk urusan pekerjaan atau

membuka social media, sangat suka terlibat dalam forum-forum, menggunakan Internet sebagai media

untuk membeli online atau join club.

GROUP TWO

DEMOGRAPHICS:AGE 26-40 MALE/FEMALE. Married/Single

Middle-high socio-eco. Medium-high income. Occupation: entrepreneur, businessman/woman,

karyawan,etc

PSYCHOGRAPHICS:Menyukai buah-buahan dan sayuran, peduli

terhadap kesehatan, suka barang-barang dalam negeri, sangat mementingkan kesehatan, ter-

tarik untuk bergabung dengan social campaign. Mencintai produk-produk yang natural, mem-buka internet untuk urusan bisnis atau blog,

suka membeli barang online/donasi online atau mengikuti forum tertentu

USER GROUP ONE

NEEDSTo discover information about the social campaign, information about the social campaign, how to join the campaign

DESIRESto live young and healthy, have a healthy lifestyle

ABILITIESAble to interact sites with simple navigation. Uses PC at homeseveral times a week or with laptop in office

METHODSHave confidence in intreacting online. Regularly uses web for purchases, discussion, blogging and downloads of music and video, seacrhing for the tourism destination via internet.

USER GROUP TWO

NEEDSTo discover information about the social campaign, information about the social campaign, about the social campaign and how to join and if necessary join online or order Respect Family item online

DESIRESTo live young and healthy, have a healthy lifestyle, eat healthy products.

ABILITIESAt ease with the Internet. Active user from work and home.

METHODSreally love to interact via online and have a confidence in using online transaction and join online clubs/forum.

ContentResearch

Make a New Website for Respect Family campaign.Content Research from Respect Magz one of Respect Family campaign media

FUNCTIONAL CHALLENGES:

Make a simple site design,Membangun visual identity dengan menggunakan dan memodifikasi Visual Identity yang sudah ada.Belum ada website sehingga tidak ada bayangan Kampanye masih kurang terdengar karena hanya menggunakan media majalah sajaWebsite Desa Sejahtera yang adalah website utama tidak memuat tentang Respect family dan jarang diupdate sehingga sulit mencari informasiMembuat elemen-elemen baru untuk menguatkan visual identity namun masih harus tetap sejalan dengan kampanye yang ada.Bagaimana membuat fungsi website yang berbeda dari website utama (website desasejahtera.org)

VISUAL DESIGN IDEAS

VISUAL DESIGN IDEAS

VISUAL DESIGN IDEAS MOOD BOARD

KEY DESIGN CHALLENGES:

Membuat Visual baru yang belum ada sebelumnyaWalaupun bebas dalam membentuk visual identity namun harus memperhatikan media yang sudah adaStreamline site HierarchyMencari foto-foto yang sesuai untuk Respect family campaignMenyusun layout yang simple dan mudah dimengerti user.Membuat visual menarik yang mampu menjadi stopping power untuk user

DesignDevelopment

KEY WORDS:

NaturalHealthy lifestyleHealthy foodVegetableFruitsUmbiKacang-kacanganOrganikBerasKonsumsiMenanamHarvestPetaniKesejahteraManfaatKesehatanKebutuhan sehari-hariPemenuhanMembantu

HOME

Where do I want to go from here?What do I want to find out from here?What do I EXPECT to find here?What am I happy to scroll for?What categorisation do I understand?• A-Z• why have to join• date• cost

ABOUT

What I want to know about the social campaign program at the first time?• what is the social campaign for?• how to join• cost

What I want to know more about the social campaign?• who held this program, how’s the system in this social campaign• what is the advantge if I join this social campaign?

THE CAMPAIGN

How’s the social campaign?who held this social campaign?how’s the prodcedure If I want to join?

OUR PARTNER

What organization that support this campaign?

JOIN CAMPAIGN

how’s the prodcedure If I want to join?what are the items that I can order?

How to join Respect Family?

SHOP

What are merchendise that Respect Family sell?How much the merchendise

How if I want subscribe Respec magazine?How to pay the merchendise?v

Which is most important to me?

Our PartnersThe campaign

COPYRIGHT &PRIVACY

About Join Campaign Shop

featured at the base of each page v

About Desa Sejahtera

Respect Family explanation

Indonesia ber-seru, KIARA,KRKP. Sawit

Watch.

form for join respect family.

Respect merchen-dise & info about how to Langganan

mjlh respect

HOME

Join Now Recent Newsfollow us on Download magazine

About

Our ProgramHome

Shop

Join Campaign

Our Partners

MAP & LOCATION

Download magazine

EVENT SCHEDULE

Home

About, the campaign, our partner, join campaign, shop layouts

Slidding Banner

menu bar

Photo slide

content

sidebar sidebar

Slidding Banner

menu bar

content

sidebar sidebar

FUTURE DESIGN CHALLENGES:

Penentuan warna berdasarkan target AudienceTarget audience harus lebih spesifik lagiForm berlangganan atau menjadi angota respect family terhubung langsung dengan web tiki,sehingga konsumen langsung mendapat jumlah yang harus dibayar.Dapat membeli merchendise secara online.Menguatkan ciri-ciri visual.