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Rhetorical Analysis“Analyze the
methods the author employs in his or her writing”1. Purpose,
audience, strategy
2. Tone (diction, syntax, figurative language)
3. Rhetoric
Pathos [Gr. emotion]“A direct appeal
to your emotions”◦ Ex. advertising ◦ Ex. political
speeches
What is the purpose of the pathos? (Why is the author trying to convince you to do something?)
Ethos [Gr. Character]“An argument about
credulity (believability)”◦ The writer attempts to
convince the reader that he is a credible source of information.
What is the purpose of the writer using ethos? (Why is he/she trying to get you to believe something?)
Logos [Gr. Reason]“A rational and
reasonable argument”◦ Author’s point-of-
view◦ Testimonials◦ Historical citations
Is the claim sound or the evidence valid?
InductiveA type of logos
argumentProof by example
◦ Scientists look for trends in data to draw conclusions.
Is the author’s point-of-view valid?
DeductiveA type of logos
argumentBased on claims
the writer asserts are true
If A is true, and B is true, then C must be true.Are the claims valid? Do they result in the conclusion stated?
I drive a car. My car is red. My car is a Ferrari.
SyllogismA particular type of
deductive argumentTwo premises and a
conclusion◦ All humans Die. Mona
is a human. Therefore, Mona will die.
◦ God created mankind. All of God’s creatures are good. Therefore, mankind is good.
Are the premises true or faulty?