Responsible Tourism in Destinations RTD9
11th March 2015 #RTD9
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Getting Involved:
Towards a Genuinely
Industry-led Strategy Caroline Warburton
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Tourism in Scotland
Tourism Spend (visitor economy): £ 10.9bn
Tourism Employment: 211,200 1 in 12 people
Tourism Spend (overnight): £ 4.4bn
Tourism Enterprises: 13,500
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1. Let Industry Lead
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2. Develop a Common Language
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2. Develop a Common Language
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3. Keep It Simple
Our Growth Markets
Providing Authentic Experiences
Improving the Customer Journey
Building Our Capabilities
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4. Work Through Existing Networks
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So How Are We Doing?
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