Restaurant D 'Gladys homemade taste

Leidy Alejandra Castaño Pungo

Constanza Jiménez Cristian Camilo Méndez

Betancourt

INGLES VUNIVERSITY OF

CUNDINAMARCA

BACKGROUND

FOUNDED: SINCE 2009

HOME BUSSINESS IDEA.

IN THE SAME PLACE.

THE SAME OWNERS

• Characterization:• Activity: sales and

marketing of traditional foods in our country.

• Size: small business.• Capital: private-

individual.• Number of owners: 2

individual.• Product: product

marketing typical Colombian prepared served to your table or address.

OBJECTIVES

• Strategic business planning• Strategic planning involves three activities

• • The first is to develop a clear sense of improvement of the company.

• • The second involves identifying strategic units owned by the company.

• • The third demand adequate distribution of resources needed for the implementation of specific points.

Mission

• D`Gladys taste homemade, whose mission is to provide the city of Fusagasúga quality service and always with the best products of our region,

vision

• Being the best traditional Colombian food restaurant in the city of Fusagasúga, able to develop in each of our employees, their ability to innovate and create new results to the client.

Marketing strategy• A professional website to represent you.• Have available the option of online booking.• do email marketing.• Platforms like Facebook.The community spends much time on the net

and that is why we must address and start advertising through this medium. Displaying a virtual menu.

TARGET

•Socio-demographic criteria: people living in Fusagasúga in a range between 12-100 years old.

•Socioeconomic criteria: people in any socioeconomic stratum, having an ability to pay according to our service.

•Psychographic criteria: persons between good food tastes, in search of new sensations the time to enjoy the best time of day.

Menu • menú at each table.• Customer loyalty cards with a promotion "for

every 12 accumulated claims one free lunch Monday through Friday.“

our menu design year 2014 is:

•Natural juices (water) ................... $ 1,500 - $ 2,000•Postobón Soda ...................... $ 1,500•Juices Hit .............................. $ 1,100•Beer (Club Colombia) ................ $ 2,000•Beer (Poker, Eagle) .............. $ 1,800

Restaurant D 'Gladys homemade

tasteHouse specials

Chicken Stew…………………………………………………$ 15.000• Chicken Stew…………………………………………………$ 15.000• Fish Stew……………………………………………………..$ 12.000• Rice with Chicken……………………………………………$ 12.000• Fried fish………………………………………………………$ 13.000• Baby beef……………………………………………………..$ 15.000• Widower of capable…………………………………………..$ 18.000• Grilled chicken breast………………………………………. $ 12.000• Roast chicken …………………………………………………$ 15.000• Catfish in sauce………………………………………………..$ 12.000• Daily menu……………………………………………………...$ 6.000• Tray paisa ………………………………………………………$ 8.000• Chicken Soup …………………………………………………. $ 8.000

Companions•French portion ....... ..................... $ 2,500•Creole portion ................................ $ 2,500•Banana portion .............................. $ 3,000•Rice portion ................................... $ 2,000•slices portion ............................... $ 2,000

beverages

Disfrute de su plato

Restaurant D 'Gladys

homemade taste

CONCLUSIONS

The development of this project allows us to improve our creativity and strengthens our innovative spirit, providing knowledge for the career you are studying and become competitive professionals