RESTAURANT TECHNOLOGY: PAYMENTS AND THE GUEST EXPERIENCE
Seven Strategies for Success
eGUIDEFOR RESTAURANTS
eGUIDEFOR RESTAURANTS
Seven Strategies for Success
1. Expand Your Horizons
2. Enable Payments Anyhow, Anytime and Anywhere
3. Protect...
4. …and Serve
5. Stay Flexible and Stable
6. Consolidate for Cost Control and Innovation
7. Partner with an Expert
RESTAURANT TECHNOLOGY: PAYMENTS AND THE GUEST EXPERIENCE
Seven Strategies for Success
Look across all the channels in which you operate. Don’t let organizational silos stand in your way — it’s only by combining data from across all channels that you can fully understand your customers, their preferences and buying behavior.
And don’t forget the data in your fraud management systems — that’s often the richest source of guest behavior profiles.
It’s worth the effort to understand your customers — omni-channel consumers spend on average 4% more in store and 10% more online.1
1. EXPAND YOUR HORIZONS
77% OF RESTAURANTS SEE DATA BREACH PROTECTION AS A
HIGH PRIORITY.2
How are you protecting your guests’ data?
1 Source: Business Insider UK, January 20172 Source: 2017 Ovum Global Payments Insight Survey
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3 | 9
https://www.aciworldwide.com/lp/pi-merchant-customer-engagement
Your guests want to pay when and how they like. They want to make payments in a tap or a click, and use the payment methods with which they are familiar in their domestic markets to make purchases when they travel or to buy from international retailers.
• Guests expect and want more tech in restaurants. About 60% of consumers agree restaurant technology increases convenience, service speed and order accuracy.3
2. ENABLE PAYMENTS ANYHOW, ANYTIME AND ANYWHERE
• Restaurant operators are working to make their operations friendlier for smartphone-using guests. About 1/3 of restaurant operators accept payments via mobile or wireless devices.4
57% OF RESTAURANTS EXPECT TO
INCREASE INVESTMENT IN PAYMENTS OVER THE NEXT
18 MONTHS.5
What are your plans?
3 Source: NRA State of the Industry Report4 Source: NRA State of the Industry Report5 Source: 2017 Ovum Global Payments Insight Survey
eGUIDEFOR RESTAURANTS
4 | 9
http://globalcoverage.aciworldwide.com/gc/#/
Secure and protect your customers’ payments — with encryption, tokenization and a comprehensive fraud management solution.
As well as improving service and promoting the brand loyalty of your guests, this will also help you track these customers across channels — and cut the burden of PCI compliance.
3. PROTECT…
And a good fraud management solution doesn’t just stop fraud; it promotes profitable growth by enabling you to extend your business safely across borders and into new, higher-risk markets.
omni-tokens CAN BE STORED WITHOUT
IMPLICATIONS FOR PCI.
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5 | 9
https://www.aciworldwide.com/lp/conversion-fraud
Wendy’s is committed to providing
a seamless, streamlined payments
experience for our guests,” said Gavin
Waugh, Treasurer, Wendy’s. “With
the UP Merchant Payments solution,
we are uniting our corporate and
franchisee restaurants under one
platform, so we can nimbly adopt new
and emerging forms up payment now
and in the future. Most importantly,
we can continue providing our guests
with great dining experiences through
new, innovative channels.
Loyalty programs help restaurants increase sales, driving brand loyalty and repeat business. • Make sure your scheme operates across all channels.
• Consider replacing cards and coupons with apps for a smoother customer experience.
4. …AND SERVE
MORE THAN
1/2 OF CONSUMERS REPORT THAT
THEY USE THEIR SMARTPHONES
FOR RESTAURANT LOYALTY
PROGRAMS, REWARDS OR
SPECIAL DEALS.6
“Our loyalty schemes allow us to market more intelligently to our customers.” ACI/Retail Week 2017 study
6 Source: NRA State of the Industry Report
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6 | 9
https://www.aciworldwide.com/insights/videos/2017/december/serving-up-greater-customer-satisfactionhttps://www.aciworldwide.com/insights/videos/2017/december/serving-up-greater-customer-satisfaction
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Impressive — and essential.
With restaurant and payment technologies changing fast, you need to stay flexible, free to move quickly to take advantage of emerging opportunities. Don’t get tied in to any single vendor — be it PED vendor, POS provider or acquirer.
Make sure you are in a position to negotiate acquirer fees and choose the best companies to support your expansion.
At the same time, don’t sacrifice platform stability and security. High-volume processing power and reliability are table stakes in a highly competitive environment — you sacrifice them at your peril.
“ACI’s Postilion® is the goose that lays the golden egg for us. We need to ensure 24x7 uptime with 100% availability of our card payments environment, which Postilion offers us consistently.”
5. STAY FLEXIBLE AND STABLE
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https://www.aciworldwide.com/insights/case-studies/picknpay
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For many restaurants, payment systems differ between sales channels, reflecting not only different consumer expectations and payment preferences, but also the cost to the business of upgrading and consolidating multiple systems. • Build once, deploy often — to reduce costs and
increase speed to market of new innovations.
6. CONSOLIDATE TO CONTROL COSTS AND SUPPORT INNOVATION
“There are a lot of legacy systems that aren’t fit for new technologies, including payment types.”
ACI/Retail Week 2017 study
2/3 OF CONSUMERS WHO
BELIEVE TECHNOLOGY CAN COMPLICATE RESTAURANT VISITS SAY THERE ARE TOO
MANY STEPS INVOLVED.7
7 Source: NRA State of the Industry Report
8 | 9
http://www.nexo-standards.org/
PARTNER WITH AN EXPERT
ACI partners with the world’s top dining establishments to help them gain the operational efficiency and agility needed for innovation and growth. You can rely on ACI’s UP® Merchant Payments™ solution to streamline your payments system, expand payment channels, strengthen your customer loyalty and help you increase revenue. “We need help to see the ‘wood from the trees’. It’s becoming increasingly difficult to make a calculated bet on what is coming next, on both the payment and wider technology front.”
ACI/Retail Week 2017 study
ACI Worldwide®, the Universal Payments® (UP®) company, powers electronic payments for more than 5,100 organizations around the world. More than 1,000 of the largest financial institutions and intermediaries, as well as thousands of global merchants, rely on ACI to execute $14 trillion each day in payments and securities. In addition, myriad organizations utilize our electronic bill presentment and payment services.
Through our comprehensive suite of software solutions delivered on customers’ premises or through ACI’s private cloud, we provide real-time, immediate payments capabilities and enable the industry’s most complete omni-channel payments experience.
CONTACT US
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Expand Your HorizonsEnable Payments Anyhow, Anytime and AnywhereProtect ...... and ServeConsolidate for Cost Control and InnovationPartner with an Expert
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