Results compiled by Iliyana Kuneva and Daniel Gross, BGS Interns

BGS 2011 Focus Group Survey One:

First Impressions

Focus Group Demographics• 1,218 focus group participants (10% of all

invited juniors and seniors)

• 378 colleges and 21 countries represented

• 62% are females, 38% are males

• 73% are ages 19-22, 10% are ages 23-25, and 17% are over 25 years

• 63% attend schools of 15,000 or less

• 70% are enrolled in public universities

• 24% already graduated, 11% will graduate in Fall 2011, and 65% will graduate in Spring 2012 or later

Focus Group Demographics

Majors Represented

2%

3%

6%

7%

8%

9%

17%

19%

54%

0% 10% 20% 30% 40% 50% 60%

Human Resources

Entrepreneurship

Information Technology

International Business

Economics

Other

Marketing

Management

Accounting/Finance

Awareness of the Society

Awareness of the Society

Awareness of the Society

Awareness of the Society

Awareness of the Society

• 35% of people that said no, changed their answer to yes

• 65% of people that said no, kept their answer as no

Awareness of the Society

Note: For Seniors, the first option read “…now that I have graduated”

If you do not fully understand the value, what can be better explained about Beta

Gamma Sigma? (check all that apply)

5%

50%

69%

70%

77%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Other, please specify

Significance of Beta Gamma Sigma and what thehonor implies

The value of the Beta Gamma Sigma network

What membership in Beta Gamma Sigma offersme now as a student

What membership in Beta Gamma Sigma offersme once I graduate

Awareness of the Society

Note: No matter who answered their questions, students’ own opinion was the most important one in deciding whether or not to join BGS

Invitation Process

Invitation Process

Invitation Process

In class through a tapping ceremony

Through email

Through traditional mail

My counselor, advisor, or professor told me

Reasons students accepted membership:

• The honor and prestige (87%)

• The recognition for their hard work (87%)

• To put on their resume (85%)

• To network with other students and professionals (66%)

Reasons students refused membership:

• Do not realize the benefits of being a lifetime member (77%)

• Do not realize the honor associated with Beta Gamma Sigma (69%)

• Already part of an honor society or other business organization and do not see the value in more than one (48%)

• Lifetime membership fee is too high (38%)

Invitation Process

Invitation Process

Improvements to the invitation process:

• More formal (40%)

• More public (33%)

• Receive encouragement from faculty (33%)

Ways to better recognize students for becoming BGS members:

• Publication of name in school or hometown newspaper or on the school’s website (48%)

• More recognition from faculty (43%)

• Display of name on bulletin board (32%)

BGS Benefits: What Students Want

Note: Seniors are more likely to use CareerCentral and the alumni chapter networks

BGS Benefits: What Students Want

Extremely valuable benefits:

• Resume building (58%)

• Lifetime membership and recognition (54%)

• Scholarships (48%)

Most often desired benefits:

• More internship and job opportunities (78%)

• Specific preference from employers and graduate schools (77%)

• More (graduate school) scholarships (68%)

• Networking opportunities with BGS members in my area (60%)

BGS Benefits: What Students Want

BetaNet: The BGS Website

Communicating with New Members• The use of Facebook, LinkedIn, and Twitter are on

the rise– Use of MySpace is decreasing

• Students want to mainly use LinkedIn and Facebook to connect with other members

Questions?

Call or email the Central Office:

• Phone: 1-314-432-5650

• Web: www.betagammasigma.org

• Email: bgshonors@betagammasigma.org