Results. ROI. Revenue.

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WHO WE ARE

VISION MISSION VALUE

THOR identifies a product’s Unique Selling Proposition and uses it to create brand differentiators. Through touchpoints: DRTV, Digital, Radio, Print, Retail, Home Shopping and International, we execute all for our clients producing a robust ROI.

THOR engages, inspires and excites a target audience, connects them to a brand, affiliates them with a message, and most importantly, generates a “call to action” that provides conversion to sales.

THOR provides the tools and strategies to compete more efficiently and build your brand utilizing Direct Response initiatives for Consumer marketing from: Media to Production to Logistics.

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VIRTUAL BANDWIDTH

THOR Associates offers a unique solution in the marketing and agency space. Think of us as occupying adesk in your office allowing our Team to act as an extension of your senior management.

Where ever you are, we are. The OmniChannel world is our domain.

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THOR CAPABILITIES

• Review all heritage.• Strategic guidance on brand development and implementation.• Establish the groundwork for successful traditional and digital branded

response marketing: Strategy, pricing, offer modeling, messaging for channels to employ.

• Integrate the production of creative assets to be leveraged across all tactics.

• Management of vendors|partners to provide best in class services.• Remarketing Initiatives based on analytics and metrics.• Logistic oversight.

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4005SYNERGISTIC FIT

• THOR provides a roadmap for ROI.• THOR creates best business practices.• THOR executes OmniChannel integration. • THOR focuses on engagement with your consumer for AOV and LTV.• THOR tests to refine your revenue model. • THOR audits, analyzes and retargets for growth.• THOR oversees all operational efficiencies.

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PRODUCT ATTRIBUTES

• Unique Selling Proposition • Best in Market• Consumer Segmentation • Risk Sensitivity• Identifying Consumer

Benefits• Scalability

CUSTOMER ACQUISITION

• AOV|Lifetime Value• CRM Management• Database Segmentation• Transactional Loyalty• Remarketing

DIGITAL

TRADITIONAL

• DRTV• Radio• Print• Home Shopping• Retail• Call Center• International

• eCommerce• Social Networking• CPA Marketing• Branded Search• Email • Display Retargeting

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Create a media mix model that provides the flexibility to accommodate and capitalize on:

• Optimization of lead/sale efficiency and quality.• An opportunistic media marketplace.• A targeted segmentation.• Multiple touchpoints.

BUILDING A “PORTFOLIO” MARKETING STRATEGY

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DIRECT TO CONSUMER: THE JOURNEY

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Creative• DRTV Hard Offer• DRTV Soft Offer• Lengths: 28:30, 5:00,

:120,:90,:60,:30,:15, :10 • Digital• Social media • YouTube• Banner ads

Media• DRTV Long form• DRTV Short form• DM/Inserts • Print• Radio• Email List /Retarget• Search-SEM & SEO• Display • Social Media• Affiliate

Pathways• Retargeting• Website/Landing Page• Telemarketing• Customer Service• 800#’s• Call routing/Handling • Scripting• Tracking

Retention• Customer Lifecycle Modeling• Lead Nurture• Proactive Onboarding• Customer Empowerment• CrossSell|UpSell• Offer Model• AOV and LTV

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• A Strategic Review of all heritage, current and future product development andimplementation of consumer engagement.

• Product revenue streams for multi-channel marketing integration.• The Attribution of measureable synergistic touch points between

traditional|digital marketing channels.• Customer Journey: Strategy, pricing, offer, messaging, key direct assets to

utilize, channels to employ.• Assumptions, financial models and pro-forma projections and business

metrics.• Your goals being met nimbly with a robust ROI.

ACHIEVING RESULTS

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RETURN ON INVESTMENT

BRAND GROWTH

Create branded messaging and content for channel delivery across all verticals to inspire a transaction.

Build consumer Engagement.

Build a compelling user experience beyond product.

30+ YEARS

THOR

Direct to Consumer Specialists

OMNICHANNEL MARKETINGSeamless integration of traditional|digital using Direct Brand Response initiatives.

Results based on market testing with predictive analysis modeling.

Veteran agency with network of relationships.

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ROI

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CEO COMMITMENT

“Authenticity and Integrity. Our mantra and guarantee. Working with THOR Associates, you will always have trust in the best practices that a strategic Marketing Agency can offer.

With thirty plus years of experience, we build brands large and small and launchentrepreneurial products into the marketplace. From inception to fruition, THORAssociates focuses on a OmniChannel integration to deliver Results, Revenue,and a robust ROI. Your success is our success.”

Fern L. Lee, CEO

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THANK YOU!

212.645.5737121 West 20th StreetSuite 3DNew York, NY 10011