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His combination of graphic and technical capability combined with excellent customer service and communication style are hallmarks of his personal brand.
“
”Karen Logan Managing Partner, Renaissance Works Author, Structured for Success
[email protected] | 13 Willow Street, Dover, NH | 603.749.4271
Graphic Designer
Design excellence. Technology savvy. Process maven.You can count on Paul to. . . § Create graphic-design solutions to support and expand your business opportunities. § Integrate design skills and technology to advance both your visual aesthetic and user experience. § Communicate clearly to enhance your company’s message and appeal. § Organize processes and procedures to increase efficiency and effectiveness. § Assemble and train teams to build unity of purpose and promote smooth operations.
Owner, Designer2009-PresentProvide creative online and print solutions to support growing companies.
Client: RenaissanCe WoRks, toRRanCe, Ca § Developed instructional-content teaser videos to
support promotion of webinars. § Supported adoption of Infusionsoft, a customer
relationship management (CRM) system and email-marketing tool.
§ Provided full branding and website management services.
Client: Reinvent MinistRies, Fountain valley, Ca § Provided ongoing design services including instructional
training manuals, logo creation, document branding, and process documentation.
§ Created, instituted, and maintain an online registration process that is fully integrated with email marketing and e-commerce tools.
§ Constructed emails using responsive-design techniques to improve customer experience and interaction on mobile devices.
§ Currently developing a responsive-design website to enhance effective communication, increase conversion rates, and improve user experience.
Client: authentiC-CoMMunity.oRg, austin, tX § Provided editable, branded documents to support
training courses. § Crafted branded email templates using Constant
Contact.
Marketing Project Manager2008-2015Provided graphic design solutions to support all marketing efforts including the website, online surveys, print materials, exhibit displays, photography, multimedia productions, and national webinars. Developed technical documentation and reference materials for educating internal clients including: § Writing, designing, and producing step-by-step user
guides for online project-management software and CRM.
§ Constructing, launching, tracking, and reporting on email campaigns through the corporate CRM.
§ Building and maintaining an online brand-standards guide to serve the company as a resource for brand rationale, standards, examples, and resource downloads.
Directed a corporate initiative to re-brand Measured Progress and build new brand standards. § Managed relationship with brand design agency to
create and formalize new brand messaging, logo, and graphic-design standards.
§ Pioneered and implemented the concept of brand coaching to assist employees with understanding and building upon the brand standards.
§ Wrote and delivered brand presentations to communicate brand standards and product naming specifications to employees and to gather internal feedback.
Managed all aspects of email marketing campaigns including graphic design, setup, testing, approvals, deployment, tracking, and reporting.
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§ Pioneered use of CRM for building, deploying, and tracking email campaigns to potential customers.
§ Instituted email marketing strategies to draw potential clients to landing pages with web-to-lead forms that linked directly to the corporate CRM.
§ Coached product managers on best practices for email marketing and digital graphic design.
§ Diagnosed and overcame technical issues related to HTML coding and data configuration and management.
Managed production processes for marketing collateral including brochures, case studies, white papers, website, exhibit materials, advertisements, promotional giveaways, and email and print-mail campaigns. § Directed, maintained, and improved processes for
moving promotional projects through the marketing department in a timely and efficient manner while maintaining a creative, team-based working environment.
§ Managed vendor relationships to ensure the accurate and timely delivery of materials.
Project Coordinator2006-2008Organized and managed the flow of all projects through the marketing department.Managed design and technical production of a weekly
internal, electronic newsletter to update employees on the latest developments in the educational assessment market.
Administrative Assistant2005-2006
Previous ExperiencegRoen BuildeRs, RoChesteR, nh2004–2005
doveR Baptist ChuRCh, doveR, nh1997-2004
ChRistian seRviCe BRigade, Wheaton, il1988-1997
MontRose ChRistian sChool, RoCkville, Md1987-1988
neW england FRontieR CaMp, lovell, Me1986-1991
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Meet the Perrys—Daisy, Duane, Marilynn, Eythan, Jane, Tanner, Paul, Heather, and Lucy.
Computer CompetenciesPlatforms
Certified
Power User
Proficient
ReferencesKaren Logan, Renaissance Works § [email protected] § 310.990.4326
O’Leary Logan, Advancing Ministries § [email protected] § 310.990.5371
Ennio Salucci, Reinvent Ministries § [email protected] § 714.962.6526
Kris Kile, Authentic-Community.org § [email protected] § 562.370.5706
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