HELLO. My 23 year design journey spans various genres of design. As design practitioner and leader at SAP, my focus during the last 10 years has been enterprise design. Building a large scale design system for enterprise software became my passion. Creating a habitat for design and designers became my mission. My teams have been practicing 360 degree enterprise design. Everyday is a new attempt to fail better. Everyday I try to smile a little more. A smile is a curve that sets everything straight. My name is Jeongsook Lee. I’m a passionate enterprise software designer. Together with my teams I define the design language of SAP, enable product design frameworks and establish design processes that nurture the entire SAP product portfolio for global enterprise users.
Transcript
HELLO.
My 23 year design journey spans various genres of design.
As design practitioner and leader at SAP, my focus during the last 10 years has been enterprise design.
Building a large scale design system for enterprise software became my passion. Creating a habitat for
design and designers became my mission. My teams have been practicing 360 degree enterprise design.
Everyday is a new attempt to fail better. Everyday I try to smile a little more. A smile is a curve that sets
everything straight.
My name is Jeongsook Lee.
I’m a passionate enterprise software designer.
Together with my teams I define the design language of SAP, enable product design frameworks and
establish design processes that nurture the entire SAP product portfolio for global enterprise users.
Today, I lead 4 design teams at SAP. As the central UX team, we build a comprehensive design
system for web, native mobile, and conversational UX within the framework of personality and AI. We are
brazenly proud enterprise product designers. We build core UI frameworks and applications. We solve
complex business challenges, resolving them in simplicity and reimagining future business user
experience.
My role is to lead the teams with a vision, growing an environment where good design shapes better
products, knowledge and passion spark, and collaboration flourishes.
My Enterprise Design Journey as design practitioner & leader at SAP 3
Product Design
Maintain, Renovate, Innovate at the same time. 4
Design Language
Evolve and Scale. 5
360° Design Enablement
with Design Infrastructure, Design Culture and Design Leadership 6
Up to this point my journey has included various genres of design, media studies and HCI research.
I have never been a middle-of-the-road design practitioner and exactly that is what makes me unique.
Curriculum Vitae since 1996 7
My Journey ahead and contacts 8
I’m looking forward to meeting you.
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MY ENTERPRISE DESIGN JOURNEYDesign to Scale
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Scale
1. Product Design Scale to entire SAP lines of businss
0. Design SystemBuilt from the ground up
SAP Fiori Design Language
SAP Fiori Apps
Multichannel & multimodaldesign system for connected, personal product experience
across entire SAP product portfolio
Harmonized SAP Classic Applications SAP GUI
Harmonized SAP Classic Applications SAP CRM
21Fiori apps
81Fiori apps
600Fiori apps
940Fiori apps
1389Fiori apps
487enterprise customers
Fiori 1is born.
SAP P&I UX Fiori 2 became the official design language for all SAP products.
Fiori 3is being adopted by entire SAP lines of businss.
20132009 2016 2017 2018 2019
SAP CoPilot SAP Digital Assistantwith conversational UI framework
6Beta enterprise customers
SAP InscribeHandwriting UI product
SAP Intelligent Enterprisefor connected, personal product experience
across entire SAP product portfolio
SAP Fiori for Android Apps with SDK/MDK library
Responsive web based framework
Conversational deisgn framework
Native Mobile framework
Intelligence design framework
Immersive 3D framework
Brand personalityframework
22enterprise customers
Theming framework
Motion design framework
7022 S4 classical apps
150,000 transactions
Design led Developement processes
Design guidelines, tools, stencils
Design community
Trainings & educations
Role based design approach
Extended design partnership
with Apple & Google
E2E user journey based design approach
across multiple apps & products
Company wide design community with lines of business
through Design Decision Board led by Chief Design Officer
∞. Design Enablement
Nurture design culture & Infrastructure.
Maximize design quality & scalability.
SAP Fiori for iOS Apps with SDK/MDK library 20,000+end users
Ca.81% S4/HANA SAP Fiori apps are built with Fiori Elements, the smart app templates.
SAP UI Theme Designer offers themability for our customers to create their own themes per brand guidelines.
Branded Moments
‘Branded Moments’ are the 360° brand expression in words, visuals, motions - a new way to craft tone of voice, content structure, and system responses.
Conversational Design
It’s a radical design approach to resolve complexity in simplicity - dialog model, response design within a personality framework that sets the base for SAP digital assistant and all other natural UIs. Conversational UX paradigm also serves natural userinterface such as AR/VR.
CONVERSATIONAL UX GUIDELINES
AccessibilityAccessibility is one of the most important SAP product standards. Accessibility is a lot more than color contrast, keyboard handling and screen readers. It’s a new design principle that eliminates the boundaries and embraces the differences.
UX for AI
A systematic design framework for intelligent applications: Rranking, matching, recommendartions, case based reasoning, and explainable AI - to build a trustful, intelligent system.
SAP Fiori Design System
Resolve complexity in simplicity.
VIDEO & ARTICLEThe System Behind SAP Fiori Design Language
Motion Design
Motions creates sense of flow, direct focus and help increase spatial awareness.
MOTION DESIGN GUIDELINES
Native Mobile
Help users get things done in small steps, taking advantage of their micro-moments on the go. Make the task interruption tolerant and allow them to finish it later.
VIDEO & ARTICLE
Typeface & Typography – Why Do They Matter?
What Makes a Good Typeface?
Spot On – Prestigious Red Dot Award for SAP’s New Typeface “72”
