Brad LovettBrad Lovett

Here’s where Traditional and New Here’s where Traditional and New Media meet Marketing and Sales Media meet Marketing and Sales

Solutions.Solutions.

In the beginning, there was the In the beginning, there was the sound of radiosound of radio

One way communication, from advertiser to One way communication, from advertiser to audience. audience.

““Interruption marketing”. It takes creativity, Interruption marketing”. It takes creativity, believeability and frequent repetition to make a dent believeability and frequent repetition to make a dent in consumer awareness.in consumer awareness.

Competition for ears is at an all-time high. It’s not Competition for ears is at an all-time high. It’s not only other radio stations. It’s everything from iPods only other radio stations. It’s everything from iPods to Pandora; from file sharing to online radio. to Pandora; from file sharing to online radio.

Higher spot loads for radio stations to just break even. Higher spot loads for radio stations to just break even. Listeners who are less tolerant of commercial Listeners who are less tolerant of commercial interruptions. How do you get your message through? interruptions. How do you get your message through?

Television added picturesTelevision added pictures

Television causes radio to reinvent itself. Television causes radio to reinvent itself. Television becomes the advertising medium of choice Television becomes the advertising medium of choice

for major brands.for major brands. VCRs, later DVRs and services like Hulu.com, allow VCRs, later DVRs and services like Hulu.com, allow

viewers to skip commercials. Now that expensive, viewers to skip commercials. Now that expensive, well-produced ad can easily be ignored. Now what?well-produced ad can easily be ignored. Now what?

Enter the World Wide WebEnter the World Wide Web

AOL makes the first attempt to AOL makes the first attempt to make the internet consumer make the internet consumer friendlyfriendly

E-mail becomes accepted, and E-mail becomes accepted, and marketers follow by sending marketers follow by sending mountains of spam, prompting mountains of spam, prompting federal legislation eventuallyfederal legislation eventually

Search results are unwieldy. It’s Search results are unwieldy. It’s difficult to find what one wants. difficult to find what one wants. The web is disorganized, some The web is disorganized, some predict the internet is a passing predict the internet is a passing fad that will be of no use to fad that will be of no use to consumers. consumers.

Web 1.0 is still top-down, one way Web 1.0 is still top-down, one way communicationcommunication

Banner ads are ignored and considered a nuisanceBanner ads are ignored and considered a nuisance Consumers fight pop-ups with pop-up blocker Consumers fight pop-ups with pop-up blocker

softwaresoftware Adware companies infect computers in an effort to Adware companies infect computers in an effort to

make sure consumers can’t ignore ads. They destroy make sure consumers can’t ignore ads. They destroy people’s computers in the process.people’s computers in the process.

Consumers hate all forms of “push” advertisingConsumers hate all forms of “push” advertising

Social Media turns the tablesSocial Media turns the tables

Consumers share their lives with MySpace, Consumers share their lives with MySpace, Facebook, and TwitterFacebook, and Twitter

Desktop and mobile users look for information Desktop and mobile users look for information on businesses through search engines and on businesses through search engines and online reviews.online reviews.

Buyers trust personal recommendations when Buyers trust personal recommendations when looking for a product or service and distrust looking for a product or service and distrust advertising. advertising.

People are talking about you! What People are talking about you! What are they saying?are they saying?

““I had the most pleasant experience. The I had the most pleasant experience. The staff was courteous and helpful”staff was courteous and helpful”

““It took an hour for them to even wait on It took an hour for them to even wait on me!”me!”

““Thanks so much to Sue for finding me just Thanks so much to Sue for finding me just what I needed”what I needed”

““The place was filthy and the employees The place was filthy and the employees were rude!”were rude!”

““When they finally shipped my order, it When they finally shipped my order, it wasn’t all there!”wasn’t all there!”

How much can failing to participate How much can failing to participate the conversation cost you?the conversation cost you?

It has long been said that an unhappy customer It has long been said that an unhappy customer would tell 100 people. Now they may be would tell 100 people. Now they may be telling thousands.telling thousands.

Negative and positive information on social Negative and positive information on social networking sites and the internet is there and networking sites and the internet is there and searchable FOREVERsearchable FOREVER

It is more important than ever to listen to your It is more important than ever to listen to your customers. New media tools allow you to do customers. New media tools allow you to do that as never beforethat as never before

It may take all this to communicate It may take all this to communicate with your customers with your customers

RadioRadio TelevisionTelevision Your own websiteYour own website FacebookFacebook TwitterTwitter Videos on YouTube or elsewhereVideos on YouTube or elsewhere BloggingBlogging Google, Yahoo, Bing, local searchGoogle, Yahoo, Bing, local search

Who has time to do all that?Who has time to do all that?

How about a How about a professional who has professional who has experience in all of the experience in all of the above? Plus direct sales above? Plus direct sales and customer service and customer service experience? experience?

Brad Lovett is ready to Brad Lovett is ready to help you tell your story help you tell your story and join the and join the conversationconversation

Contact BradContact Brad

(937)831-0202(937)831-0202 BradLLovett@yahoo.comBradLLovett@yahoo.com www.linkedin.com/bradlovett1www.linkedin.com/bradlovett1 Twitter: @BizAfterHoursTwitter: @BizAfterHours Available for full time employment or on a Available for full time employment or on a

contract basis.contract basis. THANK YOU FOR VIEWINGTHANK YOU FOR VIEWING