ormation ： Chen-Wei Huang (Ricky) er ： Male of birth ： 15/08/1989 act number ： 0917544912 l ： [email protected]ess ： 7F., No. 195, Chang Chun Rd., Taipei City, Taiwan Education MSC International Business Management University of East London Economic Chinese Culture University Experience Asia Pulp & Paper -Golden Century Paper Co., Ltd. - 2014/07~Present Channel marketing specialist Marketing specialist Millenia Commercial Co., Ltd.– 2013/07~2013/08 Marketing Department - Intern Master Kong, China– 2010/06~2010/07 Beverage, Beijing– Intern Master Kong, China– 2008/01~2008/02 Instant noodle, Shanghai – Intern kills nguages ： Mandarin, Taiwanese, English mputer ： Office (Word, PowerPoint, Excel)
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Name ： Chen-Wei Huang (Ricky)Gender ： MaleDate of birth ： 15/08/1989Contact number ： 0917544912Email ： [email protected] ： 7F., No. 195, Chang Chun Rd., Taipei City, Taiwan
Education
MSC International Business ManagementUniversity of East London
EconomicChinese Culture University
Experience
Asia Pulp & Paper -Golden Century Paper Co., Ltd. - 2014/07~Present Channel marketing specialist Marketing specialist
Millenia Commercial Co., Ltd.– 2013/07~2013/08 Marketing Department - Intern
Asia Pulp & Paper– Golden Century Paper Co., Ltd. 2014/07~Present
About:Asia Pulp & Paper is under the Sinar Mas Group, which was founded by the famous Chinese Indonesian Mr. 黃奕聰 in 1962. Currently has hundreds of corporations, about 300,000 employees, and has been named the largest consortium in Indonesia by world leading financial magazine “Forbes”. APP set up GCY in Taiwan in 2009, at present the main business as the household paper product.
Responsibility:
Channel marketing specialist Promotion planning – Coordinate to PM & customers to provide the promotion plan Promotion P&L calculation – OP/EBITDA Calculation Activity management of stores – Provide the activity review as learning for the next Aggregated and review of sales forecast – Aggregated and review of sales forecast for the
next 3 months in each channel Price management – Provide the monthly promotional price, which based on the bottom line
of price that provided by PM POSM – Propose, proofing, and management
Marketing specialist Market analysis – Analysis of categories demand, competitor analyze, and potential
4P marketing plan Product design – The setting of raw paper, physical properties, basis weight, paper web,
packaging, sheet counts, pack counts, and bundle counts P&L Calculation – OP/EBITDA Calculation New product announcement – Propose new product plan, and execute after approval Roll-out plan & tracking – Integrate launching plan, distribution rate, and merchandizing
turnover survey
Millenia Commercial Co., Ltd. 2013/07~2013/08
About: Millenia Taiwan branch was established in Taiwan in 1997, at that time the main item was Miller High Life. In 2007, Millenia ends the business in Taiwan, in the same year, Mr. 鄭國隆 founded Mellenia Commercial Co., Ltd. on 1st April, formal transition to professional beer agents.
Content: Participant marketing meeting and had discussions about marketing strategy. Visit on trade/off trade markets with salesmen Collected the information of competitors, and discuss coping strategy with the marketing
team.
Master Kong, China
About: Master Kong is mainly engaged in the production and sales of instant noodle, beverage, and convenience foods in China. As at December 2014, has a total of 582 sales offices and 77 warehouses to serve 36,837 distributors and 118,359 retailers. Master Kong was named “Asia Top 50 Companies” in 6 consecutive years by Forbes.
Content:
Beverage– Sales Department, Beijing 2010/06~2010/07 Analyzed Chinese beverage market structure Studied the process of production Studied equipment types (Fridge), and how to maximize the benefits of product display KA market visit with local salesman
Instant noodle – Sales Department, Shanghai 2008/01~2008/02 Analyzed Chinese instant noodle market structure Analysis of own products and competitors KA market visit with sales manager Visited the second-order channel (Wholesalers)
Self-evaluationIn my studying process, I got the opportunities of internship in Millenia Commercial Co., Ltd Taiwan and Master Kong China during my summer vacations. Fortunately, got to know more about Taiwanese and Chinese markets, as well as two different functions of sales and marketing before entering the workplace.
After graduated from UEL, I return to Taiwan and work in Asia Pulp & Paper, has served as PM and TM. Main tasks included new product development, market analysis, P&L calculation, channel management, price management, merchandising management, and promotion plan etc.. Although, it is my first job, but I have learned a lot of knowledge about marketing and sales, communication with people and resistance to stress were also improved. Even though I am currently engaged in FMCG industry, however, my work content includes P&L, data analysis, and budget management, and have a certain degree of sensitivity for numbers, thus I began to feel interested in finance aspects. Moreover, I have attended the financial course during my study, therefore, I decide to turn into the financial industry, and set investment bankers, traders, and risk management as my career direction.
Although I had no practical experience in financial industry, however, the internship and working experience from foods, beverages, and daily commodities, and the work content from branding and channel management make me get a more comprehensive vision. A positive state of mind, strong adaptability, and strong entrepreneurial spirit, I believe that I can assist supervisor to complete the work brilliantly.
Career goalTake financial industry for my career, lay the basic skills before I am thirty, and also to contribute to the company.
