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Retail Academy 103 The Power of Promotion CAHHS 2012 Sheila Swangler
Retail Academy 103
The Power of Promotion CAHHS 2012
Sheila Swangler
Who is your Target Market?
• Survey customers • Customer Mix • Demographics • Reaching Demographics • Gather email and information
What do they want?
• Questions in the Survey • Talk to your customers • What items do they buy? • What items do they want? • Trends • Local Sports, Teams
Brand Image
• Who are you? • What do you stand for? • What colors represent you? • What is your motto/logo?
Promotion • Flyers • Newsletters • Ads • Emails • Sales • Discounts • Coupons • Social Media
What to Promote
• Special Products • Seasonal Items • Slow Sellers • Add on sales • Events • Colors
Know your numbers • Gross Sales • Net Sales • Profitability • Number of visitors per day • Top selling product • Top selling category • Top ten selling
categories
WHY? Don’t Just Do It To Do It!
Sale Promotions
• Holiday • Week or Month
Celebrations • Seasonal • Clearance • BOGO • Payroll Deduct • Frequent Buyer
Signage
• No Handwritten • Uniform – Branding • Eye Catching • Cindy Jones • Marketing Dept or
Volunteer • Publisher/Word • Color
Flyers/Emails/Newsletters • Uniform-Branding • Links • Photos • Calendar of Events • Join us on Facebook • Mobile Friendly • MailChimp • Constant Contact • Publisher/Word • Marketing Dept/Volunteer
Coupons
Websites • Sites.google.com • VistaPrint • Shopify.com
• Google.com/places – Google 360
• Facebook/places • Foursquare
Lenses – http://www.squidoo.com/
noveltygiftshop – http://www.squidoo.com/
nicu-babies-gifts
Social Media • Linkedin
– http://www.linkedin.com/groups/SELLING-WHOLESALE-GIFT-SHOPS-2769871?gid=2769871&mostPopular=&trk=tyah
– http://www.facebook.com/#!/profile.php?id=100000354150200&sk=wall
– http://www.facebook.com/#!/pages/UC-San-Diego-Thornton-Hospital-Gift-Shop/108094069232928
• Istock
Pinterest http://pinterest.com/katemiss/design/
Surveys • Survey Monkey • Zoomerang • Contant Contact
• Short, Quick • Yes/No • Scale 3,5 • Simple terms • Suggestions
Videos/Pictures • YouTube
– http://www.youtube.com/watch?v=1PqSwXueF18&feature=related
– http://www.youtube.com/watch?v=z0BF9adZufY&feature=related
– http://www.youtube.com/watch?v=4CL_7nXuk6g
• Flickr
– http://www.flickr.com/photos/lifebridgehealth/6378217901/ – http://www.flickr.com/photos/32645465@N03/3078285868/
Blogs/Tweets
• Forums – Giftshopmag.com – Specialityretailexpert.com
• Twitter – 140 words or less – Followers – Avatar
• Blogspot
Events
• In Store • Open House • Product Tasting • By Invitation Only • VIP Events
References Calendars: • 2012 Health Observances Recognition
Days • www.shsmd.org/calendar • 2012 Major Holidays Calendar • www.holidayinsights.com/everday.html Email Flyers: • Constantcontact.com • Mailchimp.com Websites/Lenses: • Shopify,com • Squiddo.com
Social Media: Facebook.com Linkedin.com Surveys: Zoomerang.com Surveymonkey.com Videos/Pictures: Youtube.com Flickr.com Blogs/Tweets: Twitter.com Blogspot.com
Sheila Swangler, previously the Director of Volunteers Services at Antelope Valley Hospital in Lancaster, California, oversaw an adult and teen volunteer program, as well as, two gift shops and a thrift shop.Sheila is a Certified Volunteer Administrator (CVA) and has a Bachelors Degree in Marketing.Sheila is on the Board of Director's of Volunteers in Agency - Los Angeles (DOVIA-LA) and Southern California Association of Directors of Volunteers Services (SCADVS).Sheila has used her experience as a volunteer manager and her education in marketing to bring fresh new ideas to the basic fundamentals of managing volunteers and retail shops.
