Information about retail customer and strategies to mange behaviour.
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The success of any retail strategy depends on how well the firm identify and understands its customers. It needs to Identify the consumer characteristics , needs and attitudes, which influence their purchasing decisions. There are various factors to be considered to study retail customer.
Transcript
1. The success of any retail strategy depends on how well the
firm identify and understands its customers. It needs to Identify
the consumer characteristics , needs and attitudes, which influence
their purchasing decisions. There are various factors to be
considered to study retail customer.
2. Demographics of Customer includes: Gender Age Life
expectancy Literacy and education Language spoken Household size
Income Place of residence Income
3. Lifestyle of the consumer depends on the social and
psychological factors and are influenced by demographics. The
social factors include: Culture Social class Reference groups
Family life cycle Time utilization
4. Psychological factors include: Personality Class
consciousness Attitudes
5. Implications of customer Demographics and lifestyle. Gender
roles Consumer Sophistication and confidence Poverty of time
Component lifestyle
6. Consumer Needs and Desires How far will the customers travel
to get to the retailer? How important is convenience? What is the
preferred time for shopping? What is the level of customer services
is preferred? How important is assortment of goods / services? How
important is price? Do different market segments have different
needs?
7. In- Home Shopping Online Shopping Outshopping Consumer Needs
and Desires
8. Shopping Attitudes and behavior Stimulus Problem awareness
Info Search Evaluating Alternatives Purchase Post Purchase
Demographics Lifestyles