Date post: | 18-Jan-2017 |
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MAUSUMI DAS - INIFD BANGALORE
RETAIL DESIGN
MAUSUMI DAS - INIFD BANGALORE
SUBMITTED TO -ANIKET
SUBMITTED BY –MAUSUMI DAS
MAUSUMI DAS - INIFD BANGALORE
RETAIL DESIGN
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
STRATEGY OF THE RETAIL DESIGN
• SINAGE PARTWINDOW-DISPLAY-SHOWCASE-VISUAL
DISPLAY• ENTRANCE• MATERIALS• COLOURS
• LIGHTNINGS• CUSTOMER JOURNEY
• CUSTOMER CARE
MAUSUMI DAS - INIFD BANGALORE
BRAND• SIGNAGE PART
MAUSUMI DAS - INIFD BANGALORE
REPUTATION-STATUS--RANK
MAUSUMI DAS - INIFD BANGALORE
VISUAL DISPLAY
MAUSUMI DAS - INIFD BANGALORE
SIGNAGE-DEPENDS ON
MAUSUMI DAS - INIFD BANGALORE
RETAIL DESIGN _COMPONENT OF THE STORE
LocationStore entranceWindow display Walk way Size of buildingColours materials Thief preventionSignageMethod of display Visual merchandising
RETAIL EXTERIOR & RETAIL INTERIOR
MAUSUMI DAS - INIFD BANGALORE
COMPONENTS OF RETAIL ATOSMOSPHERICS• EXTERIOR ATMOSPHERICS
• INTERIOR ARMOSPHERICS
• STORE LAYOUT
• VISUAL MERCHANDISING
MAUSUMI DAS - INIFD BANGALORE
VISUAL MERCHANDISING IS THE ACTIVITY AND PROFESSION OF DEVELOPING THE FLOOR PLANS AND THREE-DIMENSIONAL DISPLAYS IN ORDER TO MAXIMIZE SALES.[1]
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
WINDOWS /DISPLAY• Window plays important role on the retail shop
• Shelving
• Windows display
• Pos display, point of shelves display
• Racks
• Hangars
• Open shelves
• Floting shelves
• Hanging options
• Facing
• Fixed brackets
• Adjustable sloted selves
• Builting sleves
MAUSUMI DAS - INIFD BANGALORE
SHEVELS
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
FACING
Faced products on a shelf at a Coles supermarket
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
ENTRANCE/GATE
MAUSUMI DAS - INIFD BANGALORE
TYPES OF DOORS OR CLASSIFICATION OF ENTRANCE• ADA doors,swing door,sliding doors,bifolds doors,try folds doora
• Narow style entrance,wide style entrance,midium style entrance,monumental style entrance,palace style entrance
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
RETAIL STORE LAYOUT
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
TRACK LOOP LAYOUT
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
FREE RACK LAYOUT
MAUSUMI DAS - INIFD BANGALORE
SPIN LAYOUT
MAUSUMI DAS - INIFD BANGALORE
MAUSUMI DAS - INIFD BANGALORE
COLOUR • Color psychology affects our lives in so many ways, yet we often don't realize
the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing. without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.
In applying the information about color meanings in business to enhance your own business profile and marketing, don't use any color entirely on its own; it is always best to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact hhere is almost always more than one option of color combinations to assist your business, so you don't have to choose any color that you do not like or resonate to. Or you may use the disliked color in a very small amount to get the response you want from your customer. For example, you may use just a very small amount of red to indicate your passion or energy for your business or as a call to action button on your WEBSITE
MAUSUMI DAS - INIFD BANGALORE
RED• Red is a physical color which calls for action to be taken. Its high energy and
strength draws attention to itself and demands to be noticed.
• Key Words for Red:
• Positive Meanings in Business:
• action, power, energy, speed
• passion, desire, lust
• strength, courage
• attention-getting, motivating, stimulating, energizing
• driven and determined
• exciting, warm, spontaneous, assertive and confident
MAUSUMI DAS - INIFD BANGALORE
BLACK• Black is the color of power and authority and in excess it can bositive
Color Meanings in Business:
• authority, power, control
• protection and comfort
• strong, contained, formal
• sophisticated
• seductive, mysterious
• endings & beginningse intimidating and unfriendly.
MAUSUMI DAS - INIFD BANGALORE
GOLD• Gold is associated with value, luxury and prestige. It reflects wisdom, beauty and generosity.
• Keywords for Gold:
• Positive Color Meanings in Business:
• wealth and prosperity, abundance
• value, quality, luxury, expensive, opulence
• victory, achievement, grandeur, importance
• happiness, beauty
• excellence, prestige, nobility, extravagance
• attraction, wisdom
MAUSUMI DAS - INIFD BANGALORE
SILVER• Silver is a modern sophisticated color, calming yet uplifting, with a degree of mystery
about it. Keywords for Silver:
• Positive Color Meanings in Business:
• modern, sleek, high-tech, scientific
• glamorous, distinguished, elegant
• conservative, prestige
• calming and balancing
• illusion, intuition, imagination
• feminine power, sophisticated
• wealth and riches
• aids mental, emotional and physical releasing and cleansing
• illumination
MAUSUMI DAS - INIFD BANGALORE
RETAIL STORE LIGHTING• GENERAL /AMBIENT TYPES LIGHTING
• TASK LIGHTING
• ACCENT LIGHTING
• DECORATIVE LIGHTING
• TRAC LIGHTING
MAUSUMI DAS - INIFD BANGALORE
_____TYPES OF LIGHTING____ ACCENT LIGHTING & TRAC LIGHTING
MAUSUMI DAS - INIFD BANGALORE
• TASK LIGHTING
___SPECIAL LIGHTING__ TASK & DECORATIVE LIGHTING
TASK LIGHTING DECORATIVE LIGHTING
MAUSUMI DAS - INIFD BANGALORE
GENERAL LIGHTING_______________
MAUSUMI DAS - INIFD BANGALORE
THE 4 PRIMARY TYPES OF LIGHT BULBS• 1. Incandescent
• 2. Halogen
• LED
• FLUORESCENT
MAUSUMI DAS - INIFD BANGALORE
FLOORING
MAUSUMI DAS - INIFD BANGALORE
CONCRETE POLISHING
MAUSUMI DAS - INIFD BANGALORE
CONCREATE OVERLAY IMPACTS LOOKS OF PABBLE FLOOR
MAUSUMI DAS - INIFD BANGALORE
CONCREAT OVERLAY IS THE KALEIDOSCOPE OF COLOUR
MAUSUMI DAS - INIFD BANGALORE
DARK GLOSSY FLOOR
MAUSUMI DAS - INIFD BANGALORE
VENILE FLOOR MOST COMMON
MAUSUMI DAS - INIFD BANGALORE
HARDWOOD SKIP-PLANED FLOOR
MAUSUMI DAS - INIFD BANGALORE
SEAMLESS FLOORING
Highly durable and completely impermeable to liquids, oil and dirt.
MAUSUMI DAS - INIFD BANGALORE
• busket • pantry
MAUSUMI DAS - INIFD BANGALORE
STORAGE SYSTEM &UNITS
MAUSUMI DAS - INIFD BANGALORE
BIG STOOLS,MULTIPOURPOSR SHALEVS
MAUSUMI DAS - INIFD BANGALORE
BILLING COUNTER/COUSTOMER SERVICE
MAUSUMI DAS - INIFD BANGALORE
HOSPITALITY OF THE SHOP
MAUSUMI DAS - INIFD BANGALORE
CUSTOMER CARE & CUSTOMER SERVICE
MAUSUMI DAS - INIFD BANGALORE
CUSTOMER JOURNEY-BEST WAY TO MAP THE CUSTOMER JOURNEY TAKE A WALK IN THERE SHOE
MAUSUMI DAS - INIFD BANGALORE
INSTANT FEED BACK OF CUSTOMER ,AUTOMATED CUSTOMER SERVICE, CUSTOMER SUPPORT,STANDARDIZATIONKEEP RUN THE BUSINESSREMEMBERTHANK YOUMAUSUMI DAS