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Retail Digital Transformation

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Retail Digital Transformation 10-Jan-2017 Aslam Mohammed Vice President – Information Services Qatar Airways
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Retail

Digital Transformation

10-Jan-2017

Aslam MohammedVice President – Information Services

Qatar Airways

Agenda

• Qatar Airways Group – What we do

• Qatar Duty Free

• Retail on the Ground

• Retail in the Sky

• Retail on the Move

• Digital Eco Integration

• Supply Chain - Transformation

• Business Intelligence – Big data

Digital Revolution

Prof. Klaus Schwab, Founder and Exec Chairman of the World Economic Forum

Qatar Airways National Airline of the State of Qatar and one of Aviation Industries big success stories

Over 150 destinations covering all the continents with modern fleet of 192+ passenger and cargo aircraft

Worlds voted Best & Five Start Airline – providing the best service

Awards we receive is a reflection on our commitment / service levels to customers

Airline of the Year in 2011, 2012 and 2015

Best Business Class in the world – 2012, 2014 and 2016

Diversified business interests – Aviation, Retail & Leisure

Head quartered in Doha, Hamad International Airport is the Gateway for Five Start Service

Qatar Airways Group – What we do

40K Mtr2 of Retail & Dining

90 Boutiques

200+ POS60K+ SKUs 1K+ Brands

Diverse Range of Products

500+ Suppliers of which many are overseas

Logistics by Air, Sea & Land

50K (Avg) Daily Transactions

70+ Promos

(at any time)

12+ Concessioners/

JVs

365 X 24 X 7 Operations

Ever Changing Business

Airport Security

Standards

Highly Competitive

Qatar Duty Free

Retai l - On The Ground

Qatar Group houses the best in class Inflight Duty Free

We have a Fresh Catalogue selling over 150 products in the sky

We operate close to 500 Carts to sell products

Our Crew are the brand ambassadors for our products

Targeted sales based on the

The Demographics of the Passengers

Destination of the Aircraft

Click and Collect – Pre-Order the Products, have them delivered in the Seat

Sales / marketing through the Inflight Entertainment system

Mobile / On-Air Point of Sales – Linked with the On-Air Stores

Retai l – In the Sky

Retai l – On The Move

Digital Integration with Airport Operations

On Mobile APP for Hamad International Airport users - Map based routing for select shops Targeted Promotions

Proximity promotions based on beacons Mobile Carts at Airport Gates – based on Nationality, Age .. of the passengers (profiling)

Kiosks at the Airport – to identify products availability on the stores Marketing of Brands using the digital displays at the airport

Digital Eco Integrat ion

Digital Integration with Airline Operations

Online Promotions as a cross selling option with Qatar Airways online bookings

Online integration with Loyalty miles

Notifications to passengers – post check-in highlighting stores / promotions

Destination linked promotions

Digital Eco Integrat ion

Over 500 Global Suppliers – who refurbish our inventory

Integrated Logistics Management with the Suppliers enables smooth receiving of the Inventory in the warehouse

Airside and Landside operations – Integrated with Customs

HHTs to receive, Inspect and Accept Inventory

Full fledged integration with Automated Storage and Retrieval System (ASRS) enables efficiency in our operations

Storage Allocation of Inventory based on the Category –helps easy access / retrieval

Sub-stores in the Airport helps merchandising operations at the stores easier

Supply Chain - Transformation

BIG Data Platform set up for the Business Intelligence

Data Farm integrated to have

Customer Profile

Passenger Booking / Check-in Information

Inventory by Brand / Store

Passenger preference build based on the demographics

Inventory Expiry alerts configured to initiate promotions for expiring stocks

Categorisation of Inventory based on Fast / Slow moving items by Brand / Store made available to help merchandisers

Merchandising decisions made based on the historical sales

Predictive model implemented for Inflight – Items in the cart loaded based on the prediction

Business Intel l igence – Big Data

Business Intel l igence – Big Data

Thank You


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