Date post: | 12-Feb-2017 |
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Retail
Digital Transformation
10-Jan-2017
Aslam MohammedVice President – Information Services
Qatar Airways
Agenda
• Qatar Airways Group – What we do
• Qatar Duty Free
• Retail on the Ground
• Retail in the Sky
• Retail on the Move
• Digital Eco Integration
• Supply Chain - Transformation
• Business Intelligence – Big data
Qatar Airways National Airline of the State of Qatar and one of Aviation Industries big success stories
Over 150 destinations covering all the continents with modern fleet of 192+ passenger and cargo aircraft
Worlds voted Best & Five Start Airline – providing the best service
Awards we receive is a reflection on our commitment / service levels to customers
Airline of the Year in 2011, 2012 and 2015
Best Business Class in the world – 2012, 2014 and 2016
Diversified business interests – Aviation, Retail & Leisure
Head quartered in Doha, Hamad International Airport is the Gateway for Five Start Service
Qatar Airways Group – What we do
40K Mtr2 of Retail & Dining
90 Boutiques
200+ POS60K+ SKUs 1K+ Brands
Diverse Range of Products
500+ Suppliers of which many are overseas
Logistics by Air, Sea & Land
50K (Avg) Daily Transactions
70+ Promos
(at any time)
12+ Concessioners/
JVs
365 X 24 X 7 Operations
Ever Changing Business
Airport Security
Standards
Highly Competitive
Qatar Duty Free
Qatar Group houses the best in class Inflight Duty Free
We have a Fresh Catalogue selling over 150 products in the sky
We operate close to 500 Carts to sell products
Our Crew are the brand ambassadors for our products
Targeted sales based on the
The Demographics of the Passengers
Destination of the Aircraft
Click and Collect – Pre-Order the Products, have them delivered in the Seat
Sales / marketing through the Inflight Entertainment system
Mobile / On-Air Point of Sales – Linked with the On-Air Stores
Retai l – In the Sky
Digital Integration with Airport Operations
On Mobile APP for Hamad International Airport users - Map based routing for select shops Targeted Promotions
Proximity promotions based on beacons Mobile Carts at Airport Gates – based on Nationality, Age .. of the passengers (profiling)
Kiosks at the Airport – to identify products availability on the stores Marketing of Brands using the digital displays at the airport
Digital Eco Integrat ion
Digital Integration with Airline Operations
Online Promotions as a cross selling option with Qatar Airways online bookings
Online integration with Loyalty miles
Notifications to passengers – post check-in highlighting stores / promotions
Destination linked promotions
Digital Eco Integrat ion
Over 500 Global Suppliers – who refurbish our inventory
Integrated Logistics Management with the Suppliers enables smooth receiving of the Inventory in the warehouse
Airside and Landside operations – Integrated with Customs
HHTs to receive, Inspect and Accept Inventory
Full fledged integration with Automated Storage and Retrieval System (ASRS) enables efficiency in our operations
Storage Allocation of Inventory based on the Category –helps easy access / retrieval
Sub-stores in the Airport helps merchandising operations at the stores easier
Supply Chain - Transformation
BIG Data Platform set up for the Business Intelligence
Data Farm integrated to have
Customer Profile
Passenger Booking / Check-in Information
Inventory by Brand / Store
Passenger preference build based on the demographics
Inventory Expiry alerts configured to initiate promotions for expiring stocks
Categorisation of Inventory based on Fast / Slow moving items by Brand / Store made available to help merchandisers
Merchandising decisions made based on the historical sales
Predictive model implemented for Inflight – Items in the cart loaded based on the prediction
Business Intel l igence – Big Data