Retail EBO © 2004 IBM Corporation IBM Store Integration Framework Components and Business Value –...

Retail EBO

© 2004 IBM Corporation

IBM Store Integration Framework

Components and Business Value – Internal Education

Jerri Traflet – Retail on demand EBO, Solutions ExecutiveBeth Ann Vaughn – SW Solution Sales Exec., WW Retail IndustryMark Indermaur – RSS Emerging Offerings Team Lead

IBM Software GroupStore Integration Framework

© 2004 IBM Corporation2

Discussion agenda

What is IBM Store Integration Framework?

• Overview

• Business Function

• Components, Packaging and Pricing

Solutions using SIF • Personal Shopping Assistant

• Guided Selling Solution

• RFID – Smart Shelving

Q&A

»



InfrastructureSooner or later, it matters



IBM On Demand Operating Environment for retail

Enterprise

Store Integration Framework

On demand store

solutions

New POS touch points

Enterprise

Businessintegration

Web channel integration

Enterprise application integration

New “anywhere"access points

Web

RFID readers

Electronic scales

personal shoppingdevices

Electronic shelf labels

PDAs Electronic signs

Digital multimedia

displaysKiosks

Point of sale

Self checkout




Delivering Retail Business Function


Integrate/Protect existing store applications

Rapid deployment of new solutionsDe

vic

e M

an

ag

em

en

t

Ex

tend

s E

nte

rprise

to

Sto

re

Secure Autonomic Environment for Retail

Effective Management at the “Edge”

The Next Generation Store Platform



Business Partner and ISV solution offerings

Sto

re I

nte

gra

tio

n F

ram

ew

ork

En

terp

ris

e

IBM Tivoli Enterprise Console®

IBM Tivoli Configuration Manager IBM Tivoli Monitoring


Businessintegration

Rational Application Developer for WebSphere Software Retail Business Objects Store Integration Framework Samples and Examples Web Application Device Access

IBM WebSphere Remote Server Central SiteWBI Transaction Log Processor

Businessintegration

Operating Systems (Windows, Linux/(IRES), Solaris, HP-UX, AIX)

IBM WebSphere Remote ServerWebSphere Application Server Network Deployment (ND), WebSphere MQ, DB2 Workgroups, Tivoli Management and Monitoring Agents

Sample and examples for distributing, managing and monitoring solutions on WebSphere Application Server

Remote Management Agent Software distribution packages

filtering and monitoring

RFID Extension

Digital Media Extension Retail Data Extension

Point of saleSelf checkout

personal shoppingdevices

Kiosks

Intelligent Scales

PDAs

RFID readers

Electronic shelf labels

Electronic signs

Digital multimedia

displays

Digital Surveillance

Data Movement POS ExtensionStore Integrator

Data Integration Facility

Hardware Platform (Blade Server, xSeries or equivalent)



Open Standards Support – On Demand Operating Environment




IBM WebSphere Remote Server

Base Components: – IBM WebSphere® Application Server

Network Deployment Version 5.1.1

– IBM WebSphere MQ Version 5.3.02

– IBM DB2® Workgroups 8.1 Fixpack 4

– IBM Tivoli® Monitoring, Version 5.1.2• IBM Tivoli Monitoring Component

Services, Version 5.1.1

• IBM Tivoli Resource Manager, Version 4.2.1

• IBM Tivoli Monitoring for Web infrastructure

• IBM Tivoli Monitoring for business integration

• IBM Tivoli Monitoring for databases

Capabilities: – J2EE application server platform

– Configuration flexibility

– Resilient database

– Assured message delivery

– Tivoli monitoring and management

OS Supported: Windows 2000/2003 Server, SUSE Linux (IRES Preferred)

HW Supported: xSeries, Blades Center, or equivalent.

General availability: 4th Quarter



IBM WebSphere Remote Server Systems Management Accelerator

Components:– Software distribution packages,

including product install images • Packages for base installation that can

be modified to distribute additional components or software

– Samples and examples to help distribute, manage and monitor solutions on WebSphere Application Server

– Remote Management Agent • OSGi support for subsequent releases• Device management and monitoring

Capabilities:– Remote installation support

– Systems management components for JMX instrumentation of any device or software solution

OS Supported: Windows 2000 Server, SUSE Linux

HW Supported: xSeries, Blades Center, or equivalent

General availability: 4th Quarter

Retail Store Solutions



Distributed infrastructure patterns

FVirtual on demand

In-store level tiers 2 and 3

Enterp

rise le

vel tier 1

Backup serversIn enterprise (farm, rack or running on IBM ^ zSeries server)

Real

E

Classic three-tiered pattern, two or more servers in store

A

No servers in store

C

Backup box is both server and POS terminal

One server in store, standby server is also a client POS system

B

One box is both server and POS terminal

In-store server runs on end user/POS system

D

High availability

Normal traffic

Backup traffic

Potential loadbalance

Potential highavailability

Legend



IBM WebSphere Remote Server Pricing Retail Outlet Special Bid Highlights

– 70-79% for 100 stores or more– 80-87% for 500 stores or more– Pilots approved at roll-out prices

Announced Price of new Hard bundle – Exciting Price for the retail store– Low, with limits on additional internal discounting– Available prior to general announcement through Special Bid – 3 chargeable components

• WebSphere Remote Retail Server (store only)• WebSphere Remote Retail Server Systems Management Accelerator (store only)• Remote Server Central Site (Enterprise)

Resellers allowed through Passport Advantage



RFID Extension

RFID Easy Start capabilities– RFID event routing and messaging– RFID event filtering and aggregation– Upstream management module– Network management – System monitoring– Software management– Java™ 2 Platform, Micro Edition

execution environment– XML services– RFID reader/printer interface– Security components for reader authentication– Event buffer

Availability: Services asset today



Retail Data Extension – Services Asset

Components:– Data integration is based on a

WebSphere Business Integration Adapter and WebSphere Business Integration broker

– Data transfer is based on an OSGi implementation

• WebSphere Business Integration TLog Processor

• Bulk data transfer based on OSGi standards

Capabilities– Manage and move POS data from

the store to the enterprise



Digital Media Extension – Services Asset

Components:– RCI Integration Layer developed by

the Digital Media EBO Team.

– An Abstraction layer to integrate multiple digital touch points to ease content management to and from multiple digital devices.

Capabilities– Deliver this abstraction layer to more

easily integrate devices used by application providers for Dynamic Digital Merchandising and Digital Surveillance



POS Extension

Components: – Store Integrator

• 4690 POS Integration (IBM 4680-4690 Supermarket Application, IBM General Sales Application, IBM SurePOS™ ACE)

• Standard access to POS logic

• Extension of POS business logic with Java (IBM Application Extension Facility)

• Virtual POS terminal (Client Session Server)

• Graphical User Interface

• Standard POS Interface

– Data Integration Facility • Data movement to the enterprise

• Follows IXRetail POS log standards

• Comes with 4690 TLog to IXRetail adapter

Capabilities:– Provides applications access to POS

data and business logic

General availability: Both are available today

– Version 2 Store Integrator - March 2005

– Version 2 Data Integration Facility – June 2005



POS Extension Pricing

Store Integrator – List Price $1200 per store, $200 per POS device

• Sold through AAS

Data Integration Facility– List Price $500 per store

• Sold through Passport Advantage



Discussion agenda


• Overview


• Components, Packaging and Pricing



• In Store Inventory Management

Q&A

»



IBM strategy—On Demand Business for retail

Employees Empower

teams

»

Increase productivity

Create “instant experts”

Operations Focus the

supply chain

»

Enable seamless trade

Streamline store operations

Consumers Revolutionize

the store

Satisfy customers

Motivate shoppers

»

Operate on demand



Guided shopping—personal shopping assistant

Capabilities:• Enable personalized-list-driven shopping trips

• Allow scan as you go

• Provide price verification (promotion-accurate)

• Deliver tailored cross- and up-sell promotions

• Offer pre-order deli, bakery and other services

• Supply product information (e.g., health/food)

Benefits: • Rapid ROI

• Increase basket size

• Boost margins

• Increase shopping frequency, spend



Personal Shopping Assistant ImplementationServer

Windows / Linux

Browser

Controller

Data Integration

Facility

4690 OS

Sales Support Application

Web Tablet

Embedded OS

Personal Shopping Web

ApplicationApplication Extension

Facility

Terminal SalesVirtual Session

1 session per webpad

Application Extension

FacilitySuspend

Price

Replicate favorites, rich data

Terminal / Self Checkout

Add item

Scan loyaltycard

Resume

CompleteTransactionPay

Send TLOG, update favorites

MQe

Scanitem

Locationdata

Finishshopping

Scan loyaltycard



Guided selling for complex products

Capabilities:• Works in self-service or service scenarios

across device types:– Answer difficult questions about products instantly

and accurately

– Help consumers narrow choices

– Create instant experts on complex products

– Achieve greater inventory and service visibility

Benefits:• Higher customer satisfaction due to simplified

decision making

• Increase sales from cross- and up-sells

• Improve associate effectiveness at a reduced cost

• Optimize inventory based on availability



Windows / Linux

Guided Selling Implementation

Kiosk / Handheld PDA

Browser

Controller

Guided SellingWeb application

BusinessIntegration

Access Store’s Guided Selling application

Send & transform store-level prices

Data Integration

Facility

4690 OS


MQe



In Store Inventory management

Capabilities: • Streamline out-of-stock management

• Automate inventory location awareness

• Automate inventory updates

• Bolster shrink and loss prevention

• Automate expiration management

• Improve planogram compliance

Benefits: • Reduced manual labor costs

• Increased profits through improved inventory levels and product availability



Controller

Data Integration

Facility

4690 OS


MQe

In-Store Inventory Implementation

Terminal

4690 OS

Terminal Sales

Transform to IXRetail and Send

Alert store associate

Windows / Linux

Inventory Application

Update inventory

Server

Transaction complete



Photo kiosk

Capabilities– Provide seamless transaction integration with

store POS

– Complete transactions at the point of service

Benefits– Improve customer satisfaction through alternative

checkout option

– Decrease back-room workload through TLog consolidation



Kiosk

Windows / Linux

POS

Data Integration

Facility

4690 OS


Kiosk Application


Facility

Terminal SalesVirtual Session


Facility

Photo Kiosk Implementation

Pay at kiosk

1 session per kiosk

Create POStransaction

Print photos

Controller



Discussion agenda


• Overview


• Components and Packaging



• RFID – Smart Shelving

Q&A»



Understand your clients business direction and vision Pain PointsStrengths and WeaknessesVision for the next generation store

Work with the Retail EBO, SWG, RSS to Brief Customers on the IBM Vision of the next generation store Understand solutions available on the Store Integration Framework Request available resources to engage with your clientDiscuss whether your client is a good pilot candidate?

Brief key customers prior to the Announce and NRF.

Call to Action



For more information

Contact: Jerri Traflet, Solutions Exec Retail EBO, [email protected], 919-301-5432

Beth Ann Vaughn, SW Solutions Sales Exec, WW Retail Industry

[email protected], 248-552-4684

Mark Indermaur, SW Emerging Technologies

Team Lead, RSS

[email protected], 919-301-5208

To learn more, please visit:

ibm.com/industries/retail/store

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