Retail Flooring Company: Case Study #286 The Challenge: Ceramic Tile Supply NW came to Net Visibility Group in a somewhat urgent state, with the recent changes to the local economy they needed to shift their business model from commercial to residential fast. They had tried a series of different marketing companies and strategies resulting in multiple websites owned by different companies with largely incorrect listing information across the internet. Because of the decreasing effectiveness of their Yellow Pages, TV, Newspaper and Direct Mail campaigns they were finding it necessary to constantly increase their marketing expenditure to get the same results. Had recently lost largest commercial client and needed to replace the lost revenue as soon as possible. Local competitors had long established websites with large internet marketing budgets. The Plan: Find and procure a keyword relevant geo specific web domain that the client would own. Design and build a website that was visually appealing, targeted a very specific demographic and was SEO friendly, including URL structure, meta-data, sitemaps and keyword density. Undertake keyword research and analysis to identify the top keyword in relation to their industry and geographic location. Implement a strategically targeted PPC campaign utilizing our NVG LocalBrand™ service. Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal customer. Utilizing our proprietary local listing service NVG LocalList™ to clean up their multiple incorrect directory listings. Claim and optimize Local business listings in Google, Yahoo and Bing. Frequent and proactive optimization monitoring. The Results: This customer couldn’t be happier, after the launch of their new website they experienced immediate results and the phone started ringing. 10 fold increase in residential related business. Decreased overall advertising budget by 87%. Achieved # 1 position in Google natural organic search results for 35 different keyword phrases. Achieved top 10 position (1st page) for 247 different keywords in Google, Bing and Yahoo combined. 750% (+) ROI (measured by new revenue/internet marketing budget) Trending to receive over 2000 Visitors to website annually (and increasing) 81% have been new visitors to the website.
Transcript
Retail Flooring Company: Case Study #286
The Challenge: Ceramic Tile Supply NW came to Net Visibility Group in a somewhat urgent state, with the recent changes to the local economy they needed to shift their business model from commercial to residential fast.
They had tried a series of different marketing companies and strategies resulting in multiple websites owned by different companies with largely incorrect listing information across the internet.
Because of the decreasing effectiveness of their Yellow Pages, TV, Newspaper and Direct Mail campaigns they were finding it necessary to constantly increase their marketing expenditure to get the same results.
Had recently lost largest commercial client and needed to replace the lost revenue as soon as possible.
Local competitors had long established websites with large internet marketing budgets.
The Plan:
Find and procure a keyword relevant geo specific web domain that the client would own.
Design and build a website that was visually appealing, targeted a very specific demographic and was SEO friendly, including URL structure, meta-data, sitemaps and keyword density.
Undertake keyword research and analysis to identify the top keyword in relation to their industry and geographic location.
Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal customer.
Utilizing our proprietary local listing service NVG LocalList™ to clean up their multiple incorrect directory listings.
Claim and optimize Local business listings in Google, Yahoo and Bing.
Frequent and proactive optimization monitoring.
The Results: This customer couldn’t be happier, after the launch of their new website they experienced immediate results and the phone started ringing.
10 fold increase in residential related business.
Decreased overall advertising budget by 87%.
Achieved # 1 position in Google natural organic search results for 35 different keyword phrases.
Achieved top 10 position (1st page) for 247 different keywords in Google, Bing and Yahoo combined.
750% (+) ROI (measured by new revenue/internet marketing budget)
Trending to receive over 2000 Visitors to website annually (and increasing) 81% have been new visitors to the website.
Retail Flooring Company: Case Study #286
Increased Organic Search Visibility
After the launch and implementation of the SEO strategy, Ceramic Tile Supply NW began to see marked
improvement in overall search engine rankings across a wide range of targeted keyword phrases. The table below
shows how they appeared in Google's search result for the associated keyword phrase after 6 months
Ranked 1st
73 rankings found for 50 keywords in 3 search engines
In Top 3 126 rankings found for 62 keywords in 3 search engines
In Top 10 247 rankings found for 89 keywords in 3 search engines
Keyword Phrase Google Rank Positions Moved in Google
bathroom tile eugene 1 93
ceramic tile eugene 1
44
ceramic tile eugene oregon 1 52
ceramic tile supply eugene 1
72
ceramic tile supply northwest 1 52
ceramic tile supply northwest eugene oregon
1
38
ceramic tile supply nw 1 20
ceramic tile tools eugene or 1
94
eugene oregon tile stores 1 91
eugene tile stores 1
83
eugene, or tile stores 1 80
florida porcelain tile oregon 1
88
florida stone eugene or 1 47
glass bathroom tile - eugene 1
23
northwest tile eugene 1 54
northwest tile supply eugene oregon 1
17
the tile store eugene 1 43
tile and accessories eugene or 1
69
tile coungtertops in Eugene Oregon 1 Up more than 100
tile dealers eugene or 1
39
tile eugene 1 54
tile eugene or 1
66
tile eugene oregon 1 82
tile store eugene 1
71
tile store eugene or 1 84
tile store eugene oregon 1
92
tile store in eugene oregon 1 99
tile store in eugene,or 1
47
Retail Flooring Company: Case Study #286
tile stores eugene 1 73
tile stores eugene or 1
86
tile stores eugene oregon 1 Up more than 100
tile stores in eugene or 1
56
tile stores, eugene 1 25
united tile eugene 1
85
united tile eugene oregon 1 88
wood look tile eugene 1
54
bathroom tiles eugene 2 35
countertop tile eugene oregon 2
41
dal tile eugene oregon 2 46
daltile in eugene oregon 2
76
tile bathroom counters eugene or 2 56
daltile eugene 3
72
emser tile eugene 3 81
emser tile eugene oregon 3
92
eugene marble and tile 3 17
eugene oregon tile 3
46
eugene tile backsplash 3 71
Eugene Tile Installation 3
54
Eugene Tile Supplies 3 83
florida tile - eugene, or 3
83
florida tile eugene or 3 45
slate tile flooring eugene or 3
25
the tile store eugene oregon 3 57
tile stores in eugene oregon 3
34
tile stores in eugene, oregon 3 18
tile stores in eugene,oregon 3
57
tiles eugene 3 24
eugene or granite stores 4
16
eugene oregon flooring 4 74
eugene oregon marble tile 4
84
eugene tile 4 53
eugene tile and marble 4
56
florida tile eugene 4 37
florida tile eugene oregon 4
56
granite countertop eugene oregon 4 86
tile stores near eugene oregon 4
23
Eugene Flooring tile 5 45
eugene granite 5
46
granite countertops eugene oregon 5 72
Retail Flooring Company: Case Study #286
granite eugene 5
89
granite eugene oregon 5 55
tile flooring eugene 5
82
tile in eugene or 5 65
wholesale granite eugene oregon 5
49
eugene countertops 6 57
eugene oregon granite 6
39
flooring eugene oregon 6 67
granite countertops eugene or 6
83
marble eugene oregon 6 66
tile flooring eugene, oregon 6
85
countertops eugene oregon 7 26
countertops eugene, oregon 7
92
eugene granite tile 7 43 granite eugene or 7 Up more than 100
