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PPT 1-1 Consumer Behavior Ignacio J. Vázquez E. © 2007

TRENDS IN RETAIL MARKETIN INDIA

Presented ByDr.G.MAHESWARAN, M.B.A., M.Com, M.Phil, Ph.D, P.G.D.C.A.,

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WHAT IS RETAILING? 

• Retailing  – a set of business activities thatadds value to the products and services sold toconsumers for their personal or family use.

•  A retailer  is a business that sells productsand/or services to consumers for personal or

family use.

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TYPES OF RETAILING

1.Specialty store  – narrow product line

2. Department store  – several product line

3. Super market  – large & low cost product

4.Convenience store  – small store in residential area5.Discount Store  – Standard or specialty

6.merchandise Off price retailer  – merchandise sold

at less than retail7.Superstore  – Huge space & sell all products

8.Catalog showroom  – Goods sold by catalog at

discount

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PPT 1-4 Consumer Behavior Ignacio J. Vázquez E. © 2007

RETAIL MARKET SEGMENTS

1.Apparel

2.Foot Wear

3.Gifts and Toys

4.Hard Goods

5.Home Furnishings

6.Jewellery

7.Sporting goods

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TOP 10 GLOBAL RETAILERS IN THEWORLD 

1.Warby Parker

• 2. Amazon

• 3. The Legaspi Company

• 4. J.Crew

• 5. Walmart

• 6. eBay

• 7. Burberry

• 8. Zady

• 9. Farfetch

• 10. Macy's

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TOP 10 RETAIL COMPANIES IN INDIA2013 

1.LIFESTYLE INTERNATIONAL PVT. LTD.

2.TITAN COMPANY LIMITED

3.SHOPPERS STOP LIMITED

4.UNITED COLORS OF BENETTON INDIA5.FUTURE RETAIL

6.METRO CASH & CARRY INDIA PVT. LTD.

7.MARKS AND SPENCER RELIANCE INDIA PVT. LTD.

8.PUMA SPORTS INDIA PVT. LTD.

9.JUBILANT FOODWORKS LTD.

10LEVI STRAUSS (INDIA) PVT. LTD.

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RETAIL INDUSTRY IN INDIA

**Retailing World’s  largest private industry US$ 6.6 trillion sales

annually Indian retailing.

**India has been a nation of Dukandars, having approximately 12million retailers.

**Largest employer after agriculture - 8%* of population Highestoutlet density in world.

**The Indian Retail market is estimated to grow to U. S. $ 637 billionby 2015.

**Retail which contributes 10% of our GDP is the largest source ofemployment after agriculture .

** It is not just the global players like Wal-Mart are eying to capturea pie of this galloping market but also the domestic corporatebehemoths like Reliance, NeelKamal, KK Modi, Aditya Birla group,and Bharti group too Retailing in India

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GROWTH OF RETAIL INDUSTRY IN 

** Indian Retail Industry has seen phenomenal growth in the

last five years

**The growth and development of organized retailers in India isdriven by the two main factors

i) Lower prices ii) Benefits the consumers can't resists. According to the experts , economic scale driven down thecost of the supply chain, allowing the retails to offer morebenefits to the customers.

** Organized retail will form 10% of total retailing by the end ofthe decade (2010)

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GROWTH OF RETAIL INDUSTRY IN INDIA  – Cond

** **From 2006 to 2010 , the organized sector will grow 49.53%.

**The arrival of multinationals will further push the growth of hypermarket.

**Retailing will show good prospects in cities Mumbai, Delhi,Chennai, Kolkatta, Bangluru and kanpur.

**Delhi has the good recourse and conditions for the retail sector.Out of the total earnings of the government of Delhi Rs 11,000

crores , Rs 6,500 crores is achieved from the retail sectors.

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Growth Drivers in India for Retail sector

• Raising income and improvements ininfrastructure are enlarging consumer market.

• Liberalization of the Indian economy

• Increase in spending and per capita income.•  Availability of quality real estate with low price.

• Shift in consumer demand for foreign brands.

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CHALLENGES OF RETAILING IN INDIA

** Automatic approved is not allowed for the foreign investment.

**Lack of trained work force.

**Low skill level for retailing management.

**Rapid price changes.

** Threaten of product obsolescence cost of business operationis very high in India.

**High competitiveness among existing market participants andresulting low profit margins 

**Unfavorable taxation structures,

**Absence of developed supply chain and integrated ITmanagement

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RETAIL MANAGEMENT

Retail Management

Distinct position Defined target

audience

Quantifiable

goods

Detailed

Tactical elementsBudget

Time table

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MISCONCEPTIONS ABOUT CAREERS IN RETAILING

• Low pay

• Long hours

• Boring

• Dead-end job

• No benefits

• Everyone is part-time

• Unstable environment

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SUGGESTIONS

• Merger and buy out of week retailers by a strong

one.

• Use of technology to the greatest extent possiblemay also help strengthening the retailers.

• Setting up of more and more non- store retailingcentres would also ensure a strong retailingorganization.

• Setting up of the franchise/ licence organizationmay also help in strengthening the position of theretailers.