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Retail In-store applications Mobile price labelling and mark down
Retail In-store applications
Mobile price labelling and mark down
What does mobile printing give to Retailers ?
Moving low volume printing from the back office to the operator on the shop floor
- Saves walk time
• using mobile technology:
* mobile computing * mobile printing * WLAN
Automating manual processes e.g. hand written labels
Adoption of mobile technology in UK Retailers
According to a survey conducted by Microsoft and Martec International
» In 2004 28% UK retailers adopted or plan to adopt mobile devices in their operations
» increased up to 83% in 2005
Benefits of mobile printing in the store
Improve customer service Improve employee
productivity Improve commercial
reactivity Margin control
Case study
• 200+ stores in France
• Young fashion for women – aged 15-25
• Low price
• 1,200 suppliers – many lines
• Turnover 2004 : 150 M€
• High growth - new store openings
Retail mobile application
MIM France
The Problem
Huge range of stock Mark down slow moving items - time consuming:
» up to 40 mark down campaigns per year» approx. 1,000 + labels per campaign per store!
Old system - Symbol 3100 PDT and a manual labeller
» Delays - takes 2 days for 2 - 4 employees (4 to 8 working days) to do mark down
» Risk of price errors results in reduced margins and delays at the checkout
Old system difficult for operators to use - stressful
Items are scanned to check prices with central store system
The new « block out » label is applied over the old price
and the QL220 prints a new price label
If the product needs to be re-priced the terminal beeps
Mobile Printer Solution
The Benefits
Frees up time to serve customers labelling is 3 times faster literally 10’s of 100’s of hours saved!
Commercial Reactivity Maintained New prices applied very quickly
Risk of price errors is reduced Happier operators
Easy to use Reliable Mark down is no longer stressful
Don’t take our word for it….
« The system delivers huge productivity gains. On average we
can operate three times faster »
« The time gain has contributed to substantial financial savings and the automated system brings far less risk of error »
« The solution was quickly adopted by the store staff. Now price
labelling is no longer stressful!»
Philippe LAFON
IT Director, MIM
Other references - Tesco plc
Installed over 3,000 Zebra mobile printers for price mark down
Reduce price of items in-store on a daily basis:» goods close to sell by date (food)» damaged goods» clearance of non food seasonal
goods
The Benefits
Speed at the checkout: » Bar coded label - reduced items
are scanned quickly Cost of ownership:
» printer hardware managed across network - repair diagnostics, remote upgrades
» robust, reliable QL printer Price & Margin Control:
» wastage can be calculated as soon as product is marked down not after it’s been sold
» price changes made within pre-set levels to avoid products being sold at a loss
» network connection gives real time data and price accuracy
Summary
Mobile technology is increasingly being adopted in food and non food Retail stores
Mobile price mark down is a proven application giving:» Improved customer service» Improved productivity» Margin control
