© HIM Int Ltd 2015

Retail Insights from Hong Kong 2015

© HIM Int Ltd 2015

Hong Kong

• Hugely densely populated

• Population of 6m

• Large parts of Hong Kong are mountainous

• Retail rents can be huge

• 7-Eleven and Circle-K are the main convenience chains in Hong Kong

• They operate traditional convenience stores – small in size, but adapt to local environments

• Stores can often by 500-600 sq feet

• Main offer is snacking, immediate consumption.

• Don’t forget the F in FMCG

Health & well being outlets becoming more prominent

Healthier-for-you drinks on the go a current theme

Health & wellness

© HIM Int Ltd 2015

Premium Fresh Top-up really prominent – particularly in shopping malls

© HIM Int Ltd 2015

M&S has just opened its 1st “Simply Food” in a MTR station

Will M&S open Simply Food outlets at London Tube stations?

© HIM Int Ltd 2015

Premium & fresh outlets compete for shoppers at MTR stations

© HIM Int Ltd 2015

Traditional convenience chains have to compete with premium retailers

7-Eleven 50m away from M&S Simply Food, MTR station

Circle K 50m from “Fusion” in HK shopping mall

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Every inch of space used

© HIM Int Ltd 2015

Chilled food-to-go and fresh

© HIM Int Ltd 2015

Chilled Ready Meals – product up on its end so shoppers can chose quickly

© HIM Int Ltd 2015

Small stores require tight ranges

© HIM Int Ltd 2015

News & Mags outside the store – to maximise space ROI and generate impulse purchases

© HIM Int Ltd 2015

Soft drinks merchandising units on rollers so staff can get behind them to rear-fill

© HIM Int Ltd 2015

However small the store is, most had tables for eat-in/drink in.

© HIM Int Ltd 2015

Shoppers can choose between bottles/cans of soft drinks –or “free flow” dispensed

© HIM Int Ltd 2015

Parasites units used extensively to increase SKU count/range and sales

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