Retail Location & Communication Ppt

A Presentation on Retail

Locations

Presented by Rakesh Kumar AMM3

1Presented by Rakesh Kumar AMM3

One of the most important decision that a retailer

has to make is on the location of the retail outlet.

It is fairly difficult to change the location of the

retail outlet.

Moving from one location to another location may

result in the loss of customers and empolyees.


Freestanding Area

Part of a business district

Part of a shopping centre


Connaught Place, Delhi

Karol Bagh, Delhi

South Extension, Delhi

DLF Place Mall Saket ,Delhi

DLF Emporio Mall, Vasant Kunj, Delhi

Sec14. Huda Market, Gurgaon

Galaxy Mall,Gurgaon

Ambience Mall, ,Gurgaon


Connaught Place, Delhi : Central business district

Karol Bagh, Delhi: Secondary business district

DLF Place Mall Saket ,Delhi: Shopping centre

Presented by Rakesh Kumar AMM3 5

CP is in the heart of Delhi.

It was renamed as the Rajeev Chowk after the late Indian

Prime Minister Rajiv Gandhi.

Connaught Place is known for its historic importance and

modern style of shopping.

It is the main business center with offices of banks,

government establishments and corporates.


Advantages:

Centre of Delhi.

Historically the centre of trade and commerce.

Good accessibility of public transports(Metro, Bus and Railway)

Major commercial and business hub of Delhi.

Having presence of companies in Connaught Place include Citibank, ING Vysya, Lufthansa, Reliance, LIC, Air India, TV Today, Standard Chartered, HSBC Bank, Rolls Royce, BNP Paribas, Reuters, etc.


Disadvantages:

Lack of parking space.

Maintenance of Old buildings.

High rental.



Allen Solly has established itself as the leading western wear brand redefining the wardrobe of the modern Indian.

It has popularized the Friday dressing concept in India.

The brand has won the most admired brand - WomenswearIFA 2004, 2005, 2007; most admired brand - trousers IFA 2005; most admired brand - smart casuals IFA 2006. It has also won the IFA Images 2001 best brand award in the readymade menswear category.



About the store About the store

About the store

Retail format: EBO (specialty store)

Area: 2800sqf. (Two floors)

Rental: 300/sqf. ( 8 lacks)

Walk Ins:700-900/week

Monthly Revenue: 20 lacs

Ownership- O & O/ Rented: Rented



Trading Area: Delhi NCR

Site Characteristics: CBD of Delhi.


Store Interiors

Lighting: yellow halogen lights

Fixtures: steel fixtures, tables, selves, CDO stands

Flooring: Tiles grey and white and roof is also white

Color scheme: grey, blue and white

Materials: Steel, wood , Plastics, Glass

VM: Good

Window display: Do have

Conversion rate: 35%



Ordering process & replenishment: auto replacement

Categories : Men’s , Women’s and kids

Fashion content: Design , Colors

Styles/ skus: 5000sku

Fabric: different types of fabrics

Seasons: autumn Winter


Product range: 599-37990

T-Shirts: 599 (starting from)

Shirts: 1399……..

Suits: 6999………….

Denims: 1799…………………

Trousers: 1399………………………..


Pricing

Competitor : UCB, LP and Levi’s

Competitor pricing:699 to 36000

Pricing Strategy:99


Promotion

Advertising for the store:

In- Store promotion: CRM programs, 30% discount

on suits

Announcement of New or Sale merchandise: News

paper and graphic displays


Services

Staff: qualified staffs

Organization Structure & reporting: HO

Training: Do have by visual merchandisers

Knowledge about products & fashion: good

Returns/ Exchange policy: within 15 days with bill

Alterations: do have


o Geographic: Delhi NCR

Demographic:

Age group 18-35

Gender : Male & Female

Income : more than 25000k

Occupation : Executives, Managers etc.

Education : Graduates , PG, Masters

Psychographic:

Lifestyle: Sports oriented, Outdoor-oriented

Personality : AmbitiousPresented by Rakesh Kumar AMM3 22


Location 2 : Karol Bagh , Delhi

Karol Bagh is in secondary business districts of Delhi.

This is one of the oldest shopping areas of the city.

Karol Bagh is best known for it's jewellery Market.

Huge Traditional market area as well as organized

retailers.

There is a retail store mix of different kind of stores ie.

Apparel speciality stores, jewellery stores, Home appliance,

accessories stores, departmental stores, Restraints etc.

Ajmal Khan Road in Karol Bagh is well-known for retail

and wholesale garments and imported items.

Flanked by Gaffar Market known for smuggled goods

Bank Street, famous for intricate gold jewellery shops and

Arya Samaj Road known for its secondhand and

inexpensive book market, Karol Bagh is common to all.


Good Accessibility of public transport ie. Metro, bus)

2 km.from New Delhi Railway Station

Distance between ISBT and Karol Bagh is 9 km. (approx.)

2 km from New Delhi railway station.

One of the biggest market area of Delhi


Lack of parking facilities.

Traffic jams due to smaller width roads.

Very crowdie market area.

There is no segregation of traditional stores and modern

retailers.



Planet Fashion is the apparel retailing arm of Madura

Garments, Aditya Birla Nuvo Ltd.

It houses not only their leading (inhouse) menswear brands

like Louis Philippe, Van Heusen, Allen Solly and Peter

England, but also Levi's denim, Monte Carlo knitwear and

most recently, Jocky innerwear in selected stores.

It aims to be the complete wardrobe solution for a man - a

one-stop destination for all his apparel needs.


Its product portfolio ranges from corporate formal wear to

casual leisure wear, accessories, t-shirts, winterwear ,denims

and innerwear.

Current number of stores: 82 in India, 5 international

Cities: Across 50 cities in India, ranging from high streets

like Connaught Place and South Ex to smaller towns like

Bareilly, Karnal and Dehradun. International presence in

Dubai (2), Sharjah, Qatar and Kathmandu.Presented by Rakesh Kumar AMM3 29

Madura Fashion and Lifestyle is one of the fastest growing

branded apparel companies, and a leading player in the

branded garments segment.

Having consolidated its market leadership within & outside

the country, the wholly owned subsidiary of Aditya Birla

Nuvo Ltd .

With premier international brands such as Louis Phillippe,

Van Heusen, Peter England, Allen Solly and People, that

personify style, attitude, and comfort.


The company’s brand portfolio includes product lines that

range from the comfort of the affordable, mass-market range

to the luxury of high-end style, and caters to every age

group, from children and youth, to men and women.

A network of 700 exclusive franchise stores, department

chains, and over 2000 premium multi-brand trade outlets

both within and outside India provides the company the

means to reach their products to discerning customers.



About the store

Retail format: MBO

Area: 12000sqf. (Two floors)

Rental:300/sqf.

Walk Ins:1000/week

Monthly Revenue: 40 lacs

Ownership- O & O/ Rented: Rented


Store Location Karol Bagh,Delhi

Trading Area: Delhi NCR

Site Characteristics: SBD of Delhi

Store Interiors:

Lighting: yellow halogen lights

Fixtures: steel fixtures, tables, selves, hanger stands

Flooring: Tiles white and roof is also white

Color scheme: Red and white

Materials: Steel, wood , Plastics, Glass

VM: Moderate

Window display: Do have

Conversion rate: 35%Presented by Rakesh Kumar AMM3 34

Merchandise

Product range: 599-37990

Shirts: 599

Suits: 5990

Denims: 1190

Trousers: 1199

Ordering process & replenishment: keep coming

Categories : Men’s and Women’s

Styles/ skus: 10000sku

Seasons: Winter


Product- Price grid (at sku level): 599-37999

Competitor : Westside

Competitor pricing:

T-shirts :499

Shirts: 699

Trousers : 1199

Suits :5999

Pricing Strategy:99,90


Promotion

Advertising for the store: News papers

In- Store promotion: Win Win offers skrech card on

purchase of 7000k

Announcement of New or Sale merchandise: News

paper and graphic displays



Services

Staff: Moderate

Organization Structure & reporting: HO

Training: Do have

Knowledge about products & fashion: Don’t have adequate

product knowledge

Returns/ Exchange policy: within 15 days with bill

Alterations: do have



o Geographic: Delhi NCR

Demographic:

Age group 18-60


Income : more than 20000k and above

Occupation :Executives, Managers , CEO, Self employee etc.


Psychographic:

Lifestyle: Sports oriented, Outdoor-oriented

Personality : Ambitious, Achievers



Saket is one of the many middle-class-dominated areas

located in the south of Delhi.

The neighborhood is named after the city of Ayodhya, an

ancient, religiously significant city in Uttar Pradesh.

The name Saket in Sanskrit means a place that is close to the

heavens.


Many malls are available ie. Select Citywalk, MGF Metropolitan

Mall, DLF Courtyard, DLF Place,Square One Mall

Famous hospitals in Saket: Max Devki Devi Heart and Vascular

Institute, Max Super Specialty Hospital and the G.M. Modi Hospital.

Saket is home to the PVR Cinemas which was the first multiplex in

India

Near and attracting to a large number of visitors from neighboring

and affluent colonies like GK I and II, C.R. Park, Sainik Farms, Haus

Khas, Panchsheel Enclave and Malviya Nagar.

Accessibilities of Metro.


Lack of public transport like bus.

Small trade area



Among the Indian fashion designers Satya Paul is one

of the leading personality.

Satya Paul was born in Leigha, Pakistan and came to

India during the partition time

his label was launched seeing the future of fashion

industry in 1985.

The Satya Paul brand is the premier designer brand for

sarees, fabrics, ties and scarves.



The Satya Paul Designs always have the strong

influence of the nature and the beauty.

The Bridal collection by Satya Paul reflects the beauty

and elegance every bride dreams of, for this most special

day.

An interplay of rich fabrics, fine embroidery and

embellishments come together to create the perfect

trousseau.





About the store

Retail format: Specialty store

Area: 1200 sq.f.

Rental: 400/sqf.

Walk Ins: 125-150/week

Monthly Revenue:20 lacs.

Ownership- O & O/ Rented: rented


Store Location

Trading Area: primary south Delhi

Site Characteristics

Store Interiors:

Lighting: yellow halogen lights on merchandises

Fixtures: steel fixtures, nesting tables, selves, wooden selves,

Flooring: Tiles (Black)

Color scheme: Color blocking, Wedding colors

Materials: Wood, Glass, steel

Window display: Two Window with three mannequins front and two

window on the back side of the store

Conversion rate: 50%Presented by Rakesh Kumar AMM3 54

Merchandise Product range: Saris, Fabric, Kurties, Dresses, Tops,

Lehnga and wedding dresses, Ties & Accessories.

Ordering process & replenishment: Keep on coming

Categories: Women’s and Men’s

Fashion content: Vibrant colrs, sequence work and

embroidery work

Styles/ SKUs: 1500-2000

Color: Vibrant colors

Fabric: Georgette, chiffon, crepe etc.

Seasons: Wedding seassonPresented by Rakesh Kumar AMM3 55

Pricing

Product- Price grid (at sku level): 595 onwards : accessories

Apparel: 3995-3 Lacs

Pricing strategy: 95

Competitor : Anita Dongre ( Designer)

Competitor pricing: top;1990-49990

Kutri:2990-9990

Dresses: 5990-29990

Pricing Strategy:90


Promotion

Advertising for the store: News paper, Magazines , fashion shows

In- Store promotion: Membership card on the purchase of

50k and 10% discount on the card

Announcement of New or Sale merchandise: Ads in news

papers, Graphics display on windows

Promotion Strategy: By fashion show, Fashion Magazines


Services

Staff: Well qualified

Organization Structure & reporting: Head Office

Training: Do have for all staffs by the visual merchandisers

and Designers

Knowledge about products & fashion: Adequate Knowledge

Returns/ Exchange policy: Within 7 days with bill and tags

Alterations:


o Geographic: South Delhi

Demographic:

Age group 18-50


Income : more than 1 lacs and above

Occupation : CEOs, Self employee , Businessman's etc.


Psychographic:

Lifestyle: fashion enthusiastic

Personality : Achievers



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Retail Location & Communication Ppt

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