Retail ManagementPresenters :Neeraj BhandariSubir ThapaSamarpan SharmaShreeans BudathokiSanjib Karki

WHAT IS RETAILING ?“Retailing includes all the activities involved

in selling goods or services to the final consumers for personal and non-business use”.

- Philip Kotler

It is responsible for matching individual demands of the consumer with supplies of all the manufacturers.

RETAIL MANAGEMENTThe various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management.

Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.

WHY RETAIL MANAGEMENT ?

Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied.

An effective management avoids unnecessary chaos at the store.

Role of Retailer in Business cycle 

A Typical Channel of Distribution

Manufacturer WholesalerRetailer

Final consumer

Manufacturer Brand A

Manufacturer Brand B

Manufacturer Brand C

Manufacturer Brand D

Wholesaler

Wholesaler

Retailer

Brand A customers

Brand B customers

Brand C customers

Brand D customers

Retailers role in sorting process

Retail Functions in Distribution Retailers often act as the contact between manufacturers, wholesalers, & customers.Retailers collect an assortment (variety) from various sources, buy in large quantity, & sell in small amount. This is sorting process.Retailers communicate with customers, wholesalers & manufacturers.Shoppers learn about the availability & characteristics of goods & services, store hours, sales etc., from retailers advt., sales people & displays.

Manufacturers & wholesalers are informed by their retailers with regard to sales forecast, delivery delays, customer complaints, defective items, inventory turnover and so on..Many goods & services have been modified due to retailer feedback.For small suppliers, retailers provide assistance by transporting, sorting, marketing, advertising, & pre-paying for the products

Biggest retail Sales countries of the world• U.S U.S $ 4 tn (13 times of Indian market)• E.U U.S $ 2 tn• JAPAN U.S $ 1 tn • CHINA U.S $ 750 bn• U.K U.S $ 444 bn• INDIA U.S $ 300 bn • RUSSIA U.S $ 200 bn

Biggest retailers of the WorldU.S.A

FRANCEU.S.A

U.S.A

U.K

US $316 BnUS $95 BnUS $73 Bn

US $62 Bn

US$56 Bn

Reason For Success of Global Retailers

• Better Consumer Demand• Better Consumer Confidence• Computer Operated Depots• Better Logistical System

Indian Retail ScenarioEvolution•Barter system was known as the first form of Retail• Followed by Kirana Stores and Mom & Pop Stores• 1980s experienced slow change as India began to open up economy. • Post 1995 onwards saw an emergence of shopping centers• Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and Volume

Overview

Major Players

Pantaloon Ret43%

Shoppers Stop18%

Brandhouse8%

Trent7%

Others12%

Provogue6%

Koutons Retail6%

Pantaloons Retail (India) LtdPantaloons Retail India Limited (PRIL), a retailer was incorporated in 12th October of the year 1987, headquartered in Mumbai

Company operates through primarily the Lifestyle' and Value' formats through multiple delivery mechanisms and lines of business, some of them being, fashion, food, general merchandise, home, leisure and entertainment, financial services, communications and wellness.

The Company has stores in 51 cities across the country, constituting over 6 million square feet of retail space.

Caters to the Lifestyle' segment through its 35 Pantaloons Stores and 5 Central Malls, as well as through 78 Big Bazaar hypermarkets, 113 Food Bazaars.

In the year 1991, the company had launched BARE, the Indian jeans brand. Initial public offer (IPO) was made in May of the year 1992

Multiple retail formats including Collection i, Furniture Bazaar, Shoe Factory, EZone, Depot and futurebazaar.com are launched across the nation in the year 2006

Shoppers StopIncorporated as a private limited company on June 16, 1997

The foundation was made by K Raheja Corp.Shopper's Stop Limited (SSL) is engaged in the business of retailing variety of household and consumer products and books through departmental stores.

As of March 31, 2012, SSL operated through 51 departmental stores.

As of March 31, 2012, it opened 13 departmental stores, which includes two stores in Chennai and Pune and one each at Indore, Vijayawada, New Delhi, Mysore, Latur, Ahmedabad, Mumbai, Bengaluru and Gurgaon.

During the fiscal year ended March 31, 2012, the Company also opened seven Home Stop one each at Lucknow, Vijayawada, Pune, Bengaluru, Ahmedabad, Mumbai, Hyderabad taking its tally to 11 stores.

In May 2012, it opened Shoppers Stop store at Jalandhar.

Key Financials (Shoppers Stop)

Future Prospects…• Retailing is one of the largest industry in India and one of the biggest

sources of employment in the country.• Numerous business groups are attracted in the past few years, including

some renowned business groups like Bharti , Future, Reliance, and Aditya Birla to establish hold, showing the future growth in times to come. • Organized retail sector has also grabbed the attention of foreign

companies, showing their interest to enter India . • The results of the study depict that infrastructure, economic growth and

changing demographics of consumers are the major driver of organized retail in India.

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