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Presented by. . .

SAMVEDANA SAMAJIK ANDSWAYAMSEVI SANSTHA,

SATARA

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RETAILING MEANS SELLING OF GOODS ORSERVICES TO FINAL CONSUMER FOR THEIR OWN

.

RETAILING INCLUDES ALL ACTIVITIES INVOLVEDIN SELLING GOODS OR SERVICES DIRECTLY TO

,

BUSINESS USE.

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ATypicalChannelofDistribution

Manufacturer

Retailer

WholesalerFinal

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RETAILING WHOLESELLINGETAILING

IT INVOLVES

WHOLESELLING

IT INVOLVESSELLING OF GOODS

& SERVICES TO THE

SELLING TO

INDIVIDUALS &

CONSUMERS FOR

THEIR PERSONAL

FOR THEIR

BUSINESS USE.

CONSUMPTION.

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RETAILERS

OWNERSHIP

BASED

PRODUCTLINE

BASED

NONSTORE

RETAILING

INDIVIDUAL SPECIALITYSTORES

DEPARTMENTSTORES AUTOMATICVENDING

FRANCHISEDISCOUNT

STORES

SUPERMARKET

CONVENIENCESTORES

DIRECTSELLING

DIRECTMARKETING

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RETAIL MARKETING

DEFININGATARGETMARKET

CHOOSINGTHERETAILINGMIX6PS

PRODUCTOFFERING

PROMOTIONSTRATEGY

PLACE(SITELOCATION)

PRESENTATION(DISPLAY&ADVT.)

PERSONNEL(CUSTOMER

SERVICE)

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EMERGENCE OF GLOBAL

RETAILING

INCREASEDFOREIGNTRAVELBYCONSUMERS

SATELITETELEVISIONWHICHHASCREATED

GLOBAL

CUSTOMER

DECLININGENTRYBARRIERSALLOVERTHEWORLD

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Retail in India is still at earl sta e.

There are only a handful of companies with a retailbackground such as PANTALOONS .

New retail stores have traditionally startedoperations in cities like Mumbai and Delhi wherethere has been an existin base of metro olitanconsumers with ready with cash and global tastes .

The new entrants to the retail scenario should first

en er sma er c es ra er an ocus ng on onymetros.

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INDIAN RETAIL SECTOR CAN BE BROADLY

:

Health & beauty product

Home furniture's and house hold goods Durable goods

Personal goods

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INDIA RETAIL BY 2007-08NDIA RETAIL BY 2007 08 50 million sq ft of quality space under development 7 major cities to account for 41 million sq ft

development 300 malls, sho in centers and multi lexes

under construction To open 35 hypermarkets, 325 large department

stores, 1500 supermarkets and over 10,000 newoutlets

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. Multiple drivers leading to a consumption boom:

y Favorable demographicsy Growth in incomey Increasing population of women

y Raising aspirations : Value added goods sales

Food and apparel retailing key drivers of growth. Growing number of double-income households.

Rural markets emerging as a huge opportunity for retailers reflected in the share ofthe rural market across most categories of consumptiony s expermen ng w re a ng roug s e- oupa an oupa agar

rural hypermarkets.y HLL is using its Project Shakti initiative leveraging women self-help groups to

explore the rural market.y

an aggregator and serve the rural markets. IT is a tool that has been used by retailers ranging from Amazon.com to eBay to

radically change buying behavior across the globe.

Companies using their own web portal or tie-sups with horizontal players likeRediff.com and Indiatimes.com to offer products on the web.

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Major Retailers

z Indias top retailers are largelylifestyle, clothing and apparelstores

z This is followed b rocer

Leading Retailers

stores

z Following the past trends andbusiness models in the west

retail giants such asPantaloon, Shoppers Stopan es ye are e y o argemetros and small cities almostdoubling their current numberof stores

z These Walmart wannabeshave the econom of scale to

be low medium cost retailerspocketing narrow margin

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CONCLUSION

THE RETAIL SECTOR IS BOOMING GRADUALLY ININDIA DUE TO SEVERAL FECTORS, THEPRINCPAL DRIVERS OF GROWTH ARE HIGHERDISPOSABLE INCOMES & INFORMEDCUSTOMERS WITH THE ACCESS TO MULTIPLE TVCHANNELS AND INTERNETS, COMPETITION INDIFFERENT PRODUCT & SERVICES IS YETIFFERENT PRODUCT & SERVICES IS YETANOTHER IMPORTANT DRIVER .

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