RETAIL FORMATS AND

RETAIL MIX

GROUP-1

124105-ANANT LODHA124136-RIKIN DOSHI114136- MISHAL GOLECHHA124233- KRUPALI PATEL

HypermarketA hypermarket is a superstore combining a supermarket and a department store. The result is an expensive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise.They work on the concept of One-stop shoppingThey have a huge layout and no frills strategy to entice buyers.

Product Categories in Hyper City

Hyper City has the following categories of goods:

Food & Grocery Health & Beauty

Home & Furniture Fashion

Electronics Toys

Sports Private Brands

Private Brands

In-House Brands

Food and Groceries

Everyday Fresh Basket

Waitrose Terzo

Home

Ebano

Avorio

Fashion

Joojoobs CITY StyleRiver inc.

In-House Brands

Hyper City Discovery Card

IntroductionDepartment store are retailers that carry broad variety and deep assortment, offer customer service and organize their stores into distinct department displaying merchandise.

Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai.

Shoppers Stop is one of the leading retail stores ad flagship business of departmental store in India.

Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has 61 stores across the country.

MerchandisingShoppers Stop retails a range of branded apparel and private label under the following categories of apparel, footwear, fashion jewellery, leather products, accessories and home products.

Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc.

The company also licensees for Austin Reed (London), an international brand.

Format

It is based on the Brick and mortar model.

The website retails all the products available at Shoppers Stop stores, including apparel, cosmetics and accessories.

Shoppers Stop launched its e-store with delivery across major cities in India in 2008 & they enter in the Brick & Click model.

Location

It is located in the prime location of the city where young generation foot falls are more.

In Ahmedabad it is located in Alpha One Mall, Vastrapur.

Majority times, they prefer to open store at ground & first floor to attract more customers.

Layout & Design

Free flow layout

Store within a store

Every brand provided with separate area

Billing counter located at the center or back side

No stocking below knee level

Trial rooms at both corners

PromotionFirst citizen cardThe name "First Citizen" reflects our commitment to offering you the ultimate shopping experience. As a First Citizen, your shopping experience becomes even more enjoyable with:

Reward Points for every time you shop at Shoppers Stop.

Exclusive benefits & privileges.

Exclusive offers ever so often.

Updates on what you can look forward to shop for at Shoppers Stop.

Gift VoucherShoppers Stop is not about shopping, it's an experience you feel. Likewise, Shoppers Stop Gift Vouchers are not about gifting, they symbolise the joy of living!

Personal Gifting , Wish your loved ones on their special days with our Gift Vouchers.

Happy Anniversary, Happy Diwali, Happy Birthday or just congratulate them for their success

PricingShoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.

Shoppers stop caters to different segments of the consumers.

Human ResourceEvery brand had at least one employee

rained and well dressed Less work force as compared to size of the store.

Reliance Fresh

IntroductionThe super market largely concentrate on selling food related product and considerably smaller in size compared to hyper market.

Their value proposition is different from the hyper market.

This super markets offers relatively less assortment but focuses on product categories.

They focus on convenience and affordability rather on price.

Reliance FreshType: SupermarketArea: 2000-4000 sq. ftFresh and low price GroceriesPrivate label- own productsContract farmingIt is positioned as a pure play super market focusing on categories like food, FMCG, home, consumer durables, IT and wellness, with food accounting for the bulk of the business.

PlaceUsually located in small commercial complexes close to 3-4 residential areasObservation: close to cross roads (ex: near anjali cross road)Enjoy a clear view from the roadAlmost in all major areas : Vastrapur, Maninagar, Shahibaug, thaltej etc.

Product RangeProduct Mix consists of Fresh Fruits, Vegetables, Dairy products, Frozen items, Groceries, cosmetics, and daily use productsHouse hold itemsGroceries- only private labelFood and beverages- all premiere brand and private labelLess assortment but focus on specific product categories like vegetables, dairy products, detergents, fruits and daily use itemsStrictly vegetarianReady to eat items

PresentationThe pure foods convenience store model of Reliance Fresh requires far less space than a full-fledges supermarketMost of these outlets are about 2000-5000 sq. ft.Simple, colorful but crampedSeparate entry and exit pointChocolates and other kids items were nearby cash counterVegetables and fruits items were in display near entry gate

PromotionMain idea- make bulk purchaseSaturday and Sunday are considered as discount and scheme dayRebates and Premiums focusing on bill valueAudio visual tools been employedReliance fresh membership card- Reliance One

Pricing

Low prized private labelsDiscount on bulk buyingMeasures taken to reduce the length of Supply Chain thereby purchase directly from farmers, which is in turn sent to distribution centerTwo times supply of vegetable and fruits daily to ensure “fresh”

Private Labels

Reliance fresh’s shelves provide an indication that the group is looking for higher margins. Most of the staples are under its own private label brand Very little space given to the big brand owners in the country Less space: Nestle Maggi, MTR masala, Pepsi, Lay’s ChipsReason is high margins

Private labels offer far better profit margin to the retailer than branded products of FMCG companies

PersonnelThey have two shift staff for small stores and three shift staff for larger ones5 to 6 sales persons per shiftStaff uniform: red, green and blue 1 week training given to staffAmiable staff but poorly informed

Hyper MarketAdvantagesoStocks and sells enlarge number of FMCGoDifferent brand of merchandise availableoFamily store

DisadvantagesoHuge capital investment and place required for operationsoLack of personal attentionoResemblance of warehouse rather than store

Super MarketAdvantages

Located near residential areaWider variety of goodsProper personal attention to customersMore attractive look wise

DisadvantagesCostlier product than a hyper marketLess choice availability to consumerLack of skillful staff

Thank You