The Advertising Budget to Retail Sales Should Look Like This…

0

2

4

6

8

10

12

14

16

Jan

Feb

Mar

Apr

May

June Ju

ly

August

Sept Oc

tNov

Dec

▲ Advertising Budget

■ Retail Sales

Perc

enta

ge o

f Ann

ual S

ales

0

2

4

6

8

10

12

14

Jan

Feb

Mar

Apr

May

June Ju

ly

August

Sept Oc

tNov

Dec

▲ Advertising Budget

■ Retail Sales

Not Like This…Pe

rcen

tage

of A

nnua

l Sal

es

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

New Car Dealers

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Used and Recreational Motor Vehicle and Parts Dealers

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

1.9

3.8

5.7

7.6

9.5

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Gasoline Stations

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

2

4

6

8

10

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Furniture Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Home Furnishings Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

2

4

6

8

10

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Computer and Software Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

4

8

12

16

20

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Home Electronics and Appliance Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Home Centres and Hardware Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

1.9

3.8

5.7

7.6

9.5

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Supermarkets

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

1.9

3.8

5.7

7.6

9.5

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Convenience and Specialty Food Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Beer Wine and Liquor Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

2

4

6

8

10

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Pharmacies and Personal Care Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Clothing Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

4

8

12

16

20

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Shoe Clothing Accessories and Jewellery Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Department Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Other General Merchandise Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Sporting Goods Hobby Music and Book Stores

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004

0

3

6

9

12

15

JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.

Miscellaneous Store Retailers

Perc

enta

ge o

f Ann

ual S

ales

Canadian Retail Sales

Source: Stats Canada Retail Trade July 2003-June 2004