Retail Store Solutions

IBM | 2005 © 2002 IBM Corporation

SurePOS 300 Express

Retail Store Solutions Division

© 2005 IBM CorporationFebruary 2005IBM

Agenda

POS Requirements

IBM in Retail

IBM SurePOS 300 Express

Reference Material

Retail Store Solutions

© 2005 IBM CorporationFebruary 2005IBM

Retail Environment – POS Expectations

POS is “Mission Critical”

Support for Retail Specific I/O

Ergonomic Design of the Retail Workstation

Open Standards Based

Integration with the Enterprise IT Structure

Service and support

Retail Store Solutions

© 2003 IBM CorporationIBM

IBM Retail Store Solutions Largest part of the IBM Global Retail Industry

Leader in POS systems worldwide

– Has been the world’s #1 POS vendor since 1992, with over 2 million POS installed in over 100 countries

Leader in POS innovation

– IBM has led the world for 11 years with 3,415 patents in 2003

– RSS has the highest patent per capita rates in IBM• Introduced the industry’s first programmable, modular and PC-based POS systems• Patented the barcode and holographic scanner• Developed the first purposed-optimized, thin-client OS• Powered USB, RFID, Electronic Shelf Label and Printer improvements

Over 500 people focused on support, sales and development

Strategic partner with majority of top retailers worldwide

– 65% of the top 100 retailers use IBM POS Worldwide network of Business Partners

Retail Store Solutions

© 2005 IBM CorporationFebruary 2005IBM

SurePOS™ 500 Series

SurePOS™ 700 Series

SurePoint™ DisplaysSureMark™ Printers

Additional POS I/O

SureOne

SurePOS™ 300 Series

IBM SurePOSTM Hardware Portfolio

Retail Store Solutions

© 2005 IBM CorporationFebruary 2005IBM

Integrated Form Factor

Basic

Value

Premium

SurePOS 500

SurePOS 300 ExpressSurePOS 500 Express

SurePOS 700

IBM SurePOS System Hardware

Modular Form Factor

SMB Express Offerings

SureOne(AP only)

Retail Store Solutions

IBM © 2002 IBM Corporation

Why Express?

• A comprehensive line of hardware, software, services and financing solutions designed, developed and priced specifically to address your business challenges.

IBM delivers technologies to SMB Retailers that are:

Easy to Acquire Retail’s most experienced partner.

Easy to Install and Manage Versatility and compact design, can be implemented standalone or centrally managed.

Quality and Performance at an Affordable Price

The power and performance expected from IBM at a remarkably price.

Retail Store Solutions

© 2003 IBM CorporationIBM

It’s a Solution…

IBM Suggested Retail Price

**Planned WW Announcement – 1Q

United States**

$1,999*

SurePOS 300 Express

4910-32H

SurePOS 300, model 32H

PS/2 ANPOS keyboard

Full-size cash drawer with fixed till insert

SureMark printer, model TG3

Suggested Display:

15” ThinkVision display

Announce date March 1, 2005General Availability March 25, 2005

Retail Store Solutions

© 2003 IBM CorporationIBM

Rigorous testing and retail hardening process, assuring high reliability and longevity

IBM I/O attachments are tested, engineered, color coordinated, and optimized to work as a system

Compact flash model offers storage with high reliability

Cool running VIA processor does not require a heatsink fan, eliminating a point of mechanical failure

Systems management can be used to remotely apply code updates and fixes in real time, reducing errors and loss of data

Built-in audio ports for computer based employee training

Optional full screen graphical user interface or touchscreen keeps training to a minimum, increases effectiveness

Web enabled for employees to link with enterprise applications

Industry standard RS232 and USB ports for customer facing or employee facing devices, like pin pad or signature capture devices, increasing employee productivity

Attractive packaging and pricing bundles through IBM partners lowers acquisition costs

Retailers can use a single platform across entire enterprise with configuration options that range from thin point of service to thick point of sale

Uses RS232 and USB connectors, allowing compatibility with industry standard I/O devices to extend investments

Extended marketing and service life cycle helps retailers avoiding rip-and-replace requirements of constantly changing PC’s

Systems management helps to reduce IT costs by allowing remote POS management from a central siteBuilt in power management can help reduce utility costsIBM SureMark 4610 printer updates are done automatically, reducing maintenance and operator time

Smallest footprint in the IBM portfolio enables more counter space which can be used for more selling space

The SurePOS 300 is powerful enough to run the most advanced POS software of today

The flexibility of the SurePOS 300 enables expansion and connectivity to enterprise applications such as loyalty, e-commerce, and systems management

POS peripherals available from IBM allow retailers to interact with shoppers in new ways

Many leading edge ISVs are tested and ported to this platform

Delivers power and reliability in

a compact design

Thin or thick client

configurations for unexpected

versatility

Performance you expect from

IBM at a remarkably

affordable price

Operate a resilient, secure business, round the clock.

Improve productivity by enabling your people.

Take out costs by streamlining store operations.

Build loyalty and motivate spending by delivering a superior customer experience.

e-business for Retail/RSS messages

Rigorous testing and retail hardening process, assuring high reliability and longevity

IBM I/O attachments are tested, engineered, color coordinated, and optimized to work as a system

Compact flash model offers storage with high reliability

Cool running VIA processor does not require a heatsink fan, eliminating a point of mechanical failure

Systems management can be used to remotely apply code updates and fixes in real time, reducing errors and loss of data

Built-in audio ports for computer based employee training

Optional full screen graphical user interface or touchscreen keeps training to a minimum, increases effectiveness

Web enabled for employees to link with enterprise applications

Industry standard RS232 and USB ports for customer facing or employee facing devices, like pin pad or signature capture devices, increasing employee productivity

Attractive packaging and pricing bundles through IBM partners lowers acquisition costs

Retailers can use a single platform across entire enterprise with configuration options that range from thin point of service to thick point of sale

Uses RS232 and USB connectors, allowing compatibility with industry standard I/O devices to extend investments

Extended marketing and service life cycle helps retailers avoiding rip-and-replace requirements of constantly changing PC’s

Systems management helps to reduce IT costs by allowing remote POS management from a central siteBuilt in power management can help reduce utility costsIBM SureMark 4610 printer updates are done automatically, reducing maintenance and operator time

Smallest footprint in the IBM portfolio enables more counter space which can be used for more selling space

The SurePOS 300 is powerful enough to run the most advanced POS software of today

The flexibility of the SurePOS 300 enables expansion and connectivity to enterprise applications such as loyalty, e-commerce, and systems management

POS peripherals available from IBM allow retailers to interact with shoppers in new ways

Many leading edge ISVs are tested and ported to this platform

Delivers power and reliability in

a compact design

Thin or thick client

configurations for unexpected

versatility

Performance you expect from

IBM at a remarkably

affordable price

Operate a resilient, secure business, round the clock.

Improve productivity by enabling your people.

Take out costs by streamlining store operations.

Build loyalty and motivate spending by delivering a superior customer experience.

e-business for Retail/RSS messages

IBM SurePOS 300 Express Point-of-Sale System

Retail Store Solutions

IBM © 2002 IBM Corporation

SurePOS 300 Express4910-32H Technology

1.2GHz VIA C3 Processor 256MB SDRAM memory40GB IDE hard drive1 PCI slot (half-length)6 RS232 ports (2 powered)1 cash drawer portPS/2 keyboard and mouse portsVGA video subsystem and portEthernet 10/100Integrated audio

Retail Store Solutions

IBM © 2002 IBM Corporation

Solution SupportLinux: IRESWindows 2000, XP ProfessionalWindows XP Embedded, WEPOSPC DOS 2000

OPOS and JavaPOS drivers

Retail Store Solutions

IBM © 2002 IBM Corporation

• Advanced Technology helps Retailers reduce expenses • Fast thermal printing enables printing logos, barcodes, etc.• Check franking on second impact station

• Reliability & Ease of use • Superior materials – thicker metals, higher quality plastics • Superior designs for ease of use and far superior serviceability• Designed by IBM

• Investment Protection• Only IBM offers free new functions via firmware updates• OS automatically updates printer firmware• Multiple emulation modes minimize re-programming• Protocol converters enable non-IBM POS accounts to upgrade printers

SureMark POS Printers

Retail Store Solutions

2005 | IBM © 2002 IBM Corporation

Proven SolutionsProven Solutions

Retail Store Solutions

© 2003 IBM CorporationIBM

“IBM Financing Advantage”

Rapid Financing For new, simple transactions under $300K Two EZRate cards (under/over $100K updated twice yearly 1 hour credit & contract turnaround; 15% variance w/o re-contracting Under $100K: No Certificate of Acceptance, pass/fail credit EZRate Quoter simple offline tool (Excel spreadsheet)

Retail Store Solutions

© 2003 IBM CorporationIBM

In Conclusion….Why IBM Point-of-Sale?Experience in Retail

IBM Retail Store Solutions has been in the business for 30 years

Market Leadership IBM RSS is the undisputed worldwide leader in POS

IBM RSS has 60 of the top 100 retailers as customers

Worldwide Presence IBM has over 2 million POS terminals installed in over 100 countries

Technology Leadership IBM holds the most patents in the industry

Environmentally hardened design IBM POS hardware is specifically built and tested to withstand the rigors of harsh point-of-sale

environments

Worldwide Network of Business Partners Provides a vast assortment of solutions and services

Retail Store Solutions

IBM © 2002 IBM Corporation

Thank You

Back-up slides follow

Retail Store Solutions

IBM © 2002 IBM Corporation

The marketplace takes a variety of approaches to defining SMB, and typically focuses mainly on revenue and / or headcount for market segmentation

Source: Aberdeen Group - “The Small and Middle Market Enterprise: Addressing Today’s Business Issues Through Technology”, 5/2003

Retail Store Solutions

IBM © 2002 IBM Corporation

Lg/Med/Sm Segmentation - Similarities and differences

Characteristics - Wants/Needs

Many SimilaritiesTechnology savvyCentral controls of their businessMulti-location service and support needsCustomized, purpose- optimized sol'nsIntegration needsDirect vendor relation- shipsLong, complex sales

Many differencesPrice usually paramount

PC-CD and SECR often chosenTechnology: disinterest or basic knowledge

Directed by 3rd party recommendationLimited I/T capability / desireLess value in highly specialized designs

Total reliance on local solution providerMulti-purpose systems and solutions

Less purpose-optimizedSuites and bundles attractive

Differences in MediumTech. stds vs. lead-edgeAffordable cost & rapid ROI over invest. protectionIntegration services over piecing together partsSupport always a questionDirect vendor plus local solution providerPeer referencesExternal forces a key driver25% of spend unplanned

Some similarities (to Medium, not Large)Support always a question (similar to Medium)Peer references (similar to Medium)External forces drive action (similar to Medium)

'Medium' similarities to 'Large' aligns to RSS value proposition, with some wants/needs that require additional focus

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