RETAIL STRATEGY FIND THE BEST CUSTOMER FOR YOUR BUSINESS!AND MAKE IT WORK!
byRIC ANDERSON
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!2
OBJECTIVES:OBJECTIVES:Understand the processes to create a Retail StrategyUnderstand the processes to create a Retail Strategywith a Customer Centric Focuswith a Customer Centric Focus
Learn to analyze your business and competition from Learn to analyze your business and competition from a multi-dimensional point of view.a multi-dimensional point of view.
Refine your “Customer Value Proposition”Refine your “Customer Value Proposition”
Use Innovation as a Competitive AdvantageUse Innovation as a Competitive Advantage
Understand the power of an “Engaged Culture”Understand the power of an “Engaged Culture”
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!3
MURPHY'S LAW OF MANAGEMENT STRATEGY MURPHY'S LAW OF MANAGEMENT STRATEGY Some people manage by the book,
even though they don't know who wrote the bookor even what book.
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!4
STRATEGYSTRATEGYTHE DEFINITION OF BUSINESS STRATEGY IS:
A LONG TERM PLAN OF ACTION DESIGNED TO ACHIEVE A PARTICULAR GOAL OR SET OF
OBJECTIVES
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!5
AGENDA:AGENDA:
Frame of ReferenceFrame of ReferenceGoals and Point of ViewGoals and Point of ViewVisit the “3 Stages” of Strategy Timeline & PathVisit the “3 Stages” of Strategy Timeline & PathBreakdown “Stages” into ProcessesBreakdown “Stages” into ProcessesFinalize and ExecuteFinalize and Execute
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!6
WHAT IS THE PURPOSE OF A WHAT IS THE PURPOSE OF A BUSINESS?BUSINESS?
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!7
EVERY BUSINESS HAS A “PURPOSE!EVERY BUSINESS HAS A “PURPOSE!THAT PURPOSE IS TO PROVIDE THAT PURPOSE IS TO PROVIDE A PRODUCT OR SERVICE A PRODUCT OR SERVICE WHERE THE CUSTOMER HAS WHERE THE CUSTOMER HAS
A PERCEIVED VALUE! A PERCEIVED VALUE!
KEY PIECE KEY PIECE OF THE OF THE
PUZZLEPUZZLE
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!8
WHAT IS YOUR PURPOSE?WHAT IS YOUR PURPOSE?
WHAT SANDBOX ARE YOU PLAYING IN?WHAT SANDBOX ARE YOU PLAYING IN?
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!9
CURRENT STATE:CURRENT STATE:Your system is perfectly designed to produceYour system is perfectly designed to producethe results that you are getting today. the results that you are getting today.
LESSON:LESSON: If you want fundamentally and If you want fundamentally and substantially different results, you have substantially different results, you have to change the strategy and methodology to change the strategy and methodology of how you are doing business!of how you are doing business!
Insanity: Doing the same thing over and over again And expecting different results.Albert Einstein
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!10
THE “STRATEGY” FOR A RETAIL STORE THE “STRATEGY” FOR A RETAIL STORE IS A LIVING ORGANISM!IS A LIVING ORGANISM!
INNOVATION KEEPS IT HEALTHY!INNOVATION KEEPS IT HEALTHY!
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!11
ANDERSON’s 10 PILLARS:ANDERSON’s 10 PILLARS: BUILDING A FOUNDATION
1.1. 10,000 FT POINT OF VIEW10,000 FT POINT OF VIEW
2.2. CUSTOMER CENTRIC FOCUSCUSTOMER CENTRIC FOCUS
3.3. INTEGRATED STRATEGYINTEGRATED STRATEGY4.4. MULTI-DIMENSIONAL SOLUTIONSMULTI-DIMENSIONAL SOLUTIONS
5.5. COMPETITIVE & INTERNAL INTELLIGENCECOMPETITIVE & INTERNAL INTELLIGENCE
6.6. SUPREMACY THROUGH COMPETITIVE ADVANTAGESSUPREMACY THROUGH COMPETITIVE ADVANTAGES
7.7. ABILITY TO SYNTHESIZE HIGHLY QUANTITATIVE AND ABILITY TO SYNTHESIZE HIGHLY QUANTITATIVE AND QUALITATIVE DATA INTO A LOGICAL CONCLUSION.QUALITATIVE DATA INTO A LOGICAL CONCLUSION.
8.8. CONTINUOUS INNOVATIONCONTINUOUS INNOVATION9.9. ENGAGED CULTURE ENGAGED CULTURE 10.10.COMMUNICATIONCOMMUNICATION
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!12
GOALS: GOALS: HIGH LEVELEvaluate multiple “Solutions” to your Strategy. Evaluate multiple “Solutions” to your Strategy.
Build a Strategy that can create growth, is Build a Strategy that can create growth, is profitable,profitable,
sustainable, scalable, integrated, defendable andsustainable, scalable, integrated, defendable andhas competitive supremacy.has competitive supremacy.
Can easily be communicated.Can easily be communicated.
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!13
GOALS : GOALS : POINT OF VIEW Profitable “Market Niches” GrowthProfitable “Market Niches” Growth High ROIHigh ROI ““Best in Class” and “Top of Mind” Best in Class” and “Top of Mind” Innovative Customer TouchpointsInnovative Customer Touchpoints High Productivity Revenues ChannelsHigh Productivity Revenues Channels FlexibleFlexible Smooth Transition Smooth Transition Least RiskLeast Risk
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!14
CRITICAL PATHCRITICAL PATHPredetermined set of Processes and Predetermined set of Processes and
TimelinesTimelinesSEEK OUT, SURFACE AND RESOLVESEEK OUT, SURFACE AND RESOLVE
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CRITICAL THOUGHT PROCESSCRITICAL THOUGHT PROCESS
THE “CRITICAL THOUGHT PROCESS” THE “CRITICAL THOUGHT PROCESS” IS THE PATHWAY TO A SOLUTION!IS THE PATHWAY TO A SOLUTION!
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!16
THREE STAGES OF BUILDING STRATEGY:THREE STAGES OF BUILDING STRATEGY:
1) Look, Listen and Learn
2) Evaluate, Collaborate and Test
3) Assemble and Execute
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!17
STAGE ISTAGE ILOOK, LISTEN AND LEARNLOOK, LISTEN AND LEARNCHAMPIONCHAMPIONA Senior Executive has to be given Authority:A Senior Executive has to be given Authority: Gather Data & Collect Information Gather Data & Collect Information Ask difficult & hard questionsAsk difficult & hard questions Request other’s time & assetsRequest other’s time & assets Conclusion and ExecutionConclusion and Execution
RequirementsRequirements ListenListen Open MindOpen Mind Qualitative and Quantitative Skill SetsQualitative and Quantitative Skill Sets
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MARKETPLACE MARKETPLACE Which Marketplace?Which Marketplace?
What Products? What Products? Value?Value?
Channels of RevenueChannels of Revenue
WHERE AND WHAT IS YOUR SANDBOX?WHERE AND WHAT IS YOUR SANDBOX?
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!19
BRAND POSITION, BRAND POSITION, CUSTOMER VALUE PROPOSITION CUSTOMER VALUE PROPOSITION
and and BUSINESS MODELBUSINESS MODEL
BRAND POSITION BRAND POSITION
CUSTOMER VALUE CUSTOMER VALUE PROPOSITION PROPOSITION
(CVP)(CVP)
BUSINESS MODELBUSINESS MODEL
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!20
FINANCIAL GOALS and DATA FINANCIAL GOALS and DATA Plans vs. Current StatePlans vs. Current State
““Work Sessions” with Finance, Merchants Operations Work Sessions” with Finance, Merchants Operations
etc. etc.
Competitive Intelligence Competitive Intelligence
Where are the opportunities?Where are the opportunities?
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!21
PRODUCT CATEGORY REVIEWPRODUCT CATEGORY REVIEW
MARKET SHARE MARKET SHARE
FINANCIAL ANALYSIS FINANCIAL ANALYSIS
ANALYSIS BY PRODUCT FILTERS ANALYSIS BY PRODUCT FILTERS
COMPETITIVE ADVANTAGES COMPETITIVE ADVANTAGES
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!22
PRODUCT CATEGORY REVIEWPRODUCT CATEGORY REVIEWMARKET SHARE MARKET SHARE
MARKET SHARE BY COMPETITOR JEANS
PRODUCTS Comp. 1Comp. 2 Comp. 3 Comp. 4 Comp. 5Women's 10.0% 8.0% 4.0% 7.0% 6.0%Men's 4.0% 6.0% 8.0% 5.0% 4.0%Kids 5.0% 8.0% 7.0% 5.0%Footwear 8.0% 6.0% 7.0%Accessories 8.0% 6.0% 5.0% 1.0% 3.0%Intimate 6.0% 5.0% 4.0% 2.0%Fine Jewelry 5.0%Home 4.0% 7.0% 6.0%
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!23
PRODUCT CATEGORY REVIEWPRODUCT CATEGORY REVIEW
ADDITIONAL ELEMENTS: ADDITIONAL ELEMENTS: INVENTORY – TURN – ROI INVENTORY – TURN – ROI SALES SQ. FT. GM$ SQ. FT., SALES SQ. FT. GM$ SQ. FT., MARKETING SPENDMARKETING SPEND % OF EACH ELEMENT PER MONTH & YEAR % OF EACH ELEMENT PER MONTH & YEAR
BREAKDOWN: Women’s, Men’s, Kids, Athletic, WorkBREAKDOWN: Women’s, Men’s, Kids, Athletic, Work
FINANCIAL ANALYSIS SHOES 1,000,000s
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTALSALES Reg 20$ 25$ 40$ 30$ 30$ 30$ 20$ 35$ 45$ 40$ 40$ 45$ 400$
Markdown 30$ 20$ 20$ 10$ 15$ 25$ 20$ 25$ 30$ 15$ 25$ 35$ 270$ TOTAL 50$ 45$ 60$ 40$ 45$ 55$ 40$ 60$ 75$ 55$ 65$ 80$ 670$
GM$ Regular 10$ 13$ 20$ 14$ 14$ 14$ 10$ 16$ 20$ 20$ 19$ 20$ 189$ Markdown 8$ 3$ 2$ 4$ 5$ 8$ 6$ 5$ 3$ 5$ 8$ 9$ 64$
TOTAL 17$ 16$ 22$ 18$ 19$ 21$ 16$ 21$ 23$ 25$ 27$ 29$ 253$
GM% Regular 48% 52% 50% 48% 45% 45% 48% 45% 45% 50% 48% 45% 47%Markdown 25% 15% 10% 35% 35% 30% 30% 20% 10% 35% 30% 25% 23%
TOTAL 34% 36% 37% 45% 42% 38% 39% 35% 31% 46% 41% 36% 38%
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!24
PRODUCT CATEGORIES FILTERSPRODUCT CATEGORIES FILTERSANALYSIS OF EACH CATEGORYANALYSIS OF EACH CATEGORY
Time PeriodTime Period
Product to Market Channel/Path Product to Market Channel/Path
Marketing: Product & ChannelMarketing: Product & Channel
““Purple Cow” Viewpoint Purple Cow” Viewpoint
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!25
PRODUCT CATEGORY FILTERS: PRODUCT CATEGORY FILTERS: MARKET BASKET
DEEP DIVE into multiple combinations of data
MARKET BASKETWOMEN MEN SHOESTOTAL Dresses Sport Denim JR TOTAL Suiting Sport Denim YM Work TOTAL Women Kids ATH Men's Work
WOMENTOTAL 100% 30% 60% 40% 25% 40% 10% 30% 30% 15% 5% 60% 65% 40% 30% 30% 10%Dresses 30% 100% 40% 30% 15% 10% 8% 15% 20% 5% 1% 30% 50% 10% 7% 12% 3%Sport 60% 40% 100% 75% 40% 40% 5% 25% 30% 15% 2% 50% 60% 20% 10% 15% 4%Denim 40% 30% 75% 100% 25% 25% 5% 3% 30% 25% 10% 60% 60% 25% 15% 10% 5%JR 25% 15% 40% 25% 100% 20% 1% 15% 20% 20% 1% 40% 35% 30% 25% 5% 1%
MEN TOTAL 40% 10% 40% 25% 20% 100% 40% 80% 50% 35% 50% 40% 25% 40% 30% 40% 30%Suiting 10% 8% 5% 5% 1% 40% 100% 60% 40% 20% 20% 30% 20% 20% 20% 30% 25%Sport 30% 15% 25% 3% 15% 80% 60% 100% 50% 30% 25% 40% 25% 35% 25% 40% 30%Denim 30% 20% 30% 30% 20% 50% 40% 50% 100% 45% 35% 40% 15% 30% 30% 40% 35%YM 15% 5% 15% 25% 20% 35% 20% 30% 45% 100% 10% 25% 10% 10% 25% 25% 10%Work 5% 1% 2% 10% 1% 50% 20% 25% 35% 10% 100% 30% 8% 15% 20% 30% 80%
SHOES TOTAL 60% 30% 50% 60% 40% 40% 30% 40% 40% 25% 30% 100% 65% 40% 30% 35% 25%Women's 65% 50% 60% 60% 35% 25% 20% 25% 15% 10% 8% 65% 100% 60% 40% 30% 30%Kids 40% 10% 20% 25% 30% 40% 20% 35% 30% 10% 15% 40% 60% 100% 30% 45% 40%Athletic 30% 7% 10% 15% 25% 30% 20% 25% 30% 25% 20% 30% 40% 30% 100% 50% 40%Men's 30% 12% 15% 10% 5% 40% 30% 40% 40% 25% 30% 35% 30% 45% 50% 100% 80%Work 10% 3% 4% 5% 1% 30% 25% 30% 35% 10% 80% 25% 30% 40% 40% 80% 100%
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!26
CUSTOMER PROFILECUSTOMER PROFILEKNOW AND UNDERSTAND YOUR CUSTOMERKNOW AND UNDERSTAND YOUR CUSTOMER
Current Customer?Current Customer?Analytics?Analytics?Population of the Market? Population of the Market? Filters and Segments?Filters and Segments?Preferred Customer?Preferred Customer?Alternative Customer?Alternative Customer?
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!27
CUSTOMER PURCHASING DECISION CUSTOMER PURCHASING DECISION
LASER FOCUS ON THE CUSTOMERLASER FOCUS ON THE CUSTOMER
CUSTOMER TOUCHPOINTSCUSTOMER TOUCHPOINTS Visual, Physical or MentalVisual, Physical or Mental
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!28
COMPETITIVE SUPREMACY COMPETITIVE SUPREMACY BUSINESS WITH THE MOST INNOVATIVEBUSINESS WITH THE MOST INNOVATIVECOMPETITIVE ADVANTAGES WINS!COMPETITIVE ADVANTAGES WINS!
ProductProductPrice, Value, Quality etc.Price, Value, Quality etc.Business ModelBusiness ModelCustomer Value PropositionCustomer Value PropositionMost positive Customer TouchpointsMost positive Customer Touchpoints
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!29
COMPETITIVE INTELLIGENCECOMPETITIVE INTELLIGENCEWHO? UNDERLYING COMPETITORS?WHO? UNDERLYING COMPETITORS?
ANALYSIS ANALYSIS ““BEST IN CLASS”BEST IN CLASS”
COMPETITIVE ADVANTAGESCOMPETITIVE ADVANTAGES
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!30
COMPETITIVE ADVANTAGES COMPETITIVE ADVANTAGES
PRODUCTPRODUCT QUALITYQUALITY BRANDSBRANDS ASSORTMENTASSORTMENT PRICE/VALUEPRICE/VALUE EXCLUSIVEEXCLUSIVE LOCATIONLOCATION ETC.ETC.
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!31
COMPETITIVE SUPREMACY COMPETITIVE SUPREMACY BUILDING COMPETITIVE SUPREMACY
COMP. 1 COMP. 2 COMP. 3 COMP. 4 COMP. 5FINANCIAL
ROIMARGIN
SALES
PRODUCTASSORTMENT
QUALITYUNIQUE
BRAND POSITIONHIGH
MIDDLELOW
PRODUCT CHANNELSPEED TO MARKET
GEOGRAPHY
CUSTOMERSERVICE
VALUEENGAGEMENT
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!32
COMPANY HISTORYCOMPANY HISTORY
History: PAST vs. CURRENT History: PAST vs. CURRENT What is driving the Business? What is driving the Business? Revenue ChannelsRevenue ChannelsCompetition: old and newCompetition: old and newEconomic Status Economic Status Changes in Population Demographics Changes in Population Demographics Technology – Innovation?Technology – Innovation?Other Elements? Other Elements?
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!33
POWER OF CULTUREPOWER OF CULTUREASSETS: ASSETS: PEOPLE AND CULTURE PEOPLE AND CULTURE ENVIRONMENT ENVIRONMENT is one of trust, engagement, learning,is one of trust, engagement, learning,communication, listening and cooperation!communication, listening and cooperation!
LEADERSHIPLEADERSHIP is at all levels! is at all levels!
RESPONSIBILITYRESPONSIBILITY for own role! for own role!ALL SECTORS ALL SECTORS to be utilizedto be utilized
ENGAGEMENTENGAGEMENT has to be total! has to be total!
CONTINOUS INNOVATIONCONTINOUS INNOVATION is top of mind in all is top of mind in all sectors!sectors!
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INTERNAL INTELLIGENCEINTERNAL INTELLIGENCEANSWERSANSWERS ARE WITHIN THE ORGANIZATION ARE WITHIN THE ORGANIZATION SOLUTIONSSOLUTIONS TO SURFACE IS THE ISSUE. TO SURFACE IS THE ISSUE. CROSS FUNCTIONAL SUPPORT GROUPSCROSS FUNCTIONAL SUPPORT GROUPSINTERVIEWS: INTERVIEWS: INDIVIDUAL AND GROUPINDIVIDUAL AND GROUP
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!35
REVENUE CHANNELS: REVENUE CHANNELS: WHICH ONES FIT YOUR STRATEGY?WHICH ONES FIT YOUR STRATEGY? STORESSTORES CATALOG CATALOG
INTERNETINTERNET
B2BB2B WHOLESALE TV WHOLESALE TV
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!36
MARKETINGMARKETINGCUSTOMER REACHED?CUSTOMER REACHED?
MARKETING CHANNELS?MARKETING CHANNELS?
CHANNELS BEST REFLECT CHANNELS BEST REFLECT THE BRAND?THE BRAND?
EFFECTIVENESS BY CHANNEL?EFFECTIVENESS BY CHANNEL?
REACH NEW CUSTOMERS?REACH NEW CUSTOMERS?
INNOVATIVE TESTSINNOVATIVE TESTS
SOCIAL MEDIASOCIAL MEDIA
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!37
VENDOR COMMUNITYVENDOR COMMUNITYMOST UNDERUTILIZED ASSETMOST UNDERUTILIZED ASSET
Vendor Conference Vendor Conference Products Marketing Logistics Customer Experience Competition Innovative Solutions Invite Cross-Functional Support members
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!38
STAGE II: STAGE II: EVALUATE, COLLABORATE AND TESTEVALUATE, COLLABORATE AND TEST
USE OF MULTIPLE SOURCES USE OF MULTIPLE SOURCES
UNDERSTAND OPTIONS UNDERSTAND OPTIONS
ALTERNATIVE SOLUTIONSALTERNATIVE SOLUTIONS
QUANTIFIABLE TESTS QUANTIFIABLE TESTS
INTEGRATED STRATEGYINTEGRATED STRATEGY
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!39
COLLABORATECOLLABORATETEAM PROJECTTEAM PROJECT
MERCHANDISINGMERCHANDISING
STORES STORES
MARKETING CHANNELSMARKETING CHANNELS
CROSS FUNCTIONALCROSS FUNCTIONAL
SENIOR TEAM MEMBERSSENIOR TEAM MEMBERS
TRUSTED VENDORSTRUSTED VENDORS
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!40
STAGE III: STAGE III: ASSEMBLE AND EXECUTEASSEMBLE AND EXECUTEREQUIRES THE SKILL OF SYNTHESISREQUIRES THE SKILL OF SYNTHESIS
CREATE STRATEGYCREATE STRATEGYGATHER DATAGATHER DATAALIGN SOLUTIONSALIGN SOLUTIONSINTEGRATE ALL ELEMENTSINTEGRATE ALL ELEMENTS
CROSS FUNCTIONAL SENIOR TEAM CROSS FUNCTIONAL SENIOR TEAM SUMMARIZESUMMARIZEDISCUSSION DISCUSSION HOT BUTTONSHOT BUTTONSCOLLABORATIONCOLLABORATION
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LITMUS TEST LITMUS TEST BRAND, CVP, BUSINESS MODEL IN SYNC BRAND, CVP, BUSINESS MODEL IN SYNC PURPLE COW PURPLE COW INNOVATIVE COMPETITIVE ADVANTAGESINNOVATIVE COMPETITIVE ADVANTAGESPROFITABLEPROFITABLESUSTAINABLESUSTAINABLEDEFENDABLEDEFENDABLESCALABLESCALABLEINTERNAL ALIGNMENTINTERNAL ALIGNMENTSUPPORT FROM INDUSTRYSUPPORT FROM INDUSTRY
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PHASE III: Assemble and ExecutePHASE III: Assemble and Execute FINAL STRATEGY: FINAL STRATEGY: TASK: INCORPORATE AS MANY OF THE GOALSFROM THE REVIEW AS POSSIBLE INTO A SEAMLESSCOMPREHENSIVE AND A COLLABORATIVE STRATEGY.
THE CORE SENIOR TEAM MAKES THE FINAL DECISION.
CONGRATULATIONS! YOU HAVE COMPLETED 90% OF THE GOAL.
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!43
COMMUNICATIONCOMMUNICATIONSUCCESS TIED DIRECTLY TO SUCCESS TIED DIRECTLY TO
COMMUNICATIONCOMMUNICATIONDISSEMINATEDISSEMINATE
ACKNOWLEDGEMENTACKNOWLEDGEMENT
ANTICIPATE ISSUESANTICIPATE ISSUES
CHANGE MANAGEMENTCHANGE MANAGEMENT
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SUMMARYSUMMARY
A STRATEGIC PROCESS THAT CAN BE USED BY THE A STRATEGIC PROCESS THAT CAN BE USED BY THE ENTIRE ORGANIZATION. EVERYONE HAS CONTRIBUTED, ENTIRE ORGANIZATION. EVERYONE HAS CONTRIBUTED, TAKES OWNERSHIP, UNDERSTANDS AND CAN EASILY TAKES OWNERSHIP, UNDERSTANDS AND CAN EASILY ARTICULATE TO OTHERS.ARTICULATE TO OTHERS.
RETAIL STRATEGY : FIND THE BEST CUSTOMER FOR YOUR BUSINESS!45
Do not repeat the tactics which have Do not repeat the tactics which have gained you one victory, but let your gained you one victory, but let your methods be regulated by the infinite methods be regulated by the infinite variety of circumstances.variety of circumstances.Sun Tzu c. 490 BC, Chinese military strategist