11
COURSESTRUCTURE
Ÿ Principles and Practices of Management
Ÿ Managerial Economics
Ÿ Accounting for Management
Ÿ Business Statistics
Ÿ Organizational Behaviour
Ÿ Legal and Ethical Aspects of Business
Ÿ Workshop on Information Technology and
Systems
Ÿ Workshop on Soft Skills
Ÿ Business Environment
Ÿ Financial Management
Ÿ Principles of Marketing
Ÿ Human Resource Management
Ÿ Workshop on Management Information
Systems
Ÿ Seminar on Research Methodology
Ÿ Sectoral 1 - Introduction to Retailing
Ÿ Sectoral 2 - Product & Brand Management
Ÿ Summer Training & Viva-Voce
Ÿ Comprehensive Viva-Voce
Ÿ Project Planning and Analysis
Ÿ Sectoral 3 - Customer Relationship Management
Ÿ Sectoral 4 - Franchising Management
Ÿ Sectoral 5 - Visual Merchandising
Ÿ Specialization subject – I
Ÿ Specialization subject – II
Ÿ Specialization subject – III
Ÿ Specialization subject – IV
Ÿ Strategic Management
Ÿ Seminar on Corporate Governance
Ÿ Workshop on Developing Entrepreneurial
Skills
Ÿ Operations Research & Total Quality
Management
Ÿ Research Project
Ÿ Comprehensive Viva-Voce
Ÿ Sectoral 6 - Advanced Supply Chain
Management
Ÿ Sectoral 7 - Marketing of Services
Ÿ Sectoral 8 - Marketing Strategies &
Management
Ÿ Specialization subject – I
Ÿ Specialization subject – II
SEMESTER 1 SEMESTER 3
SEMESTER 2 SEMESTER 4
1. International Human Resource Management
2. Organizational Development & Its
Applicability In Retail Industry
3. Labour Laws With Special Reference To
Retail Industry
4. Performance Management
1. Investment Analysis Of Retail Industry
2. Strategic Cost Management
3. Financial Engineering & Its Applications In
Retail Industry
4. Mergers, Acquisitions & Corporate
Restructuring In Retail Industry
1. Supply Chain Management
2. Business Process Re-engineering & Its
Applications In Retail Industry
3. Advanced Production Management
4. Management Of Technology & Innovation
In Retail Industry
1. Market Research & Consumer Behaviour
2. Advertising & Sales Management
3. International Marketing
4. Internet Marketing
1. Industrial & Rural Marketing
2. Integrated Marketing Communications
1. International Financial Management
2. Management of Financial Services
1. Industrial Relations & Labour Welfare
In Retail Industry
2. Training & Development With Special
Reference To Retail Industry
1. Enterprise Resource Planning For
Retail Industry
2. Productivity Management
FUNCTIONALSPECIALIZATION GROUPS
OPERATIONS MANAGEMENT
SEMESTER 3 SEMESTER 4
MARKETING
SEMESTER 3 SEMESTER 4
HUMAN RESOURCE MANAGEMENT
SEMESTER 3 SEMESTER 4
FINANCE
SEMESTER 3 SEMESTER 4
The Indian retail industry has emerged as one of the most
vibrant and fast-paced industries. It accounts for over 10
per cent of the country's Gross Domestic Product (GDP)
and approximately 8 per cent of the employment. India is
the world's fifth-largest global destination in the retail
space. The Indian retail trading has received Foreign
Direct Investment (FDI) equity inflows totaling US$ 537.61
million during April 2000–March 2016, according to the
Department of Industrial Policies and Promotion (DIPP).
A T Kearney, a US Based global management consulting
firm has ranked India as the fourth most attractive nation
for retail investment among 30 flourishing markets. The
retail market of India is the most promising market in the
world and is expected to reach a whooping Rs. 47 lakh
crore by 2016-17, as it expands at a compounded annual
growth rate of 15 per cent, according to the 'Yes Bank -
Assocham' study.
The MBA Retail Management program at UIAMS aims to
educate future managers for the organized retail sector
and endow them with the knowledge to contribute
towards the retail industry growth in India. It strives to
create a new generation of competent retail professionals
and aims to equip them with the best practices being
followed in the industry.
The course makes a student adept to thrive in a global
environment, which is constantly evolving in line with
consumer preferences, technology, and economic
conditions amongst several others. All these factors make
the retail environment highly challenging and this course
seeks to prepare students to face them with a repertoire
of competencies required. This comprehensive program
equips the students with advanced theoretical
knowledge combined with industry exposure and also
creates opportunities to learn from their practical
application. The industry demands talented professionals
in this fieldand UIAMS believes in providing the same.
Educational background
No. of Students
B. Tech/B.E.
B.B.A.
B. Com.
B.A.
B.C.A.
B.Sc.
B. Pharmacy
M.A.
14
9
12
3
1
3
2
1
MBA - RETAILMANAGEMENT
Eligibility Criterion for admission
l�A Bachelor's or Master Degree in any
discipline of Panjab University or of any
other university recognized by Panjab
University as equivalent thereto with at
least 50% marks in aggregate.
l�Pass in final examination of the Institute
of Chartered Accountants of India or the
Institute of Cost and Works Accountants of
India or the Institute of Company
Secretaries of India.
l�Diploma in Marketing Management with
not less than 60% marks in the aggregate,
provided the candidate holds a Bachelor's
degree.
Work Experience
1-2 years
2 years & above
Freshers
No. of Students
37
3
1
0-1 years 4
AYUSH PURIB.B.A.MARKETINGSummer Training (Company/Project)EDIOS SOFTWARE SOL. PVT. LTDMarketing Strategies for launch of App Healthtrax
AMANJOT KAURB.Tech. (CSE)MARKETINGSummer Training (Company/Project)FRENCH CONNECTIONImpact of Visual Merchandizing on Sales
12.5 Months in Work Exp. :SQELABS INCas Software Test Engineer
AMANDEEP KAUR BAIDWANB.Com (Hons.) (E-Commerce)MARKETINGSummer Training (Company/Project)HDFC BANKProduct Penetration
AMNEET KAURB.Tech (ECE)MARKETINGSummer Training (Company/Project)JCBL LTDResearch on Scope of Armoured Cars and Marketing them
6 Months in INDIAN Work Exp. :SUCROSE LTD. as Training Engineer (Instrumentation)
B.KARTIKB.Tech (Mechanical)MARKETINGSummer Training (Company/Project)CWC IMMIGRATION SOLUTIONS INC.Study on Consumer Satisfaction
6 Months in DELL Work Exp. :INTERNATIONAL SERVICEas Technical Representative
GAGAN GAURB.Sc (Hons.) (Biotech)MARKETINGSummer Training (Company/Project)SHRINIMBARAK TRAVELSCustomer Relationship Management
AKSHAY SHARMAB.Tech. (Mechanical)MARKETINGSummer Training (Company/Project)HDFC BANKProduct Penetration and Digitalisation
7 Months in INDIAN SEAMLESS Work Exp. :METAL TUBES LIMITEDas Graduate Engineer Trainee
DAKSH AVASTHIB.Tech (Mechanical)MARKETINGSummer Training (Company/Project)TATA MOTORSB2B-Potential Mapping/ Activation
STUDENTPROFILE
GUNJANB.ComFINANCESummer Training (Company/Project)HDFC BANKProduct Penetration
GAURAVJIT SINGHB.Sc(Hons.) (Agriculture)MARKETINGSummer Training (Company/Project)SWARAJ LTDTraning Need and Development, Employee Engagement
GURDEEP SINGH WALIAB.A.MARKETINGSummer Training (Company/Project)TOLEXO ( INDIAMART SUBSIDARY)Digital Marketing
GURPREET SINGHB.Com (Professional)MARKETINGSummer Training (Company/Project)FRENCH CONNECTIONInventory and Sales
HARJOT SINGH SANDHUB.Tech (ECE)MARKETINGSummer Training (Company/Project)HDFC BANKDigitalisation
HARLEEN KAUR SAINIB.Com (Hons.) (E-Commerce)MARKETINGSummer Training (Company/Project)HDFC BANKDigitalisation
INDERJEET KAURB.B.A.MARKETINGSummer Training (Company/Project)HDFC BANKCustomer Relationship Management- An Analysis of Services of HDFC Bank
HARNOOR KAURB.Tech (CSE)MARKETINGSummer Training (Company/Project)MARKS AND SPENCERMarketing Strategies for Marks and Spencer, NCM
MBA - RETAILMANAGEMENT
JASROOP DHALIWALB.E. (ECE)MARKETINGSummer Training (Company/Project)METRO CASH AND CARRYMonitoring and Increasing the impact of Impulse Sales and Seasonal Areas Specified
JASMEEN KAURB.ComMARKETINGSummer Training (Company/Project)JCBL LTDResearch on Scope of Armoured Buses and Marketing them
KANIKA GABAB.Com (Hons.) (E-Commerce)MARKETINGSummer Training (Company/Project)HDFC BANKProduct Penetration
K. VISHWASB.A.MARKETINGSummer Training (Company/Project)BIG BAZAARRetail Marketing Analysis and Organisational Activities at Big Bazar
MADHUR BATHEJAB.Tech (CSE)MARKETINGSummer Training (Company/Project)BIG BAZAARCustomer Satisfaction
KHUSHKARAN GOYALB.ComMARKETINGSummer Training (Company/Project)BIG BASKETOnline Company Market Strategy and Brand Awareness of Big Basket
MAHEEP DHALIWALB.ComMARKETINGSummer Training (Company/Project)METRO CASH AND CARRYIncreasing SOW in Fruits and Vegetables Department and Increased Penetration
MITALI GOYALB.B.A.MARKETINGSummer Training (Company/Project)VALLABH GROUPA complete study on the Marketing Strategies of Vallabh Textiles Co. Ltd.
STUDENTPROFILE
NAVJOT SINGHB.B.A.MARKETINGSummer Training (Company/Project)CHARISMA GOLDWHEELS( HERO TWO WHEELER DEALERSHIP)Research on Scooter Market in Chandigarh
NIKET DHIMANB.Tech (Mechanical)MARKETINGSummer Training (Company/Project)HDFC BANKProduct Penetration
NISHA MODGILB.ComMARKETINGSummer Training (Company/Project)DLF LTD.Marketing and Promotional Strategies at DLF Ltd.
NIRANJAN SHARMAB.Tech (ECE)MARKETINGSummer Training (Company/Project)FRENCH CONNECTIONCustomer Perception and Buying Behaviour of Customers
PIYUSH KAUSHALB.Tech (CSE)MARKETINGSummer Training (Company/Project)AIRTELIncreasing Airtel Base Growth through Mobile Number Portability
PALLAVI THAKURM.A. (Economics)HUMAN RESOURCESummer Training (Company/Project)MAHINDRA AND MAHINDRA FINANCIAL SERVICES LTDEmployee Engagement and its impact on Attrition Level in Mahindra Finance
43 Months in Work Exp. :BRAINWAVE TECHNOLOGIES as Administrative Manager
PRACHI SHARMAB.A. (Hons.)(Economics)HUMAN RESOURCESummer Training (Company/Project)BHARAT ELECTRONICS LTDQuality of Worklife
POOJA RANIB.B.A.MARKETINGSummer Training (Company/Project)BIG BASKETCustomer Perception towards Online Stores
MBA - RETAILMANAGEMENT
PUNEET JAINB.B.A.MARKETINGSummer Training (Company/Project)HDFC BANKDigitalisation for HNW Clients
RAHUL DHANDAB.Tech (ECE)MARKETINGSummer Training (Company/Project)MAHINDRA AND MAHINDRA FINANCIAL SERVICES LTDCompetitive Analysis of Autoloan in Karnal Region
RASLEEN KAUR KUKREJAB.Tech (ECE)MARKETINGSummer Training (Company/Project)PUNJABI CART.COMConsumer Perception and Satisfaction Analysis of Punjabi Cart.com
9 Months in INFOSYS Work Exp. :as Systems Engineer
REENU DHAMIJAB.PharmacyOPERATIONSSummer Training (Company/Project)KPMGMarket Research for market acceptability of Lean Six Sigma Program in India
SANA GARGB.B.A.MARKETINGSummer Training (Company/Project)GODREJCustomer Relationship
RISHAV MALHOTRAB.ComMARKETINGSummer Training (Company/Project)HDFC BANKDigitalisation
SANDEEP KUMARB.ComMARKETINGSummer Training (Company/Project)MAHINDRA AND MAHINDRA FINANCIAL SERVICES LTDSutardhara:- DMT Activity for Rural People
SAURABH JAINB. PharmacyMARKETINGSummer Training (Company/Project)DNA ENTERTAINMENT NETWORKSTo Study Marketing Strategies Execution and Client Services of DNA Entertainment Networks
STUDENTPROFILE
SHUBHAM MAHAJANB.B.A.MARKETINGSummer Training (Company/Project)INSECTICIDES INDIA LTDMarketing Report on Green Label
SHRDHA BHATB.Sc (IT)HUMAN RESOURCESummer Training (Company/Project)MARUTI SUZUKIRecruitment and Selection Process
24 Months in Work Exp. :BEST SELLER INDIA PVT. LTD.as Fashion Consultant
UPENDER SINGHB.B.A.MARKETINGSummer Training (Company/Project)PAYTMMarket Intelligence Report on Mobile Wallets
17 Months in Work Exp. :RELIANCE COMMUNICATIONS LTD.as Senior Sales Associate
SUKHWINDER SINGHB.ComMARKETINGSummer Training (Company/Project)BIG BAZAAROrganizational Management Activities and Survey Reports
VISHAL BHALLAB.C.A.OPERATIONSSummer Training (Company/Project)VERKAAnalysing Consumer Awareness towards Verka Products
MBA - RETAILMANAGEMENT
MBA - RETAILMANAGEMENT
University Institute of Applied Management SciencesSector 25, South Campus,Panjab University,Chandigarh 160014 - Indiawww.uiams.puchd.ac.in
Contact:Dr. Amandeep Singh MarwahaTraining-cum-Placement OfficerMobile: +91 921.641.1414E-mail: [email protected]
