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RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS Cameron, Texas Prepared for Cameron Economic Development Corporation April 2014
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Page 1: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

RETAIL TRADE AREAGAP/OPPORTUNITY ANALYSISCameron, Texas

Prepared forCameron Economic Development CorporationApril 2014

Page 2: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

2

Copyright © and (P) 1988–2012 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Certain mapping and direction data © 2012 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2012 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2012 by Applied Geographic Solutions. All rights reserved. Portions © Copyright 2012 by Woodall Publications Corp. All rights reserved.

CameronTX_RTA_Map_2014

0 mi 5 10 15 20Contact InformationGinger Watkins, Economic Development DirectorCameron Industrial FoundationP.O. Box 432 / 102 E. First StreetCameron, Texas 76520

Phone 254.697.4979Fax 254.697.2345gwatkins@cameronindustrialfoundation.comwww.cameronindustrialfoundation.com

Retail Trade AreaCameron, Texas

CAMERON

Page 3: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

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Cameron, TexasRetail Trade Area | Gap/Opportunity Analysis Summary

SECTOR DESCRIPTION POTENTIAL SALES EST. ACTUAL SALES SURPLUS/LEAKAGE % SURPLUS

Total Retail Sales Incl Eating and Drinking Places 280,758,837 64,103,283 (216,655,554) -77%

441 Motor Vehicle and Parts Dealers 44,165,450 17,935,365 (26,230,085) -59%

4411 Automotive Dealers 37,454,879 15,000,000 (22,454,879) -60%

4412 Other Motor Vehicle Dealers 2,826,863 0 (2,826,863) -100%

4413 Automotive Parts/Accsrs, Tire Stores 3,883,707 2,935,365 (948,342) -24%

442 Furniture and Home Furnishings Stores 5,021,814 516,719 (4,505,095) -90%

4421 Furniture Stores 2,609,431 516,719 (2,092,712) -80%

4422 Home Furnishing Stores 2,412,383 0 (2,412,383) -100%

443 Electronics and Appliance Stores 4,613,442 853,093 (3,760,349) -82%

44311 Appliances, TVs, Electronics Stores 3,360,207 853,093 (2,507,114) -75%

443111 Household Appliances Stores 637,173 307,883 (329,290) -52%

443112 Radio, Television, Electronics Stores 2,723,034 545,210 (2,177,824) -80%

44312 Computer and Software Stores 1,157,363 0 (1,157,363) -100%

44313 Camera and Photographic Equipment Stores 95,872 0 (95,872) -100%

444 Building Material, Garden Equip Stores 27,983,911 2,054,505 (25,929,406) -93%

4441 Building Material and Supply Dealers 24,016,046 2,054,505 (21,961,541) -91%

44411 Home Centers 9,725,813 0 (9,725,813) -100%

44412 Paint and Wallpaper Stores 394,599 0 (394,599) -100%

44413 Hardware Stores 2,463,366 2,054,505 (408,861) -17%

44419 Other Building Materials Dealers 11,432,267 0 (11,432,267) -100%

4442 Lawn, Garden Equipment, Supplies Stores 3,967,866 0 (3,967,866) -100%

44421 Outdoor Power Equipment Stores 1,010,069 0 (1,010,069) -100%

44422 Nursery and Garden Centers 2,957,797 0 (2,957,797) -100%

Page 4: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

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Retail Trade Area | Gap/Opportunity Analysis SummaryCameron, Texas

SECTOR DESCRIPTION POTENTIAL SALES EST. ACTUAL SALES SURPLUS/LEAKAGE % SURPLUS

445 Food and Beverage Stores 37,779,909 18,088,775 (19,691,134) -52%

4451 Grocery Stores 25,431,355 8,482,189 (16,949,166) -67%

44511 Supermarkets, Grocery (Ex Conv) Stores 23,761,344 7,899,936 (15,861,408) -67%

44512 Convenience Stores 1,670,010 582,253 (1,087,757) -65%

4452 Specialty Food Stores 3,074,852 10,514 (3,064,338) -100%

4453 Beer, Wine and Liquor Stores 9,273,702 9,596,072 322,370 3%

446 Health and Personal Care Stores 18,825,909 1,369,939 (17,455,970) -93%

44611 Pharmacies and Drug Stores 15,150,012 1,111,383 (14,038,629) -93%

44612 Cosmetics, Beauty Supplies, Perfume Stores 1,362,178 258,556 (1,103,622) -81%

44613 Optical Goods Stores 607,376 0 (607,376) -100%

44619 Other Health and Personal Care Stores 1,706,343 0 (1,706,343) -100%

447 Gasoline Stations 29,994,866 10,000,000 (19,994,866) -67%

44711 Gasoline Stations With Conv Stores 22,012,252 10,000,000 (12,012,252) -55%

44719 Other Gasoline Stations 7,982,614 0 (7,982,614) -100%

448 Clothing and Clothing Accessories Stores 11,517,525 1,000,000 (10,517,525) -91%

4481 Clothing Stores 6,561,597 1,000,000 (5,561,597) -85%

44811 Men's Clothing Stores 317,892 0 (317,892) -100%

44812 Women's Clothing Stores 1,503,845 0 (1,503,845) -100%

44813 Childrens, Infants Clothing Stores 471,065 0 (471,065) -100%

44814 Family Clothing Stores 3,445,144 1,000,000 (2,445,144) -71%

44815 Clothing Accessories Stores 268,617 0 (268,617) -100%

44819 Other Clothing Stores 555,035 0 (555,035) -100%

4482 Shoe Stores 1,069,416 0 (1,069,416) -100%

4483 Jewelry, Luggage, Leather Goods Stores 3,886,512 0 (3,886,512) -100%

44831 Jewelry Stores 3,397,807 0 (3,397,807) -100%

44832 Luggage and Leather Goods Stores 488,705 0 (488,705) -100%

Page 5: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

5

SECTOR DESCRIPTION POTENTIAL SALES EST. ACTUAL SALES SURPLUS/LEAKAGE % SURPLUS

451 Sporting Goods, Hobby, Book, Music Stores 4,804,506 45,396 (4,759,110) -99%

4511 Sportng Goods, Hobby, Musical Inst Stores 4,199,289 45,396 (4,153,893) -99%

45111 Sporting Goods Stores 2,178,249 23,562 (2,154,687) -99%

45112 Hobby, Toys and Games Stores 1,224,979 21,834 (1,203,145) -98%

45113 Sew/Needlework/Piece Goods Stores 396,452 0 (396,452) -100%

45114 Musical Instrument and Supplies Stores 399,608 0 (399,608) -100%

4512 Book, Periodical and Music Stores 605,217 0 (605,217) -100%

45121 Book Stores and News Dealers 517,923 0 (517,923) -100%

451211 Book Stores 446,955 0 (446,955) -100%

451212 News Dealers and Newsstands 70,968 0 (70,968) -100%

45122 Prerecorded Tapes, CDs, Record Stores 87,294 0 (87,294) -100%

452 General Merchandise Stores 34,764,594 6,080,542 (28,684,052) -83%

4521 Department Stores Excl Leased Depts 14,393,238 80,542 (14,312,696) -99%

4529 Other General Merchandise Stores 20,371,356 6,000,000 (14,371,356) -71%

453 Miscellaneous Store Retailers 7,756,544 345,416 (7,411,128) -96%

4531 Florists 282,073 45,416 (236,657) -84%

4532 Office Supplies, Stationery, Gift Stores 3,387,499 0 (3,387,499) -100%

45321 Office Supplies and Stationery Stores 1,580,731 0 (1,580,731) -100%

45322 Gift, Novelty and Souvenir Stores 1,806,768 0 (1,806,768) -100%

4533 Used Merchandise Stores 499,960 300,000 (199,960) -40%

4539 Other Miscellaneous Store Retailers 3,587,013 0 (3,587,013) -100%

454 Non-Store Retailers 23,882,730 0 (23,882,730) -100%

722 Foodservice and Drinking Places 29,647,637 5,813,533 (23,834,104) -80%

7221 Full-Service Restaurants 13,346,247 750,000 (12,596,247) -94%

7222 Limited-Service Eating Places 11,935,203 5,000,000 (6,935,203) -58%

7223 Special Foodservices 3,190,606 0 (3,190,606) -100%

7224 Drinking Places -Alcoholic Beverages 1,175,580 63,533 (1,112,047) -95%

Retail Trade Area | Gap/Opportunity Analysis SummaryCameron, Texas

Page 6: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

6

DESCRIPTION DATA %

Population

2014 Estimate 19,927

2014 Est. Pop by Single Race Class 19,927

White Alone 14,685 73.69

Black or African American Alone 2,332 11.70

Amer. Indian and Alaska Native Alone 174 0.87

Asian Alone 114 0.57

Native Hawaiian and Other Pac. Isl. Alone 1 0.01

Some Other Race Alone 2,125 10.66

Two or More Races 496 2.49

2014 Est. Pop Hisp or Latino by Origin 19,927

Not Hispanic or Latino 14,194 71.23

Hispanic or Latino: 5,733 28.77

Mexican 5,285 92.19

Puerto Rican 32 0.56

Cuban 6 0.10

All Other Hispanic or Latino 409 7.13

DESCRIPTION DATA %

2014 Est. Hisp or Latino by Single Race Class 5,733

White Alone 3,221 56.18

Black or African American Alone 84 1.47

American Indian and Alaska Native Alone 87 1.52

Asian Alone 1 0.02

Native Hawaiian and Other Pacific Islander Alone 0 0.00

Some Other Race Alone 2,117 36.93

Two or More Races 224 3.91

2014 Est. Pop. Asian Alone Race by Cat 114

Chinese, except Taiwanese 0 0.00

Filipino 0 0.00

Japanese 0 0.00

Asian Indian 113 99.12

Korean 0 0.00

Vietnamese 0 0.00

Cambodian 0 0.00

Hmong 0 0.00

Laotian 0 0.00

Thai 0 0.00

All Other Asian Races Including 2+ Category 0 0.00

2014 Est. Population by Ancestry 19,927

Pop, Arab 0 0.00

Pop, Czech 755 3.79

Pop, Danish 12 0.06

Pop, Dutch 106 0.53

Pop, English 1,423 7.14

Pop, French (except Basque) 96 0.48

Pop, French Canadian 146 0.73

Pop, German 3,282 16.47

Pop, Greek 30 0.15

Retail Trade Area | DemographicsCameron, Texas

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DESCRIPTION DATA %

Pop, Hungarian 0 0.00

Pop, Irish 875 4.39

Pop, Italian 181 0.91

Pop, Lithuanian 0 0.00

Pop, United States or American 978 4.91

Pop, Norwegian 26 0.13

Pop, Polish 82 0.41

Pop, Portuguese 0 0.00

Pop, Russian 33 0.17

Pop, Scottish 232 1.16

Pop, Scotch-Irish 237 1.19

Pop, Slovak 0 0.00

Pop, Subsaharan African 79 0.40

Pop, Swedish 32 0.16

Pop, Swiss 11 0.06

Pop, Ukrainian 0 0.00

Pop, Welsh 15 0.08

Pop, West Indian (exc Hisp groups) 2 0.01

Pop, Other ancestries 8,305 41.68

Pop, Ancestry Unclassified 2,989 15.00

2014 Est. Pop Age 5+ by Language Spoken At Home 18,505

Speak Only English at Home 15,634 84.49

Speak Asian/Pac. Isl. Lang. at Home 30 0.16

Speak IndoEuropean Language at Home 142 0.77

Speak Spanish at Home 2,699 14.59

Speak Other Language at Home 0 0.00

2014 Est. Population by Sex 19,927

Male 9,794 49.15

Female 10,133 50.85

DESCRIPTION DATA %

2014 Est. Population by Age 19,927

Age 0 - 4 1,422 7.14

Age 5 - 9 1,411 7.08

Age 10 - 14 1,446 7.26

Age 15 - 17 930 4.67

Age 18 - 20 812 4.07

Age 21 - 24 973 4.88

Age 25 - 34 1,968 9.88

Age 35 - 44 2,069 10.38

Age 45 - 54 2,479 12.44

Age 55 - 64 2,660 13.35

Age 65 - 74 2,008 10.08

Age 75 - 84 1,191 5.98

Age 85 and over 557 2.80

Age 16 and over 15,344 77.00

Age 18 and over 14,718 73.86

Age 21 and over 13,906 69.78

Age 65 and over 3,756 18.85

2014 Est. Median Age 39.8

2014 Est. Average Age 39.90

Retail Trade Area | DemographicsCameron, Texas

Page 8: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

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DESCRIPTION DATA %

2014 Est. Male Population by Age 9,794

Age 0 - 4 721 7.36

Age 5 - 9 725 7.40

Age 10 - 14 768 7.84

Age 15 - 17 496 5.06

Age 18 - 20 437 4.46

Age 21 - 24 495 5.05

Age 25 - 34 968 9.88

Age 35 - 44 1,003 10.24

Age 45 - 54 1,214 12.40

Age 55 - 64 1,286 13.13

Age 65 - 74 981 10.02

Age 75 - 84 522 5.33

Age 85 and over 177 1.81

2014 Est. Median Age, Male 37.9

2014 Est. Average Age, Male 38.60

2014 Est. Female Population by Age 10,133

Age 0 - 4 700 6.91

Age 5 - 9 686 6.77

Age 10 - 14 679 6.70

Age 15 - 17 434 4.28

Age 18 - 20 375 3.70

Age 21 - 24 478 4.72

Age 25 - 34 1,001 9.88

Age 35 - 44 1,066 10.52

Age 45 - 54 1,265 12.48

Age 55 - 64 1,374 13.56

Age 65 - 74 1,027 10.14

Age 75 - 84 668 6.59

Age 85 and over 380 3.75

DESCRIPTION DATA %

2014 Est. Median Age, Female 41.7

2014 Est. Average Age, Female 41.30

2014 Est. Pop Age 15+ by Marital Status 15,648

Total, Never Married 4,166 26.62

Males, Never Married 2,400 15.34

Females, Never Married 1,767 11.29

Married, Spouse present 7,822 49.99

Married, Spouse absent 661 4.22

Widowed 1,360 8.69

Males Widowed 381 2.43

Females Widowed 979 6.26

Divorced 1,640 10.48

Males Divorced 811 5.18

Females Divorced 828 5.29

2014 Est. Pop. Age 25+ by Edu. Attainment 12,933

Less than 9th grade 1,099 8.50

Some High School, no diploma 1,466 11.34

High School Graduate (or GED) 5,054 39.08

Some College, no degree 2,776 21.46

Associate Degree 637 4.93

Bachelor's Degree 1,388 10.73

Master's Degree 415 3.21

Professional School Degree 83 0.64

Doctorate Degree 14 0.11

2014 Est Pop Age 25+ by Edu. Attain, Hisp. or Lat 2,814

CY Pop 25+, Hisp/Lat, < High School Diploma 1,201 42.68

CY Pop 25+, Hisp/Lat, High School Graduate 1,039 36.92

CY Pop 25+, Hisp/Lat, Some College or Associate's Degree 549 19.51

CY Pop 25+, Hisp/Lat, Bachelor's Degree or Higher 25 0.89

Retail Trade Area | DemographicsCameron, Texas

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DESCRIPTION DATA %

Households

2014 Estimate 7,566

2014 Est. Households by Household Type 7,566

Family Households 5,208 68.83

Nonfamily Households 2,358 31.17

2014 Est. Group Quarters Population 446

2014 HHs by Ethnicity, Hispanic/Latino 1,593 21.05

2014 Est. HHs by HH Income 7,566

CY HHs, Inc < $15,000 1,275 16.85

CY HHs, Inc $15,000 - $24,999 1,342 17.74

CY HHs, Inc $25,000 - $34,999 1,124 14.86

CY HHs, Inc $35,000 - $49,999 1,074 14.20

CY HHs, Inc $50,000 - $74,999 1,138 15.04

CY HHs, Inc $75,000 - $99,999 717 9.48

CY HHs, Inc $100,000 - $124,999 433 5.72

CY HHs, Inc $125,000 - $149,999 175 2.31

CY HHs, Inc $150,000 - $199,999 135 1.78

CY HHs, Inc $200,000 - $249,999 55 0.73

CY HHs, Inc $250,000 - $499,999 77 1.02

CY HHs, Inc $500,000+ 21 0.28

DESCRIPTION DATA %

2014 Est. Average Household Income $52,060

2014 Est. Median Household Income $35,589

2014 Median HH Inc by Single Race Class. or Ethn

White Alone 41,159

Black or African American Alone 19,489

American Indian and Alaska Native Alone 25,502

Asian Alone 59,292

Native Hawaiian and Other Pacific Islander Alone 0

Some Other Race Alone 24,487

Two or More Races 22,844

Hispanic or Latino 33,352

Not Hispanic or Latino 36,957

2014 Est. Family HH Type, Presence Own Children 5,208

Married-Couple Family, own children 1,364 26.19

Married-Couple Family, no own children 2,374 45.58

Male Householder, own children 183 3.51

Male Householder, no own children 236 4.53

Female Householder, own children 597 11.46

Female Householder, no own children 454 8.72

2014 Est. Households by Household Size 7,566

1-person household 2,106 27.84

2-person household 2,471 32.66

3-person household 1,135 15.00

4-person household 913 12.07

5-person household 547 7.23

6-person household 242 3.20

7 or more person household 152 2.01

Retail Trade Area | DemographicsCameron, Texas

Page 10: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

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DESCRIPTION DATA %

2014 Est. Average Household Size 2.57

2014 Est. Households by Presence of People 7,566

Households with 1 or more People under Age 18: 2,537 33.53

Married-Couple Family 1,536 60.54

Other Family, Male Householder 239 9.42

Other Family, Female Householder 737 29.05

Nonfamily, Male Householder 17 0.67

Nonfamily, Female Householder 8 0.32

Households no People under Age 18: 5,029 66.47

Married-Couple Family 2,198 43.71

Other Family, Male Householder 183 3.64

Other Family, Female Householder 316 6.28

Nonfamily, Male Householder 1,081 21.50

Nonfamily, Female Householder 1,251 24.88

2014 Est. Households by Number of Vehicles 7,566

No Vehicles 601 7.94

1 Vehicle 2,509 33.16

2 Vehicles 3,065 40.51

3 Vehicles 1,045 13.81

4 Vehicles 303 4.00

5 or more Vehicles 43 0.57

2014 Est. Average Number of Vehicles 1.75

DESCRIPTION DATA %

Family Households

2019 Projection 5,052

2014 Estimate 5,208

2010 Census 5,464

2000 Census 5,538

Growth 2014-2019 -3.00%

Growth 2010-2014 -4.69%

Growth 2000-2010 -1.34%

2014 Est. Families by Poverty Status 5,208

2014 Families at or Above Poverty 4,498 86.37

2014 Families at or Above Poverty with Children 1,672 32.10

2014 Families Below Poverty 710 13.63

2014 Families Below Poverty with Children 584 11.21

2014 Est. Pop Age 16+ by Employment Status 15,344

In Armed Forces 2 0.01

Civilian - Employed 7,907 51.53

Civilian - Unemployed 550 3.58

Not in Labor Force 6,885 44.87

2014 Est. Civ Employed Pop 16+ Class of Worker 8,132

For-Profit Private Workers 5,273 64.84

Non-Profit Private Workers 463 5.69

Local Government Workers 825 10.15

State Government Workers 404 4.97

Federal Government Workers 157 1.93

Self-Emp Workers 987 12.14

Unpaid Family Workers 24 0.30

Retail Trade Area | DemographicsCameron, Texas

Page 11: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

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DESCRIPTION DATA %

2014 Est. Civ Employed Pop 16+ by Occupation 8,132

Architect/Engineer 104 1.28

Arts/Entertain/Sports 46 0.57

Building Grounds Maint 275 3.38

Business/Financial Ops 108 1.33

Community/Soc Svcs 198 2.43

Computer/Mathematical 48 0.59

Construction/Extraction 638 7.85

Edu/Training/Library 616 7.58

Farm/Fish/Forestry 193 2.37

Food Prep/Serving 382 4.70

Health Practitioner/Tec 347 4.27

Healthcare Support 529 6.51

Maintenance Repair 323 3.97

Legal 44 0.54

Life/Phys/Soc Science 16 0.20

Management 642 7.89

Office/Admin Support 1,059 13.02

Production 657 8.08

Protective Svcs 248 3.05

Sales/Related 931 11.45

Personal Care/Svc 270 3.32

Transportation/Moving 457 5.62

2014 Est. Pop 16+ by Occupation Classification 8,132

Blue Collar 2,075 25.52

White Collar 4,160 51.16

Service and Farm 1,897 23.33

DESCRIPTION DATA %

2014 Est. Workers Age 16+, Transp. To Work 7,986

Drove Alone 6,096 76.33

Car Pooled 990 12.40

Public Transportation 2 0.03

Walked 213 2.67

Bicycle 26 0.33

Other Means 370 4.63

Worked at Home 289 3.62

2014 Est. Workers Age 16+ by Travel Time to Work *

Less than 15 Minutes 3,566

15 - 29 Minutes 1,782

30 - 44 Minutes 1,109

45 - 59 Minutes 507

60 or more Minutes 732

2014 Est. Avg Travel Time to Work in Minutes 24.59

2014 Est. Tenure of Occupied Housing Units 7,566

Owner Occupied 5,258 69.50

Renter Occupied 2,308 30.50

2014 Owner Occ. HUs: Avg. Length of Residence 20.9

2014 Renter Occ. HUs: Avg. Length of Residence 9.1

Retail Trade Area | DemographicsCameron, Texas

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DESCRIPTION DATA %

2014 Est. All Owner-Occupied Housing Values 5,258

Value Less than $20,000 457 8.69

Value $20,000 - $39,999 649 12.34

Value $40,000 - $59,999 563 10.71

Value $60,000 - $79,999 880 16.74

Value $80,000 - $99,999 519 9.87

Value $100,000 - $149,999 801 15.23

Value $150,000 - $199,999 515 9.79

Value $200,000 - $299,999 552 10.50

Value $300,000 - $399,999 178 3.39

Value $400,000 - $499,999 35 0.67

Value $500,000 - $749,999 76 1.45

Value $750,000 - $999,999 22 0.42

Value $1,000,000 or more 11 0.21

2014 Est. Median All Owner-Occupied Housing Value $83,075

2014 Est. Housing Units by Units in Structure 9,451

1 Unit Attached 119 1.26

1 Unit Detached 7,195 76.13

2 Units 275 2.91

3 or 4 Units 205 2.17

5 to 19 Units 193 2.04

20 to 49 Units 43 0.45

50 or More Units 71 0.75

Mobile Home or Trailer 1,259 13.32

Boat, RV, Van, etc. 90 0.95

DESCRIPTION DATA %

2014 Est. Housing Units by Year Structure Built 9,451

Housing Unit Built 2005 or later 309 3.27

Housing Unit Built 2000 to 2004 631 6.68

Housing Unit Built 1990 to 1999 1,079 11.42

Housing Unit Built 1980 to 1989 1,282 13.56

Housing Unit Built 1970 to 1979 1,762 18.64

Housing Unit Built 1960 to 1969 961 10.17

Housing Unit Built 1950 to 1959 1,705 18.04

Housing Unit Built 1940 to 1949 624 6.60

Housing Unit Built 1939 or Earlier 1,097 11.61

2014 Est. Median Year Structure Built ** 1972

Retail Trade Area | DemographicsCameron, Texas

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Copyright © and (P) 1988–2012 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Certain mapping and direction data © 2012 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2012 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2012 by Applied Geographic Solutions. All rights reserved. Portions © Copyright 2012 by Woodall Publications Corp. All rights reserved.

Temple, Texas, United States

0 mi 20 40 60Contact InformationGinger Watkins, Economic Development DirectorCameron Industrial FoundationP.O. Box 432 / 102 E. First StreetCameron, Texas 76520

Phone 254.697.4979Fax 254.697.2345gwatkins@cameronindustrialfoundation.comwww.cameronindustrialfoundation.com

Location MapCameron, Texas

CAMERON

Page 14: RETAIL TRADE AREA GAP/OPPORTUNITY ANALYSISRETAIL TRADE AREA GAP/OPPORTUNITY ANALYSIS. Cameron, Texas. Prepared for. Cameron Economic Development Corporation April 2014

14

DESCRIPTION DATA %

Population

2019 Projection 5,848

2014 Estimate 5,759

2010 Census 5,552

2000 Census 4,467

Growth 2014-2019 1.55%

Growth 2010-2014 3.73%

Growth 2000-2010 24.29%

2014 Est. Pop by Single Race Class 5,759

White Alone 3,952 68.62

Black or African American Alone 968 16.81

Amer. Indian and Alaska Native Alone 38 0.66

Asian Alone 35 0.61

Native Hawaiian and Other Pac. Isl. Alone 0 0.00

Some Other Race Alone 682 11.84

Two or More Races 84 1.46

2014 Est. Pop Hisp or Latino by Origin 5,759

Not Hispanic or Latino 3,855 66.94

Hispanic or Latino: 1,904 33.06

Mexican 1,769 92.91

Puerto Rican 4 0.21

Cuban 1 0.05

All Other Hispanic or Latino 130 6.83

DESCRIPTION DATA %

2014 Est. Hisp or Latino by Single Race Class 1,904

White Alone 1,153 60.56

Black or African American Alone 28 1.47

American Indian and Alaska Native Alone 15 0.79

Asian Alone 1 0.05

Native Hawaiian and Other Pacific Islander Alone 0 0.00

Some Other Race Alone 680 35.71

Two or More Races 27 1.42

2014 Est. Pop. Asian Alone Race by Cat 35

Chinese, except Taiwanese 0 0.00

Filipino 0 0.00

Japanese 0 0.00

Asian Indian 35 100.00

Korean 0 0.00

Vietnamese 0 0.00

Cambodian 0 0.00

Hmong 0 0.00

Laotian 0 0.00

Thai 0 0.00

All Other Asian Races Including 2+ Category 0 0.00

2014 Est. Population by Ancestry 5,759

Pop, Arab 0 0.00

Pop, Czech 193 3.35

Pop, Danish 3 0.05

Pop, Dutch 27 0.47

Pop, English 399 6.93

Pop, French (except Basque) 41 0.71

Pop, French Canadian 76 1.32

Pop, German 865 15.02

Pop, Greek 26 0.45

Community DemographicsCameron, Texas

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DESCRIPTION DATA %

Pop, Hungarian 0 0.00

Pop, Irish 229 3.98

Pop, Italian 1 0.02

Pop, Lithuanian 0 0.00

Pop, United States or American 265 4.60

Pop, Norwegian 9 0.16

Pop, Polish 15 0.26

Pop, Portuguese 0 0.00

Pop, Russian 14 0.24

Pop, Scottish 39 0.68

Pop, Scotch-Irish 61 1.06

Pop, Slovak 0 0.00

Pop, Subsaharan African 28 0.49

Pop, Swedish 0 0.00

Pop, Swiss 10 0.17

Pop, Ukrainian 0 0.00

Pop, Welsh 6 0.10

Pop, West Indian (exc Hisp groups) 0 0.00

Pop, Other ancestries 2,771 48.12

Pop, Ancestry Unclassified 681 11.82

2014 Est. Pop Age 5+ by Language Spoken At Home 5,316

Speak Only English at Home 4,542 85.44

Speak Asian/Pac. Isl. Lang. at Home 0 0.00

Speak IndoEuropean Language at Home 25 0.47

Speak Spanish at Home 749 14.09

Speak Other Language at Home 0 0.00

2014 Est. Population by Sex 5,759

Male 2,804 48.69

Female 2,955 51.31

DESCRIPTION DATA %

2014 Est. Population by Age 5,759

Age 0 - 4 443 7.69

Age 5 - 9 437 7.59

Age 10 - 14 435 7.55

Age 15 - 17 279 4.84

Age 18 - 20 245 4.25

Age 21 - 24 297 5.16

Age 25 - 34 581 10.09

Age 35 - 44 599 10.40

Age 45 - 54 681 11.82

Age 55 - 64 710 12.33

Age 65 - 74 543 9.43

Age 75 - 84 336 5.83

Age 85 and over 173 3.00

Age 16 and over 4,352 75.57

Age 18 and over 4,165 72.32

Age 21 and over 3,920 68.07

Age 65 and over 1,052 18.27

2014 Est. Median Age 37.7

2014 Est. Average Age 38.90

Community DemographicsCameron, Texas

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DESCRIPTION DATA %

2014 Est. Male Population by Age 2,804

Age 0 - 4 222 7.92

Age 5 - 9 217 7.74

Age 10 - 14 229 8.17

Age 15 - 17 151 5.39

Age 18 - 20 134 4.78

Age 21 - 24 156 5.56

Age 25 - 34 283 10.09

Age 35 - 44 287 10.24

Age 45 - 54 334 11.91

Age 55 - 64 336 11.98

Age 65 - 74 261 9.31

Age 75 - 84 138 4.92

Age 85 and over 56 2.00

2014 Est. Median Age, Male 35.3

2014 Est. Average Age, Male 37.30

2014 Est. Female Population by Age 2,955

Age 0 - 4 221 7.48

Age 5 - 9 220 7.45

Age 10 - 14 206 6.97

Age 15 - 17 128 4.33

Age 18 - 20 111 3.76

Age 21 - 24 141 4.77

Age 25 - 34 298 10.08

Age 35 - 44 312 10.56

Age 45 - 54 347 11.74

Age 55 - 64 374 12.66

Age 65 - 74 282 9.54

Age 75 - 84 198 6.70

Age 85 and over 117 3.96

DESCRIPTION DATA %

2014 Est. Median Age, Female 39.9

2014 Est. Average Age, Female 40.40

2014 Est. Pop Age 15+ by Marital Status 4,444

Total, Never Married 1,241 27.93

Males, Never Married 765 17.21

Females, Never Married 476 10.71

Married, Spouse present 2,210 49.73

Married, Spouse absent 133 2.99

Widowed 478 10.76

Males Widowed 163 3.67

Females Widowed 315 7.09

Divorced 382 8.60

Males Divorced 205 4.61

Females Divorced 177 3.98

2014 Est. Pop. Age 25+ by Edu. Attainment 3,623

Less than 9th grade 388 10.71

Some High School, no diploma 421 11.62

High School Graduate (or GED) 1,332 36.77

Some College, no degree 758 20.92

Associate Degree 167 4.61

Bachelor's Degree 438 12.09

Master's Degree 90 2.48

Professional School Degree 29 0.80

Doctorate Degree 0 0.00

2014 Est Pop Age 25+ by Edu. Attain, Hisp. or Lat 925

CY Pop 25+, Hisp/Lat, < High School Diploma 384 41.51

CY Pop 25+, Hisp/Lat, High School Graduate 330 35.68

CY Pop 25+, Hisp/Lat, Some College or Associate's Degree 198 21.41

CY Pop 25+, Hisp/Lat, Bachelor's Degree or Higher 13 1.41

Community DemographicsCameron, Texas

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DESCRIPTION DATA %

Households

2019 Projection 2,144

2014 Estimate 2,128

2010 Census 2,073

2000 Census 1,695

Growth 2014-2019 0.75%

Growth 2010-2014 2.65%

Growth 2000-2010 22.30%

2014 Est. Households by Household Type 2,128

Family Households 1,432 67.29

Nonfamily Households 696 32.71

2014 Est. Group Quarters Population 200

2014 HHs by Ethnicity, Hispanic/Latino 539 25.33

2014 Est. HHs by HH Income 2,128

CY HHs, Inc < $15,000 363 17.06

CY HHs, Inc $15,000 - $24,999 316 14.85

CY HHs, Inc $25,000 - $34,999 360 16.92

CY HHs, Inc $35,000 - $49,999 295 13.86

CY HHs, Inc $50,000 - $74,999 340 15.98

CY HHs, Inc $75,000 - $99,999 164 7.71

CY HHs, Inc $100,000 - $124,999 148 6.95

CY HHs, Inc $125,000 - $149,999 59 2.77

CY HHs, Inc $150,000 - $199,999 26 1.22

CY HHs, Inc $200,000 - $249,999 18 0.85

CY HHs, Inc $250,000 - $499,999 30 1.41

CY HHs, Inc $500,000+ 9 0.42

DESCRIPTION DATA %

2014 Est. Average Household Income $54,605

2014 Est. Median Household Income $36,271

2014 Median HH Inc by Single Race Class. or Ethn

White Alone 40,625

Black or African American Alone 25,652

American Indian and Alaska Native Alone 29,000

Asian Alone 60,938

Native Hawaiian and Other Pacific Islander Alone 0

Some Other Race Alone 40,417

Two or More Races 30,000

Hispanic or Latino 36,591

Not Hispanic or Latino 35,865

2014 Est. Family HH Type, Presence Own Children 1,432

Married-Couple Family, own children 373 26.05

Married-Couple Family, no own children 577 40.29

Male Householder, own children 47 3.28

Male Householder, no own children 63 4.40

Female Householder, own children 213 14.87

Female Householder, no own children 159 11.10

2014 Est. Households by Household Size 2,128

1-person household 629 29.56

2-person household 615 28.90

3-person household 323 15.18

4-person household 276 12.97

5-person household 164 7.71

6-person household 75 3.52

7 or more person household 46 2.16

Community DemographicsCameron, Texas

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DESCRIPTION DATA %

2014 Est. Average Household Size 2.61

2014 Est. Households by Presence of People 2,128

Households with 1 or more People under Age 18: 753 35.39

Married-Couple Family 417 55.38

Other Family, Male Householder 67 8.90

Other Family, Female Householder 265 35.19

Nonfamily, Male Householder 2 0.27

Nonfamily, Female Householder 2 0.27

Households no People under Age 18: 1,375 64.61

Married-Couple Family 535 38.91

Other Family, Male Householder 42 3.05

Other Family, Female Householder 106 7.71

Nonfamily, Male Householder 307 22.33

Nonfamily, Female Householder 385 28.00

2014 Est. Households by Number of Vehicles 2,128

No Vehicles 153 7.19

1 Vehicle 764 35.90

2 Vehicles 827 38.86

3 Vehicles 340 15.98

4 Vehicles 42 1.97

5 or more Vehicles 2 0.09

2014 Est. Average Number of Vehicles 1.70

DESCRIPTION DATA %

Family Households

2019 Projection 1,444

2014 Estimate 1,432

2010 Census 1,393

2000 Census 1,157

Growth 2014-2019 0.84%

Growth 2010-2014 2.80%

Growth 2000-2010 20.40%

2014 Est. Families by Poverty Status 1,432

2014 Families at or Above Poverty 1,237 86.38

2014 Families at or Above Poverty with Children 542 37.85

2014 Families Below Poverty 195 13.62

2014 Families Below Poverty with Children 173 12.08

2014 Est. Pop Age 16+ by Employment Status 4,352

In Armed Forces 0 0.00

Civilian - Employed 2,118 48.67

Civilian - Unemployed 106 2.44

Not in Labor Force 2,128 48.90

2014 Est. Civ Employed Pop 16+ Class of Worker 2,210

For-Profit Private Workers 1,353 61.22

Non-Profit Private Workers 181 8.19

Local Government Workers 276 12.49

State Government Workers 99 4.48

Federal Government Workers 50 2.26

Self-Emp Workers 240 10.86

Unpaid Family Workers 11 0.50

Community DemographicsCameron, Texas

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DESCRIPTION DATA %

2014 Est. Civ Employed Pop 16+ by Occupation 2,210

Architect/Engineer 59 2.67

Arts/Entertain/Sports 4 0.18

Building Grounds Maint 50 2.26

Business/Financial Ops 46 2.08

Community/Soc Svcs 60 2.71

Computer/Mathematical 3 0.14

Construction/Extraction 203 9.19

Edu/Training/Library 156 7.06

Farm/Fish/Forestry 55 2.49

Food Prep/Serving 43 1.95

Health Practitioner/Tec 97 4.39

Healthcare Support 144 6.52

Maintenance Repair 56 2.53

Legal 21 0.95

Life/Phys/Soc Science 9 0.41

Management 215 9.73

Office/Admin Support 284 12.85

Production 231 10.45

Protective Svcs 110 4.98

Sales/Related 215 9.73

Personal Care/Svc 68 3.08

Transportation/Moving 81 3.67

2014 Est. Pop 16+ by Occupation Classification 2,210

Blue Collar 571 25.84

White Collar 1,169 52.90

Service and Farm 470 21.27

DESCRIPTION DATA %

2014 Est. Workers Age 16+, Transp. To Work 2,195

Drove Alone 1,722 78.45

Car Pooled 260 11.85

Public Transportation 0 0.00

Walked 64 2.92

Bicycle 21 0.96

Other Means 55 2.51

Worked at Home 73 3.33

2014 Est. Workers Age 16+ by Travel Time to Work *

Less than 15 Minutes 1,074

15 - 29 Minutes 404

30 - 44 Minutes 368

45 - 59 Minutes 151

60 or more Minutes 128

2014 Est. Avg Travel Time to Work in Minutes 22.61

2014 Est. Tenure of Occupied Housing Units 2,128

Owner Occupied 1,351 63.49

Renter Occupied 777 36.51

2014 Owner Occ. HUs: Avg. Length of Residence 19.4

2014 Renter Occ. HUs: Avg. Length of Residence 11.5

Community DemographicsCameron, Texas

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DESCRIPTION DATA %

2014 Est. All Owner-Occupied Housing Values 1,351

Value Less than $20,000 128 9.47

Value $20,000 - $39,999 118 8.73

Value $40,000 - $59,999 116 8.59

Value $60,000 - $79,999 235 17.39

Value $80,000 - $99,999 151 11.18

Value $100,000 - $149,999 221 16.36

Value $150,000 - $199,999 137 10.14

Value $200,000 - $299,999 141 10.44

Value $300,000 - $399,999 70 5.18

Value $400,000 - $499,999 10 0.74

Value $500,000 - $749,999 8 0.59

Value $750,000 - $999,999 13 0.96

Value $1,000,000 or more 3 0.22

2014 Est. Median All Owner-Occupied Housing Value $90,397

2014 Est. Housing Units by Units in Structure 2,487

1 Unit Attached 44 1.77

1 Unit Detached 1,886 75.83

2 Units 76 3.06

3 or 4 Units 55 2.21

5 to 19 Units 54 2.17

20 to 49 Units 10 0.40

50 or More Units 46 1.85

Mobile Home or Trailer 278 11.18

Boat, RV, Van, etc. 38 1.53

DESCRIPTION DATA %

2014 Est. Housing Units by Year Structure Built 2,487

Housing Unit Built 2005 or later 52 2.09

Housing Unit Built 2000 to 2004 133 5.35

Housing Unit Built 1990 to 1999 280 11.26

Housing Unit Built 1980 to 1989 260 10.45

Housing Unit Built 1970 to 1979 450 18.09

Housing Unit Built 1960 to 1969 255 10.25

Housing Unit Built 1950 to 1959 547 21.99

Housing Unit Built 1940 to 1949 84 3.38

Housing Unit Built 1939 or Earlier 426 17.13

2014 Est. Median Year Structure Built ** 1967

Community DemographicsCameron, Texas

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About The Retail Coach

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

Retail:360 Process

Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts — all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail:360 process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

The Retail Coach -It’s not about data. It’s about your success.

The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802tel 800.851.0962 | fax 662.844.2738 | e-mail [email protected] | web www.theretailcoach.net

C. Kelly Cofer President & CEO

The Retail Coach, LLC

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Acknowledgements

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2013/2014, ESRI 2013, U.S. Census Bureau, Economy.com, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.


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