A STRATEGY FOR RETAIL TRAVEL BUSINESS - PANORAMA TOURS INDONESIA

Retail Strategic Plan

By Widodo Heru

Vision and Mission

By Widodo Heru

One stop Travel SolutionLeader in Retail Travel AgencyProfit Center Company

Integrated Retail Travel OutletsSmart, Innovate and Competitive Products

Good Governance & Service ExcellentGrowth and Profit Driven

SWOT Analysis

By Widodo Heru

S W

O T

• Strategic retail locations

• Integrated tourism & hospitality group

• Excellent services

• High Opex and Capex

• Many outlets many problems

• Customer retention & New customer creation

• Huge market (retail and corporate)

• Increment in the City Mid-class

• Travel is lifestyle for urban

• Many competitor both online or offline

• Price dumping & specialist agency

• Low purchase power (Corp/Gov)

By Widodo Heru

Corporate Retail Competency Service

Corporate Travel

Arrangements

Airline, Hotel & Cruise booking

Professional & passionate

Cust retention & New Cust.

Event & Promotions

Signature FIT & Special Interest

Target oriented & aggressive

Compliance with Company

regulations

Document Management &

Services

Transportation Services

Solid Team work

Excellent Sevices

Action Plans

Business Plan; Market Development

By Widodo Heru

Sales Strategy Marketing Strategy Cust Development Integration Plan

• Engagement (OL/Off)• Communication• Content• Activations

• Distribution• Pricing• Direct Selling• Products• Sales Process

• Clear Segmentation• Cust Profiling• Competitiveness• Value Added

• Corporate Projects• Deployments• Account

Development• Cust. Asset

Management

Target Success

By Widodo Heru

REVENUES

Increase Sales

Revenue

Sales Revenue

High Traffics

High Demands

ENGGAGE

Increase # of

Customer

New Customers

Repeat Customers

# of Sales Call / Visit

CONVERTION

Closed Sales

70% Closed of New Cust.

90% Closed of Cust.

Meet Co. Margin

SATISFACTION

Service Excellent

No / Low Complaint

Referrals & Recommend

ations

Repeat Orders

Min. 25% Sales Incremental

By Widodo Heru

17 BranchesJabodetabek

4 BranchesNon Jabodetabek

3 BranchesOverseas

Vital Sign Matrix

Head of Sales

ManagingThe Team

By Widodo Heru

PLAN EXECUTON RESULT EVALUATIONS

Define Offer – Products – Price – Packaging –Market Segmentation –Forecast etc.

Presentation (prospective) –Revenues – Traffics - # of Sales Calls

Success / Fail factors – Strategy Define

# of Call – Close sales - Revenues

FINANCIAL CONTROL Budget & Planning – Invoice Matching – AP/AR Management – Currency Control –

Product Cost Tracking – Balance Sheet – P & L, etc.

PEOPLE ORGANISATIONProfessionality - Managing Staffs – Values – Discipline – Loyalty – Rewards –

Coaching – Performance / Development Program, etc.

SuccessfulOperational

Financial

By Widodo Heru

All Branches Year 1 Year 2

Sales Revenues

Airline Ticket 540,000,000,000 648,000,000,000

Hotel Accomodations 103,680,000,000 124,416,000,000

Package Tours & Cruise (Inboud/Out) 396,000,000,000 475,200,000,000

Other Services 187,200,000,000 224,640,000,000

Car & Bus Rental 13,500,000,000 16,200,000,000

Travel Documents 2,610,000,000 3,132,000,000

Sub Total 1,242,990,000,000 1,491,588,000,000

- -

Cost Of Sales 1,089,486,000,000 1,307,383,200,000

Staff Payroll 882,000,000 1,058,400,000

Sales & Marketing Exepenses 2,485,980,000 2,983,176,000

Depreciation 24,859,800,000 29,831,760,000

Rental, Services, Maitenance, Promotion, etc 14,616,000,000 17,539,200,000

Sub Total Opex 1,132,329,780,000 1,358,795,736,000

Gross Profit 110,660,220,000 132,792,264,000

Interest (Bank) 6,214,950,000 7,457,940,000

Taxes - -

Nett Profilt (Loss) 104,445,270,000 125,334,324,000

Planning

By Widodo Heru

Widodo Heru - Contact me @Y: widodo_heru@yahoo.com G: widodo.heru@gmail.com L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1 T: https://twitter.com/widodo_heru P: http://www.pinterest.com/widodoheru/ S: http://www.slideshare.net/ widodoheruCritics and comments welcome..