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RETAIL WORKS
Customer Journey
Customer signs up for a charity run and is targeted by Adidas running shoe advertising. Customer saves link in phone.
Customer looks at the website and running shoes on their mobile, tablet or desktop and finds their nearest store.
Customer goes into store and has informed service-led conversation and experiences treadmill testing, augmented reality, personalised name stitching etc and purchases trainers.
Trainers come with a link and unique number code to download a running app, customer downloads the app and uses it to record running routes, times and distances. Email address is captured.
Customer runs 100k (Trainer lifecycle) in trainers, as recorded by app and gets sent re-targeted advertising/email for new running trainers and the customer journey turns full circle.
The more you know about your customer, the more you can grow their purchasing behaviour. In today’s world, every customer journey can include a number of Touchpoints that enable you to learn more about them and also stay in contact. Here’s a typical journey:
How well do you know your customer journeys? Are you able to touch them at various points between purchases? Can you enhance your relationship with them by being a useful part of their life?
We know how to do this.
RETAIL WORKS
Customer Journey
Customer signs up for a charity run and is targeted by Adidas running shoe advertising. Customer saves link in phone.
Customer looks at the website and running shoes on their mobile, tablet or desktop and finds their nearest store.
Customer goes into store and has informed service-led conversation and experiences treadmill testing, augmented reality, personalised name stitching etc and purchases trainers.
Trainers come with a link and unique number code to download a running app, customer downloads the app and uses it to record running routes, times and distances. Email address is captured.
Customer runs 100k (Trainer lifecycle) in trainers, as recorded by app and gets sent re-targeted advertising/email for new running trainers and the customer journey turns full circle.
The more you know about your customer, the more you can grow their purchasing behaviour. In today’s world, every customer journey can include a number of Touchpoints that enable you to learn more about them and also stay in contact. Here’s a typical journey:
How well do you know your customer journeys? Are you able to touch them at various points between purchases? Can you enhance your relationship with them by being a useful part of their life?
We know how to do this.
RETAIL WORKS
Customer Journey
Customer signs up for a charity run and is targeted by Adidas running shoe advertising. Customer saves link in phone.
Customer looks at the website and running shoes on their mobile, tablet or desktop and finds their nearest store.
Customer goes into store and has informed service-led conversation and experiences treadmill testing, augmented reality, personalised name stitching etc and purchases trainers.
Trainers come with a link and unique number code to download a running app, customer downloads the app and uses it to record running routes, times and distances. Email address is captured.
Customer runs 100k (Trainer lifecycle) in trainers, as recorded by app and gets sent re-targeted advertising/email for new running trainers and the customer journey turns full circle.
The more you know about your customer, the more you can grow their purchasing behaviour. In today’s world, every customer journey can include a number of Touchpoints that enable you to learn more about them and also stay in contact. Here’s a typical journey:
How well do you know your customer journeys? Are you able to touch them at various points between purchases? Can you enhance your relationship with them by being a useful part of their life?
We know how to do this.
RETAIL WORKS
Customer Journey
Customer signs up for a charity run and is targeted by Adidas running shoe advertising. Customer saves link in phone.
Customer looks at the website and running shoes on their mobile, tablet or desktop and finds their nearest store.
Customer goes into store and has informed service-led conversation and experiences treadmill testing, augmented reality, personalised name stitching etc and purchases trainers.
Trainers come with a link and unique number code to download a running app, customer downloads the app and uses it to record running routes, times and distances. Email address is captured.
Customer runs 100k (Trainer lifecycle) in trainers, as recorded by app and gets sent re-targeted advertising/email for new running trainers and the customer journey turns full circle.
The more you know about your customer, the more you can grow their purchasing behaviour. In today’s world, every customer journey can include a number of Touchpoints that enable you to learn more about them and also stay in contact. Here’s a typical journey:
How well do you know your customer journeys? Are you able to touch them at various points between purchases? Can you enhance your relationship with them by being a useful part of their life?
We know how to do this.
