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7/29/2019 RetailBrochure LR
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Retail ManageMent
The landscape o retail management is continuously evolving and the need
or retail management proessionals has never been greater. With domesticand global retail marketplace changes and advances in technology, there are
a multitude o options or consumers to receive goods and services without
ever leaving their home.
The retail management undergraduate program is part o the Departmento Marketing in the Whitman School o Management at Syracuse University,
and prepares students to become retail management proessionals with theability to think outside the box, and develop excellent decision and problem
solving skills.
Chd Prr ’02 BSSr mr, Kh’s
“The Retail Management program in the Whitman School exposed me to top retailcompanies in the nation. Through the career
air and with the support and guidance o the
aculty, I was given the opportunity to participatein summer internships at major retailers Macy’s
and JC Penney’s. By the end o my senior year, Ihad already received a job oer rom the up-and-
coming retailer, Kohl’s Department stores.
“During my eight year career with Kohl’s
Department stores, the company has expandedrom 400 stores to more than 1,000 coast-to-
coast. I have held executive roles in six dierentlocations and am currently the store manager
o the Kohl’s in Ridgefeld, Conn. My joballows me to run my own multi-million dollar
business, using the academic tools and real-lieopportunities I learned during my undergraduate
experience at Whitman. The retail management
program and aculty guided me to fndinga company that provides unlimited growth
potential and a long and rewarding career.”
PRofeSSional oPPoRtunitieS
The unique retail management major at Whitman is designed to prepare
students or careers as buyers, store managers, product developers, andsales/marketing representatives. Students receive a ta ilored curriculum to
ensure they are ready to enter the rigorous feld o retail management. Themajor has a long history at Syracuse University and has been the starting
point or the careers o numerous highly respected retail executives.
Above all, the program instil ls in students a passion or implementing best
practices or multiple career opportunities w ithin the retail managementfeld, preparing them to become business leaders in their chosen area. Most
students enter the retailing arena in one o three areas: assistant buyers/planners; assistant store managers; or assistant product developers.
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Br Drz Hbr ’05 BSacc xcv, lck Brd fwr,
Cm grp
“My career in retail started out as a summer
intern in the Bloomingdales buying program, aninternship the Whitman School helped me obtain.
Upon graduation, I was hired ull-time into thatprogram and ultimately became a senior assistant
buyer in women’s shoes. I spent more than three years at Bloomingdales beore I was recruited by
the Camuto Group, a women’s ootwear design,
manuacturing, and wholesale company thatacquires the licensing rights to great brands,
including Jessica Simpson, Tory Burch, and BCBGMax Azria, among many others.
My frst job there was to work on the design
team or Theory Footwear. I was subsequently promoted to account executive or all major
accounts to launch the Lucky Brand Footwear
Division where I am currently growing the brandname at all major department stores across
the country. My experience at SU prepared meor this career, rom the very frst courses with
Proessors Cushman and Nicholson.”
MajoRing in Retail
ManageMent
The undergraduate retail management program provides students with
a well-rounded, balanced education in management, including a strongtheoretical education in retail and practical experience in the feld. Whitman
retail management majors develop special expertise in analyzing retailmarkets, gain a thorough understanding o the evolution o the domestic
and global retail marketplace, and learn the integral connections that occur
at every link in the supply chain—rom manuacturing and distributionchannels to the ultimate consumer.
In addition to classroom learning, great emphasis is placed on the benefts o
gaining practical experience in the retail feld. Many students have already accumulated some experience in retail during high school or summer breaks.
The program builds on those past experiences during a required internship
program. The supervised 8–10 week retail internship is required between junior and senior years and culminates in the students preparing a written
business analysis or the organization they have worked with and an oralpresentation to a group o industry executives and aculty members upon
their return to campus in the all o their senior year.
During this internship experience, a aculty member visits over 90% o thestudents in the feld to check on their progress and solidiy the relationship
between the school and the organization.
List of internship placements:
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er Ws ’06assc pr, Mc’s
“Since graduating rom SU, I have heldseveral positions with Macy’s merchandisingorganization on both, the east and west coasts.
I credit the retail program and the aculty in the
Whitman School—they gave me the oundationand competitive edge necessary to succeed at
Macy’s. At its core, the retail program ocuses on building the strategic thinking and leadership
skills needed to work towards exceeding the goals
and objectives o any organization. It is theseskills and competencies that have allowed me to
better excel in my current role as the associateplanner o multicultural merchandising and
vendor development, reporting directly to thegroup vice president.”
unDeRgRaDuate CuRRiCuluM
All retail majors are required to take the core courses at the Whitman School
giving them a solid oundation in business practices, including classes inaccounting, fnance, marketing, supply chain and entrepreneurship. Specifc
courses or the retail major are listed below:
Rqrd R Crss:
>> Retailing Fundamentals
>> Sales & Strategic Partnerships
>> Buying & Planning
>> Supervised Internship (& Proessional Practice preparation)
ecv Crss:
>> Product Development or Retail
>> Visual Merchandising & Store Planning
>> Electronic Retailing & Marketing
Many students in Whitman choose to double major. Adding a second majordoes not extend the traditional 4-year program, but oten increases the
breadth o possibilities or students in their eventual career path.
Many retail management majors elect to double major in marketing. Addingmarketing as a second major opens up opportunities on the vendor side o
the industry, working with product promotion and packaging. However, all
the majors in Whitman are highly complementary to the retail managementmajor and help students to enhance their understanding o the business
world.
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CaReeR PlaCeMent
infoRMation
Students are encouraged to gain industry experience throughout the our
years at Whitman, but are required to complete a supervised internshipduring the summer between their junior and senior years. Prior to this
experience, the one-credit Proessional Practice class helps them polish theirresume, prepare or interviews, meet with numerous recruiters representing
most o the most well regarded retail organizations and thereby gain an
approved internship at one o the numerous retail companies with which wepartner.
Students also enjoy support and guidance rom the program’s high-profle
retail advisory board members including senior executives rom Macy’s,Bloomingdale’s, Ross Stores, Kohl’s, TJX, Apple, Lord & Taylor, and New
York & Company. Many o the board members were students at Syracuse
University themselves. The aculty meet with the board at least once a year to gain valuable insight that helps direct the course oerings to best
assist the students in their preparations or uture careers. The networkingconnections students make during and ater their Whitman education is
extensive.
The top fve recruiters o retail management majors at Whitman are: Macy’s,Bloomingdales, Kohl’s, Ross Stores, TJX Companies, and JCPenney.
M Hm ’06Sr ss xcv, g
“The retail management program was the mainreason I decided to brave the snow and stay at SU.
The classes were incredibly interesting and welltaught rom experienced industry proessionals
and it was evident that the proessors genuinely cared about their student’s utures. Their
goal was or students to succeed, and they didanything and everything in their power to help
their students fnd a rewarding career that was
perect or the individual. Years later, I am still in touch with my retail
proessors and I attribute my success in themarketing and advertising industry to SU’s
comprehensive retail program. I absolutely loved being in the retail management program at SU.”
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Retail ManageMent anD
StuDent CluBS
Srcs uvrs Sife (Sds fr erprs)
SIFE is a global non-proft organization that helps students developcommunication skills through learning, practicing, and teaching the
principles o ree enterprise on their campuses, in their communities,and beyond. SIFE’s mission is ‘A head or business, a heart or the world’.
Syracuse University’s SIFE team is based in the Whitman School and within
the retail management program, housed in the marketing department.Many o the retail majors belong to SIFE working on projects such as Team
Guatemala and Retail Therapy.
SU-SIFE was started in 2005 and won 2nd place in 2010 at the Nationalcompetition in Minneapolis out o 584 competing teams rom universities
and colleges across the nation.
amrc Mrk assc
The AMA is an international proessional body, consisting o students andindustry representatives whose purpose is to promote interest in the practice
and study o marketing. The organization, through its activ ities, strivesor the proessional development o its members and or the application o
science and ethics in the marketing discipline.
Sds Bd thrds Hp
Members o the Students in Free Enterprise (SIFE)
organization in the Whitman School traveled to
Chumanzana, Guatemala, to help build and create
a successul thread supply store. Called ‘Threads
o Hope,’ the project hopes to create sustainableincomes or Chumanzana women, who supplement
the community’s primary industry o agriculture with
weaving.
The new local store will cut time and travel expenses
or the women weavers. It used to take hal a day
to travel to Guatemala City to purchase the threadneeded or their weaving products. With Threads o
Hope, the women have their supplies right in their
own community. The SIFE team worked with thelocal women to develop sound business strategies,
educating them about retai l principles, store
ownership, and empowering them to run the local
store independently.
The SIFE members continue to work with the women
remotely on a weekly basis to assist with the store’s
progress. The ambitious group o women who made
this all possible, La Asociación de Mujeres Chiguila,
consists o eight local Chumanzana women whoare determined to provide a better lie or their
children through business ideas related to weaving.In addition to the 950 weavers in Chumanzana, the
store will serve the 23,00 0 other weavers within
a our-mile radius o the community, generating
greater potential or proft.
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Retail ManageMent faCulty
ld CshmPhD, University of Tennessee
Associate Proessor o Retail Management
Rsrch irss
Linda Cushman conducts research that examines the needs o retail industry employers. Her research ocuses on employee satisaction and retention as
well as preparing new college graduates or success in the industry. Is theauthor o two texts used in the feld o higher education or retail majors
and her work appears in journals such as the Journal of Fashion Marketing and Management, Customer Relationship Management , and Journal of Shopping Center Research. She serves on the editorial boards o two major journals.
amd nchsMS, Syracuse UniversityAssistant Proessor o Retail Management
Rsrch irss
Amanda Nicholson spent 20 years in the retail management feld beore
entering higher education. She began her career with Marks & Spencer inLondon and then moved to Chicago where she worked as a vice president
o two apparel merchandise divisions. Her research interests include thepreparation o students with appropriate skills or industry, developing
student leadership skills, and the recruitment strategies or undergraduatestudents.
R WmrMA, MS, Syracuse University Assistant Proessor o Retail Management
Rsrch irss
Proessor Wimer’s research interests include the role o personality typein selling, the strategic history o various types o retail organizations, andelectronic initiatives in the publishing industry. He brings to his research a
proessional background in the retail industry, having held marketing andhuman resource management positions with Borders Inc.
advsr Brd Mmbrs
Mch Bmh
CEO, Ross Stores
K Bsc
Senior Vice President & Territory Manager
Kohl’s Department Stores
Rchrd Crs
President & CEO, New York & Company
abb Dr
Henry Doneger Associates Inc.
R frsch
President & Chie Merchandising Ofcer, Saks
jh grr ’92 BSSenior Vice President , GMM, Lord & Taylor
Hr grh ’54 BS
HG Design International
S. Hr js Pr ’84 BS
Former Senior Vice President , Retail, Donna Karan
g Mhm ’76 jD
Managing Director, Herbert Mines Associates
Rchrd Ms ’71 BA
Senior Vice President & General Manager
Bloomingdales
jrr McD ’91 MBa
Vice President, Apple Computer Inc.
tm Mr
Senior Vice President Merchandising, TJX Companies
erc Rhd
REI Capital, LLC (former CEO Sun Apparel)
Cr Spzk
Vice President, Eastern Operations, Crate & Barrel
lr Sk ’89 BS
Product Director, Macy’s Merchandising Group
Rck Ws ’80 BS
Director o Sales & Marketing, Searlel Zpwz ’89 BS
Retail Consultant