Date post: | 26-Mar-2015 |
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Retailer Workshop The Business of Supplements:
How to Attract the Loyal Supplement Buyer
Think like Google•What does Google do? •Answers every question•65% of web searches are health related
Goals for Today
• 1 New idea to put into action• 3 Secret Marketing Ingredients• 26 Ways for Retailers to Stand Out from
the Crowd and Get Fresh Customers Daily
What’s your biggest challenges?
How to Stand Out in a Sea of Competition & Build Loyal Customers
Know Who You Are & Show It
Who are your customers?
3 Key Ways to be Awesome!1. Customer Service 2. Products & Merchandising3. Marketing (including online)
Be the Expert, Provide Guidance
Provide Theatre!
Be the Hello of the Day!
Remember Names & Preferred Products
Find the Fabulous Finds!
Secret Marketing Ingredient #1 What do these products have in common?
Secret Marketing Ingredient #1
Marketing Opportunities• In store events• Joint Venture• Educational opportunities• Online marketing
Educational Opportunities
Use Natural Partners- Suppliers Bonus: Energize your staff!
Who can you naturally partner with?Send a letter, email or discount to lists of local:•Nutritionists•Naturopaths•Fitness centers•Day spas•Chiropractors •Yoga studios•Acupuncturists
Awesome Marketing Educational opportunities• Partner with Suppliers, Joint Ventures• In store events
Online Marketing
Keys to Google
• Titles (use keywords)• Your Location (keywords)• Description of site
Common Problems
• Too busy• Competing on cost• No valuable content
Secret Marketing Ingredient #2
Connect with Customers
“About” PageTell your Story
My Favorite Health Food Store
53 x More Powerful than other online marketing
Secret Marketing Ingredient #3
Google Video
Video Shows…• How to use products• Customer testimonials• Your staff• New products• Recipes
What’s Your New Action Idea?
Free Conference Report:
• 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily
• Power Point Slides