+ All Categories
Home > Documents > Retailers need to be efficient, innovative and responsible ......2016 Holiday Shopping Survey...

Retailers need to be efficient, innovative and responsible ......2016 Holiday Shopping Survey...

Date post: 13-Sep-2020
Category:
Upload: others
View: 0 times
Download: 0 times
Share this document with a friend
2
Retailers need to be efficient, innovative and responsible when they do business this holiday shopping season Trust and respect matter 77% of consumers say a retailer’s reputation is important when making a purchase Bricks and mortar isn’t dead 2016 Holiday Shopping Survey Consumers value the digital experience with retailers when making in-store purchases 38% online Shopping in-store vs. online 53% in-store Consumers will use their mobile devices in-store for: 61% loyalty points 52% promotions 41% comparing prices Consumers won’t put up with long lines say waiting in line is their main shopping frustration won’t wait in line longer than 10 minutes will wait as long as needed if the deal is right won’t get in a long line if they can purchase the item online 51% 65% 41% 22% $ !
Transcript
Page 1: Retailers need to be efficient, innovative and responsible ......2016 Holiday Shopping Survey Consumers value the digital experience with retailers when making in-store purchases 38%

Retailers need to be efficient, innovative and responsible when they do business this holiday shopping season

Trust and respect matter

77% of consumers say a retailer’s reputation is important when making a purchase

Bricks and mortar isn’t dead

2016 Holiday Shopping Survey

Consumers value the digital experience with retailers when making in-store purchases

38% online

Shopping in-store vs. online 53% in-store

Consumers will use their mobile devices in-store for:

61% loyalty points

52% promotions

41% comparing prices

Consumers won’t put up with long lines

say waiting in line is their main shopping

frustration

won’t wait in line longer than 10

minutes

will wait as long as needed if the deal

is right

won’t get in a long line if they can purchase

the item online

51% 65%

41% 22%

$!

Page 2: Retailers need to be efficient, innovative and responsible ......2016 Holiday Shopping Survey Consumers value the digital experience with retailers when making in-store purchases 38%

Accenture.ca/2016HolidayShopping #HolidayTrends

“Webrooming”76% plan to browse online before going to a store to purchase; up 5% from 2015

“Showrooming”74% plan to browse at a store, then go online to find a better deal; up 11% from 2015

Holiday spending is upsay they will spend more money than they did in 2015

Cross border shopping24% will travel to the U.S. to shop

70% Black Friday vs.

60% in 2015

35% Cyber Monday vs.

31% in 2015

70% Boxing Day vs.

64% in 2015

Canadians say they will likely shop on:

39%


Recommended