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Retailing in India – Market Summary & Forecasts Comprehensive overview of the market, consumer, and competitive context, with retail sales value and

forecasts to 2019

Report Code: RT0211MR

Published: March 2015

Report Price: US$4,950 (Single Copy)

©Conlumino 2015 | This product is licensed and is not to be photocopied or reproduced. 2

Retailing in India – Market Summary & Forecasts


Summary

“Retailing in India – Market Summary & Forecasts”, report, published by Conlumino, provides a detailed analysis of both

the historic and forecast market data of retail sales of different product segments across key channels in India.

Key Findings

Retail spending to witness double digit growth to 2019

A strong and growing economy presents numerous opportunities for organized retailers, the country’s

young and expanding middle class hold the key for growth of the retail industry

Festive seasons and national holidays stimulating consumer retail spending

Infrastructure, policy paralysis, and supply chain constraints are some of the major growth roadblocks for

retail growth

The niche online channel is set to increase by nine times over the forecast period

Organized food and grocery and personal care markets are all set to suffer increased competition from

international retailers, while clothing and footwear retailers target second and third-tier cities for sales

growth

Reasons to Buy

Get immediate access to:

Data coverage of 26 products, across 12 product sectors in the Indian retail market – accurate, reliable data

for companies already operating in and those wishing to enter the Indian market

Performance of individual product sectors, across key channels in the last five years, with forecasts until

2019 – pinpoint the fastest growing segments in a market witnessing double digit growth

Vital economic and population trends, and key consumer and technology trends influencing the retail market

– explore the impact of festive seasons and how they are stimulating consumer spending, allowing you to

align your product offerings and strategies to meet demand

Critical insights into Indian shoppers - what stores do Indian shoppers prefer? How can you effectively

promote to lucrative markets such as children and the youth demographic? As brands flock into India's

booming retail space, ensure you have the insights to beat off the competition

Analysis of key international and domestic players in each of the 12 product sectors – including store counts

and revenues. With coverage for over 48 retailers including Reliance Retail Ltd, Future Group, NEXT and

Provogue; maximise your competitive edge and pinpoint opportunities to improve market share




1. Retail Topline

1.1 Total Retail

India’s large and growing consumer market and high share of the unorganized retail sector makes it one of the

most attractive markets for international retailers because of its potential. Total retail sales are expected to

maintain a healthy CAGR of xx% over the next five years, driven by the expanding middle class and a young

and vigorous economy. Changing consumer trends, higher income levels, and an increasing desire for

aspirational and luxury goods are responsible for the changing retail sector, along with improving economic

conditions creating a higher level of consumption among consumers.

Multiple sources estimate organized retail in India accounts for only x% of the total retail market; however, it is

anticipated to achieve higher growth rates compared to traditional retail. Greater employment opportunities in

service sectors and increased industrial output have resulted in a new era of consumerism with an increased

per capita spending level.

Figure 1: Retail Sales Value and Growth (INR Billion, %) 2006–2014

Source: :Conlumino / © Conlumino

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2006 2007 2008 2009 2010 2011 2012 2013 2014Y

oY

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Retail Sales (INR billion) YoY Sales Growth (%)




Figure 2: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014

Source: Conlumino © Conlumino

Figure 3: Total Retail Sales and Growth Rate (INR Billion, %), 2014 and 2019


x%

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Retail Sales as Percentage of total Consumer Spending (%)

Others (%)

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1.1.1 Online Sales & Growth

Total online retail sales are forecast to experience healthy growth of xx% CAGR to 2019, supported by

increasing internet and of smart phone penetration across the country. Online platforms were successful in

attracting young and urban consumers by providing a better and convenient shopping experience, and offering

a wider range of products at affordable prices. By the end of 2019, online retailing is expected to contribute xx%

of total retail sales in India.

Figure 4: Online Sales and Growth Rate (INR Billion, %) 2014–2019


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xx% share




2. Retail – Product Sectors

2.1 Product Sector Analysis

2.1.1 Clothing

The clothing market in India has evolved significantly over the years. Apart from the increased urbanization of

the population, higher disposable income, and increased consumerism, there are several other factors at play.

India has a very young population base — xx% of the total population was in the 15–44 age group in 2014 —

and these consumers are more receptive to new retail trends. Furthermore, the growing penetration of

organized retail formats and international brands, and the increasing influence of the internet and social media,

are influencing demand for more westernized styles and aspirational clothing brands.

The increasing penetration of the internet and smartphones, coupled with changing lifestyles and increasing

time poverty will help the online market grow at a CAGR of xx% over 2014–2019. A combination of factors such

as convenience, comparative shopping, and the availability of multiple options for payment, plus a wider range

of product offerings have successfully attracted more consumers towards the online platform.

Figure 5: Share of Clothing in overall Retail 2014 and 2019


xx%

2014

xx%

2019Clothing share of total retail




Figure 6: Retail Sales Value and Growth (INR Billion, %) of Clothing 2014–2019


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2014 2015 2016 2017 2018 2019

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Clothing Sales in (INR billion) YoY Sales Growth (%)




Summary Methodology

Overview

All data in this series of retail reports from Conlumino is rigorously sourced using a comprehensive,

standardized methodology. This methodology ensures that all data is thoroughly researched and cross–

checked against a number of sources and validation processes. At the core of this methodology is a

triangulated market sizing approach, which ensures that results from different sources and approaches,

including Conlumino’s own industry surveys, are compared and a final consensus number between these

inputs is derived. In addition, standardized processes and quality controls across the entire data

collection, analysis and publication process ensure compliance and cross–checking of the data occurs at

each stage of the methodology.

The triangulated market sizing method

The triangulation method ensures that the results from three distinct phases of the research are brought

together and cross–compared before finalized market numbers are derived:

1. Existing internal resources: as retail data is compiled using a rolling annual program of industry research, the first stage of producing the data is to review the existing internal information, both from the last major data release, as well as that which has been collected on an ongoing basis throughout the year. This includes inputs about market as well as individual retailer performance. These sources are then reviewed and incorporated into data collection processes and databases before the second intensive phase of desk research.

2. Extensive desk research: this phase of the methodology incorporates the main phase of secondary research. This research is initially conducted across a wealth of information sources, as listed below. In addition, the results of any relevant surveys from other Conlumino projects are also fed into data collection sheets. Online industry surveys can include industry opinion surveys of retailers’ — and their suppliers’ — sentiment and consumer surveys of purchasing and retail behavior. Secondary sources include, but are not limited to, the following:

a. Industry surveys b. Industry and trade association research c. Trade portals d. Company filings and analyst presentations e. Broker and investment analyst reports f. International organizations g. Government statistics h. Retail media i. National Press, including both business and consumer titles




3. Market modeling: the next stage in the process is to feed the results of the above into market

models, which also include drive–based forecasting tools — which analyze drivers such as disposable

income, product uptake, macro–economic drivers and market momentum — in order to fill in any gaps in

the data and update forecast numbers. At this stage, the market models also look to update channel

distribution data sets. For example, information found at the research and trend monitoring stage on

online retail sales would directly affect the channel distribution models.

4. Data finalization: the final stage of the process is the true triangulation of all the previous inputs.

At this stage data is created using the inputs to hand in a bottom–up fashion, starting with the inputs from

each of the previous three stages of the process for each data point to be published. This is done for all

the product, channel and country combinations covered in the data. At this stage, therefore, the project

analysts are constantly evaluating and deciding upon the relative merits of each of the inputs from the

research processes. Once a triangulated set of data has been finalized, these outputs are then thoroughly

cross–checked using a series of top–down checks which review the data against a series of reference

benchmarking, including known overall retail sizes, growth trends and per–capita spending rates.

Figure 7: The Triangulated Market Sizing Methodology

Source: Conlumino / © Conlumino




Industry surveys in the creation of retail market data

Stage 2 of the above process includes using the outputs of Conlumino’s surveys of consumers’ packaged

goods consumption and industry opinion. Every year Conlumino completes a large scale survey, with

over 120,000 responses, covering CPG purchasing and consumption habits in 10 core retail markets

around the globe. This major study, cross-referenced against the primary telephone research of product

market sizes by country, provides outputs against which relevant retail market data, focusing on the

grocery channel and core products in this channel are assessed. It should be noted that overall, this feeds

research into 3 of the 25 product categories covered. In addition, any other suitable surveys conducted by

Conlumino which also provide information on retail markets are mined for information to be put into the

data finalization process.

Quality control and standardized processes

Crucial to the function of the above method is the adoption of strict definitions for all products and

channels, and adherence to a standardized process at each and every stage in the methodology. By

following this approach all data is made cross-comparable across countries to ensure that analysis adds

to the understanding of market dynamics and trends.

The key elements of this approach are:

Strict channel definitions: the definition of each channel is the same in every country;

Strict product definitions: the definition of each product is the same in every country;

Standardized processes:

o Data capture – all data received as part of the research is captured in standardized files and in a

standard format. Any workings that analysts carry out on inputs, for example to correct for

misalignment in category coverage, are also covered in these sheets

o Data creation – all modeling and forecasting approaches are standardized in order to ensure

consistency

o Finalization and verification – systematic methods and approaches are used to finalize data

points

Country by country research structure: all research is conducted country by country in order to

ensure that market data reflect local market trends and contexts

Data checks during “bottom-up” creation: during the data creation and finalization stage analysts

refer back to initial sources and inputs in order to ensure accuracy in the data

Top down data audits and cross-checks: a large series of cross-checks across all the different

dimensions of the final data sets are run in order to identify any outliers or trends that do not fit with

Conlumino’s market understanding, as well as to conduct specific analyses against set proofing

criteria, such as abnormal growth rate changes, verifying data at both the overall and detailed level

against research inputs and checking per capita spends against other analysis of consumers’

spending in a country

Hierarchical review processes: finally, all of the above processes are subject to a hierarchical

review process which ensures that not only the core analysts within a team look at the data, but that

at each stage data is passed through several management layers in order that queries and data

review and sign-off are completed before any final data can be published




Table of Contents

1. Introduction ....................................................................................................... 9

1.1 What is this Report About? ................................................................................................. 9

2. Executive Summary & Outlook ......................................................................... 10

3. Market Context ................................................................................................ 13

4. Indian Shoppers ............................................................................................... 30

5. Doing business in India ..................................................................................... 40

6. Internet & technology ...................................................................................... 47

7. Retail Topline ................................................................................................... 54

7.1 Total Retail ........................................................................................................................ 55

7.1.1 Online Sales & Growth .................................................................................................................... 57

7.2 Summary of product sectors ............................................................................................. 58

7.2.1 Share of key product sectors........................................................................................................... 58

7.2.2 Key product sectors......................................................................................................................... 59

7.3 Summary of channels ........................................................................................................ 61

7.3.1 Spend per channel .......................................................................................................................... 61

7.3.2 Online penetration of key product sectors ..................................................................................... 62

8. Retail – Product Sectors ................................................................................... 64

8.1 Product Sector Analysis ..................................................................................................... 64

8.1.1 Clothing ........................................................................................................................................... 64

8.1.2 Footwear ......................................................................................................................................... 72

8.1.3 Books, News and Stationery ........................................................................................................... 80

8.1.4 Electrical and Electronics ................................................................................................................ 85

8.1.5 Food and Grocery ............................................................................................................................ 90

8.1.6 Health and Beauty ........................................................................................................................... 94

8.1.7 Furniture and Floor Coverings ......................................................................................................... 98

8.1.8 Home and Garden Products .......................................................................................................... 102

8.1.9 Music, Video and Entertainment Software ................................................................................... 106

8.1.10 Sports and Leisure Equipment ...................................................................................................... 110

8.1.11 Jewelry, Watches and Accessories ................................................................................................ 114

8.1.12 Luggage and Leather Goods .......................................................................................................... 118

9. Retailers ......................................................................................................... 122

9.1 Key retailers in India ........................................................................................................ 124




9.2 Clothing ........................................................................................................................... 127

9.3 Footwear ......................................................................................................................... 130

9.4 Books, News and Stationery ........................................................................................... 132

9.5 Electrical and Electronics ................................................................................................ 134

9.6 Food and Grocery ............................................................................................................ 136

9.7 Health and Beauty ........................................................................................................... 139

9.8 Furniture and Floor Coverings ......................................................................................... 142

9.9 Home and Garden Products ............................................................................................ 144

9.10 Music, Video and Entertainment Software ..................................................................... 146

9.11 Sports & Leisure equipment retailers ............................................................................. 147

9.12 Jewelry, watches and accessories retailers ..................................................................... 149

9.13 Luggage and Leather Goods ............................................................................................ 151

10. Appendix ........................................................................................................ 153

10.1 Definitions ....................................................................................................................... 153

10.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 – 2019 ................ 153

10.2 Summary Methodology................................................................................................... 159

10.2.1 Overview ....................................................................................................................................... 159

10.2.2 The triangulated market sizing method ........................................................................................ 159

10.2.3 Industry surveys in the creation of retail market data .................................................................. 161

10.2.4 Quality control and standardized processes ................................................................................. 161

10.3 About Conlumino ............................................................................................................ 162

10.4 Disclaimer ........................................................................................................................ 162




List of Figures

Figure 1: GDP Value (US$ Billion), 2008–2014E ......................................................................................................................................... 14 Figure 2: Growth Rate of GDP (US$ Billion, %), 2008–2014E ...................................................................................................................... 15 Figure 3: GDP Value and Growth (INR billion, %), 2008–2014 ..................................................................................................................... 16 Figure 4: Forecasts for GDP Value and Growth (INR Billion, %) 2014–2019 ............................................................................................... 17 Figure 5: Household Savings Rate as a Percentage of GDP (%), 2004–2014E ........................................................................................... 18 Figure 6: Share of Employment by Sector 2004 and 2014E ......................................................................................................................... 19 Figure 7: Unemployment Rate 2004–2014E................................................................................................................................................. 20 Figure 8: Inflation Growth Rates (%), 2004–2014 ......................................................................................................................................... 21 Figure 9: Household Consumption Expenditure of India (INR Billion), 2004 and 2014E ............................................................................... 22 Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2014E ........................................................................... 23 Figure 11: Growth of Household Consumption Expenditure (%), 2004–2014E ............................................................................................. 24 Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019E ................................................................................................... 25 Figure 13: Total Population and Growth Rate (Millions, %), 2004–2019 ....................................................................................................... 26 Figure 14: Population Split by Gender (%),2014 and2019E ......................................................................................................................... 27 Figure 15: Population Split by Age Group (%), 2014 and 2019 ..................................................................................................................... 27 Figure 16: Per Capita Spend on Retail(INR), 2006 and 2014 ....................................................................................................................... 29 Figure 17: Per Capita Spend (INR) and Total Retail Spend by Age Group (%), 2006 and 2014 ................................................................... 29 Figure 18: Population distribution by income class and amenities owned by the Indian middle class, 2009–2010 ........................................ 31 Figure 19: Polarization of typical Indian shoppers ........................................................................................................................................ 34 Figure 20: Retail initiatives by Indian manufacturers in rural India ................................................................................................................ 36 Figure 21: Number of Inbound Tourists by Region (in thousands) - 2009 & 2014 ......................................................................................... 38 Figure 22: Key Components of Doing Business in India ............................................................................................................................... 40 Figure 23: Major guidelines for FDI in India .................................................................................................................................................. 42 Figure 24: Impediments to Growth ............................................................................................................................................................... 44 Figure 25:Total Number of Internet Users and Growth Rate (Millions,%), 2004–2014E ................................................................................ 47 Figure 26: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2004–2014E ................................................................ 48 Figure 27:Total Number of Mobile Phone Users and Penetration (Millions, %), 2004–2014E ....................................................................... 49 Figure 28:Top Social Media Platforms in India (% of Internet Users ) July-2014 ........................................................................................... 51 Figure 29: Virtual Stores of Home Shop18 and Yebhi.com ........................................................................................................................... 52 Figure 30: Snapdeal’s Scan and Sell app on seller’s mobile......................................................................................................................... 53 Figure 31: Retail Sales Value and Growth (INR Billion, %) 2006–2014 ........................................................................................................ 55 Figure 32: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014 ............................................................................................... 56 Figure 33: Total Retail Sales and Growth Rate(INR Billion, %), 2014 and 2019 ........................................................................................... 56 Figure 34: Online Sales and Growth Rate (INR Billion, %) 2014–2019 ........................................................................................................ 57 Figure 35: Share of Key Product Sectors (%), 2014 and 2019 ..................................................................................................................... 58 Figure 36: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014–2019 ......................................................................... 59 Figure 37: Value Growth of Key Product Sectors (INR Billion), 2014–2019 .................................................................................................. 60 Figure 38: Share of Spend Per Channel 2014 and 2019 .............................................................................................................................. 61 Figure 39: Online Penetration of Key Product Sectors (%), 2014 ................................................................................................................. 62 Figure 40: Online Penetration of Key Product Sectors (%), 2019 ................................................................................................................. 63 Figure 41: Share of Clothing in overall Retail 2014 and 2019 ....................................................................................................................... 65 Figure 42: Retail Sales Value and Growth (INR Billion, %) of Clothing 2014–2019 ....................................................................................... 65 Figure 43: Spend per Head on Clothing 2014 and 2019 ............................................................................................................................... 66 Figure 44: Share of Clothing by Women’s Wear, Men’s Wear and Children’s Wear 2014 and 2019 ............................................................. 66 Figure 45: Women’s Wear Sales Value and Growth (INR Billion, %) 2014–2019 ......................................................................................... 68 Figure 46: Men’s Wear Sales Value and Growth (INR Billion, %) 2014–2019 ............................................................................................... 69 Figure 47: Children’s Wear Sales Value and Growth (INR Billion, %) 2014–2019 ........................................................................................ 69 Figure 48: Online Spend in Clothing 2014–2019 .......................................................................................................................................... 70 Figure 49: Online Share of Total Clothing Spend 2014 and 2019 ................................................................................................................. 71 Figure 50: Spending per Channel in Clothing (%) 2014 and 2019 ................................................................................................................ 71 Figure 51: Share of Footwear in Total Retail 2014 and 2019 ........................................................................................................................ 72 Figure 52: Retail Sales Value and Growth (INR Billion, %) of Footwear 2014–2019 ..................................................................................... 73 Figure 53: Spend per Head on Footwear 2014 and 2019 ............................................................................................................................. 73




Figure 54: Share of Footwear by Women’s Footwear, Men’s Footwear and Children’s Footwear 2014 and 2019 ........................................ 74 Figure 55: Women’s Footwear Sales Value and Growth (INR Billion, %) 2014–2019 ................................................................................... 76 Figure 56: Men’s Footwear Sales Value and Growth (INR Billion, %) 2014–2019 ........................................................................................ 77 Figure 57: Children’s Footwear Sales Value and Growth (INR Billion, %) 2014–2019 .................................................................................. 77 Figure 58: Online Spend in Footwear 2014–2019 ........................................................................................................................................ 78 Figure 59: Online Share of total Footwear Spend 2014 and 2019 ................................................................................................................ 78 Figure 60: Spending per Channel in Footwear (%) 2014 and 2019 .............................................................................................................. 79 Figure 61: Share of Books, News and Stationery in Total Retail 2014 and 2019 .......................................................................................... 80 Figure 62: Retail Sales Value and Growth (INR Billion, %) of Books, News and Stationery 2014–2019 ....................................................... 81 Figure 63: Spend per Head on Books, News and Stationery 2014 and 2019................................................................................................ 82 Figure 64: Online Spend in Books, News and Stationery 2014–2019 ........................................................................................................... 83 Figure 65: Online Share of total Books, News and stationery Spend 2014 and 2019 ................................................................................... 84 Figure 66: Spending per Channel in Books, News and stationery (%) 2014 and 2019 ................................................................................. 84 Figure 67: Share of Electrical and Electronics in overall Retail 2014 and 2019 ............................................................................................. 85 Figure 68: Retail Sales Value and Growth (INR Billion, %) of Electrical and Electronics 2014–2019 ............................................................ 86 Figure 69: Spend per Head on Electrical and Electronics 2014 and 2019 .................................................................................................... 87 Figure 70: Online Spend in Electrical and Electronics 2014–2019 ................................................................................................................ 88 Figure 71: Online Share of total Electrical and Electronics Spend 2014 and 2019 ........................................................................................ 89 Figure 72: Spending per Channel in Electrical and Electronics (%) 2014 and 2019 ...................................................................................... 89 Figure 73: Share of Food and Grocery in overall Retail 2014 and 2019........................................................................................................ 90 Figure 74: Retail Sales Value and Growth (INR Billion, %) of Food and Grocery 2014–2019 ....................................................................... 91 Figure 75: Spend per Head on Food and Grocery 2014 and 2019 ............................................................................................................... 91 Figure 76: Online Spend in Food and Grocery 2014–2019 ........................................................................................................................... 92 Figure 77: Online Share of total Food and Grocery Spend 2014 and 2019 ................................................................................................... 92 Figure 78: Spending per Channel in Food and Grocery (%) 2014 and 2019 ................................................................................................. 93 Figure 79: Share of Health and Beauty in overall Retail 2014 and 2019 ....................................................................................................... 94 Figure 80: Retail Sales Value and Growth (INR Billion, %) of Health and Beauty 2014–2019 ....................................................................... 95 Figure 81: Spend per Head on Health and Beauty 2014 and 2019 ............................................................................................................... 95 Figure 82: Online Spend in Health and Beauty 2014–2019 .......................................................................................................................... 96 Figure 83: Online Share of total Health and Beauty Spend 2014 and 2019 .................................................................................................. 96 Figure 84: Spending per Channel in Health and Beauty (%) 2014 and 2019 ................................................................................................ 97 Figure 85: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019 ..................................................................................... 98 Figure 86: Retail Sales Value and Growth (INR Billion, %) of Furniture and Floor Coverings 2014–2019 ..................................................... 99 Figure 87: Spend per Head on Furniture and Floor Coverings 2014 and 2019 ............................................................................................. 99 Figure 88: Online Spend in Furniture and Floor Coverings 2014–2019 ...................................................................................................... 100 Figure 89: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019 .............................................................................. 100 Figure 90: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019 ............................................................................ 101 Figure 91: Share of Home and Garden Products in overall Retail 2014 and 2019 ...................................................................................... 102 Figure 92: Retail Sales Value and Growth (INR Billion, %) of Home and Garden Products 2014–2019 ...................................................... 103 Figure 93: Spend per Head on Home and Garden Products 2014 and 2019 .............................................................................................. 103 Figure 94: Online Spend in Home and Garden Products 2014–2019 ......................................................................................................... 104 Figure 95: Online Share of total Home and Garden Products Spend 2014 and 2019 ................................................................................. 104 Figure 96: Spending per Channel in Home and Garden Products (%) 2014 and 2019 ............................................................................... 105 Figure 97: Share of Music, Video and Entertainment Software in overall Retail 2014 and 2019 ................................................................. 106 Figure 98: Retail Sales Value and Growth (INR Billion, %) of Music, Video and Entertainment Software 2014–2019 ................................. 107 Figure 99: Spend per Head on Music, Video and Entertainment Software 2014 and 2019 ......................................................................... 107 Figure 100: Online Spend in Music, Video and Entertainment Software 2014–2019 .................................................................................. 108 Figure 101: Online Share of total Music, Video and Entertainment Software Spend 2014 and 2019 .......................................................... 108 Figure 102: Spending per Channel in Music, Video and Entertainment Software (%) 2014 and 2019......................................................... 109 Figure 103: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019 ................................................................................. 110 Figure 104: Retail Sales Value and Growth (INR Billion, %) of Sports and Leisure Equipment 2014–2019 ................................................ 111 Figure 105: Spend per Head on Sports and Leisure Equipment 2014 and 2019 ........................................................................................ 111 Figure 106: Online Spend in Sports and Leisure Equipment 2014–2019 .................................................................................................... 112 Figure 107: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019 ............................................................................ 112 Figure 108: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019 .......................................................................... 113 Figure 109: Share of Jewelry, Watches and Accessories in overall Retail 2014 and 2019 .......................................................................... 114




Figure 110: Retail Sales Value and Growth (INR Billion, %) of Jewelry, Watches and Accessories 2014–2019 ......................................... 115 Figure 111: Spend per Head on Jewelry, Watches and Accessories 2014 and 2019 ................................................................................. 115 Figure 112: Online Spend in Jewelry, Watches and Accessories 2014–2019 ............................................................................................. 116 Figure 113: Online Share of total Jewelry, Watches and Accessories Spend 2014 and 2019 ..................................................................... 116 Figure 114: Spending per Channel in Jewelry, Watches and Accessories (%) 2014 and 2019 ................................................................... 117 Figure 115: Share of Luggage and Leather Goods in overall Retail 2014 and 2019 ................................................................................... 118 Figure 116: Retail Sales Value and Growth (INR Billion, %) of Luggage and Leather Goods 2014–2019 ................................................... 119 Figure 117: Spend per Head on Luggage and Leather Goods 2014 and 2019 ........................................................................................... 119 Figure 118: Online Spend in Luggage and Leather Goods 2014–2019 ...................................................................................................... 120 Figure 119: Online Share of total Luggage and Leather Goods Spend 2014 and 2019 .............................................................................. 120 Figure 120: Spending per Channel in Luggage and Leather Goods (%) 2014 and 2019 ............................................................................ 121 Figure 121: Major Domestic Retailers in India ............................................................................................................................................ 122 Figure 122: Major International Retailers in India ....................................................................................................................................... 123 Figure 123: The Triangulated Market Sizing Methodology .......................................................................................................................... 160




List of Tables

Table 1: India Clothing Retail Sales (INR mn), by Product Sub-Category, 2009–2014 ................................................................................. 67 Table 2: India Clothing Retail Sales (INR mn), by Product Sub-Category, 2014–2019 ................................................................................. 67 Table 3: India Clothing Retail Sales (US$ mn), by Product Sub-Category, 2009–2014 ................................................................................. 67 Table 4: India Clothing Retail Sales (US$ mn), by Product Sub-Category, 2014–2019 ................................................................................. 68 Table 5: India Footwear Retail Sales (INR mn), by Product Sub-Category, 2009–2014 ................................................................................ 74 Table 6: India Footwear Retail Sales (INR mn), by Product Sub-Category, 2014–2019 ................................................................................ 75 Table 7: India Footwear Retail Sales (US$ mn), by Product Sub-Category, 2009–2014 ............................................................................... 75 Table 8: India Footwear Retail Sales (US$ mn), by Product Sub-Category, 2014–2019 ............................................................................... 75 Table 9: Key Clothing Retailers in India...................................................................................................................................................... 128 Table 10: Key Footwear Retailers in India .................................................................................................................................................. 130 Table 11: Key Books, News and Stationery Retailers in India .................................................................................................................... 132 Table 12: Key Electrical and Electronics Retailers in India ......................................................................................................................... 134 Table 13: Key Food and Grocery Retailers in India .................................................................................................................................... 137 Table 14: Key Health and Beauty Retailers in India .................................................................................................................................... 140 Table 15: Key Furniture and Floor Coverings Retailers in India .................................................................................................................. 142 Table 16: Key Home and Garden Products Retailers in India ..................................................................................................................... 144 Table 17: Key Music, Video and Entertainment Retailers in India ............................................................................................................... 146 Table 18: Key Sports & Leisure equipment Retailers in India ..................................................................................................................... 147 Table 19: Key Jewelry, watches and accessories Retailers in India ........................................................................................................... 149 Table 20: Key Luggage and Leather Goods Retailers in India .................................................................................................................... 151 Table 21: India Exchange Rate INR–US$ (Annual Average), 2009–2014 .................................................................................................. 153 Table 22: India Exchange Rate INR–US$ (Annual Average), 2014–2019 Forecasts .................................................................................. 153 Table 23: Conlumino Retail Channel Definitions ........................................................................................................................................ 154 Table 24: Conlumino Retail Category Definitions ....................................................................................................................................... 156







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About Conlumino

Conlumino Global Retail offers a comprehensive 360° view of the retail landscape. A team of analysts,

with more than 200 years of combined experience, help you identify and understand the most current

retail trends.

Last year hundreds of retail businesses across the globe used our research to make critical business

decisions.

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No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by

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the publisher, Conlumino.

The facts of this report are believed to be correct at the time of publication but cannot be guaranteed.

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