Retailing in the New Age

Whitepaper

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Engaged Retailing

In this new age of engaged retailing, interactive media are used to integrate technologies such as Mobility, Social, CRM, ERP and Analytics into the existing Omni-Channel platforms. This pursuit of understanding, has led to increased ROI even with the super-imposition of consumerization of IT.

For instance, Sonata’s Retail analytics, defines the business value of outcomes it generates through which we can:

• Measure the results• Assess their relevance• Trace them to business value

In the retailing world, all of Sonata’s processes are checked to gauge whether the best practices are being followed on: quality, setting realistic benchmarks and superior consumer engagement.

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Engaged Retailing

These premises augment the visibility quotient for the retailer and maximize customer satisfaction through a seamless cross-channel connected environment, which further actualizes inter-operability across multiple interfaces such as:

• Mobile• Web • POS and • Kiosk

This whitepaper shows how there can be: ‘Seamless Shopping,’ ‘Fulfillment Flexibility’ and ‘Responsive Retail Enterprise’ with ‘Single View of Inventory’ for Omni-Channel platforms. Read More at www.sonata-software.com/services/retail

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