Retailtainment: How Sensory Solutions Transform

The In-Store Experience

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What does the future of retail look like? The customer of today doesn’t just want to walk into a store, purchase a product and leave. Growing up alongside technology means traditional in-store shopping is no longer integral to the contemporary shopper’s life – experiences are. Welcome to the era of ‘retailtainment’.

Retailtainment, or experiential retail is an interactive concept designed around creating a customer-centric environment that is not only geared at selling but providing unique experiences that elevate the in-store shopping journey above all else.

Many brands struggle to leverage the in-store environment to create lasting connections with consumers. There is a way to significantly drive sales by offering customers an enjoyable in-store experience. Here’s how to do it:

Be Sensational

Retailtainment needs to involve experiences that consumers desire and puts them in the mood to buy. 78% of shoppers say an enjoyable in-store atmosphere plays a key factor in opting to make purchases in-store vs. online. Incorporating sensorial elements to a store creates an ideal shopping environment; improving the customer journey, increasing dwell time and encouraging repeat visits.

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Build A Connection

85% of shoppers cite music as the number one factor in creating a positive impact on their shopping. Music is more than just an ambient filler – it has the power to uplift mood and influence buying behaviour. With the right background music, retailers can create positive associations, build emotional connections and inspire lasting customer relationships.

#GoDigital

Inspire, inform and entertain. 6 in 10 customers say engaging visual content has a positive impact on their shopping. To engage digital-native shoppers, retailers need to understand the role that digitization has in the evolving retail space and how dynamic visuals create a significant impact on customers. Create a lasting impression with attention-grabbing, memorable and engaging content by replacing static, in-store signage with a high-impact digital solution.

As the trendiest and most impactful way to deliver on-brand messaging, digital signage positions the brand as cutting-edge and sets the tone for a unique in-store experience. Going digital also means retailers save on printing costs and content deployment by 90%. Preloaded with over 1500 templates, the DMX cloud-based Content Management System (CMS) makes managing content over multiple screens and sites effortless.

Retailtainment is about creating a more immersive shopping experience that draws customers in with repeated positive experiences and the sensorial elements that help to create them. Appealing to the customer’s sense of sight, hearing, smell and touch is an effective way to enhance the store experience and significantly drive sales.

Where does your retailtainment begin? With DMX – an experienced sensory solutions service provide. Contact us today for a transformative in-store solution.

78% of shoppers say an enjoyable in-store atmosphere plays a key factor in opting to make purchases in-store vs. online.