Date post: | 09-May-2015 |
Category: |
Business |
Upload: | innovative-marketing-resources |
View: | 105 times |
Download: | 1 times |
REACH/RECENCY/RELEVANCE
Advanced Retargeting For Inbound Marketers
Hi.
We’re Brant &
Rosey
LEAKS AND CLOGS
Timeliness of
conversion drives a
robust funnel
VISITOR YOUR WEBSITE
VISITOR LEAVES YOUR SITE
YOUR AD ON A POPULAR WEBSITE
RTB
BID
ACCESS TARGET
While inbound marketers can control the timeliness of their communication, they cannot control the reach
SPEED AND REACH
50+ Billion Impressions Per Day
PC, Social, Tablet & Mobile
40% Decrease in CPA
PPC + INBOUND MARKETING + RTB
NOT ALL LEADS ARE CREATED EQUAL
Segmentation of your audience pool helps you prioritize your retargeting efforts...
ON SITE/ OFF SITE
YOUR SITE
SEGMENTATION ON SITE
Information Qualified
Sales Qualified
Marketing Qualified
SEGMENTATION OFF SITE
Data Audiences
PreferredDomains
GeographicLimits
FOCUSED RETARGETING
Data Audiences
Geographic Limits
Preferred Domains
Information Qualified
Sales Qualified
Marketing Qualified
60% DECREASE IN CPC
Retargeting + Whitelists
DO MORE WITH PERSONAS
Behavior = Intent
REAL TIME SEGMENTATION
WAYS TO GET STARTED
Retargeting Pixel
Conversion Pixel
On Site Segments
Off Site Segments
Behavior Segments
Device Segments
THANK YOU!