reTHINK

patrick maurer

facebook.com/pmaurercomTwitter: @PatrickMaurer

reTHINK

reTHINK

reTHINK

From the Agriculture Age to the Conceptual Age

Agriculture Age(farmers)

Industrial Age(factory workers)

Information Age(knowledge workers)

Conceptual Age(creators & empathizers)

18th century 19th century 20th century 21st century

ATG(affluence, technology, globalization)

reTHINK

The Four Creative Roles

Explorer Artist

Judge Warrior

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Explorer

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An Exercise:

Group #1

Group #2

A E F H IB C D G J

What is the pattern?Where would you put “K”?

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explore

Artist

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3 Letter Body Parts

RealReal SlangArmEyeHipLegRib

EarGumJawLipToe

AbsBumLatPecZit

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Seven Secrets for Better Brainstorming

1. Sharpen the Focus2. Playful Rules3. Number Your Ideas4. Build and Jump5. The Space Remembers6. Stretch Your Mental Muscles7. Get Physical

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Six Ways to Kill Brainstorming

1. The Boss Gets to Speak First2. Everybody Gets a Turn3. Experts Only Please

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The Three Tiers of Noncustomers

FirstTier

SecondTier

ThirdTier

YourMarket

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Six Ways to Kill Brainstorming

1. The Boss Gets to Speak First2. Everybody Gets a Turn3. Experts Only Please4. Do It Off-Site5. No Silly Stuff6. Write Everything Down

Judge

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An Exercise:Select the object that is different from the others

A B C D E

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Eliminate Raise

Reduce Create

Four Actions Framework

Warrior

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Tell Your Story

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patrickmaurer

facebook.com/pmaurercomTwitter: @PatrickMaurer