Date post: | 17-Aug-2015 |
Category: |
Education |
Upload: | sistema-de-servicios-de-informacion-y-bibliotecas-sisib |
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User Research
• High School, Early College, Upper-Class College, Graduate students
• Massachusetts, Texas, California, Nevada
• Diversity of background, socioeconomic status
• “Describe your last research project”
Contextual Inquiry Study: Students
The Magic 6:Key Strategies for the
Library Customer Experience
The Magic 6
Zoom Out
Why and how to study users’ full digital landscape
Googlepedia
Understand the powerful influence of Google and Wikipedia
Results: the New Black
How the search results page became the key destination
Understanding Motivation
Why do students “make the turn” towards informavore?
Information Literacy
Where and when are students learning these important skills?
The Intuitive Library Website
It’s possible. And it’s critical.
Googlepedia
Google + Wikipedia = Googlepedia
The Google-Wikipedia cycle becomes deeply ingrained because it provides a reward.
Yes, but how do we adapt this approach for scholarly research?
Understand and learn from the
powerful influence of Google and
Wikipedia.
2
“It’s their oxygen”
Google and Discovery
The first half of the first page of results is critical.
Page 1 matters most
If my search fails – it must be my fault
I “trust” it
Wikipedia is often the first result.
Go to Images, News etc from this page.
Users are more likely to search again than to look at page 2+ of results.
Because users like an overview they can understand
Wikipedia
1
2
3
Overview in “layman’s language”
Table of contents – “preview”
References and external links at the bottom
EDS Research Starters
EDS Research Starters
Results: The New Black
The Search Results page is no longer a pass-through; it is a destination all its own.
Discovery is a critical tool so the best, most relevant results are shown on page 1.
Users make decisions from the results page. Full-text and comprehensive metadata must be immediately available.
How the search results page became the most important
page.
3
Skimmers, scanners, efficiency-seekers
User Research Improves EDS
• Research Starters• Brings “Googlepedia” concept to Discovery• Research Starters provided for top 60,000+ searches• Keeps users in the library brand
• Result List Displays• Rich metadata and full text pdfs – users make decisions
from results list
• Responsive Auto-Complete• Uses “big data” to improve searching • Auto-complete suggestions by popularity
• Relevance Ranking
EDS: Top Search Terms
Sourced from one-week (Sept. 2014) sample of top search terms by marketFiltered to queries searched across at least 100 EDS customers
EDS Sample Search Screen
EDS Auto-Complete
EDS Results List
Research Starters: Citable sources; 68,000 entries
selected from most popular EDS
searches