+ All Categories
Home > Recruiting & HR > Rethinking your profile Joe Gonzalez 4-15-14

Rethinking your profile Joe Gonzalez 4-15-14

Date post: 10-May-2015
Category:
Upload: joseph-gonzalez
View: 45 times
Download: 0 times
Share this document with a friend
Description:
This is the 2nd session of the Free LinkedIn Bootcamp: Recruiting In The Digital Age This session is about: Your Presence (Re-Thinking Your LinkedIn Profile - Why it matters) Questions to consider before this meeting: - What story am I telling with my profile and is the message clear? - How am I engaging and educating my viewers? (candidates and clients) - What happens after someone views my profile and is that what I want to happen?
22
Recruiting Solutions 1 Joseph Gonzalez LinkedIn Account Executive – Search & Staffing Your Personal Brand LinkedIn Recruiter Bootcamp Session 2:
Transcript
Page 1: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions 1

Joseph GonzalezLinkedIn Account Executive – Search & Staffing

Your Personal BrandLinkedIn Recruiter Bootcamp Session 2:

Page 2: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Let’s Review

Technology has changed the way we do things. The way people get information has changed.

Page 3: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

It’s about the right message, right person, delivered the right way.

Page 4: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions 4

People Researching Employees

People researching/validating your Company

People currently following your Company

Organic Traffic –

- InMails, Telephone Calls, Emails, Meetings

How People Engage with your Agency

Page 5: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

month

second

CFO

Marketing Consultant

Account Executive

Account Manager at ADP

Web Designer

Sales Manager

Account Executive Training Specialist

Project Manager

HR Manager

4M+ members/

2+ members/

300M+Members

Digital Media Executive

VP, Ad Sales

Page 6: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions 6

Why is my profile important?

The #1 Activity on LinkedIn is to…

View Profiles

Page 7: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Why members come to LinkedIn

IdentityProfessional

profile of record

7

Connect, find and be found

NetworkingBe great at what you do

Insights

Participate in and cater to all

Page 8: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions 8

Questions Before Starting:

What message is my profile sharing right now? What message do I WANT my profile to share? How will I make this message clear? After reviewing your profile, what do I want them to do next?

What the best are doing:

Validate Educate Differentiate

Page 9: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions 9

Page 10: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Add a photo...the right one. It’s harder to forget a face…

Page 11: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Write a personalized tagline – Why you?

• Your professional Headline and Brand• Say what you are and who you are.

AND / OR• Be expressive about your intentions and passion.

Page 12: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Create your ‘Elevator’ Pitch• Use the Summary section to engage readers. • Max 5 –10 seconds to…

– Capture attention– Add value– Be specific– Tell a story

Page 13: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Highlight your skills and expertise

• Not Word, excel, power point, but recruiting, or sales, or coaching

Page 14: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Company Description / Experience What is your role at the company Why do you work there Place in the big picture

Link to your company page!

Page 15: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Be complete…create opportunities by sharing your story

“Edit Profile”– Relevant qualifications– Recommendations– Languages– Honors & awards– Interests– Causes– Media

Page 16: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Build a network!

What’s your connection strategy?– Colleagues– College / university – Friends– People you may know

Goals for connecting– Add value to candidates career leveraging your profile– Personalize your connection request!– Start a relationship based on service

Spend 10 minutes a week developing your network

Page 17: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions

Get recommended

Ask for meaningful recommendations – personalise your message.

Request specifics – remind them who you are and what you did

Be careful who you ask (your mom doesn’t count!)

Page 18: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions 18

Claim and customise your unique URL

Page 19: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions 19

Page 20: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions 20

4 things you should do in the next 24 hours

Be Better! Enhance your personal profile & brand - Fill in your employment history & your education

Be Found! Optimize your profile with keywords and add a public URL

Be Connected! Add your classmates or colleagues or friends

Add a photo – it’s harder to forget a face

Validate. Educate. Differentiate.

Page 21: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions 21

Personal Brand Professional Brand

Page 22: Rethinking your profile   Joe Gonzalez 4-15-14

Recruiting Solutions


Recommended