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Strategic planning process facilitated by Leidos Engineering, LLC REU’S VISION REU, as Redding’s community-owned electric utility, creates value and delivers exceptional services through the strength of its employees REU’S MISSION By 2020, Redding Electric Utility will have established flexible, creative, innovative, and sustainable business practices while continuing to deliver valuable, safe, and reliable services for its customers REU’S CORE VALUES Safety We are committed to the safety of our employees, customers, community, and environment. Integrity We are accountable, ethical, honest, and transparent in everything we do. Customer Focus We strive to provide excellent service in a courteous, professional manner and align our business practices to our customers’ needs. Teamwork We work together to achieve common goals in an environment that fosters trust, collaboration, mutual respect, and professionalism. Communication We have open, honest, and constructive communication with our customers, community, employees, business partners, council, and commission. Y O U R C O M M U N I T Y U T I L I T Y E X C E P T I O N A L S E R V I C E PU B L I C P O W E R — R E LI A B L E I N F R A S T R U C T U R E — C O M M I T T E D E M P L O Y E E S 2020 P A S S I O N E C O N O M I C E N G I N E U N D E RS T A N D I N G STRATEGIC DESTINATION Enhancing the quality of life in our community Customer satisfaction and community growth Reliable and exceptional service By 2020, Redding Electric Utility will have established flexible, creative, innovative, and sustainable business practices while continuing to deliver valuable, safe and reliable services for its customers To remain effective, the Strategic and Business Plan must be reviewed and updated on an annual basis. A team of a cross-section of REU management and employees will be responsible for updating the Strategic and Business Plan. Implementation is an ongoing task that requires sustained energy and focus. Conduct Gap Analysis and Strengths/ Weaknesses/ Opportunities/ Threats Analysis ● Define Current ● Define Future ● Benchmark Prepare Strategic Plan ● Identify Issues ● Identify Goals ● Identify Strategies ● Five-Year Plan Prepare Business Plan ● Identify Key Performance Indicators ● Develop One-Year Plan ● Identify Tactics Implement & Monitor Performance FEEDBACK ● Implement Tactical Action Plan ● Measure Key Performance Indicators ● Monitor & Modify Mike Adams Dan Beans Marvin Briggs Paul Cummings Greg Deedon Bernie Fargen Dave Gamble Ben Goehring Mark Haddad Elizabeth Hadley Kim Hein Chris Holdren Bill Hughes Dave Jackson Pat Keener Brian King Jack Latiolais Matt Madison Brad Panike Jeremy Ross Barry Tippin Margie Walker Lowell Watros Nick Zettel PLAN PROCESS SUMMARY CORE PLANNING TEAM 2020 STRATEGIC PLAN DRAFT
