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Design GoalsImprove SustainabilityImprove market for disposable camerasMake product more desirable to public
Figure 3
Electronic WasteThe US throws out 130,000 computer every
dayWe also throw out 100 million cell phones
annually
Figure 1
Figure 2
Customer Survey
I use disposable cameras.
a. Often b. On occasion c. Never02468
101214
When do you use disposable cameras?
a. V
acat
ion
b. S
porti
ng e
vent
s
c. Hol
iday
s
d. O
ther
e. A
ll th
e tim
e
f. Nev
er0
6
12
If you don't use disposable cameras, why?
0
5
10
15
What do you like about disposable cameras
a. Cost b. Quality c. Ease of use .
0
5
10
15
What would you like to improve ?
a. Film develop-
ment time
b. Cost c. Quality 0
4
8
12
Brainstorming IdeasSmaller BatteriesShake BatteryBiodegradable PackagingReusable Inner Shell“Back Up Booth”
Design MatricesSmaller Battery Shake Battery Biodegradable Packaging Reusable shell
Cost + 0 - 0Sutainability + + + +Green 0 + + +Waste Materials + + + +
Cost (30%) 4 1.2 2 0.6 3 0.9Sutainability (30%) 4 1.2 5 1.5 4 1.2Green (15%) 4 0.6 5 0.75 5 0.75Waste Materials (25%) 3 0.75 5 1.25 4 1
Smaller Battery Shake Battery Packaging
3.75 4.1 3.85
Design Matrix
Weighted Matrix
References
Figure 1 http://colinmaher2k11.files.wordpress.com/2011/03/e-waste.jpgFigure 2 http://3.bp.blogspot.com/-LH7GGIGHw64/TWVuI3q3JsI/AAAAAAAAAKI/YRBH_B8TcVc/
s640/e-waste+3.jpgFigure 3 http://www.thenewworldfest.com/santa-monica/wp-content/uploads/2011/09/
recycle_electronics.jpegFigure 4 http://www.donlinestore.com/cheapgames/images/ESWW-5001.jpgFigure 6 http://www.treehugger.com/min-energy-battery.jpgFigure 7 http://www.treehugger.com/files/2009/07/need-more-juice-for-your-aa-battery-shake-
shake-shake.phpFigure 8 http://www.packagingconsultancy.com/gifs/friendly-eco.jpgFigure 11 http://www.worldtravelairport.com/wp-content/uploads/12_4_orig.jpg