Get ready to
Rev your engine!MHCA Webinar9.11.18
OVERVIEW
• Your Brand
• Search Engine Optimization
• Google My Business Free Tools
Google Keyword Planner Google Maps Google Analytics
• Additional Free Resources Bing Maps Yellow Pages Industry Website Links – MHCA! Social Media – Linked In, Facebook
YOUR BRAND’S GENETICS
Search Engine Optimization (SEO)
Content
Graphic Design
YOUR BRAND
https://cascostl.wixsite.com/yourcarecenters
Personal targeted marketing increases engagement and sales.
CO-BRANDING OPPORTUNITY
• Utilize targeted branding to market your overall brand and any specific specialty brands you may have.
• Skilled Nursing, Residential Care, and Memory Care can be utilized as specialty brands off of your primary brand.
• This allows you the ability to set up separate listings on search engines.
• Personal content and search results offers the visitor a local feel or more relevant personal response to their query. It allows for both cross-selling and autonomy.
• Targeted landing pages can be included on your website menu or hidden and only used as a separate landing page.
LOOK FOR EASY CONTENT OPPORTUNITIES
HAPPYANNIVERSARY
DATE ESTABLISHED
STAFF ANNIVERSARIES
CLIENT ANNIVERSARIES
Spread your news content across all your branding platforms – website, social media, blogs & links.
LOOK FOR EASY CONTENT OPPORTUNITIES
VIDEO
• Online video content to build brand awareness has skyrocketed, making up 80% of all internet traffic in 2017.
• Videos helps communicate the story behind your brand.
• Videos increase Conversions, Engagement and SEO. Visitors stay an average of 2 minutes longer. Googles algorithms reward you with a better rank in page results.
DEVELOP CONTENT WITH SEARCH ENGINES IN MIND
SEARCH ENGINE OPTIMATIZATION (SEO)
SEO: The process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
On Page
Off Page
Social Media
Link Building
Articles
Blogs / Forums
Title Tags
Keywords
Descriptions
H1 Tags
SEO
SEO: Metatags provide information about each web page for search engines and visitors.
GOOGLE MY BUSINESS
GOOGLE MY BUSINESS
Website SEO: Title (name) pages for SEO & google analytic reports
GOOGLE KEYWORD PLANNER
KEYWORDS
ADDITIONAL FREE RESOURCES
• Be everywhere that your potential clients and staff arelooking for you. Ask them to share their journey with you.
Bing Maps
Yellow Pages
Industry Website Links – MHCA!
Social Media – Linked In, Facebook
Rev your engine!• Q&A