8
2/21/2013 The Pedowitz Group ©2012 1 Revenue Marketing University Education for Marketing Executives Winter 2013 Changing the Status Quo Class 2: Managing Change The Pedowitz Group
2/21/2013 The Pedowitz Group ©20121
Revenue Marketing UniversityEducation for Marketing Executives
Winter 2013 Changing the Status Quo
Class 2: Managing Change
The Pedowitz Group
2/21/2013 The Pedowitz Group ©20122
Welcome!
[email protected]‐331‐4443
Twitter: @revenuemarketerLI: dqaqish
Debbie QaqishPartner & CRMOThe Pedowitz Group
Goal: To provide education based on real‐life best practices and peer networking that will help marketing executives transform their organizations from cost centers to revenue centers.
2/21/2013 The Pedowitz Group ©20123
Connections
Tweet if you hear something worth sharing! @revenuemarketer
Tell your friends and colleagues to join Register Have access to all replays
Connect with me on LinkedIn!
2/21/2013 The Pedowitz Group ©20124
Winter 2013 ScheduleChanging the Status Quo
Selling the Vision for Change ‐ February 7th ‐ 2:00pm ET Managing Change ‐ February 21st ‐ 2:00pm ET The CMO Dashboard ‐March 7th ‐ 2:00pm ET Building the Revenue Continuum: Marketing & Sales
Alignment ‐March 21st ‐ 2:00pm ET Revenue Marketing Organization: Structure & Team ‐
April 4th ‐ 2:00pm ET
2/21/2013 The Pedowitz Group ©20125
Faculty is Growing
Jim LenskoldLenskoldGroup
Amy HawthorneRackspace Alan Scheik
VP, Cisco CapitalNancy HarrisGM, Sage
Liz McClellanVP MarketingPGi
Patty Foley‐Reid, DirectorIron Mountain
Jim KanirSVP, Sales & Marketing
Billtrust
Doug FogwellSVP, Marketing & Sales ServicesAllied Barton
Ken RobinsonVP, Revenue MarketingNAVEX Global
Denise Marlborough, VPNexus
2/21/2013 The Pedowitz Group ©20126
Faculty is Growing
Sally LowerySerial Executive Revenue Marketer
Rachel Dennis, Director of Lead Generation & Retention, Getty Images
Jeff Ramminger, SVP Field/Product Marketing & Client Consulting, TechTarget
Laura HoffmanVP of Global MarketingRed Lion Controls
Fiona Nolan, SVP Marketing, CommScope
Doug FogwellSVP, Marketing & Sales ServicesAllied Barton
Kristen Wright, VP Marketing, Pinstripe
Joe Vesey,CMOXylem
Rachel Spasser, SVP Global Marketing, Ariba, an SAP Co.
2/21/2013 The Pedowitz Group ©20127
5 Stages of Revenue Marketing Change
2/21/2013 The Pedowitz Group ©20128
Q & A
[email protected]‐331‐4443Twitter: @revenuemarketerLinkIn with me!
Sally LoweryExecutive Revenue Marketer
Liz McClellanVP MarketingPGi
