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Navjot Sethi
Abhijit Singh Kahlon
Misbah Hassan
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PRICING
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Many entrepreneurs lose money in international transactions,because they were unable to precisely determine their export costs,foreign exchange risks or price they should have negotiated. Sotherefore it is very important to take into consideration all cost factorsbefore finalizing the price.
Inco Terms
Export Costing Sheet
Pricing Strategies
Other Important Definitions Evaluating the Viability of the Transaction
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Related to transfer of ownership/liability/obligation from exporter toimporter
Are internationally recognized
Important for resolving contractual disputes
Four categories- E term, F terms, C terms and D terms
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E term- (Ex Works-EXW) exporter makes good available atimporters premises
F terms- (FCA-Free Carrier, FAS-Free alongside ship, FOB-Free onBoard) exporter delivers the goods to a carrier appointed by the
importer C terms- (CFR-Coast and Freight, CIF-Cost, Insurance and Freight,
CIP-Carriage and insurance paid to, CPT-Carriage paid to) exporterdelivers the goods at a decided destination and is free obligationsafter that
D terms-(DAF-Delivered at frontier, DES-Delivered Ex Ship, DEQ-Delivered Ex Quay Duty Paid, DDP-Delivered Duty Paid, DDU-Delivered Duty Unpaid) exporters responsibility to bring goods to thecountry of destination
EXW- minimum responsibility of exporterDDU-hi hest res onsibilit of ex orter
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is break down of total cost into categories, such as production, cost ofsale, marketing, promotion and shipping.
Following elements are included
Product Cost
Cost of Sales and Promotion
Preparation for Transport
Other Costs of Preparation for Transport
Inland Transportation Costs
Port Charges and loading
Main Carriage
Insurance Coverage
Unloading Charges
Import Duties and Delivery
Export Financing Cost
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Market Skimming- charging premium prices from a particular set ofcustomers to maximize profits from a relatively low sales volume
Market Maintenance Pricing- firm decreasing its prices to gain a
market share
International Pricing Constraints- three price constraints that areanti dumping, resale price maintenance, price ceiling & level to beconsidered.
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Determining the Export Cost- all real costs to be included andprofit margin being added
Elaborating the Pricing Strategy- internal, market, environmental
factors to be considered
Assessing the Transaction- transaction assessed takingconstraints into account.
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Time and risk closely linked
Variables: Economic downturns, civil unrest
Currency changes, currency shortages
Volatility of commodity prices
Longer term increases financing costs Funds committed for longer term
Greater risk
Higher reserve requirements
Management and monitoring
Short term financing extends to maximum limit of24 months
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Choose the financial solution that best suitsa companys needs
Various tools and term available Right choice is key to transaction success
and trading relationship Payment delays and risk Cash flow challenges
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Payment methods effectively become financing solutions
Documentary collections and letters of credit chosenbecause they often satisfy the needs of both buyer andseller
Nature of transactions need to be considered before
choosing payment and/or financing methods
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Cash in Advance Open Account
Exporter Importer
Most secure
Least secure
Importer Exporter
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Cash in advance
Open account
Sale of foreign receivables for cash
Import financing
Bank financing
Supply chain finance
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Determining factors in choosing payment methods
Low Medium High
Relationship
Expertise
New
Proven
Evolving
New relationship, low expertise in trade,represents highest risk
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Intended to finance operations and increase investmentin inventory to expand exports
Type and amount of lending takes into accountcommercial performance, financial health and client list
Secured by charge against receivables, inventory andother assets
Margin for lending Export credit insurance
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Outright purchase of receivables at a discount
Factoring company pays seller for receivable, buyer pays
factoring company when invoice is due Factor assumes credit risk of invoice and pays seller, less
a discount (non-recourse)
Restrictions for certain buyers or countries based onhistory and ability to collect payables
Expensive: Discount can be 1-9% of invoice, plus 10%holdback
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Similar to factoring except seller sells a purchase order
Financing agency buys goods and sells to purchaser
Useful when seller has firm order from reputable buyerbut cant complete manufacture or delivery of goods
Allows access to financing earlier in the transaction cycle
Last resort financingvery expensive; for sales with highprofit margin
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Useful for receivables from proven buyer where lender isfamiliar with exporters business
On recourse or non-recourse basis to exporter Reduces pressure on operating lines and improves cash
flow and exporting capacity
Usually results in most risky receivables remaining on
exporters books
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used to support capital goods and services Larger value transactions from $50,000 to millions
Financing provided by banks, other financialinstitutions, or by ECAs, directly or collaboratively
Time period 2-7 years for medium term and 7-15for long term
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Buyer credits Financing for exports through loan to buyer
Direct loans
Negotiated between lender and foreign buyer on
individual basis to meet terms of underlyingcommercial transaction
Line of creditallocations
Used to avoid lengthy and costly negotiations of directloan financing
Supplier
credits
Financing arranged with the exporter which has
extended terms of credit to the buyer (importer)
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Whether a Buyer Credit or Direct Loan, the lendingagreement has several major components
Identity of the borrower and guarantor
Loan amount and related costs/expenses
Security and disbursement conditions
Borrower covenants
Event of default
Jurisdiction and governing law
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Interest for entire term is deducted in advance whendiscounting
Higher yield to lender and greater costs to borrower atmaturity
Used for larger transactions covered by series ofpromissory notes maturing semi-annually for 2-5 years,sometimes only one year
Notes avalized by buyers bank and guaranteed
Guarantee must be unconditional, irrevocable and
transferable
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Advantages Quick source of cash
No need for export credit insurance
Eliminates collection and administration tasks
Eliminates commercial, political and foreign exchange risks
Offers possibility of 100% financing
Disadvantages Not readily available to small businesses
Difficult to arrange for medium-sized ones Costs often higher than conventional financing
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Ownership of goods stays with lender (lessor)
Use of goods transferred to borrower (lessee)
Retained ownership of goods allows lender to extendlease financing to otherwise unsuitable borrower
Leases generally fall into two classes Operating lease
Financial lease
Off-balance sheet financing
Potential tax advantage
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Specialized form of lending for specific circumstances
Employed for larger capital purchases
Rarely funded entirely by a single bank
Lenders secure loans by using cash flow and collateralfrom project plus undertakings and guarantees by projectsponsors
Substantial risk
Typically require project feasibility study
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Foreign aid agencies channel financial assistance to thesupply of products
Combine, to varying degrees, elements of aid withpolitical objectives
Suppliers (exporters) must demonstrate technical abilityand competitiveness and minimum level of local content
Exporters will usually have previous experience incommercial or ECA funded transactions
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Stimulate economic activity and foster development
Operate with funds contributed by member countries Annual capital subscription
Special contributions to concessional (low-interest) funds
Technical assistance programs
Lend funds to developing countries to purchase goodsand services needed to complete projects
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Multilateral development institution affiliated with UnitedNations (UN)
Central planning and funding agency for technicalassistance provided by the UN
More than 130 countries make contributions
Financing to support international trade in professionalservices
Developing country issues tenders and reviews foreignsupplier service offers; winner performs services andreceives payment from UNDP
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EXPORT CREDIT ANDINSURANCEAGENCIES
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The Berne Union 1934 (52 members) international organisation of public and private sector providers of
export credit and investment insurance.
The Private Sector (leading providers)
Atradius Netherlands
Coface France
Euler-Hermes Germany
American International Group - USA
Borders blur Notion of providing services (export credit insurance, guarantees&
finance) globally
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Legislative Review Periodic legislative review is common among the public- sector ECAs.
Export Development Canada (EDC) Parliamentary review Export Finance Insurance Corporation (EFIC) Australian
Parliament
U.S. EXIM Bank Congressional review The OECD arrangement Organization of Economic Cooperation and Development sets forth
generous export credit terms for its members (minimum interest,appropriate risk fees and maximum repayment terms)
Member Countries: Australia, Canada, European community, Japan,
Korea, New Zeland, Norway, Switzerland and United States Corporate Social Responsibility Support Greener cleaner and environmentally friendly businesses
Note: ECAs are also subject to regulations set by World TradeOrganization
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Privatization of ECAs or aspects of their operations is anacknowledged trend. Example;
EDC operates on commercial principles but can secure financing
at favorable rates due to its Crown status. It means that market treats EDC as sovereign or government risk
not as commercial risk.
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Financing
Insurance and guarantees
Investment Solutions
Advisory services Export and trade promotion
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Financing Financing major projects for governments
Financing banks that act in import/export transactions
Financing the importer/exporter directly
Insurance and guarantees Risk and non-payment insurance
Bid and performance bonds
Insure foreign receivables
Insure against wrongful claims
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Investment Solutions Funding start-up businesses to support foreign investors
Foreign investment insurance (to protect against war,expropriation and nationalization)
Advisory services Advice and counsel on international markets while offering
financing and risk-mitigation solutions
Export and trade promotion
ECAs act as de factotrade experts to facilitate international tradeopportunities
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Credit Insurance (CI) protects exporters against non-payment of export receivables by foreign importers.
Things to consider while purchasing CI;
Risks covered by insurer (political, commercial)
Extent of risk covered (90/10 rule)
The premiums charged
Services provided by insurer viz-a-viz credit reports and
analysis, country-risk information
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Thanks
Good luck for the
exams !!!