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Appendices 74 Review of Literature 2.1.1. Learned Helplessness: Klein, Fencil-Morse & Seligman (1976), claimed if people are subject to adverse conditions for a long time and cannot change these situations with their actions, they perceive behaviour-outcome independency and feel lack of control. This lack of control creates helplessness, which manifests itself passivity, lowered performance and motivation. According to Costello (1978), behaviour-outcome independency does not always cause helplessness; sometimes having limited resources and opportunities cause passive behaviours, which is mistakenly interpreted as the sign of helplessness. In line with the arguments of Costello (1978), other studies (Roth & Bootzin 1974) could not replicate the findings of Hiroto (1974), Gatchel, and Proctor (1976). In some studies, lack of control did not create helplessness, thus passive behaviours as expected; on the contrary, people who could not control outcomes with their behaviours showed greater effort and increased their performance. These conflicting results led researchers to develop models explaining the development of learned helplessness. 2.1.1.1. Learned Helplessness and Work Context: Martinko and Gardner (1982) claimed that work conditions made people alienated from their job and led them exhibit passive behaviours, which were later regarded as manifestation of helplessness by some researchers. The researchers who applied learned helplessness concept, which had already been one of the widely researched topics in psychology. According to these researchers, many problems in organisations especially the ones related to performance result from employees‘ beliefs that they
Transcript
Page 1: Review of Literature - Shodhgangashodhganga.inflibnet.ac.in/bitstream/10603/97267/3/chapter 2.pdf · Review of Literature 2.1.1. Learned Helplessness: Klein, Fencil-Morse & Seligman

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74

Review of Literature

2.1.1. Learned Helplessness:

Klein, Fencil-Morse & Seligman (1976), claimed if people are subject to adverse

conditions for a long time and cannot change these situations with their actions, they

perceive behaviour-outcome independency and feel lack of control. This lack of

control creates helplessness, which manifests itself passivity, lowered performance

and motivation.

According to Costello (1978), behaviour-outcome independency does not always

cause helplessness; sometimes having limited resources and opportunities cause

passive behaviours, which is mistakenly interpreted as the sign of helplessness. In line

with the arguments of Costello (1978), other studies (Roth & Bootzin 1974) could not

replicate the findings of Hiroto (1974), Gatchel, and Proctor (1976). In some studies,

lack of control did not create helplessness, thus passive behaviours as expected; on

the contrary, people who could not control outcomes with their behaviours showed

greater effort and increased their performance. These conflicting results led

researchers to develop models explaining the development of learned helplessness.

2.1.1.1. Learned Helplessness and Work Context:

Martinko and Gardner (1982) claimed that work conditions made people alienated

from their job and led them exhibit passive behaviours, which were later regarded as

manifestation of helplessness by some researchers. The researchers who applied

learned helplessness concept, which had already been one of the widely researched

topics in psychology. According to these researchers, many problems in organisations

especially the ones related to performance result from employees‘ beliefs that they

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75

cannot change outcomes with their efforts.

Abramson, Seligman and Teasdale (1978) proposed an integrated model, which

included both antecedents and consequences of helplessness in work life. The model

has four dimensions, two of which compose of factors triggering helplessness

(antecedents); others compose of consequences. In the first dimension, the researchers

mentioned about stimulators, which could act as distal predictor of helplessness.

Organisation structure, performance appraisal system, reward system, the

characteristics of leaders or managers and work-related factors such as task difficulty

and structure were listed as ―internal environment‖ simulators, whereas technology,

social values, economic and political-legal conditions were listed as ―external

environment‖ simulators. These internal and external simulators determine whether

employees succeed or fail, thus create success and failure experiences in people‘s

mind. However, simulators and previous experiences are not enough for the

development of helplessness.

Carlson and Kacmar (1994) proposed a model explaining the development of

helplessness in organisations. The researchers combined attribution theory with self-

esteem construct and claimed whether individual and environmental factors create,

helplessness depends on people‘s self-esteem. As in other models, researchers assert

that people‘s attributions regarding success and failure play a key role on the

development of helplessness.

Tubre & Collins, (2000), claims that people having high self-esteem are less

vulnerable to helplessness because of their tendency to explain success with internal

and stable; failure with external and unstable factors. Although aforementioned

models explain the development of helplessness with perceived lack of control and

attribution style, they acknowledge the fact that some individual and work-related

factors could affect attributions and control-related judgments of people, thus trigger

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the development of learned helplessness. These models provide integrated and

comprehensive explanations regarding the development of employee helplessness, yet

they have not been tested empirically so far. Though limited in number, there are

studies investigating the effect of individual and organisational factors on

helplessness in work-context.

Maier and Seligman (1976), claims that helplessness results in motivational,

emotional and cognitive deficits, which manifest themselves depression, anxiety,

unwillingness and inability to learn. Unlike earlier learned helplessness models,

however, this model distinguishes universal helplessness from personal helplessness.

According to Abramson et al. (1978), when people believe that their responses as

well as the responses of other people are unrelated to outcomes, they are prone to feel

―universal helplessness‖. However, researchers claimed universal helplessness

accounts for only a portion of helplessness construct; therefore, one needs to consider

―personal helplessness‖ as well. Personal helplessness is argued to be observed when

person know that there are responses, which would contingently produce desired

outcomes, yet they are unable to show these responses even though they desired. In

universal helplessness, persons make external attribution for outcomes meaning that

they believe same outcomes are as likely to happen to themselves as to relevant others

2.1.1.2.Learned Helplessness and Individual Factors:

Tayfur & Arslan, (2012) suggested that helplessness depends on the perceptions of

people, meaning that sometimes work stressors manifest itself as helplessness yet

sometimes the same work stressors do not affect people at all. Personality style,

needs, priorities, gender, and age could affect the way people explain favorable and

unfavorable outcomes, thus determine whether they would fall into helplessness,

depression and stress. Despite the apparent role of individual factors on perception of

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stress and stress-related syndromes, limited number of studies investigated the role of

individual difference variables on helplessness, especially in individual factors.

Learned Helplessness and Gender

Kiefer (1990), investigated the differences between males and females regarding the

attribution style and tried to uncover whether males or females are more likely to

make pessimistic attributions leading to helplessness. In one study the women being

subject to uncontrollable adverse conditions were found to make more pessimistic

attributions (i.e., internal, universal and stable attributions for failure) and show

symptoms of helplessness more compared to men.

LeUnes, Nation & Turley (1980), in another research found that women dealing with

unsolvable anagrams in the first phase of experiment were found to be less successful

and motivated in the second phase compared to women dealing with solvable

anagrams and not dealing with anagrams at all. Lack of motivation and performance

decrement was not observed among male participants, which suggests that males are

less vulnerable to helpless, when faced with uncontrollable adverse situations. The

researchers explained male‘s resistance to helplessness with socialisation process and

claimed that males were more equipped to cope with frustrating situations because of

the training they got their parents. Unlike many researchers claiming that women are

more prone to feel themselves helpless,

Baucom and Danker-Brown (1979) stated that the roles attributed to males and

females by the society, not the mere sex made people feel helpless. According to

researchers, people scoring on high on either masculinity or femininity are more

likely to become helpless compared to people having both masculine and feminine

tendencies.

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Overton & Meehan, (1982) claimed that women show helplessness because they are

more exposed to situations, which involve failure, lack of control and punishment.

According to Seligman (1990a), women are more prone to feel themselves helpless

because of their tendency to dwell on their thoughts and explain unfavorable events

and situations with pessimistic attribution style. It is noteworthy to mention that some

studies (Dweck & Llicht, 1980;) reported conflicting results concerning the effect of

gender on helplessness. For example, in one study, female students were found to

exhibit less helplessness symptoms compared to male students.

Rozell, Gundersen and Tersptra (1998) found no difference between male and female

university students with respect to helplessness they felt. Like Baucom and Danker-

Brown (1979), researchers claimed that people having only feminine or masculine

tendencies were more likely feel helplessness compared to people having androgen

tendencies or gender neutral identity. Considering the conflicting results, it is hard to

conclude that particular type of sex induces learned helplessness. Getting lower

wages and salaries and having to deal with prejudgments, gender discrimination, and

role conflicts could make women employees more vulnerable to helplessness.

However, support given by coworkers, managers and family could alleviate the

effects of adverse work conditions and lack of controllability, hence increase

resilience of women employees.

Cemalcılar, Canbeyli & Sunar, (2003) argued that in neuroticism scale under

helplessness symptoms, women having high scores exhibited helplessness symptoms

(i.e., took longer to solve anagrams) more than women with lower scores. However,

the same result was not replicated for male participants, who seemed to be more

affected by agreeableness. In that study, men scored higher on the agreeableness

subscale solved anagrams faster than others; which indicates that agreeableness

alleviates helplessness a certain extent.

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Learned Helplessness and Personality

Schaufeli & Buunk, (2003) revealed the effect of neuroticism and native affectivity

on burnout, depression and stress, which had been shown to be associated with

helplessness. In the literature, people scoring high on native affectivity are argued to

feel more stress, focus more on their failures and evaluate themselves more natively,

which could create helplessness.

Armon, Shirom & Melamed, (2012) argue that perfectionism, especially maladaptive

one, could increase stress, hopelessness, and anxiety, which were found to be closely

associated with helplessness in previous studies (Peterson, Maier, & Seligman, 1993).

In line with this argument, some of the sub dimensions of perfectionism such as

concern for making mistake and getting approval of others were found to increase

depression & hopelessness (Enns et al., 2001), anxiety (Hill et al., 2004) and self-

blame (Dunkley et al., 2003).

Frost, Benton & Dowrick, (1990) perfectionism was shown to increase depression,

which is known to be one of the most prominent consequences of helplessness in

considerable number of studies. In an exploratory study investigating the relationship

between maladaptive perfectionism and helplessness, perfectionism was found to

increase learned helplessness felt by physicians (Tayfur, 2011). As indicated before,

individual attributions for the cause of unfavorable events could affect people‘s sense

of controllability. Some individuals are more prone to explain their failures with

stable, global and internal factors, which make them vulnerable to helplessness. Apart

from personal attribution style, cognitive style could influence helplessness.

Brunstein & Olbrich, (1985), action-oriented individuals unlike state-dependent ones

increased their effort to control outcomes after being exposed to uncontrollable events

and seemed to be more resistant to apathy, thereby helplessness. Moreover, people

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with an internal locus of control and low achievement motivation (Martinko &

Gardner, 1982) were found to be more vulnerable to helplessness in previous studies.

Based on the review of literature, it can be concluded that individual characteristics

like neuroticism, Type A personality make some people more prone to feel

helplessness, yet these characteristics cannot serve as sole determinants of

helplessness.

Wortman and Brehm (1975) argued that the initial response to uncontrollable

outcome is an increase in motivation and performance in order to attempt to rain

control. Thus, the child that experiences the death of a loves one may be motivated to

become doctor so that he or she can treat patients with similar problem and prevent

the same thing from happening to others loved ones. The effects of reactance are

limited though the effect of learned helplessness is many. Studies have further

established that people with more experience and with insoluble problems has greater

feelings of helplessness and lower performance (Roth and Kubal, 1975). Reactance

logically preceded helplessness (Greenberger and Stasser ,1991). When perceived

uncontrollable experience continues to arise, the state of helplessness is likely to

emerge (Wise, 1999).

Individual may respond to initial perception of uncontrollability by attempting to rain

control i.e. reactance, and only abandon such attempts if they proves futile i.e.

helplessness (Khandelwal,2003). Regarding partial reinforcement versus continuous

reinforcement , considering Nepoloen and Stalin as example , both were supreme

dictators in their countries , both possessed unprecedented control in their leadership,

both were reported to have suffered extreme depressions as they lost power ,

especially napoleon`s declining political power and stalin`s failing health might have

contributed to greater perceived loss of control. Also considering the blues reported

by presidents after they had completed their term in the office, perhaps a president

who had experienced periods of power loss would be better buffered against

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depressions than would a president who had greater and more consistent power over

the country for a longer period of time. Thus, partial reinforcement of a particular

behaviour strengthens the behaviour to a greater degree than does continuous

reinforcement.

A logical progression would be that partial and sporadic, yet frequent, experiences

with environmental control would protect an individual against learned helplessness

to a greater degree than would continuous experience with control (Johnson,1983).

Regarding orientation, Leonard and Straus (1997) contended that people tend to

choose profession that rewards their own combination of preferences. Their work

experience in turn reinforces the original preferences and deepens the associated

skills. Therefore, one sees very different problem solving approaches among

accountants, entrepreneurs, social workers and artist. According to Dhar et. Al

(2000b), individuals vary in orientation and approach towards learned helplessness

and subsequent problem solving. Every organisation functions with certain set of

policies and procedures and is run by well defined organisation structure.

Reagan (1990) claimed that executives and doctors may differ significantly in terms

of environment, nature of job and functioning. Work environment and profession

along with individual orientation have an impact on learned helplessness. They found

that executives with right brain thinking have emerged to have high level of learned

helplessness in comparison to executives with left brain thinking and doctors with

both right brain as well as left brain thinking orientation. It may be due to the ability

of left brain thinkers, irrespective of profession, to solve problem logically.

According to De Bono (1973), the left brain or the vertical thinking process depends

on sequential decisions, all of which must be correct for a useful result. An individual

with vertical thinking does not experiment with his thought processes, whereas an

individual with right brain or lateral thinking abandons the unsuccessful cognitive

path.

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The repeated encounter of failure is likely to be due to their intuitive approach.

People develop a sense of learned helplessness- the belief that they will fail regardless

of effort after experiencing repeated failure (Seligmen, 1975). Executives with whole

brain thinking have shown high level of learned helplessness in comparison to

executives with left brain thinking and doctors with both right as well as left brain

thinking orientation. It reaffirms the fact that logical and analytical approach suits

more to the executives. Whole brain thinking does not really help them in feeling

helplessness. They also found that the whole brain doctors had shown significantly

higher learned helplessness in comparison to executive with left brain thinking and

doctors with both right and left brain thinking. The result are indicative of different

professional demand amongst executives and doctors as learned helplessness has

emerged to be function of right brain thinking in the case of doctors (Dhar et

al,2000b).

Though executives with left brain and doctors with right brain significantly different

from each other in term of learned helplessness in comparison to their peers on other

thinking orientations. The result of the study have revealed that profession or nature

of job is an important variable that intervenes to alter the impact of thinking

orientation on learned helplessness. Vicarious and verbal symbolic processes also

appears to play an important role here , for example ,watching someone else

experience non-contingency ,particularly someone we think has the same ability level

as ours , can produce behavioural impairments in us (Brown and Inouye ,1978:

Devellis et al,1978). These effects appear to indicate that the cognition of

uncontrollability is critical to helplessness, rather than actual uncontrollability.

Another approach adds yet another layer of thought process. This approach holds that

people do poorly after prolonged failure threatens self-esteem (Snyder et al,1978)

Rather than looking foolish on a later task, they stop trying. This withdrawal of

efforts creates a face saving attribution while at the same time i.e. ironically causing

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the poor outcome they had been afraid of in the first place (Frankle and Snyder,1978).

Thus a phenomenon identified in the animal conditioning lab was extended to human

behaviour. In doing this, theorists who pursued the phenomenon have increasingly

invoked cognitive processes as a way of accounting for it. Learned helplessness is an

outcome of observation, Seligman and Maier (1967) predicted that a person suffering

from learned helplessness will lose interest in his usual activities, shows psychomotor

retardation and lost energy, not think well, have difficulties remaining attentive, and

blames his failure to solve problems on his own lack of ability and worthlessness.

Studies have demonstrated that learned helplessness can be developed by observing

helpless model (Browm and Inoyve,1978 : devellis et al,1978).Individuals give up

more easily if they see themselves similar to a helpless model than if they observe a

successful model or perceive themselves as more competent then the observed model.

(Feldman,1996) states that after exposure to uncontrollable conditions, individual

learns that nothing he/she does, matter much; as a result, native feelings are

generated. A king of helplessness comes with time. Individual starts believing that

outcome is out of his control and stops reacting to the situations. He learns to feel

helpless even when outcome are within his control. Victims of learns helplessness

believes that there is no link between the response that makes and the outcomes that

occurred. Therefore in an adverse and unpleasant condition, they do not try to change

the adverse circumstances, even when they can exert some influence (Seligman,

1975). Individuals give up more easily if they see themselves similar to a helpless

model then if they observe successful model or perceive themselves as more

competent than the observed model. The conviction they will not succeed many a

times may reflect skill deficit (Dhar et al. 2000a). The behavioural effects can include

passivity, giving up, procrastination (McKean, 1991).

Rangnekar, (1999) suggested helplessness as a feeling of doom, and a blow to the

person`s self esteem Depression may be result of hopelessness, a combination of

learned helplessness and expectation that native out comes in one‘s life are

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inequitable. He emphasized similar factors in his clinical analysis of patients‘ reports

of depression. He describes a patient who become depressed whenever his fear of

remaining weal was aroused, another patient who become depressed confronted with

a power beyond her reach and people who become psychologically depressed during

the economic depression of the 1930s and the political crises prior to World War II.

The common themes throughout trivial and complicated cases of depression.

Learned Helplessness and Managerial Styles

Arnold (1998) discussed factors contributing to learned helplessness grouping

students with a variety of disabilities under the tutelage of one teacher with generic

training, excessive use of external reinforcement, lack or early identification of

learning disabilities, a belief in a fixed static intelligence and lack of reward for

individual effort versus achievement are all important issues to consider. The study of

Tushman & Nadler (1986) can lead to the understanding of impact of the challenges

related to a manager‘s job and the constraints the organisation may put on the

managerial creativity. The need to meet the challenges puts pressure on the managers

and if the manager comes across frequent failures then he may develop learned

helplessness and he may not be able to look for more alternatives and solutions even

if he is capable to do so as reported by Arnold. Concerning managerial styles, Pethe

et al (2000) found that there is a positive relationship between bohemian styles, task

obsessive style with learned helplessness.

Stipek (1988) feel a sense of uncontrollability of environment, they feel that they are

not able to obtain adequate resources, support and focus on task goals rather than

developmental goals. Individuals suffering from learned helplessness believe that

they are incapable of doing anything in order to improve their performance in the

task. People may overemphasize only task related performance, As the individual

with task obsessive style think only of task and detach emotions and personal

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problems, they may do so because they feel that their emotional and personal

problems are due to learned helplessness. This may presumably be the reason that

they think only of the task and leave feelings behind. The result indicates a

significantly native relationship between learned helplessness and flexible style.

Individuals with learned helplessness defer from practicing flexible managerial style.

The resilient managerial style is characterized by respect for organisational practices

and finding out a smart way to fulfill individual as well as organisational goals within

the organisational framework.

Roth and Kubal, (1975) have further established that more experience subjects have

with insolvable problems; the greater are their feeling of helplessness and lower their

performance. This helplessness leads people to be dependent on ideas and thus they

tend to learn from others, accept their ideas blindly, and may not change their

approach as required and may not practice resilient style (Pethe et al,2000). In a study

by Rangnekar (1999), it was found that executives with high and low learned

helplessness were different in terms of managerial effectiveness. Learned

helplessness demotes managerial effectiveness and its dimension of flexibility

amongst executives with internal locus of control, whereas it demotes adaptability in

the case of individuals with external locus of control.

The experience of role innovation – of actually enacting changes in one‘s job- should

help immunize participants against the perception that work related matters are

uncontrollable (Ashforth, 2000). The properties of formal organisations tend to

condition employee failure and this behaviour often continues even after

environmental changes make success possible. The cues from the environment are

combined with a person‘s past outcome history in order to make causal attributions

for performance. Environmental variables may include organisational structure and

policies, evaluation systems, reward system, organisational goals, leadership and

nature of work. It has been argued that in organisations helplessness is likely to be

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associated with various job-related problems suggestive of poor work adjustment,

such as work alienation and job dissatisfaction (Martinko and Gardner,1982); Carlson

and Kacmar,1994). Given the importance of control motivation to people in general,

research indicates that a sense of helplessness may be associated with a variety of

affective, cognitive and behavioural problems, including apathy, withdrawal and

depression (Peterson et al,1993; Weary et al,1993).

There exists significantly high native relationship between organisational based self

esteem and learned helplessness. The external as well as internal environment affects

the individual and his behaviour. The organisational structure, policies, practices and

job design can affects an individual‘s self esteem. If anyone perceives these factors

such as uncontrollable, then he can develop learned helplessness resulting in poor

performance. The result of the study indicated that when an individual perceives the

environment to be conductive, his organisation based self esteem can increase and he

may not develop learned helplessness (Pethe and Chaudhari,2001). Individuals

exhibiting learned helplessness within organisational engage in specific behaviours

that contribute to the organisation‘s helplessness. Generally employees have a set of

behaviour peculiar to themselves. Some individuals stop striving for high levels of

achievement or fail to work to their previous capacity. They think that what they do

will not make a difference and other are more passive. They stop being proactive in

their work; they no longer seek new and innovative ways for achieving good results.

Some individuals exhibit passive aggressive behaviour even when they know this will

result in failure of the task or project. Other employees refuse to make decisions,

because they think the superior will not support them if they fail and if they succeed

then the superior will take credit of it. Some employees are unwilling to make

decisions because they do not know how to make decision. They never had the

opportunity to take the decision and are uncomfortable with the responsibility. Other

employees withdraw into themselves at work and produce minimally but the same

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individuals seen to come alive the moment they leave work for the day (Martinko and

Gardner, 1982). Employees who exhibits learned helplessness are courting disaster in

the organisation, because the employees are not producing anywhere near their

capacity and capability. Their learned helplessness adversely affects problem solving

capacity of the organisation. In short run this can result in facing difficulty in meeting

customer requirements, making deliveries on time and being competitive. In the long

run the business may fail, putting all employees out of work and job.

Organisationally induced learned helplessness could be a serious problem in current

global market place. Fortunately some workable solutions are available. It is possible

to overcome the state of from learned helplessness. It is said that basic drive of human

being is to control their environment in turn if a parson lacks control over an aspect of

his environment in one situation; this will impair learning in a similar situation. If a

person is put in a situation where his behaviour is unaffected, he becomes passive and

his desire to act or try harder dissolves. Thus change in the environment is necessary

to bring about any change in the learned helplessness. Organisational changes have

been described a transition state, which is critical because it greatly determines the

quality and future state. Change means the organisational members have to find new

ways of managing their own environment. This suggests that creativity is needed to

lessen learned helplessness. There is a native correlation between learned

helplessness and managerial creativity i.e. with an increase in learned helplessness;

the managers tend to be less creative.

The finding further indicated that learned helplessness predicts the state of managerial

creativity. Managerial creativity being creative inclination of managers, if the learned

helplessness is high in a manager then he may perceive the organisational factors

beyond his control and he will not try to look for more alternatives, hence he will not

be creatively inclined (Pethe and Chaudhari,1998). Managerial creativity calls for

patience and continuous effort but in case of high learned helplessness, the manager

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may lack persistence or put little effort if he feels that he is not capable of performing

a particular task. He may easily give up or avoid involvement. Moreover the feeling

of failures further makes a manager feel that he in incapable of performing a

particular task or tasks resulting in learned helplessness which natively affects his

creative inclination. The managerial creativity can be nurtured in an open and

independent atmosphere (Pethe and Gupta,1997). Some studies of the

institutionalized aged further suggest that helplessness may be reduced and possibly

reserved by providing persons with greater control over various aspects of their

environment (Langer and Redin,1976 ; Schultz,1976).

Learned helplessness may be factor in resistance to change therefore, the impact of

past uncontrollable environmental must be understood to create interventions for

handling resistance to change. Strategies to develop managerial creativity should

include strategies to reduce learned helplessness. It seems that there may be other

personal or organisational factor which affects managerial creativity. It remains to be

seen that what are those factors and how they affect managerial creativity. It also

remains to be seen that what all are the organisational factors, which leads to learned

helplessness. Factors of learned helplessness namely lack of confidence, inhibition,

lack of initiative, lack of adaptability and appreciation dependence were identified.

These factors indicate the magnitude of learned helplessness in an individual and

knowledge of these factors help in designing appropriate interventions to overcome

learned helplessness (Pethe et al 2000a). Miller and Seligmen (1980) revised the

learned helplessness theory that included explanatory attributional style of the

individual. A native or pessimistic style may suggest higher susceptibility to learned

helplessness or, ultimately depression.

A positive or optimistic attributional style may demonstrate greater immunity to

helplessness and depression. Perhaps the most intriguing applications of attribution

theory to date, however have involved effort to apply such framework to

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understanding and alleviating two serious personal problems: depression and learned

helplessness (Alloy at al,1990). Although many factors play a role in depression, one

of that has received increasing attention in recent years was termed a self defeating

pattern of attributions. In contrast to most people, who show the self bias, depressed

individuals tend to adopt an opposite pattern. They attribute native outcomes to

lasting internal causes such as their own traits or lack of ability, but attribute positive

outcomes to temporary external causes such as blind good luck or special favours

from others. As a result such persons come to perceive that they have little or no

control over what happen to them – which they are mere chip in the winds of

unpredictable fate. Little wonder that they become depressed and tend to give up on

life (Abramson et al,1990).

Attribution has to do quite a lot with learned helplessness (Peterson and Seligman,

1984). It appears that individual‘s attribution style – the extent to which they tend to

attribute native outcomes to stable internal causes such as, their own traits versus

specific external causes- may determine both their susceptibility to learned

helplessness and extent to which they can be protected against its occurrence by

exposed to situation in which they can control native events. Evidence for this

conclusion has recently been provided by Remirez et.al (1992). At a university in

Spain, researchers exposed students to a task known to induce learned helplessness.

Subjects tried to choose the correct stimulus impair of stimuli. They were told that

when they would fail to choose response, they would be exposed to a loud and

irritating noise. But in fact they could not avoid the noise because there were no

correct answers. Before performing this task, some subjects worked on a different

task in which performance was under their control; this task was designed to protect

or immunize them against the effects of the later helplessness experience.

Among these immunized participants, some were known to have an external

attribution style – they generally attributed native outcomes to external causes. In

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contrast other had an internal attribution style- they had generally attributed natives

outcomes to internal causes. In a third phase of the study, all participants performed a

task in which their performance was under their control. Participants in a control

group were never exposed to helplessness inducing conditions; they worked only to

solvable tasks. Results indicated that the immunisation procedures worked, but

mainly for participation with an external attributional style. Such persons did as well

on the final task as those in the control condition. In contrast, immunized participants

with an internal atributional style performed more like those who were in the state of

helplessness and never had an immunizing experience. After exposure to such

conditions, individuals literally seemed to give up. They believed that nothing they do

matter much, and as a result they experienced strong native feelings like feelings of

hopelessness and sharp drop in motivation.

Perhaps worst of all, since they assume that events are outside their control, they

bothered to find out that what can they do to make difference in many situations.

Thus, as the name of this effect suggested, they learn to feel helpless in a wide range

of situation- even ones where outcomes are under their control. This finding indicates

that attributions indeed play an important role in learned helplessness. Moreover they

suggested that altering individual‘s attributional style, so that they attribute native

outcomes to external causes, can lessen their susceptibility to the feeling of

helplessness. Given the devastating effects that learned helplessness can exert upon

individual‘s careers, personal relationship and psychological health, this is another

instance in which insight gained from attribution theory have contributed measurably

to practical effort to enhance human welfare. Hiroto (1974) introduced factors such as

a skill and change group and internal and external groups and he found that the

helplessness produced in his subjects was linked more strongly to those who were in

the chance group and were internal.

Learned helplessness is a conditioned phenomenon and an exposed to such

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experiences in the formative years of the personality has a lasting impact on the

overall personality of the individual. It has been noted that learned helplessness as

acquired from one‘s experiences is carried over to the person‘s daily working life and

has detrimental impact on it. The impact may interface with the individual‘s

adjustment with the environment. The inability to control the environment is a

powerful native stimulus and may result in sadness, hopelessness, reduced motivation

and decrease in the ability to respond in stressful situations. It has also been noted

during recent researches that learned helplessness interacts with a numbers of

variables; it is affected by different variables and in turn affects them (Khandelwal,

2003).

Learned Helplessness and Emotional Exhaustion Cynicism

Burisch, (1993) Investigators have argued that burnout and learned helplessness are

related to each other. They assert that helplessness is a symptom of burnout; however,

the precise nature of such a relationship has yet to be explained. Given the influence

of burnout and learned helplessness on both organisational and individual outcomes,

understanding their association is important because such an understanding can shed

light on the development process of both helplessness and burnout. In doing so,

however, first one must understand the antecedents and consequences of burnout and

learned helplessness.

Tepper, (2001) employees who feel they are being treated unfairly develop cynical

attitudes toward both their job and organisation, and suffer feelings of distress,

emptiness, and hopelessness, all of which are known to be characteristics of burnout

and helplessness. Therefore, it is worthwhile to examine the role of perceived

unfairness in the development of burnout and helplessness for both employees and

employers

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Wright & Cropanzano, (1998) argue that when individuals‘ feel unable to cope with

stress, they burn out and feel helpless and, thus, withdraw from work as a coping

mechanism. Although studies have addressed the relationship between burnout and

turnover intentions (Leiter & Maslach, 2009).

2.1.1.3.Learned Helplessness and Organisational Factors:

Hewitt & Flett, (1990) claims that helplessness depends on perceptions, thereby

individual factors, it is impossible to deny the role of organisational factors, which

could reduce sense of accomplishment and control over work outcomes. Literature

about work stress and burnout give important insights about organisationally induced

helplessness. By leaving no room for decision-making and taking initiative,

organisational structure, norms, procedures could reduce employees‘ sense of control,

which in turn could make employees more vulnerable to helplessness. Employees of

relatively centralized, bureaucratic organisations that rely on formal rules and policies

often experience feelings of alienation and helplessness because inability to determine

work methods and decide on work matters (lack of autonomy) creates perceptions of

non-contingency between behaviour-outcomes, which constitute the core of

helplessness. Previous studies clearly demonstrated that lack of autonomy in

organisations increased helplessness (Ashforth, 1989) and other stress syndromes like

emotional exhaustion (Fernet, Austin, Trépanier & Dussault, 2012).

Shepherd, Tashchian, & Ridnour (2011) showed the effects of role ambiguity and

conflict on strain, stress and burnout, which are closed related to helplessness. Role

ambiguity and conflict is argued to weaken effort-to-performance and performance-

to-reward expectancies Tubre & Collins, (2000), which could reduce control over

outcomes, thereby induce helplessness. Consistent with this argument, physicians and

bank employees, feeling ambiguity regarding roles, responsibilities and expectations

(scoring high on role ambiguity) scored high on helplessness scale in two different

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field studies (Tayfur, 2011). Recent study (Tayfur & Arslan, 2012) also reported

relationships among helplessness, time-related stressors and support such that high

workload and work family conflict increased helplessness; while supervisor support

alleviated the effects of workload and work-family conflict on helplessness.

Organisations can induce helplessness, powerlessness and other strains by

diminishing employees‘ sense of control. Although not tested empirically, Yuksel and

Ozkiraz (2012) claimed that employees working in public sector could be vulnerable

to helplessness for several reasons.

Abramis, (1994) stated that personnel systems, which rewards employees based on

seniority rather than merit, bureaucratic organisational structure and lack of

participation could increase feelings of helplessness. Although empirical analyses are

limited in number, organisational factors that might induce helplessness could be

listed by looking at the results of previous studies about stressor-strain relationships

and propositions of learned helplessness models.

Learned Helplessness and Empowerment

Conger & Kanungo, (1988) has suggested Empowerment as a means of facilitating

productive and motivated behaviour in organisations In general; empowerment is

defined as a cognitive state that results in increased intrinsic task motivation (Thomas

& Velthouse, 1990). In contrast Learned Helplessness (LH) has been defined as a

debilitating cognitive state in which individuals often possess the requisite skills and

abilities to perform their jobs, but exhibit suboptimal performance because they

attribute prior failures to causes which they cannot change, even though success is

possible in the current environment (Martinko & Gardner, 1982). A comparison of

these definitions indicates that they both pertain to cognitive states wherein

motivation is either increased or decreased.

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Theoretical models of empowerment (Spreitzer, 1995) and LH (Abramson, Seligman,

& Teasdale, 1978) have been developed independently, yet they share many

similarities, suggesting the possibility that empowerment and LH are polar opposites

on a single underlying continuum of motivation.

First, both empowerment (Thomas & Velthouse, 1990) and LH (Martinko & Gardner,

1982) models make the same ontological assumption (Morgan & Smircich, 1980) that

it is necessary to examine individuals' "objective" and "subjective" realities as the

bases for understanding and explaining behaviour. To illustrate, Thomas and

Velthouse (1990) acknowledge the role of objective reality in empowerment, but go

on to suggest that individuals' judgments and behaviour regarding tasks also are

shaped by cognitions that go beyond verifiable reality. In describing LH, Martinko

and Gardner (1982) note that cues from the environment are coupled with individual

difference variables to influence individuals' interpretations regarding work

performance.

Secondly, models of both empowerment and LH explicitly acknowledge their

grounding in the S-O-B-C (stimulus, organism, behaviour, and consequences) social

learning theory approach presented by Davis and Luthans (1980), with Thomas and

Velthouse (1990) suggesting that their model resembles the social learning sequence

of stimulus, organism, behaviour, and consequences and Martinko and Gardner

(1982) suggesting that the overall framework for the model is the social learning

theory approach It is of note that Spreitzer's (1995) more recent depiction of

psychological empowerment continues this approach, containing constructs organized

in a sequence of antecedents, psychological empowerment, and consequences. Thus,

both empowerment and LH models include similar components, depicting

interpretive styles (including attributions) and global assessments from past

experiences as influences on affect and behaviour.

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Third, Thomas and Velthouse (1990) note that their model of empowerment is one in

which the focus is on intrapersonal cognitive processes. Martinko and Gardner (1982)

use almost the same wording noting that, in their model of organisationally induced

helplessness, the intrapersonal cognitive processes of the organism are emphasized.

Recognizing these similarities between theoretical depictions of empowerment and

LH, and because of recent increases in the application of attribution theories to

organisational settings the purpose of this study was to provide an in-depth

examination of the dynamics of both empowerment and LH in order to (1) more fully

understand the underlying dynamics of each of these separate constructs, and. (2)

explore the relationship between these two constructs to determine whether they can

be more parsimoniously described as manifestations of the same motivation process.

If the second point proves to be valid, the substantial body of evidence that currently

exists regarding LH can inform and extend the growing body of literature regarding

empowerment. At the same time, the applications-oriented literature on

empowerment can facilitate a more pragmatic understanding of implications and

theory associated with LH.

Learned Helplessness and Performance Deficit

Argyris (1957), for example, argues that there is an in congruency between the needs

of individuals to become healthy and mature and the properties of modern

bureaucracies such as formalisation, standardisation, and rigid rules. Over time, he

argues, employees become shaped by the organisation and are unable to demonstrate

creative and mature behaviour even when it is desired and rewarded.

Blauner's (1964) research on alienation is closely related. Although Blauner expected

to find alienation directly related to increasing levels of technology, he found that it

was more a function of bureaucratisation, centralisation, and rigid rules. In general, he

concluded that alienation was caused and characterized by a sense of powerlessness

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and lack of control over the production process. Like Argyris' worker victimized by

the organisation, the alienated worker was generally passive and could not be

depended on to exercise initiative on the rare occasions when it was encouraged and

rewarded.

Cherniss (1980), contends that staff "burnout" by health service professionals is

produced by unpredictable work environments that cause workers to feel helpless and

to withdraw. In a related but dissimilar example, Stedry and Kay (1966) found that

people reduced their levels of productivity when they believed it was impossible to

achieve imposed goals. Finally, Larwood and Wood (1977) suggest that cultural and

organisational conditioning encourages passive behaviour by women and thus

reduces the probability of assertive and aggressive behaviour when it is appropriate.

Rotter's (1966) suggests that if an employee attributes poor performance to the stable

internal dimension of lack of ability, it is likely that the employee will become

depressed, have lowered expectations for performance, and behave in a passive

maladaptive way by failing to perform or withdrawing from the situation. On the

other hand, if the employee attributes poor performance to lack of effort, it is more

likely that the employee will not feel depressed, will expect that performance can be

improved, and will behave in a productive way. Thus, attribution is a key component

that drives the behaviour and is responsible for organisational and societal outcomes.

Learned Helplessness and Organisational Justice

Ozge T., Pinar B., and Selin M. (2013) performed a study. The study tests an

interactive model that considers the mediating effect of burnout and learned

helplessness on the relationships between organisational justices. Organisational

injustice is expected to act as a workplace stressor, triggering emotional reactions

such as exhaustion, cynicism, and helplessness. Data were collected through

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sequential design from 217 banking employees and analyzed with full-latent variable

model using AMOS 17. Results suggest that when people work to attain a certain

outcome and realize it is achieved independently of their behaviours, they start to

believe they have no control over the situation, so any actions or responses on their

part will prove futile. Further, if people believe outcomes will remain beyond their

control in the future, with their responses proving useless no matter what they do,

they risk becoming passive, regardless of whatever actual power they may possess to

change their circumstances.

Martinko and Gardner (1982) mentioned, it seems reasonable to believe injustice and

helplessness are associated with each other, as perceived injustice shapes people‘s

evaluation about work and initiates the development of stress. When discussing the

development of learned helplessness in work life, indirectly the role of justice

perceptions comes. They noted employees often feel performance evaluations are

unrelated to their performance, which causes them to experience a situation in which

they can neither win nor improve. A state of non-contingency expressed between

performance and evaluation could be regarded as a ―violation of procedural justice,‖

Learned Helplessness and Turnover Intention

Martinko and Gardner (1982) suggested that learned helplessness induces native

attitudes and behaviours such as absenteeism, job dissatisfaction, and turnover

intention. In another model (Carlson & Kacmar, 1994), helplessness was claimed to

increase withdrawal, which was related to turnover intention (Geurts, Schaufeli &

Rutte, 1999). Sparr and Sonnentag (2008) found a positive association between

learned helplessness and intentions to leave the organisation. Recently it‘s reported

that helplessness lessened the number of years nurses intended to stay in a particular

department. Therefore in this study, it is assumed that as people feel helpless in

reaction to prolonged stress, it might cause them to consider leaving the organization.

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2.1.2. Organisational Citizenship Behaviour:

In the view of Deluga, (1994) Organisational citizenship behaviour promotes the

internal balance and flexibility of an organisation, thereby enhancing the probability

of long-term success. Such theorizing has been supported by empirical evidence

(Podsakoff & MacKenzie, 1997) of relationships between organisational citizenship

behaviour and indexes of organisational efficiency. Organisational citizenship

behaviour include acts of altruism, conscientiousness sportsmanship, courtesy

(Schnake, 1991), and organisational obedience, loyalty, and participation (Van Dyne,

et al, 1994). Employees‘ attitudes about their jobs (perceptions of fairness, job

satisfaction) have been identified as consistent predictors of organisational citizenship

behaviour (Podsakoff, et al, 2000). Several organisational experiences bear on the

formation of such attitudes and correlate with organisational citizenship behaviour.

These include supervisory concern and feedback (Eskew, 1993), ethical and

consistent performance evaluations and promotional processes (Eskew, 1993;

Greenberg, 1986), employee control in organisational processes (Greenberg, 1986),

supervisory trust-building gestures (Deluga, 1994, 1995; Organ, 1988;), and

supportive relationships between leaders and members (Moorman, 1993).

Organisational citizenship behaviour is performed not only because it expresses a

valued principle, or because it is calculative, but also because it is appropriate and

routinized in a social system of interlocked roles and positions (Cyert and March

1963).

2.1.2.1 Organisational citizenship behaviour and Gender influence:

Although the excellent work by Bolino (1999) on citizenship behaviours and

impression management advances our understanding of organisational citizenship

behaviour, he does not consider how the actors‘ social identity characteristics (i.e.

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gender, race, ethnicity, sexual orientation) might influence the way in which

organisational citizenship behaviours might be enacted by the individual and noticed

and valued by the observers. In this regard, we would like to suggest that the

Characteristics of organisational citizenship behaviours suggested by Bolino(1999)

(i.e. type, target, magnitude, timing and audience), and the way they are interpreted

and evaluated, are likely to be influenced by the actors‘ gender, among other

attributes. Findings summarized in an extensive meta-analysis on gender differences

in helping behaviours by Eagly and Crowley (1986) show that women and men differ

in their helping behaviours regarding the characteristics mentioned by Bolino (1999).

According to the findings of Eagly and Crowley (1986), those helping behaviours

expected of men are of greater magnitude and more dramatic than those expected and

performed by women. They encompass non-routine and heroic, risky acts of rescuing

others, the target of these behaviours is commonly strangers, and the presence of

audience, as well as the availability of other helpers, may also be relevant to heroic

helping.Even when men and women perform helping organisational citizenship

behaviours at similar levels, the evaluation of organisational citizenship behaviour

may be higher for men than for women (Allen, 2000).

An empirical study by Chen and Heilman (2001) also provides some support for the

assertion that differential expectations of men and women would influence the ways

in which their helping OCBs are perceived and valued. Their study demonstrates that,

when women performed helping OCBs, their performance was rated no differently

from that of women about whom the raters had no information concerning their

OCBs. However, when women refused to provide helping OCBs, their performance

ratings were lower. In contrast, when men refused to perform helping OCBs, their job

performance was rated no differently compared to the case in which no organisational

citizenship behaviour information was provided regarding their behaviours.

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2.1.2.2 Organisational citizenship behaviour and Exchange Relationships

Although studies support Organ‘s (1990) proposition that positive social exchange

relationships facilitate organisational citizenship behaviour (Farh, et al, 1990;

Moorman, 1991; Moorman, et al, 1998), several unexplained results have emerged.

For instance, certain types of attachments, such as organisational commitment,

predict organisational citizenship behaviour in some studies (Shore & Wayne, 1993)

but not in others (Settoon et al., 1996). In addition, various perceived organisational

experiences that exert a positive influence on organisational citizenship behaviour do

not appear to be social exchange relationships. For example, whereas individuals‘

perceptions of work scope and job characteristics appear to facilitate organisational

citizenship behaviour (Farh et al., 1990; Van Dyne, et al, 1994), these perceptions

seem more related to the attributes of individuals‘ jobs than to social exchanges.

Other than social and economic exchange relationships, work exchange relationships

can also be discussed. Work exchange relationships, are those that involve the

implicit assumptions surrounding work-related tasks, help explain why perceptions of

work characteristics, such as work variety, autonomy, and identity, predict

organisational citizenship behaviour but do not seem to belong as predictors in a

social exchange model.

Three Distinct Exchange Relationships

Theory on exchange relationships traditionally includes two types of exchanges:

economic and social (Blau, 1964). Organ (1990) summarized their differences:

Economic exchange has a contractual character; the respective parties (, the

individual participant and the organisation) agree in terms of a specific quid pro quo,

over an articulated domain of behaviour and a precise time span; the respective

obligations are finite and do not depend on trust, since the terms are enforceable by

third parties. Social exchange, by contrast, involves diffuse, ill-defined expectations

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in terms of the nature, value, and timing of the benefits rendered and received by the

parties.

Organ (1990), in an economic exchange, the individual and the organisation hold an

explicit agreement defining reciprocal obligations that are specific in nature. Organ

(1990) proposes that individuals experience either a social or an economic exchange

relationship with their organisation at a given moment. People tend to presume a

social exchange relationship in the binning, and this presumption continues until

organisational experiences lead them to doubt that the relationship is fair. They then

redefine the relationship as an economic exchange. Thus, in Organ‘s theory,

economic and social exchange relationships should be uncorrelated.

Mathieu & Zajac (1990) emphasize those individuals‘ attachments to the

organisation, such as their organisational commitment (Mathieu & Zajac, 1990),

mediate this association (Meyer & Allen, 1997). For example, Meyer, et al (1993)

studied the relationship between different types of organisational commitment and

organisational citizenship behaviour. They found a significant relationship between

organisational citizenship behaviour and attachments such as affective and normative

organisational commitment (NOC) and a non-significant relationship between

organisational citizenship behaviour and the attachment represented by continuance

organisational commitment. Thus, individuals can bond to the organisation through

more than one type of attachment (Mowday et al, 1982), and these different

attachments exert specific effects on organisational citizenship behaviour (Meyer &

Allen, 1997). Although relationships between perceptions and attachments may be

reciprocal (Fiske & Taylor, 1991), previous organisational citizenship behaviour

studies suggest that the primary direction of causality proceeds from perceptions to

attachments to behaviour (Van Dyne et al., 1994). Thus, it is expected that

individuals‘ positive perceptions of exchange relationships generate attachments that

in turn influence organisational citizenship behaviour.

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Meyer et al. (1993) found no relationship between continuance commitment and

organisational citizenship behaviour. Shore and Wayne (1993) found a native

relationship between continuance commitment and organisational citizenship

behaviour. Pearce and Gregersen (1991) found that work attachments, such as the

heightened sense of responsibility that results from positively perceived job

characteristics (PJC), generate organisational citizenship behaviour. Farh et al. (1990)

found that PJC have a direct positive effect on organisational citizenship behaviour;

however, their study does not include attachments. Van Dyne et al. (1994) showed

that when attachments are included, they mediate the relationship between PJC and

organisational citizenship behaviour. Thus, we suggest that attachments produced by

job characteristics are likely to increase an individual‘s propensity to engage in

organisational citizenship behaviour.

2.1.2.3.Organisational Citizenship Behaviour and Job Satisfaction

Smith (1983) found job satisfaction, as the best predictor of organisational citizenship

behaviour. After seventeen years of research, job satisfaction is still the leading

predictor of organisational citizenship behaviour (Organ and Ryan, 1995). In fact few

behavioural scientists claim job satisfaction as the single predictor of organisational

citizenship behaviour (OCB). According to Penner et al. (1997), job satisfaction is

only one reason for the accurate prediction of organisational citizenship behaviour.

Moorman (1993) found that Job Satisfaction measures which reflect a cognitive basis

would be more strongly related to organisational citizenship behaviour than measures

of Job Satisfaction which reflect an affective basis.

Payne Stephanie C. et al. (2006) found that the employee satisfaction was positively

related to service-oriented organisational citizenship behaviours, customer

satisfaction, and customer loyalty, whereas affective commitment was not related to

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these outcomes. The extent to which the predictor variables interacted with one

another and the role of employment status on these relationships was also explored.

High levels of job satisfaction or affective commitment resulted in more service-

oriented organisational citizenship behaviours for employees and self-employed

workers, whereas high levels of both resulted in more service-oriented organisational

citizenship behaviours for owners.

After joining an organisation every employee faces initial problems which make him

very unpleasant during initial days. So, it can be noticed that in initial days employees

generally do not exhibit organisational citizenship behaviour but after spending some

time in the organisation they get acquainted with the environment and feel

comfortable in the organisation. It means long stay in organisation increases positive

affectivity and experienced employees generally exhibit organisational citizenship

behaviour. Remus Ilies et al. (2006) found that at the individual level, experience-

sampled positive affect and job satisfaction predicted experience-sampled reports of

organisational citizenship behaviours over time.

Work itself is a biggest source of motivation. Instead of looking for external source of

motivation, organisations must organize work in a manner, so that work itself may

become a biggest motivating factor. Wegge et al. (2006) found that objective working

conditions substantially correlated with subjective measures of work motivation,

Moreover employees experiencing a high motivating potential at work reported more

Organisational Citizenship Behaviour, higher job satisfaction, and less turnover

intentions. Work not only provides a platform to employees for exhibiting

Organisational Citizenship Behaviour but also reduces the turnover intensions. In

these days recruitment is not problem retention is a problem.

Morality in judgment or moral judgment helps employees in exhibiting

Organisational Citizenship Behaviour. Wagner et al. (2000) conducted a study of peer

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ratings of altruistic Organisational Citizenship Behaviour in a sample of 96 U.S.

nurses showed that the contextual variables of job satisfaction, organisational

commitment, and trust in management were germane for the younger participants.

The dispositional variable of moral judgment was a unique predictor of altruistic

Organisational Citizenship Behaviour among the older participants. Every employee

will like to see moral behaviour of top management. This can only be provided by

providing an environment of moral judgment.

It seems that job‘s self efficiency is also a strong predictor of Organisational

Citizenship Behaviour. Samuel et al. (2006) estimated two models to describe both

direct effects of task variables upon Organisational Citizenship Behaviour and

indirect effects through the mediator of Job Satisfaction. Findings were mixed in that

some task variables directly impacted particular elements of Organisational

Citizenship Behaviour, while other task variables demonstrated a mediated effect

through Job Satisfaction, Perhaps chief among the discoveries was the positive

relationship between Job Self-efficacy and Organisational Citizenship Behaviour.

Only committed employees can exhibit Organisational Citizenship Behaviour.

Commitment leads to Organisational Citizenship Behaviour is not very rare to find in

most of the organisation. In fact, commitment creates an emotional bond between

employees and organisations. This bond is a solid platform for exhibiting

Organisational Citizenship Behaviour. Harif Amali Rifai (2005) explained the

theoretical model proposes both distributive justice and procedural justice as

antecedents of job satisfaction and job satisfaction has an effect on organisational

citizenship behaviour (OCB) through affective commitment. Job satisfaction has a

significant impact for developing affective commitment. The results also support that

affective commitment is a significant predictor of organisational citizenship

behaviour.

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Trust seems to be factor on which exhibition of Organisational Citizenship Behaviour

depends. In fact, trustworthy relationship is a base of generating organisational

citizenship behaviour. Dirks and Ferrin (2000) found the relationship between trust

and the attitudinal outcomes (job satisfaction and organisational commitment)

appears to be considerably stronger than the relationship between trust and the

behavioural outcomes (job performance, organisational citizenship behaviours and

turnover intention).

Some attitudinal measures like perceived fairness, organisational commitment, and

leader supportiveness seems to have a solid impact on Organisational Citizenship

Behaviour. Organ and Ryan (1995) found the relationship between job satisfaction

and Organisational Citizenship Behaviour is stronger than that between satisfaction

and in-role performance, at least among non managerial and nonprofessional groups.

Other attitudinal measures (perceived fairness, organisational commitment, leader

supportiveness) correlate with Organisational Citizenship Behaviour at roughly the

same level as satisfaction. They also testes the prediction that job satisfaction,

although not a strong correlate of productivity, does relate to organisational

citizenship behaviour, because the latter is less constrained by either ability or work-

process technology.

Barrick and Mount (1991) found in public sector organisation number of agreeable

employees are more than private sector. This also is a basis of our study. Agreeable

employees exhibit higher degree of organisational citizenship behaviour.

‗Agreeableness‘ alone is a very important trait. Taking a base of agreeableness John

and Srivastava (1999) highlighted that individuals high on agreeableness may engage

in helping behaviour than individuals low on this trait. The assumption that

agreeableness is a good indicator of organisational citizenship behaviour is further

strengthened by Elanain (2007) who clearly observed a significant positive

correlation between agreeableness and organisational citizenship behaviour.

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2.1.2.4.Organisational Citizenship Behaviour and Corporate Entrepreneurship:

OCB provide positive outcomes with specific ways, managerial and co-worker

productivity can be increased, the coordination of activities among team members and

workgroups can be facilated and can be enhanced organisational ability to adapt to

environmental change, can be reduced the need for an organisation to devote scarce

resources to simple maintenance functions (Bolino, 2002). Because of these positive

outcomes scholars have a great deal of research since Organ's study to OCB. OCB

has been defined as "individual behaviour that is discretionary, not directly or

explicitly recognized by the formal reward system, and that in the aggregate promotes

the effective functioning of the organisation"

(Organ,1988). OCB is sometimes called pro-social behaviours, extra-role behaviours

or contextual performance. Several studies from a variety of occupations indicate that

extra-role behaviour (OCB) is related to innovative and spontaneous behaviours

(Podsakoff et al., 2000) and proactive behaviours. Proactive behaviours have a critical

role for work accomplishment (Chiaburu, 2007) in new normal era. In this era

because of the increasing competition and unpredictable changes, employees should

be more and more proactive and innovative in their work environment (Chiaburu,

2007). If organisations support new ideas and change, they may generate and express

innovative ideas, and innovative culture may have a direct effect on OCB (Choi,

2007). The importance role of innovation in OCB is emphasized in the literature by

several scholars (Van Dyne et al., 1994). The willingness acts of creativity and

innovation is an important dimension of OCB. This dimension aims (Podsakoff et al.,

2000). Moreover, Rutherford et al.(2007) claimed CE scale items emphasize that CE

at individual level focus on willingness to introduce and improve innovative

activities. In addition to this, the relationship between OCB and entrepreneurship

values has been investigated they reveal that there is a positive relationship between

entrepreneurship values and OCB, as reflected in figure 2.1

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Figure 2.1: Conceptual Model

Source: Cemal Zehir, (2012). The Impact of Corporate Entrepreneurship on Organisational

Citizenship Behaviour and Organisational Commitment. Published by Elsevier Ltd. Selection and/or

peer-review under responsibility of The 8th International Strategic Management Conference.

2.1.2.5.Organisational Citizenship Behaviour and Individual-collectivism:

The individualism-collectivism (IC) dimension is usually examined at the

societal/national level, but it is also central in characterizing how work is conducted,

and is therefore relevant at the organisational level (Chatman and Barsade, 1995).

Organisational cultures that emphasize individualistic values tend to place priority on

pursuing individuals‘goals and reward their performances based on their own

achievements (Triandis et al., 1988). An organisation‘s emphasis on IC depends on

factors such as history, industry, the nation/country in which it operates, etc., but both

ends of the IC spectrum are considered effective organisational models (Chatman and

Jehn, 1994). Chatman and Barsade (1995) suggest that personal cooperativeness and

an organisation‘s emphasis on individualistic/collectivistic values may each, and

interactively, contribute to cooperative behaviour.

Corporate Entrepreneurship

Organisational Citizenship Behaviour

Affective Commitment

Continuance Commitment

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Much research has focused on the IC dimension Schermerhorn and Bond, (1997)

conduct a meta-analysis on the predictive power of IC on allocative behaviours and

call for an understanding of how to design management systems that are most

effective given any particular cultural setting. IC is a bipolar construct where an

individualist considers his/her personal interests more important than the interests of a

group. On the other hand, a collectivist values membership in a group and looks for

the benefits to the group even at the expense of his/her own personal interests

(Hofstede, 1980, 1984). Collectivistic orientation refers to the person‘s IC scale

(Hofstede, 1984) and is defined as ‗orientation toward group-based work [which]

differs from traditional group attraction constructs such as cohesiveness in that

collectivism is context free, referring to a general orientation toward group goals and

proclivity to cooperate in group endeavours‘ (Eby and Dobbins,1997,). Wagner‘s

(1995) research on IC is extended to the group level analysis to determine the

explanatory power of collectivism by Eby and Dobbins (1997) who conclude that

collectivistic orientation is related to cooperative behaviours. Cooperative behaviours

are viewed as fundamental to OCB.

2.1.2.6.Organisational Citizenship Behaviour and Performance Evaluations and

Other Managerial Decisions:

Podsakoff and their colleagues (1993) have suggested several reasons why managers

may value OCBs and take them into account when evaluating employee performance.

These reasons are summarized in Table 2.1.

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Potential

Reason

Explanation

Norm of

Reciprocity/Fa

irness

Gouldner (1960) have noted that people try to reciprocate those who help

them, do them a favor,or treat them fairly. Therefore, if citizenship

behaviors have positive effects for both the manager and the organization,

managers might repay employees who exhibit OBCs (perhaps out of a

sense of fairness) by giving them higher performance evaluations.

Implicit

Performance

Theories

Berman and Kenny (1976) have noted that raters often possess implicit

theories about the cooccurrence of events or behaviors. Thus, if a

manager implicitly believes that citizenship behavior and overall

performance are related, and the manager frequently observes an

employee engaging in citizenship behaviors, the manager‘s ―implicit

performance theory‖ might cause him/her to infer that an employee is a

high performer.

Schema-

Triggered

Affect

Fiske and Pavelchak (1986) have argued that, when an object is identified

by a person as an example of a previously defined, affectively laden

category, the affect associated with the category is quickly retrieved and

applied to the stimulus object. Thus, if managers include citizenship

behaviors, along with high levels of task performance, in their definition

of ―good employees,‖ employees who exhibit OBBs will trigger positive

affect and subsequently will be evaluated more favorably than those that

do not exhibit these behaviors.

Behavioral

Distinctivenes

s and

Accessibility

DeNisi, Cafferty, and Meglino (1984) have proposed that managers

search for distinctiveness information when they are asked to make

evaluations of employees. Since OCBs are generally not considered to be

formally required by the organization, they may be particularly distinctive

forms of behavior that the managers may seek out and remember in the

evaluation process.

Attributional

Processes

(Stable/Interna

l) and

Accessibility

DeNisi, Cafferty, and Meglino (1984) also have noted that incidents of

performance that are attributed to stable, internal causes are most likely to

be retained in memory, recalled, and considered in the [manager‘s] final

evaluation‖ (pg. 376). Because citizenship behaviors are less likely to be

considered a required part of an employee‘s job, managers are more

likely to attribute these behaviors to internal, stable characteristics of the

subordinate—which would make these behaviors more accessible and

exert a bigger impact on managers‘ evaluations of performance.

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Illusory

Correlations

Chapman and Chapman (1967) have argued that illusory correlations

result from the tendency of people to see two things or events as

occurring together more often than they actually do. In addition, Cooper

(1981) has noted that there are several sources of illusory correlations that

may occur in rating tasks, including: (1) the rater may have an insufficient

sample of either in-role or citizenship behavior (undersampling); (2) the

rater may be influenced by a single, salient incident of behavior

(engulfing); (3) the rating scales may be abstract and insufficiently

defined (insufficient concreteness); (4) the rater may not be sufficiently

motivated or have sufficient knowledge to do a good job; and (5) the

rater‘s recall of the ratee‘s performance may be distorted—all of which

may lead the rater to give greater weight to the OCBs in forming his or

her evaluations.

Table 2.1: Reasons Why OCBs Might Influence Managerial Evaluations of Performance

Sources: Adapted from Podsakoff, MacKenzie, & Hui (1993)

2.1.2.7.Organisational Citizenship Behaviour and Organisational Effectiveness:

A key tenet of Organ‘s original definition of organisational citizenship behaviour

(Organ, 1988) is that, when aggregated over time and people, such behaviour

enhances organisational effectiveness. For many years, this assumption went untested

and its acceptance was based more on its conceptual plausibility than direct empirical

evidence (Borman & Motowidlo, 1993). Conceptually, there are several reasons why

citizenship behaviours might influence organisational effectiveness (George &

Bettenhausen, 1991; Karambayya, 1990; MacKenzie et al., 1991; Organ, 1988, 1990).

As summarized and illustrated in Table 2.2.

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Potential

Reasons Why

OCBs Influence

Work Group

and/or

Organizational

Performance

Examples

OCBs may

enhance

coworker

productivity

Employees who help another coworker ―learn the ropes‖ may

help them to become more productive employees faster.

Over time, helping behavior can help to spread ―best practices‖

throughout the work unit or group.

OCBs may

enhance

managerial

productivity

If employees engage in civic virtue, the manager may receive

valuable suggestions and/or feedback on his or her ideas for

improving unit effectiveness.

Courteous employees, who avoid creating problems for

coworkers, allow the manager to avoid falling into a pattern of

―crisis‖ management.

OCBs may free

resources up for

more productive

purposes

If employees help each other with work-related problems, then

the manager doesn‘t have to; consequently, the manager can

spend more time on productive tasks, such as planning.

Employees who exhibit conscientiousness require less managerial

supervision and permit the manager to delegate more

responsibility to them, thus, freeing up more of the manager‘s

time.

To the extent that experienced employees help in the training and

orienting of new employees, it reduces the need to devote

organizational resources to these activities.

If employees exhibit sportsmanship, it frees the manager from

having to spend too much of his/her time dealing with petty

complaints.

OCBs may reduce

the need to devote

scarce resources

to purely

maintenance

functions

A natural by-product of helping behavior is that it enhances team

spirit, morale, and cohesiveness, thus reducing the need for group

members (or managers) to spend energy and time on group

maintenance functions.

Employees who exhibit courtesy toward others reduce intergroup

conflict, thereby diminishing the time spent on conflict

management activities.

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OCBs may serve

as an effective

means of

coordinating

activities between

team members

and across work

groups

Exhibiting civic virtue by voluntarily attending and actively

participating in work unit meetings would help the coordination

of effort among team members, thus potentially increasing the

group‘s effectiveness and efficiency

Exhibiting courtesy by ―touching base‖ with other team

members, or members of other functional groups in the

organization, reduces the likelihood of the occurrence of

problems that would otherwise take time and effort to resolve.

OCBs may

enhance the

organization‟s

ability to attract

and retain the

best people by

making it a more

attractive place to

work

Helping behaviors may enhance morale, group cohesiveness, and

the sense of belonging to a team, all of which may enhance

performance and help the organization to attract and retain better

employees.

Demonstrating sportsmanship by being willing to ―roll with the

punches‖ and not complaining about trivial matters sets an

example for others and thereby develops a sense of loyalty and

commitment to the organization that may enhance employee

retention.

OCBs may

enhance the

stability of

oragnizational

performance

Picking up the slack for others who are absent, or who have

heavy workloads, can help to enhance the stability (reduce the

variability) of the work unit‘s performance.

Conscientious employees are more likely to maintain a

consistently high level of output, thus reducing variability in a

work unit‘s performance.

OCBs may

enhance an

organization‟s

ability to adapt to

environmental

changes

Employees who are in close contact with the marketplace

volunteer information about changes in the environment and

make suggestions about how to respond to them, which helps an

organization to adapt.

Employees who attend and actively participate in meetings may

aid the dissemination of information in an organization, thus

enhancing its responsiveness.

Employees, who exhibit sportsmanship, by demonstrating a

willingness to take on new responsibilities or learn new skills,

enhance the organization‘s ability to adapt to changes in its

environment.

Table 2.2:. Summary of Reasons Why OCBs Might Influence Organizational Effectiveness

Sources: Adapted from Podsakoff & Mackenzie (1997)

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2.1.2.8.Organisational Citizenship Behaviour and Counterproductive Work

behaviour:

Paul E.and Suzy F.(,2010) studied that counterproductive work behaviour (CWB) and

organisational citizenship behaviour (OCB) are two forms of active and volitional

behaviour frequently . These are the forms of extra-task behaviours that might harm

(CWB) or help (OCB) organisations have until recently been dealt with separately,

and have been considered to be opposite relative to causes and consequences

(Sackett, 2002). Researchers have begun to integrate these two categories of

behaviour both conceptually and empirically (Dalal, 2005), with many of the findings

showing that they are related oppositely to potential antecedents, and negatively with

one another. However, there is growing evidence that the presumption of CWB and

OCB being negatively related is an over simplification, and that there may be

circumstances in which they are positively related to one another. Dalal‘s (2005)

meta-analysis of the CWB–OCB relationship showed that there are methodological

moderators that have substantial effects on the observed relationship between the two,

and calls into question their strong negative interrelationship. Douglas & Martinko,

(2001) has proposed that such behaviours are the byproduct of injustice and stressful

environments associated with negative emotions, most notably anger, as well as job

dissatisfaction On the OCB side, justice and job satisfaction have also been

prominent, although with correlations that tend to be opposite to those with CWB

(Dalal, 2005).

Spector & Fox, (2002)claimed that there are understimulation at work that can lead to

both CWB and OCB. Negative emotions play a mediating role, which can result in

CWB or OCB. Engaging in both productive and counterproductive extra-task

behaviour can be a means of coping with feelings of boredom that can arise from

understimulation at work Boredom is a negative emotional state characterised by low

arousal and dissatisfaction in response to understimulation in the environment (Kass,

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Vodanovich, & Callender, 2001). Given that boredom is a reaction to the

environment, one would expect it to be prevalent in jobs with repetitive tasks that are

low in skill requirements (Spector & Fox, 2002). Of course, the interaction of an

individual‘s personality and skills with job requirements is likely to be an important

factor in experiencing boredom on a given job. Bruursema (2007) found that there are

a number of ways that individuals can deal with boredom on the job, if handled

positively improves OCB and if negatively inmproves CWB, as reflected in figure

2.2.

Figure 2.2. Understimulation at work leading to both CWB and OCB.

Souurces: Bruursema (2007)

Accordingle to Peters & O‘Connor, (1980) when individuals find themselves unable

to do job tasks because of constraints, they may have to do extra tasks in order to

compensate. This might involve informally organising co-workers to support efforts

to get tasks done, finding ways to learn new skills not required, or taking on tasks that

are not part of the job in order to do the job. Such efforts, if they go beyond assigned

tasks, are in many cases forms of OCB. Spector et al.,(2009)argue that the attributions

people make for causes of constraints may be a key factor in their emotional and

behavioural responses that can lead to CWB, as reflected in table 2.3.

Under stimulation

Boredom

CWB

OCB

Boredom Pronenesss

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Figure 2.3. Effect of Organisational Constraints for OCB leading to anger and CWB.

Sources: Spector et al.,(2009)

Perrewé and Zellars (1999) suggested that guilt arises when an individual feels

personal control and responsibility for an action. According to these views, guilt over

CWB will motivate the individual to engage in positive problem-solving efforts to

repair the situation. The connection between CWB and OCB in such cases can also be

viewed from a justice/equity standpoint. An individual, who feels that his efforts fall

below an acceptable level, perhaps due to CWB, will be motivated to repair the

inequity. This could occur most readily by increasing contributions to the

organisation through OCB, particularly directed toward organisations, as reflected in

table 2.4.

OCB Due To Co-worker Lack of Performance

OCB Due To Organisational Constraints

OCB Not Rewarded As Expected

Anger

CWB

Attributions

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Figure 2.4. Guilt over unjustified CWB leading to OCB.

Sources:Perrewé and Zellars (1999)

2.1.2.9 Organisational citizenship behaviour: The political view

However, although the word citizenship carries social and political implications, little

enrichment of the concept has been derived from political theory. Apart from Graham

(1991) and Van Dyne, et al (1994), no study has tried to explain organisational

citizenship behaviour from a more general perspective of the global concept of

citizenship. Previous studies mentioned the relationship between workplace values

and behaviours and political domains (Brady, et al , 1995). Most of these view the

workplace as a potential determinant of a wider political culture. However, empirical

evidence as to causality is scarce. Political scientists, especially those concerned with

the state of public administration, claim that an independent form of voluntary

behaviour is already structured in the very basic construct of modern societies. They

refer to the third sector as one example of this behaviour, which supports the state and

its public administration agencies in fulfilling elementary commitments to the citizens

(Brudney, 1990). This line of research promotes our understanding of how society in

general may benefit from spontaneous behaviours of ordinary citizens. We think that

issues of citizenship, voluntary activities, and spontaneous involvement of the people

in the administrative process are among the most significant topics in contemporary

writing on public administration.

Podsakoff and MacKenzie (1997) mention the potential relationship between

organisational citizenship behaviour and customer-oriented behaviour (COB). Thus,

Unjustified CWB

Guilt

OCB

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organisational citizenship behaviour may be very useful, especially in public

organisations that serve wide populations. The new public management (NPM)

approach argues that to improve its functioning, the public sector must become more

responsive to citizens‘ demands and encourage flexibility, creativity, and spontaneous

behaviour by its employees (Pollitt, 1988, 1990); Hence, a better understanding of the

general environment and the antecedents of organisational citizenship behaviour can

contribute to higher quality of services and better productivity of public agencies that

serve citizens in modern societies On the grounds of previous studies (Podsakoff &

MacKenzie, 1997), it is assumed that better organisational citizenship behaviour in

the public sector contributes to improved productivity and higher performance rates

of public personnel. It also advances quality services and high responsiveness to

citizens‘ demands. Studies found positive relationships between good citizenship in

the workplace and work outcomes. Good organisational citizenship expresses

extrarole behaviours and a better psychological contract between organisations and

employees (Organ, 1988)

To establish a sociopolitical heritage of organisational citizenship, a clear link must

first be established between internal and external voluntary actions of individuals.

Graham (1991) is one of the few researchers who attempted to conceptualize

organisational citizenship behaviour by starting from the political inheritance of

citizenship rather than extrarole/organisationally functional defining criteria.

Graham‘s typology is based on three catories of citizenship behaviours revealed by

classical philosophy and modern political theory (Aristotle, 1962). Together, these

catories comprise what Inkeles (1969) termed the active citizenship syndrome. The

first catory is ―obedience,‖ or respect for orderly structures and processes. Citizens

are responsible for obeying existing laws, which also protect them. Because

organisational citizenship behaviour represents informal organisational contributions,

the expectation is that it will be affected more by informal citizenship behaviours than

by formal demonstrations of citizenship such as obedience. Therefore, this article

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does not deal with obedience. The second catory is ―loyalty,‖ namely, the expansion

of individual welfare functions to include the interests of others, the state as a whole,

and the values it embodies. Loyal citizens promote and protect their communities and

volunteer extra effort for the common good. The third catory, participation, concerns

participation in governance, keeping well informed, sharing information and ideas

with others, engaging in discussions about controversial issues, voting in

constitutional elections, and encouraging others to do likewise (Graham, 1991; Van

Dyne et al., 1994). Graham argued that these three citizenship catories could be used

in organisational settings. Participation in civic activities, both inside and outside

organisations, is basically a voluntary behaviour. People may or may not choose to

participate in civic activities such as voting or involvement in community ventures.

Organisational citizenship behaviour is also a voluntary behaviour because it is not

formally required from employees. Moreover, good organisational citizens are not

directly rewarded for such activities. Involvement in voluntary behaviour in the civic

sphere may thus encourage similar behaviour in the work setting, namely,

organisational citizenship behaviour. Van Dyne et al. (1994) empirically tested

Graham‘s typology and concluded that although two forms of citizenship—

participation and loyalty—could be applied to measure organisational citizenship

behaviour, the inclusion of obedience as an organisational citizenship behaviour

dimension was not empirically supported.

This expectation is noted in several studies of political theory (Almond & Verba,

1963). The basic argument is that work and politics are similar institutions so

experiences in one domain can spill over to the other. Almond and Verba (1963)

argued that institutions are closer to politics and government when they exist at the

same time, are similar in dree of formal authority, or have similar criteria for

authority positions. The ―closer‖ two social institutions are, the greater is the

likelihood of congruence between their authority structures. The workplace is closer

in time and in kind to the political sphere. Work exists contemporaneously with

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politics, and work and politics are formally structured. Roles in the political sphere

can train occupants to perform workplace roles because experiences of self-direction

or conformity in politics inculcate congruent values and orientations. Congruence lies

in the generally analogous formal authority patterns between institutional spheres.

The more closely two experiences approximate each other, the more likely is

transference from one experience to the other (Sobel, 1993).

Amore recent study by Brady et al. (1995) also shows how experiences in one domain

can be transferred further. Their study suggests a resource model of civic skills (i.e.,

institutional involvement, skill opportunities, and skill acts) that can provide ―a

powerful explanation of political participation‖. People use preexisting civic skills

(education-based organisational and communications skills as well as innate skills) or

develop civic skills through their involvement in the institutions of adult life to

perform skill acts. In turn, when individuals perform skill acts in one institution,

political or nonpolitical, they increase their skills so that they can engage in still more

skill acts in that or in some other domain. The study by Brady et al. (1995) tries to go

beyond socioeconomic status by emphasizing the unique effect of some social

institutions (, church and workplace) on political participation. However, resources

and skills can also be transferred from the political environment to other

organisations. As noted by Brady and his colleagues (1995), ―civic skills could be the

result as well as the cause of political activity‖ and generate different types of

citizenship behaviour. Hence, political participation and general citizenship traits can

provide the individual with civic skills relevant to the workplace. Practicing skill acts

(planning meetings, making speeches, participating in debates, being involved in

communal life, etc.) develops civic skills that are potentially transferable to work and

may be used to enhance organisational performances.

Four dimensions of general citizenship can be mentioned. Participation in political

activities and community involvement best represent the participation catory. As for

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loyalty, civility is a good example of such behaviour. Faith in citizen involvement is

more of an orientation that represents loyalty and willingness to participate in a

democratic process. The first dimension is participation in political activities, which

is classic and one of the most researched constructs in political science (Peterson,

1990). People who are more involved in political activities like voting, sending

support/protest messages to politicians, taking part in political demonstrations, or

signing petitions on political issues are expected to be more involved in the work

setting. This expectation derives from a positive spillover effect. Experience,

expertise, and resources gained in political activities might facilitate higher levels of

job performance and organisational citizenship behaviour (Brady et al., 1995).

The second dimension is participation in community activities. Stewart & Ranson

(1994) views communitarianism as a necessary behaviour of citizens that should be

encouraged by modern societies. The more willing citizens are to initiate voluntary

behaviours (, in fields such as education or local administration), the better the state

operates and society prospers (Brudney, 1990). Community activity is also considered

a more informal way of participation than national activity (Sobel, 1993). Certain

individual characteristics serve to promote both national and local participation, but

other personal and local community characteristics primarily stimulate participation

in local politics (Pettersen & Rose, 1996).

People active in their community are expected to show higher levels of organisational

citizenship behaviour than those who are not active. The rationale is similar to that for

political participation, although Sieber‘s (1974) explanation of personality enrichment

or development might also be relevant here. For example, tolerance gained through

recognition of discrepant viewpoints might be helpful in similar situations in the work

setting. The following two dimensions represent the loyalty catory of citizens

behaviour. Civility focuses on daily behaviours that show care, kindness, compassion,

and consideration toward other citizens, in particular those who need such support.

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These behaviours match the definition of loyalty because loyal citizens are expected

to volunteer extra effort for the common good. They are also expected to display

higher levels of organisational citizenship behaviour because civility seems to

represent an altruistic behaviour outside the work environment. Sieber‘s (1974)

explanation of personality enrichment or development provides a rationale for the

way civility will be related to organisational citizenship behaviour.

The fourth dimension, faith in citizen involvement, differs from the above three in

that it is more an orientation than a behaviour. Political orientations are considered an

important aspect of citizenship because they help to shape individuals‘ understanding

of the political world and their place in it (Peterson, 1990). Theiss-Morse (1993)

argues that most people are apparently involved in the political sphere in ways

consistent with their citizenship perspective. Her study shows that greater predictive

power is gained by measurement of people‘s perspectives on good citizenship,

producing better specified models to explain behaviour. Faith in citizen involvement

is defined as the extent to which people believe that the average citizen can effect

changes in the political system and that by being involved they can influence the

political system (Schussler, 1982). Hence, this variable is a good representation of

loyalty and trust in the political system. People who believe that they can have some

say in the political system will transfer such an orientation to the work setting,

resulting in higher levels of organisational citizenship behaviour.

Participation in decision making and forms of commitment are mentioned in political

science theory as components of citizenship behaviour, loyalty, and involvement in

society (Pateman, 1970).

Graham (1991) and Sobel (1993) promote the idea of direct spillover of general

citizenship behaviour to the work setting. This expectation is based on the argument

that such spillover provides resources for role performance (Brady et al., 1995) when

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experience and expertise gained in political activities might facilitate higher levels of

organisational citizenship behaviour. Pateman (1970) and Peterson (1990) also

support a direct relationship between these spheres, arguing that a reciprocal

relationship may exist The fourth type of positive spillover mentioned by Sieber

(1974) considers personality enrichment or development and further supports the

direct relationship. The direct relationship model expected a direct relationship

between each of the four general citizenship variables and organisational citizenship

behaviour.

Several scholars have argued that the relationship between determinants and

organisational citizenship behaviour is not direct but mediated (Latham & Skarlicki,

1995; Moorman, 1991). The notion that general citizenship is not related to behaviour

at work directly was also advanced by political theory. Brady et al. (1995) argued that

―the opportunity to practice civic skills in an institution requires both involvement in

the institution and a setting that provides the chance to practice some skills‖ .The

relationship one has with the organisation can determine whether one will transfer

one‘s civic skills to a given work setting. Individuals‘ attitudes to the organisation

thus comprise a significant source of knowledge on the chances of using civic skills

as a positive work input.

In search of a reliable description of individual-organisational relationships, we

turned to three well-studied contextual work attitudes: job satisfaction, organisational

commitment, and participation in decisions. These variables were tested as mediators

of the relationship between general citizenship and organisational citizenship

behaviour. Job satisfaction and organisational commitment are good examples of

employees‘ attitudes in the workplace that were found to relate to organisational

citizenship behaviour (Organ & Ryan, 1995; Williams & Anderson, 1991).

Highly satisfied and committed employees are more likely to engage in OCBs

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because of reciprocal exchange relationships and better attachment they have with the

work environment. Participation in decisions in nonpolitical organisations was found

to be cumulative: Persons participating in decisions in one organisation were likely to

do so in others. Political participation is also a learned social role acquired by practice

in democratic skills. The more individuals participate, the better able they become at

it (Pateman, 1970). Participation breeds participation, and intense participation in

politics might influence work participation (Sobel, 1993). Accordingly, citizens

involved in the civic setting will be involved in the decision- making process in the

organisation because of the experiences and the skills they acquired (Brady et al.,

1995; Peterson, 1990).

Employees who participate in extra organisational decision-making processes will

tend to participate similarly within the organisation. Consequently, they will show

higher job satisfaction and organisational commitment (DeCotiis & Sommers, 1987;

Zeffane, 1994). Committed, satisfied, and involved employees will thus reciprocate

with higher levels of organisational citizenship behaviour. This idea was supported by

Organ and Ryan (1995). Their findings showed comparable effect sizes between

satisfaction, fairness, organisational commitment, leader supportiveness, and

organisational citizenship behaviour. Participation in decision making has not been

tested frequently for its relationship to organisational citizenship behaviour, but it is

presented in political theory as an essential construct that bridges participation in the

civic setting to the work setting (Pateman, 1970; Sobel, 1993). It is also considered a

good indicator of fairness and justice in the relationship between an employee and the

organisation (Farh, Podsakoff, & Organ, 1990; Skarlicki & Latham, 1995). Milbrath

(1965) described the findings of a comparative survey of political participation in five

countries. In those with higher levels of political participation, there was also a much

higher level of social and organisational activity. According to this relationship, all

three mediators will be affected by citizenship behaviours, and all will affect

organisational citizenship behaviour. Committed and satisfied employees who are

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involved in the organisation will reciprocate with higher levels of organisational

citizenship behaviour.

2.1.2.10 Organisational Citizenship Behaviour for Teachers

School Teacher

A search for articles on organisational citizenship behaviour in schools yields

substantially fewer than ten citations worldwide (Bogler & Somech, 2004), of which

only one is from the United States. These quantitative studies have linked personal

and contextual factors (job satisfaction, school culture, autonomy, participative

leadership) to teacher organisational citizenship behaviour. An inventory of teacher

organisational citizenship behaviour based on scales developed in non-education

sectors (with a necessary matching) was suggested by Somech and Drach-Zahavy

(2000).

Teacher organisational citizenship behaviour may differ in some aspects from the

commonly held conceptualisations of organisational citizenship behaviour originated

in non educational organisations, for two major reasons: First, it was found that

employees will be more likely to engage in organisational citizenship behaviour when

objective criteria for assessing in-role performance are lacking (Bolino, 1999).

Teaching is characterized as an ambiguous, uncertain organisational technology with

vague boundaries and an unclear input-process-outcome connection (Meyer, et al

1992). Second, the ideal of service is imbedded in the ideal of teaching and includes a

responsibility over other persons‘ development and commitment to moral values

(Day, 1999), a commitment that is basically emotional in nature (Hargreaves, 1998;

Nias, 1989). Good teachers, Hargreaves (1998) commented, are ―emotional,

passionate beings that fill their work and their classes with pleasure, creativity,

challenge and joy‖. It is assumed, therefore, that teachers‘ organisational citizenship

behaviour may comprise many more emotional aspects than other employees‘ OCBs.

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An examination of organisational citizenship behaviour among teachers is beneficial

on three levels. First, as teaching has an ―endless appetite‖ for the investment of

scarce personal resources (Nias, 1989), mapping OCBs in school may help sharpen

the boundaries between officially prescribed relations and extra role activities, thus

minimizing role conflicts that may derive from ambiguity and uncertainty of role

expectations. Second, organisational citizenship behaviour researchers argue that this

sort of behaviour is critical to organisational functioning because it reduces the need

to allocate scarce resources to the maintenance function within organisations (Organ,

1988). Thus, schools may benefit by exploring teachers‘ organisational citizenship

behaviourbecause a greater understanding of this sort of behaviour may help the

establishment of ―Organisational citizenship behaviour encouraging environments‖ in

which the facilitators of organisational citizenship behaviour will be intensified and

its barriers reduced. Third, as additional research is needed in a variety of

organisations and occupations to identify all types of organisational citizenship

behaviour (Schnake, 1991).

University Teachers

Citizenship behaviours of university teachers (CBUT) are defined as behaviour that

tends to be discretionary, not directly or explicitly recognized by the formal reward

system and that contributes to the effective functioning of the teaching institution

measured in terms of student academic performance (Rego, 2000a, 2000b, 2001,

2002). Focus is on teachers‘ behaviour towards their students in the classroom. There

are two reasons for this. First, quality in higher education bins in the classroom (see,

Hansen and Jackson, 1996), although the ‗the core activity of universities – teaching

– remains largely untouched‘ (Hansen and Jackson, 1996). Second, at the start of their

investigative work, studies focusing on CBUT used measurement instruments adapted

from organisational citizenship behaviour instruments (Koh et al., 1995) or

emphasized teachers‘ behaviours in relation to the organisation and/or colleagues

(Skarlicki and Latham, 1995). The empirical work described has four CBUT

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dimensions:

1. Participatory behaviour concerns the encouragement of student participation in

the teaching–learning process.

2. Practical orientation means that the teacher explains the topics using examples

that are relevant to the students‘ life.

3. Pedagogical conscientiousness means teachers‘ willingness to perform duties

professionally (for example, to prepare lessons well, to demand high standards, to

teach with responsibility and conscientiousness).

4. Courtesy means respectful behaviour towards students.

Findings of Pwell (1987) are from the graduates‘ point of view, encouraging student

participation in class, adopting a practical orientation, being more conscientious when

preparing and organizing lessons, and being friendly and courteous are considered

necessary for a good university teacher. Being only conscientious and/or

nice/courteous is not enough: it is necessary to possess the four citizenship

behaviours.

The general trend presented here should not obscure four important details when one

compares the points of view of graduates, students and teachers. (i) Students and

graduates (like teachers) give greater weight to the four CBUT. It is likely that

professional experience gained after graduation enables them to make a more

accurate evaluation of the importance and impact of their former teachers. The hard

reality of the labour market may be responsible for this greater awareness. (ii)

Graduates (like teachers) value teachers‘ practical orientation and conscientiousness

more highly than do students. Arguments used previously help explain this, namely,

that professional experience makes graduates more aware of both the importance of

the practical knowledge conveyed (or not) by their teachers and professional

conscientiousness (i.e., accuracy, method and organisation). (iii) Courtesy is given

greater weight by graduates than by students and teachers. Although surprising, the

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finding draws attention to the importance of teachers‘ actions rather than the technical

content of lessons. The data support the view that the impact of ‗teachers

consideration‘ behaviour (Fleishman, 1953; Fleishman and Harris, 1962) remains

after graduation. Further, our study supports the longitudinal study of Rego (2000b)

in that it confirms that this dimension is the only one to predict students‘ academic

performance. This finding must be read with caution; however, it might be argued

that a courteous teacher has a motivating effect on students, leading them to increase

effort and commitment and thus improve their academic performance. One can

conceive that courtesy, together with other citizenship actions, may increase student

motivation, commitment, enthusiasm, satisfaction, personal identification, self-

confidence and propensity to assume responsibilities (Harvie and Leiter, 1999).

Therefore, it is possible that it may increase dedication to work, stimulation and

learning (Stringer and Irwing, 1998). However, there may be another explanation. For

example, some personality traits (benevolence) can predispose teachers to be more

courteous/friendly and, at the same time, to give higher marks to their students. That

is to say, it is not courtesy that leads to good/better student performance but, instead,

it is personality that leads to courtesy and the higher marks received by students.

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2.1.3. Organisational Culture:

The concept of culture is particularly important when attempting to manage

organisation-wide change. Practitioners are coming to realize that, despite the best-

laid plans, organisational change must include not only changing structures and

processes, but also changing the corporate culture as well.

2.1.3.1.Indian Culture and Job Behaviours- Empirical Findings:

India is a home to diverse languages, dialects, rituals, and ceremonies. Unity despite

diversity has been the cardinal mantra of the nation‘s journey since ancient days of

the Indus valley civilisation. Indian socio-cultural dimensions of high power distance,

low masculinity, and high context-sensitive thinking are incompatible with

participative management in organisation Jiang and Klen Hellreiegal et al. (2000).

Moreover, within the context of organisations, Indian employees can embrace global

work values while retaining deep connection to their societal culture Arnold & Spell

(2006).

The impact of free world economy in India is not only felt in products as well as

services sold by organisations to their customers but most importantly in

philosophies, ideologies, and practices to manage the human capital. Navaie-Waliser

(2004) believes that the management practitioners have blindly applied American

management ideas and practices with little or almost negligible modifications in

several developing countries including India. A sizeable Indian population has deep

seated belief in fatalism and as a result any significant change in attitudes as well as

behaviours is relatively difficult to accomplish Robbert and Reilly (1979).

Furthermore, it has been a common observation that India has a vast pool of talented

people in all walks of life but still the nation severely lacks in basic and cutting edge

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research in many areas. For that matter, McClelland (1961) believes that while some

may attribute this phenomenon to the lack f resources and others may attribute it to

structural issues, an alternative explanation may be that it could be due to the lack of

adequate positive reinforcement from society. Hence, it suggests that beliefs and

value systems of the nation play a significant role in either sharpening or developing a

particular kind of functional attitudes and job behaviours to flourish at the workplace.

Globalisation of business is likely to have a tremendous impact on lifestyles and role

relationships, especially in developing countries like India (Gopalan and Stahl, 1998).

The foreign multinational companies (MNCs) are more likely to confront with a

tradition and culture which purely symbolise ―closed economies‖ for centuries and as

a result will have difficult times ahead to build as well as manage organisational

culture for any kind of competitive advantages. Though the general mindset of people

in India has undergone significant change in the satisfaction of social needs,

especially the need for achievement, they are to a greater extent still more parochial

in thinking, feeling, and behaving. The usual practice of layoff and terminations in the

western world may backfire in India as people generally have deep faith in

maintaining long-term relationships with each other (Bedi, 1995). There has been a

significant change, as job hopping has become increasingly common among the

younger generation. Employment in India is largely considered as an extension of

social justice (Khandwalla, 1990) and this is much more evident in the government of

the day which keeps on practicing job reservations for socially down-trodden people

in privately run organisations as the job opportunities in public sector are on the

downslide.

Moreover, Indians have a strong distinction between ―insiders‖ and ―outsiders‖ and as

a result prefer loyalty and dependability over efficiency and independence (Sinha,

1990). Therefore, the best of western cultural practices used to enhance employees‘

work motivation may have to be examined and implemented with caution in

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organisations in India as satisfaction of the lower order needs may be more important

to many employees. In other words, there has to be a trade-off between contextual

and content factors in India rather than just copying the western world in all its

organisational practices (Gopalan and Stahl, 1998). Doing business in India requires

understanding of similarities that hold this diverse country together and also the

differences that underlie the country's hundreds of indigenous languages and various

ways of life (Fusilier and Durlabhji, 2001). Deshpande and Farely (1999) in a study

comparing culture in Indian and Japanese companies find that the Japanese firms are

highly consensual than Indian firms and also that India firms are more highly

entrepreneurial than Japanese firms. Research on Indian work culture indicates that

high power distance, collectivism and affective reciprocity are major cultural values

of Indian managers (Chhokar, 2000). With respect to uncertainty avoidance, Hofstede

(1980) notes that Indians are high on uncertainty avoidance but a study by Koberg

and Chusmir, 1987 found Indians to be moderate on uncertainty avoidance.

But the foreign MNCs starting-up their business in this part of the world are likely to

face problems in understanding beliefs and value systems inherent in Indian culture.

Denhardt, 2004 report that studies on Indian culture and behaviour often yield

inconsistent and contradictory findings. This may be because of the controversy

regarding the appropriateness of universal theories of organisation and management

for explaining work behaviour in India Taber (1975), and also to the typical tendency

on the part of managers to internalise both Indian and western values at the same time

(Sinha, 1990). This is a dualism in Indian management practices Kettl, 2002 needs to

be corrected for the betterment of both individual employees and their organisation.

Johnson (2004) in a meta-analysis of organisational development efforts in India

finds that the cultural contexts have always been ignored and as a result long-term

results for the organisations were found to be unsustainable. Indians have also been

found to possess tendencies towards context sensitivity and balancing in

organisational behaviour. Moreover, there is great deal of inconsistency in behaviour

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across situations and also any kind of extreme views are discouraged (Sinha and

Kanungo, 1997).

The literature on culture in Indian organisations offers differing views on the design a

suitable organisational culture for firms in India. In one perspective, Indian culture

may be in an evolutionary stage. Such a state of affairs is likely to prohibit

consummate understanding of Indian culture necessary for increasing the productivity

of organisations. Therefore, the architecture of organisational culture in India in its

present form based on empirical inputs of yesteryears may be assumed to severely

lack the capability to absorb external pressures and dynamics of workplace job

behaviours. Such a condition is undesirable for organisations and needs to be

corrected. This study attempts to unravel this unconscious reality of the workplace by

carrying out investigation of 18 organisations across six major industry sectors in

India. It has been designed to find out the relevant and significant aspects of

organisational culture that are practiced across these industries.

At the same time, this study aims at investigating significant difference, if any, in

peoples' perception towards the relevant aspects of culture in their organisations

across industries. Finally, the study attempts to arrive at sound implications in the

form of suggestions for the six industries under investigation.

2.1.3.2. Organisational Culture and Job Satisfaction:

Researchers link job satisfaction with many factors fairness of rewards, growth

opportunities, participation in decision making, supervisory support and

compensation etc. A large number of researchers, however, link job satisfaction with

organisational culture Taber Hellreiegal et al. (1975), Mckinnon Hellreiegal et al.

(2001), Navaie-Waliser Hellreiegal et al. (2004), Chang and Lee (2007), and Mansoor

and Tayib (2010) etc.

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A dissatisfied employee cannot produce healthy and satisfied results. According to

Peters and Waterman (1982) success of the organisation depends on the brilliance or

excellence of the culture. A supportive organisational culture of institution would

play its role in two dimensions. On one hand it would raise the satisfaction level of

employees which may be helpful for employees to give good performance. On other

hand when new entrance would observe cooperation and mutual trust among

employees and between employee community and management they would try to

behave in the same manner after getting into their respective responsibility. This

study done by Hebb (1949) and Morse (1953) aims to determine the impact of

organisational culture on job satisfaction of the employees. The objectives of the

study are to understand the different responses of employees about organisational

culture and job satisfaction and to determine the effect of organisational culture on

job satisfaction.

According to Hebb (1949) and Morse (1953) changes in the organisational culture

affects the job satisfaction of the employees and it also changes their behaviours and

attitudes. Hellreiegal et al. (1974) report the existence of relationships between

organisational culture, culture and job satisfaction. Wallach (1983) reveals that job

performance and job satisfaction are related to organisational culture. Further, he

observes that job satisfaction and culture of the organisation are interdependent on

each other. Zammuto and Krakower (1991) suggest that management of the

organisation with the positive culture can enhance the performance and satisfaction

level of the workers. Kline and Boyd (1994) determine the relationship between

organisational structure and job satisfaction. They observe that employees at different

levels are influenced by diverse work aspects and different facets of work

environment. Kerego and Muthupha (1997) explain that working conditions and

channels of communications highly affect the job satisfaction. Sempane et al. (2002)

find that there is a close relationship between job satisfaction and organisational

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culture where job satisfaction is the result of organisational culture. In their study,

however, some facets prove positive relations and others native relations. They argue

that this varied relation depends on employees that how differently they perceive

cultural perspective. Huang and Chi (2004) opine that if the employees are satisfied

with the culture of the organisation it will motivate them to work hard and their

obligations would be consistent which finally would raise organisational

performance. Tang (2006) suggests that supportive culture of the organisation raises

the job satisfaction of the employees. According to Hoppock (1935), and Rad, (2006)

job satisfaction of the employees is affected by the culture of the organisation.

Greenhaus (1990) and Gorris (2006) find that various forms of the communication in

the organisation and the relationship between the employee and the employer have

positive impact on the job satisfaction of the employees. McHugh et al. (1993) argue

that bad and poor culture of the organisation will lower the level of job satisfaction

and lower productivity from the employees, and finally all these factors contribute to

decrease the efficiency and performance of the organisation. Hansen et al. (1989)

describe that the behaviour of the employees towards their mode of thinking whatever

they think intentionally or unintentionally is strongly influenced by the culture of the

organisation. Jiang and Klein (2000) argue that supportive culture of the organisation

increases the satisfaction level of the employees and decreases the turnover ratios

from the organisation.

Chang and Lee (2007) conclude that organisational culture has a positive impact on

the job satisfaction of the employees. Mckinnon (2003), Arnold (2006) and Mansoor

and Tayib (2010) observe strong positive impact of organisational culture on the job

satisfaction. However, Johnson (2004) opines that some component of the

organisational culture may not be positively associated with the job satisfaction.

Aoms and Weathington (2008) argue that the organisation with strong and suitable

culture positively affects not only the satisfaction of the employees but also the job

commitment of the employees with the organisation. Chang and Lee (2007)

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emphasize over the group oriented culture in the organisation for raising the

employees‟ job satisfaction. However, they find a positive relationship between the

culture of the organisation and job satisfaction. Analysis of this study supports to

conclude that organisational culture takes two forms i.e. organisational culture related

to managers and organisational culture related to employees. The effect of these both

kinds of culture is positive and significant on job satisfaction of employees. Yet,

organisational culture related to employees plays stronger role in creating job

satisfaction of employees of managers and leaders, Jiang and Klein (2000). On the

basis of findings of this study it has been recommend that policy makers should create

supportive organisational culture in order to raise the job satisfaction level of

employees. Policy makers should also focus on organisational culture related to

employees and exercise such policies which may raise the level of cooperation,

mutual trust, respect of opinions and thoughts of colleagues, and open mindedness to

seek and accept feedback among employees. Managers and leaders should support

and should encourage the employees to take initiatives and calculated risks and the

organisations should also focus to develop liaisons with related outside community.

2.1.3.3.Organisational culture on the relationship between shared leadership and

team proactivity:

One key issue that culture researcher‘s stress is that culture can have a powerful, yet

of times unconscious, impact on individuals and teams (Schneider, 1990). While

culture is elusive and multi-faceted, it seems quite probable that culture should affect

the display and form of shared leadership exhibited in groups (Adobor, 2004). For

example, if a cultural attribute is that of ―do not question authority‖, the ramifications

for shared leadership seem likely to be different than in a culture where ―questioning

authority‖ is highly valued. For understanding and analyzing organisation culture,

Wallach (1983) conceptualized three culture dimensions: bureaucratic, innovative,

and supportive. These dimensions provide a useful and measurable typology (Koberg

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and Chusmir, 1987).

According to Wallach (1983), bureaucratic culture has clear lines of responsibility

and authority. In bureaucratic culture, work is hierarchal, systemic, and

compartmentalized. Cameron and Quinn (1999) considered bureaucratic culture as

hierarchical culture. They observed that managers surrounded in hierarchical culture

are good at controlling, administrating, coordinating, and maintaining efficiency.

Some researchers have shown that bureaucratic culture has a negative relationship

with job satisfaction, job involvement, and employee commitment and involvement

(Chen, 2004;). Shared leadership is at odds with bureaucratic culture because shared

leadership encourages employee involvement and rejects the hierarchy, control,

domination, and power that bureaucratic culture creates. Shared leadership stimulates

members‘ participation in decision-making and teamwork and creates ongoing

communication (Ensley et al., 2003). In the perspective of shared leadership,

members of the organisation share mutual interests and create a shared culture.

Therefore, bureaucratic cultures influence perception of shared leadership negatively,

which in turn result in lower levels of proactivity among team members.

An individual who is well suited to innovative culture is results-oriented, risk-taking,

creative, pressurized, stimulating, challenging, enterprising, and driving (Wallach,

1983). The entrepreneurial leadership approach focuses on innovative and creative

environments

for the satisfaction of customers and the benefits of the organisation (Osborne and

Gaebler, 1992). In innovative culture, creativity and risk-taking are primary values to

survive in the competition of capital markets. Cameron and Quinn (1999)

conceptualized such culture as market culture. Innovative culture produces burnout

and stress that are routine occupational hazards of the constant pressure (Wallach,

1983). This is significantly negatively related to the propensity to leave (Koberg and

Chusmir, 1987). The philosophies of innovative culture borrow the principles of

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market economics (Terry, 2003). Thus, innovative culture is not related to consensus

in decision-making, teamwork, and communication (Shadur et al., 1999). On the

other hand, shared leadership challenges citizens to engage in the effort by convening

a diverse set of peoples, agencies, and interests (Luke, 1998). Shared leadership is far

from an innovative culture that stresses customer satisfaction and risk-taking.

Therefore, innovative cultures reduce the perception of shared leadership, which in

turn lead to low team proactivity.

A supportive culture exhibits teamwork and a people-oriented, encouraging, trusting

work environment. In these places, people are generally friendly, fair and helpful to

each other. Supportive cultures are characterized as open, harmonious, trusting, safe,

equitable, sociable, relationships-oriented, humanistic, collaborative, and likened to

an extended family. In such a culture, employees support one another through

encouraging and recognizing individual and team contributions and accomplishments

(Marks et al., 2001). This helps to create an environment where employees in a team

feel that their input is valued and appreciated. By actively participating in a team and

feeling supported, team members are more likely to work cooperatively and develop a

sense of shared responsibility for team outcomes (Kirkman and Rosen, 1999). Social

support is associated with group maintenance and culture (Yukl, 1989), supportive

behaviours (Seers, 1996), relational leadership (Barnard, 1938), and developing and

maintaining a team by providing ―interpersonal glue‖ that helps build a strong

internal social network (Barry, 1991). Therefore, a supportive culture facilitates

shared leadership in an organisation.

2.1.3.4.Organisational Culture and Motivation

Motivation is the key component of organisational culture. Organisational culture

plays a significant role in an organisation regarding how people feel about their work,

levels of motivation, commitment, and in turn job satisfaction. These views are

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further backed by Suppiah et al. (2011) by explaining that people are the key factors

for competitiveness and organisations can demonstrate highly complex social

structure because of their cultural strength. There is a clear mutual interdependence

between organisation and its employees, where both the parties have an impact on

each other's potential in achieving success. Such a relation gives birth to the relation

of employee motivation and job satisfaction Schein (1985).

There are evidences from researches that motivation and job satisfaction cannot be

related in isolation. Organisational culture should be prompted to ensure employee

motivation in order to achieve organisational goals Suppiah et al. (2011)). Motivated

staffs take pride whilst doing their job and thus feel responsible for the organisational

success. But it has been an issue for some managers regarding how to motivate their

employees, Management News. According to Hofstede (1980), recognition of the

work done by the employees will make them work harder in future. Motivation can

be seen to be linked to culture by looking at the five sources of motivation proposed

by Kanter (1982). He details that employees are motivated through mission (inspiring

employees to believe in the importance of their work), agenda control (enabling

employees to control their careers), a share of value creation (rewarding employees

for successful efforts), leaning (providing learning opportunities) and reputation

(giving employee's opportunity to get a name for themselves). These five sources of

motivation link in with the work of Denison

(1990) and Truskie (1999) as all three sources focus upon the same general areas.

Consequently it can be seen that there is a link between motivation and culture, as

strongly integrated cultures will often result in motivated workforce.

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2.1.3.5.Organisational Culture and its link with Creativity and Innovation:

Organisational culture seems to be a critical factor in the success of any organisation

(Martins and Terblanche, 2003). Successful organisations have the capacity to absorb

innovation into the organisational culture and management processes (Tushman and

O‘Reilly, 1997). Organisational culture was believed by Tushman and O‘Reilly

(1997) to lie at the heart of organisation innovation.

Organisational culture affects the extent to which creative solutions are encouraged,

supported and implemented. A culture supportive of creativity encourages innovative

ways of representing problems and finding solutions (Martins and Terblanche, 2003).

Creativity is regarded as both desirable and normal and innovators are favoured as

models to be emulated (Lock and Kirkpatrick, 1995).Against the background of the

systems approach, which sees organisations as open systems consisting of different

sub-systems interacting with one another, Martins and Terblanche (2003) explained

the relationship between organisational culture, creativity and innovation as follows:

• External environment (e.g. economy and competitiveness encourage

continual changes in products, technology and customer preferences) (Tesluk

et al., 1997).

• Reaction to critical incidents outside and within the organisation, which is

reflected in the strategy (e.g. innovation strategy) of the organisation (Tesluk

et al., 1997).

• Managers‘ values and beliefs (e.g. free exchange of information, open

questioning, support for change and diversity of beliefs) (Tesluk et al., 1997).

• The structure of the organisation, which in turn allows management to reach

organisational goals (e.g. a flexible structure characterized by

decentralisation, shared decision making, low to moderate use of formal rules

and regulations, broadly defined job responsibilities and flexible authority

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structure with fewer levels in the hierarchy) (Hellreiegal et al., 1974).

• Technology, which includes knowledge of individuals and availability of

facilities (e.g. computers, the Internet) to support the creative and innovative

process (Shattow, 1996).

According to the literature there is some broad agreement on the type of

organisational culture needed to improve creativity and innovation. However, there is

a subtle balance required as there also seems to be a paradox in the sense that

organisational culture can stimulate or hinder creativity and innovation (Tushman and

O‘Reilly,1997).

2.1.3.6.Organisational Culture’s influence on organisational change:

Organisational culture appeared to have some influence on attitudes toward

organisational change (Ahmed, 1998). According to Ahmed (1998), innovation is the

engine of change and the possession of positive cultural characteristics provides the

organisation with necessary ingredients to innovate. Culture could enhance or inhibit

the tendency to innovate. Pool (2000), however, suggested that organisational culture

allowed an organisation to address ever-changing problems of adaptation to the

external environment and the internal integration of organisation resources, personnel

and policies to support external adaptation. Therefore, it is expected that certain types

of culture might facilitate the change process while other types of culture might not.

One major issue confronting organisations is to determine which type of

organisational culture favors organisational change. This can be a challenging task for

top managers, as the managers have to decide how to implement changes in their

organisation. Some have argued that the process has to start at the top while others

have suggested that it should also start with the bottom-up approach (Lupton, 1971).

As such it appears that there may be a relationship between organisational culture and

attitudes toward organisational change.

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In this research, organisational culture is defined in terms of the sociability and

solidarity dimensions as proposed by Goffee and Jones (1998). Goffee and Jones

(1998) categorized organisational culture into four main types based on two

dimensions: sociability and solidarity. Sociability is defined as the extent of

friendliness in relationships between people in an organisation. Solidarity is the

ability of people to pursue shared goals efficiently and effectively for the larger good

of the organisation without much regard for the impact on individuals and the

relationships between them. Based on these two dimensions, Goffee and Jones

suggested that there were four main types of corporate culture, namely the communal

culture, fragmented culture, networked culture and mercenary culture. In this

framework, culture is a community or the way in which people relate to each other.

This typology was selected as it was found (from personal interview and observation)

that the categorisation of the cultural types appeared similar or comparable to

organisations in Malaysia.

The attitude toward change refers to the three types of attitudes as proposed by

Dunham et al. (1989) comprising three types, namely the affective, cognitive and

behavioural attitudes toward change. One issue raised, is which of the three types of

attitudes are more critical, is it the cognitive, affective or behavioural. Should

organisational changes start by adopting the cognitive or affective mode and then

followed by the behavioural mode? Following argument, those one of major obstacles

of change is ―fear of the unknown‖ or ―unfamiliar situation‖, the cognitive mode can

be an effective mode to be addressed first. This is because once a person has

information and knowledge of the potential changes to be made, his or her feelings

toward change may be changed to favor such changes. It should also be highlighted

that handling the cognitive component on attitude toward change can also be a

daunting task if it is not well communicated. This will be demonstrated by the action

or behavioural mode of the person in responding to the changes. As such, this model

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provided a comprehensive approach in understanding the attitudes toward

organisational change.

2.1.3.7.Organisational Culture and Leadership :

In the field of organisational culture and leadership it‘s found that the two areas have

been independently linked to organisational performance. For example, researchers

have examined the links between leadership styles and performance (Kotter and

Heskett, 1992), and also between organisational culture and performance

(Berrio,2003). Furthermore, numerous aspects of the organisational culture literature

allude to the role of leaders in ‗creating‘ and ‗maintaining‘ particular types of culture

(Schein , 1992).

Since Schein (1992) published the book Organisational Culture and Leadership, more

researchers have recognized culture as a multidimensional and multilevel concept.

Schein describes three levels of culture. The first level consists of visible

organisational structures and actions, such as dress code, facilities and procedures.

This level of culture can be easily observed. The second level consists of espoused

values manifested in the public images of organisations, such as strategies, goals, and

philosophies. While not as visible as the artifacts present in the first level, these

values can be ascertained by norms, the way things are done in the organisation. The

third level consists of basic assumptions, or unconscious beliefs, perceptions,

thoughts, and feelings. These determine both behaviour norms (the way people

should behave) and organisational values (the things that are highly valued).

According to Buono and Bowditch (1989), the visible elements created by an

organisation on the first level are treated as objective organisational culture, while the

elements on the second and the third levels are concerned with subjective

organisational culture. Most researchers agree that subjective culture is more

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important as a significant determinant of beliefs, attitudes, and behaviours, and it thus

provides a more distinctive basis for characterizing and interpreting similarities and

differences among people in different organisations. On this understanding, university

culture as a particular form of organisational culture can be defined ―as the collective,

mutually shaping patterns of norms, values, practices, beliefs, and assumptions that

guide the behaviour of individuals and groups in an institute of higher education and

provide a frame of reference within which to interpret the meaning of events and

actions on and off campus‖ (Kuh & Whitt, 2000). While the term organisational

culture is used as if an organisation has a monolithic culture, most organisations have

more than one set of beliefs influencing the behaviour of their members (Morgan,

1986). Cultural diversity appears to be more obvious in higher education institutions

(Kuh & Whitt, 2000). The ‗small homogenous society‘ analogues used in

anthropological studies of culture is sorely strained when applied to many

contemporary institutions of higher education.

Farough Amin (2008) demonstrates that there is a relationship between organisational

culture and leadership styles; the more congruence are between organisational culture

and leadership styles the more effectiveness will be in managerial skills.

2.1.3.8.Organisational Culture and Employee retention:

In a study of six public accounting firms over a six year period, Sheridan (1992)

found organisational culture values varied significantly among these firms and these

variations in cultural values had a significant effect on the rates at which newly hired

college graduates voluntarily terminated employment. Sheridan (1992) also found

that the relationship between the employees. Job performance and their retention also

varied significantly with the organisational culture values. He also emphasized that

the effects of culture were stronger than the combined influence of the labour market,

at the time of the study, and the college graduates demographic characteristics.

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2.1.3.9. Organisational Culture and Organisational performance:

In today‘s economy, firms are challenged to continuously offer a portfolio of

innovative products and services. Despite the key role of portfolio innovativeness for

corporate performance, firms differ in their focus on building innovation capabilities

and generating innovation outcomes (Hambrick, 2007).Research of the link between

organisational culture and performance had increased substantially during the past

two decades (Lim,1995). In the 1980s, there were ‗obsessions‘ by researchers to

focus on the Strong Theory- a search for strong shared values in organisation which

were supposed to result in performance for the organisation. Perters and Waterman

(1982) claimed that high performance firms could be distinguished from low

performance firms because they possessed certain cultural traits and ‗strong culture‘.

Organisational culture has the potential to enhance organisational performance,

employee job satisfaction end the sense of certainty about problem solving (Kotter,

and Heskett, 1992). If an organisational culture becomes incongruent with changing

expectation of internal and external stakeholders, the organisation‘ effectiveness can

be decline as has occurred with some organisations (Ernst,2001). Organisational

culture and performance clearly are related (Kopelman, Brief & Guzzo, 1990),

although the evidence regarding the exact nature of this relationship is mixed. Studies

shows that the relationship between many culture attributes and high performance has

not been consistent over time (Denison,1990).

We can summarise the effect of organisational culture on employee bahaviour and

performance based on four ideas (Bulach, Lunenburg & Potter 2012). First knowing

the culture of organisation allows employees to understand both the organisation‘s

history and current methods of operation. This insight provides guidance about

expected future behaviour. Second. Organisational culture can foster the commitment

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to the organisation‘s philosophy and value. The commitment generates shared feeling

of working towards common goal. That is, organisation can achieve effectiveness

only when employee shares values. Third, organisational culture through its norms

serves as control mechanism to channel behaviours towards desired behaviours and

away from undesired behaviour. This can also be accomplished by recruiting;

selecting and retaining employees whose value best fit the value of the organisation.

Finally, certain types of organisational cultures may be related directly to greater

effectiveness and productivity than other.

In other study Denison (1990) found, in his study of organisational culture, that

companies with a participative culture reaped a return on investment, which averaged

nearly twice that of firms with less efficient cultures. His conclusion was that cultural

and behavioural aspects of organisations were intimately linked to both short-term

performance and long-term survival (Petty et al., 1995). Petty et al. (1995) conducted

a study amongst 3977 employees across a United States company to assess whether

there was a relationship between organisational culture and organisational

performance. The results of this study indicated that organisational performance was

linked to organisational culture. The authors affirm that there was a strong link

evident in the correlation between teamwork and performance. This correlation

indicated that teamwork, being the major aspect of culture, was significantly related

to performance. The authors also contend that such behaviours as helping others,

sharing of information and resources, and working as a team seemed to enhance

performance in the organisation studied.

Brightman and Sayeed (1990) found, in a study done by Glazer, S. (2004) of an

electric utility company, that cultures affect organisational performance. The study

revealed four factors that differentiated financially successful companies from less

successful companies. These four factors were: successful companies had greater

horizontal coordination; they possessed more affective internal communications; they

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encouraged their employees to air conflicts and criticisms openly; and they showed

greater concern for developing people.

According to Ogbonna and Harris (2000) there has been a lot of literature defining the

link between culture and performance of an organisation. Despite the fact that some

authors have written against the link between the two, most of the theorists have

come up with sufficient evidences describing the link between the organisation's

culture and performance of the company. For instance Brown (1998) suggested that

one of the important consequences of the Strong organisational culture is its impact

on the performance of the company. Also, Denison (1990) conducted the research on

performance-culture link using the data from 34 companies of America in a period of

5 years. Based on the quantitative studies, the author, constantly, examined the

cultural characteristics and performance of these companies throughout the period of

5 years. He used the data of ‗return on investment and sales‘ to measure performance.

Although there were variances among some of the measurement indicators strength to

find the relation between the two, he was successful in finding out a link between the

culture and organisational performance. He found that long term financial

performance is linked with the decision making and work design of an organisation.

Despite the encouraging results of the study, it had its limitations too. Lim (1995)

came up with a strong criticism of Denison's studies and stated that the study was

based on the measurement of organisational culture rather than measuring

organisational culture. In order to overcome the limitations present in the study of

Denison (1990), he chose data from 32 voluntary fund-raising service organisations.

The amount of money raised at that time by the organisations was taken into account

to measure performance and for the measurement of organisational culture;

organisational culture inventory promoted by Conte, J. M., Landy, (2010) was taken

into consideration.

Kotter and Heskett (1992) conducted an extensive study in order to find culture-

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performance link. Data was collected from 207 companies over the period of 5 years.

Various measures of culture and economic performance data were taken into

consideration to make their study successful. At the end of the study, only a minor

relation was found between strong culture and long term performance which was their

initial objective. Studies were conducted by Ogbonna and Harris (2000) in order to

investigate the relation between the organisational culture and company performance.

They included leadership style as one more variable in their model. Data was used

from 1000 registered British companies. Customer satisfaction, sales growth, market

share, competitive advantage and sales volume were the variables used to measure

performance. In order to measure organisational culture, innovative, competitive,

bureaucratic, and community cultures were taken into account. Their study revealed

that all the variables used to measure organisational culture are having their direct or

indirect impact on the organisation's performance.

Similarly, Deal and Kennedy (1982) suggested that organisational performance can

be enhanced by strong shared values. Their suggestions were criticized by Carrol

(1982), and Saffold (1988) who commented that ‗a simple model‘ relating

organisational culture to performance no longer fits- a more sophisticated

understanding of the tie between culture and performance must be developed. In the

1990s, the ―obsession‖ in testing the Theory of Adaptability (Denison (1990) and

Kotter and Heskett (1992) however, found inconsistent results on the link between

culture strengths and organisational performance. Denison (1990) and the Strong

Culture Theory have again been criticized by other scholars.

For example, Denison and Mishra (1995) argued that instead of striving for strong

culture, researchers should attempt to reduce the gap between employees‘ prefer of

the organisational practices. Denison and Mishra (1995) pointed out that the empirical

evidence for the impact of the organizational performance using organizational

culture practices was still limited, but it formed a fruitful basis for more refined

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organizational culture-performance research. Researchers used different

organisational dimensions to measure organisational culture although some of these

researchers such as Gordon and Gordon (1997); Kotter and Heskett (1992); Denison

and Mishra (1995) had utilized almost the same organisational cultural dimensions

like Other researchers such as Petty et.al.(1995) who developed different dimensions

of organisational culture in their studies.

They had also obtained inconsistent results about the link between organisational

culture and performance (Petty et.al. (1995) In terms of sample, Denison and Mishra

(1995); Kotter & Heskett (1992), assessed organisational culture by using only

managers or executives. This has been heavily criticized by a few scholars. For

example, Lee (2002) argued that to study organisational culture, it was imperative

that researchers investigate all levels of organisation. There was a need to use

organisation culture practice to study organisational culture performance link because

most studies link values to performance (Salzainna, 2004). Between 1990 and 2007,

more than 60 research studies covering 7619 companies and small business units in

26 countries have found that market culture and business performance are strongly

related. This positive correlation is identified by more than 35 performance measures,

including return on investment, revenue growth, customer retention, market share,

new product sales, and employee provides executives with an empirical basis for

embracing a strong market culture as a means of creating a competitive advantage for

their firms and the superior business performance that results. In one study, authored

by Kotter and Heskett (1992) of Harvard Business School, it was reported that firms

performance enhancing cultures grew their net income765 % between 1977 and 1988,

as compared with 1% for firms without performance enhancing cultures over the

same period, Gordon and Gordon (1997).

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2.1.3.10 Organisational Culture and Organisational Effectiveness:

Steers (1975) and Zammuto (1982) described the measurement of effectiveness was

the most issue in the organisational culture theory. For linking organisational culture,

Ouchi (1980) identified the characteristics to determine the organisational

effectiveness. Quinn and Rohrbaugh (1983) examined that relationship organisational

culture and effectiveness by utilizing the competing value framework. Denison,

Haaland and Goelzer (2004) illustrated the different organisational cultures were

involved with the different organisational effectiveness. Kotter and Heskett (1992)

studied the relationship between strength of culture and organisational effectiveness.

Ostroff and Schmitt (1993) found that the organisational effectiveness was influenced

by the organisational culture. Denison and colleagues (1990) completed the research

found that the organisational culture heavily influenced the organisational

effectiveness of business.

According to Smith, Arnold, and Bizzell (1988), the ultimate purpose of stratic

management is to help organisations increase performance through improved

effectiveness, efficiency, and flexibility. Thibodeaux and Favilla (1995) utilized the

planning and goal setting, flexibility and adaptation, information management,

communication, readiness, evaluations by external entity and stability concepts of

organisational effectiveness to research the strategic management process. In the

model of organisational effectiveness for consultation management (Ridley and

Mendoza, 1993), it included the rules and regulations, sensitivity, contributing to the

environment, transformation and planning variables. The process control, information

management and goal setting importance are emphasized on the organisational

effectiveness (Quinn, 1988). In these contexts, the relationship between

organisational culture and organisational effectiveness becomes important. In

accordance with the studies presented above, the organisational culture has a positive

influence on organisational effectiveness.

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2.1.3.11.Organisational Culture and Performance Management Practices:

According to Kandula (2006) the key to good performance is a strong culture. He

further maintains that due to difference in organisational culture, same strategies do

not yield same results for two organisations in the same industry and in the same

location. A positive and strong culture can make an average individual perform and

achieve brilliantly whereas a negative and weak culture may de-motivate an

outstanding employee to underperform and end up with no achievement. Therefore

organisational culture has an active and direct role in performance management.

Murphy and Cleveland (1995) believe that research on culture will contribute to the

understanding of performance management. Magee (2002) contends that without

considering the impact of organisational culture, organisational practices such as

performance management could be counterproductive because the two are

interdependent and change in one will impact the other.

Yilmaz (2008) states that: Following Schein, E (1992) at the core of Denison‘s model

are the underlying beliefs and assumptions that represent the deepest levels of

organisational culture. These fundamental assumptions provide the foundation from

which (1) more surface-level cultural components such as values and observable

artifacts – symbols, heroes, rituals, etc. – are derived, and (2) behaviour and action

spring (Denison, 2000). In Denison‘s model comparisons of organisations based on

relatively more ‗‗surface-level‘‘ values and their manifest practices are made. Such

values are deemed both more accessible than the assumptions and more reliable than

the artifacts (Denison, 2000 in Yilmaz, 2008).

Denison‘s organisational culture model is based on four cultural traits involvement,

consistency, adaptability, and mission that have been shown in the literature to have

an influence on organisational performance (Denison, 1990; Denison & Mishra,

1995). The four traits of culture in Denison‘s framework are as follows:

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a) Involvement: Effective organisations empower their people, build their

organisations around teams, and develop human capability at all levels

(Lawler, 1996). Executives, managers, and employees are committed to their

work and feel that they own a piece of the organisation.

b) Consistency: Organisations also tend to be effective because they have

―strong‖ cultures that are highly consistent, well coordinated, and well

integrated. Behaviour is rooted in a set of core values, and leaders and

followers are skilled at reaching agreement even when there are diverse points

of view (Khatri, N.,2000).

c) Adaptability: Ironically, organisations that are well integrated are often the

most difficult ones to change. Internal integration and external adaptation can

often be at odds. Adaptable organisations are driven by their customers, take

risks and learn from their mistakes, and have capability and experience at

creating change (Nadler, 1998).

d) Mission: Successful organisations have a clear sense of purpose and direction

that defines organisational goals and strategic objectives and expresses a

vision of how the organisation will look in the future (Heck, et al,1990).

The five Performance Management practices includes:

a) Clear and measurable goals based on scale CLRMSG by Verbeeten, (2008).

Goal setting theory asserts that people with specific and challenging goals

perform better than those with vague goals, such as ―do your best‖, specific

easy goals or no goals at all. Thus, goal setting theory assumes that there is a

direct relation between the definition of specific and measurable goals and

performance.

b) The performance measurement system instrument (labelled BROADPMS) is

based upon the instrument by Cavalluzzo and Ittner (2004) captures the

extent to which different types of results-oriented performance measures

have been developed for the activities of the organisation apart from financial

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measures.

c) Consultative Performance Appraisal which included items (1) The superior

will normally discuss the performance of his/her subordinates with them, and

(2) performance appraisal includes the supervisor setting objectives and goals

of subordinates for the period ahead in consultation with them.

d) Training Effectiveness/Evaluation included items (1) My company conducts

systematic analysis to determine the needs for training programs, (2) we

conduct cost-benefit analysis to assess the effectiveness of our training

programs, and (3) we evaluate our training programs to determine whether

the training objectives are met.

e) Performance-based Compensation included items (1) Job performance of an

individual is very important in determining the earnings of employees in my

company, and (2) promotion is based primarily on seniority (reverse-coded).

As reflected in figure 2.5

Figure 2.5- A conceptual model of organisation culture and performance management practices.

Source: Denison & Mishra (1995) and authors own.

Organisational performance management system create career paths for employees as

well as groupings of people who remain in the firm for a long enough time for a

company culture to form. This outlook suggests that firms can implement such

management practices that foster job security and internal career development in

Organisational Culture

Involvement Culture

Consistency Culture

Adaptability Culture

Mission Culture

Performance Management Practices (PMP)

Clear and measurable goals

Performance measurement system

Consultative Performance Appraisal

Training Effectiveness/Evaluation

Performance-based Compensation

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order to keep turnover low, and maintain those social phenomena that comprise

organisational culture (values, beliefs, norms, assumptions) within the organisation,

and therefore forming a strong organisational culture.

2.1.3.12 Ethical Culture and Organisational Outcomes:

Bourne and Snead's (1999) investigate how external organisational contexts and

ethical culture interact, one that does is exploration of how community norms and

values determine employees' ethical perceptions, and hence determine the

organisational ethical culture. Another such study by Cullen, Parboteeah, and Hoegl

(2004) investigated how external organisational context affected ethical decision

making. Similarly, Belak and Mulej (2009) found that ethical culture changes over

the life cycle stages of an enterprise.

Another recent study by Weber and Gerde (2011) found that both organisational role

and environmental uncertainty influenced ethical culture in military units. The

original study by Victor and Cullen (1988) found that organisational form was a

significant predictor of ethical culture perceptions. They hypothesized that Ouchi's

(1980) transaction organisational forms were responsible for encouraging various

types of ethical culture. A study by Wimbush, Shepard, and Markham (1997) also

found that various organisational forms encouraged several kinds of ethical culture.

Similarly, Wyld and Jones (1997) proposed that organisational context factors were

very important in establishing ethical culture. Stone and Henry (2003) investigated

the development of ethical culture from an information technology (IT) perspective,

and found that IT influenced the development of various types of ethical culture.

Similarly, Jin, Drozdenko, and Bassett (2007) found that organisational structure in

IT organisations affected the development of ethical culture there.

Several studies have investigated ethical culture in a nonprofit versus profit context

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(Agarwal & Malloy, 1999; Brower & L Shrader, 2000). This realm of research has

found that nonprofit organisations tend to encourage different types of ethical culture

than do for-profit or government organisations A recent study (Duh, Belak, &

Milfelner, 2010) investigated differences between family and nonfamily enterprises in

terms of ethical culture. Kidwell, Kellermanns, and Eddleston (2012) also studied

family firms and investigated the role of conflict and justice perceptions in the

development of ethical culture.

Another realm of research exploring the antecedents of ethical culture has focused on

strategic and managerial orientations. One study examined the relationship between

strategic and managerial orientations and ethical work culture (VanSandt, Shepard, &

Zappe, 2006). Another study by Parboteeah, Chen, Lin, Chen, Lee, and Chung (2010)

examined the role of managerial practices in establishing ethical culture, and found

that practices such as communication and empowerment influence ethical culture

from a functional perspective. Several studies have investigated the role of leaders in

establishing ethical culture (Dickson, Smith, Grojean, & Ehrhart, 2001). Leadership

orientations have also been considered as an explanatory variable for the

establishment of ethical culture (Schminke, Ambrose, & Neubaum, 2005), as have

entrepreneurial orientations (Neubaum, Mitchell, &.Schminke, 2004). Managerial

orientations have also been found to influence organisational actors' perceptions of

ethical culture (Martin &. Cullen, 2006; Schwepker & Hartline, 2005).

Job satisfaction is a popular outcome variable studied by numerous scholars and

studies in the context of ethical culture (Goldman & Tabak, 2010). This construct has

been studied in a variety of contexts, including differing countries, employees, and

industries. An early study by Deshpande (1996b) investigated the impact of ethical

culture types on facets of job satisfaction, such as pay satisfaction, promotion

satisfaction, coworker satisfaction, supervisor satisfaction, work satisfaction, and

overall job satisfaction. He found that with the exception of pay satisfaction, ethical

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culture were associated with all other measures of satisfaction.

This particular finding in terms of person-organisation fit and ethical culture was

verified by later studies (Valentine et al, 2002). Cullen and colleagues (2003) directly

investigated the effects of ethical culture types on organisational commitment and

found positive associations between benevolent and principled culture and

organisational commitment, and negative associations between egoistic culture and

organisational commitment.

.

The research linking ethical culture and turnover intentions has a very similar

conclusion to the commitment findings, chiefly that egoistic culture tend to encourage

turnover intentions (Mulki, Jaramillo, & Locander, 2008), and principled and

benevolent culture tend to reduce employee turnover intentions.

Wimbush and colleagues (1997) corroborated the earlier model and found that ethical

culture dimensions were related to ethical behaviour. Deshpande (1996b) also found a

link between ethical culture and ethical behaviour of successful managers. This

particular finding has been replicated in Polish, Russian, and Chinese contexts

(Deshpande, George, & Joseph, 2000; Deshpande, Joseph, & Shu, 2011; Simha &

Stachowicz- Stanusch, in press).

2.2 Rationale:

On reviewing the literature, it may be concluded that more research is required in the

field of culture in an organisation. Organisational Culture is one of the most important

characteristics to influence the overall productivity and effectiveness of an individual.

At all the level, in all departments and all kind of organisation strong presence of

organisational culture amongst all employees is necessary.

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The demands of the present world are very critical. To fit into the present world the

organisations are developing various tactics that can generate good organisation

culture, which will support organisation for long term sustainability. The present

study will try to investigate into the impact of learned helplessness, and

organisational citizenship behaviour on organisational culture.

Although a generic acknowledgement exists yet there is clearly a definite need of a

formal study of ―Effect of Learned Helplessness and Organisational Citizenship

Behaviour on Organisational Culture‖. Despite marked amount of work done

different on these subject but no study till the time is done on its inter relation &

effect on each other. So the gap existing in the research establishing relationships

between the independent variables as learned helplessness and organisational

citizenship behaviour to dependent variable organisational culture is being tried to be

filled by this research work.


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