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Reviewer's Guide - Storybooks and Video...

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Zoodles Computer App Reviewers Guide Welcome to Zoodles! Zoodles is a set of free apps that puts computers, smart phones, ipods, and tablets into Kid Mode. The safe, fun, and educational Zoodles Kid Mode intelligently adapts the experience for each child based on their age, their skills, the device they are using and any parental controls set. The Zoodles Computer App is our flagship app, designed for families with PC’s, Macs, and even Linux machines that need a Kid Mode that can simultaneously protect their computer and engage their child in a safe environment that’s filled with fun and learning. Our free app makes it easy for kids 8 and under to play and learn independently online. In addition to fun, educational gameplay, Zoodles also offers a set of Family Connect features that help keep distant family members in touch. With Zoodles Storybooks, relatives can record themselves reading classic stories and their young ones can watch those recordings from anywhere in the world. Our Video Mail feature allows family members to exchange video messages, so kids never fall out of touch with distant grandparents or aunts and uncles. With our Premium Membership, Zoodles give parents smart tools to guide their child’s online experience. Parents can customize Zoodles by shaping the content and subject matter, setting play time limits, blocking unwanted games and more, all through an easy Parent Dashboard. We keep parents uptodate on their child’s activities through frequent email progress reports. Developed by a father of two and a talented team of software and educational experts, Mountain View, California based Zoodles softlaunched in April 2009. By gathering the best educational content in one kidfriendly place, Zoodles finally gives parents an alternative to television that is safe, engaging, interactive and educational. The company recently received the coveted Gold Award from the National Parenting Publications (NAAPA), a seal given to the best children’s products and parent resources as well as a 2010 Parents' Choice Award from the Parents’ Choice Foundation. Below is a reviewer’s guide that will walk you through the Zoodles experience and showcase our core differentiators. If at any time during the review process you have questions (or suggestions!) please feel free to reach out to our PR team at [email protected] . We’ll respond as quickly as possible. We hope you enjoy your time with Zoodles, and we look forward to hearing your feedback. Have fun playing! The Zoodles Team
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Page 1: Reviewer's Guide - Storybooks and Video Mailmedia.zoodles.com/Zoodles_Computer_Reviewers_Guide.pdfZoodlesComputer!App! ReviewersGuide!! Welcome!to!Zoodles!!! Zoodlesisasetoffreeappsthatputscomputers,smartphones,ipods,andtabletsintoKidMode.

   

Zoodles  Computer  App  Reviewers  Guide  

 Welcome  to  Zoodles!    Zoodles  is  a  set  of  free  apps  that  puts  computers,  smart  phones,  ipods,  and  tablets  into  Kid  Mode.    The  safe,  fun,  and  educational  Zoodles  Kid  Mode  intelligently  adapts  the  experience  for  each  child  based  on  their  age,  their  skills,  the  device  they  are  using  and  any  parental  controls  set.        The  Zoodles  Computer  App  is  our  flagship  app,  designed  for  families  with  PC’s,  Macs,  and  even  Linux  machines  that  need   a   Kid  Mode   that   can   simultaneously   protect   their   computer   and   engage   their   child   in   a   safe   environment  that’s  filled  with  fun  and  learning.      Our  free  app  makes  it  easy  for  kids  8  and  under  to  play  and  learn  independently  online.    In  addition  to  fun,  educational  gameplay,  Zoodles  also  offers  a  set  of  Family  Connect  features  that  help  keep  distant  family  members   in   touch.    With  Zoodles  Storybooks,   relatives   can   record   themselves   reading   classic   stories   and  their  young  ones  can  watch  those  recordings   from  anywhere   in  the  world.    Our  Video  Mail   feature  allows  family  members   to   exchange   video   messages,   so   kids   never   fall   out   of   touch   with   distant   grandparents   or   aunts   and  uncles.    With  our  Premium  Membership,  Zoodles  give  parents  smart  tools  to  guide  their  child’s  online  experience.    Parents  can   customize   Zoodles   by   shaping   the   content   and   subject   matter,   setting   play   time   limits,   blocking   unwanted  games   and  more,   all   through   an   easy   Parent  Dashboard.    We   keep   parents   up-­‐to-­‐date   on   their   child’s   activities  through  frequent  email  progress  reports.        Developed  by  a  father  of  two  and  a  talented  team  of  software  and  educational  experts,  Mountain  View,  California-­‐based  Zoodles   soft-­‐launched   in  April   2009.    By   gathering   the  best   educational   content   in  one  kid-­‐friendly  place,  Zoodles   finally   gives  parents   an   alternative   to   television   that   is   safe,   engaging,   interactive   and  educational.     The  company  recently  received  the  coveted  Gold  Award  from  the  National  Parenting  Publications  (NAAPA),  a  seal  given  to   the  best   children’s  products   and  parent   resources   as  well   as   a  2010  Parents'  Choice  Award   from   the  Parents’  Choice  Foundation.    Below   is   a   reviewer’s   guide   that   will   walk   you   through   the   Zoodles   experience   and   showcase   our   core  differentiators.   If   at   any   time  during   the   review  process  you  have  questions   (or   suggestions!)  please   feel   free   to  reach  out  to  our  PR  team  at  [email protected].  We’ll  respond  as  quickly  as  possible.      We  hope  you  enjoy  your  time  with  Zoodles,  and  we  look  forward  to  hearing  your  feedback.    Have  fun  playing!    The  Zoodles  Team    

       

Page 2: Reviewer's Guide - Storybooks and Video Mailmedia.zoodles.com/Zoodles_Computer_Reviewers_Guide.pdfZoodlesComputer!App! ReviewersGuide!! Welcome!to!Zoodles!!! Zoodlesisasetoffreeappsthatputscomputers,smartphones,ipods,andtabletsintoKidMode.

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Table  of  Contents    Creating  a  Zoodles  Account    Exploring  the  Zoodles  Computer  App     Designed  for  Kids     Designed  for  Independent  Play    Safe  for  your  Computer    Safe  for  your  Child     Restricted  to  Safe  Whitelist     Protected  from  Ads    Smart  for  the  Entire  Family       Adaptive  Content     Adaptive  Interface    Family  Connect  Features     Setting  Up  Your  Camera     Zoodles  Storybooks     Video  Mail    Art  Studio    A  New  Friend    Understanding  the  Parent  Dashboard     Weekly  Activity  Emails     Promoting  Subjects     Setting  Time  Limits     Adding  Sites  and  Games     Blocking  Unwanted  Characters     Filtering  violent  content    Your  Account    Pricing                        

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 Creating  a  Zoodles  Account    

1) To  use  Zoodles  you  will  need  to  sign  in  with  a  Zoodles  account  and  password.  2) When  you  use  Zoodles  for  the  first  time,  you’ll  be  guided  through  a  setup  process  for  creating  your  account.    

This   process   takes   2   -­‐   3   minutes,   and   is   important   in   ensuring   that   your   child’s   Zoodles   experience   is  properly  calibrated  to  their  age  and  skill  level.  

3) During  this  process,  feel  free  to  create  actual  profiles  for  each  of  your  children.    For  reviewing  purposes,  we  suggest   that  reviewers  create   two  example  profiles   -­‐  one   for  a  3-­‐year-­‐old  child,  and  one   for  a  6-­‐year  old  child  –  in  order  to  compare  and  contrast  the  difference  in  interfaces.  

4) Once  your  account  is  created,  you’ll  be  asked  to  download  the  Zoodles  app,  compatible  with  both  Mac  and  PC  machines.    The  app  download  is  bundled  together  with  a  download  of  Adobe  AIR,  which  is  required  for  Zoodles  to  run.  

   Exploring  the  Zoodles  Computer  App    Once  the  Zoodles  computer  app  has  been  downloaded,  it  will  automatically  open  to  full-­‐screen  mode,  and  you  will  have  the  chance  to  explore  your  child’s  new  playground.      Designed  for  Kids    After   just   a   few   minutes   of   exploring,   you’ll   quickly   see   that   the   Zoodles   experience   is   one   that   was   designed  entirely  with  kids  in  mind.  

 

   

The   log-­in   screen   (left)   is  where   every   child’s   play  day  begins.   Even  non-­‐readers   can   identify  which   account   is  theirs,  just  by  looking  at  their  picture!    The   log-­‐in   screen   is   also   the   juncture  where   parents   can   choose   to   play   along  with   their   children  using  Parent  Play-­Along  Mode.    Parent  Play-­‐Along  mode  is  our  way  of  letting  parents  play  side  by  side  with  their  children  and  have  greater   flexibility   guiding   the  experience.     In  Parent  Play-­‐Along  Mode,   you  are  able   to   see   the   text   titles  of  games  and  enjoy  unrestricted  access  to  Zoodles-­‐approved  games  and  websites.          

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Designed  for  Independent  Play    Once  you   log   in   for  a  particular   child,   you’ll  be  brought   to   their  virtual  playground.    On   the  next  page  you’ll   see  what  this  looks  like  for  our  example  3-­‐year-­‐old,  Samantha.  

 

   

 Immediately   you   can   see   that   the   environment   is   so   simple   that   any   child   could   play   independently  within   this  environment.    There   is  no  typing  or  reading  required  to  navigate,  and  there   is  no  URL  address  bar  to  distract  or  endanger  your  child.    To  play  games,  all  your  child  needs  to  do   is  click  on  the   interactive  thumbnail   images,  and  they  are  taken  straight  to  the  action!      

Safe  for  your  Computer    By   operating   in   full-­‐screen  mode,   Zoodles   prevents   your   children   from   accidentally   exiting   out   of   the   app   and  deleting   files   on   your   computer   or   navigating   elsewhere.     To   exit   full-­‐screen   mode,   children   must   pass   an  additional  safety  precaution  and  know  how  to  type  the  word  “QUIT.”        

             

Page 5: Reviewer's Guide - Storybooks and Video Mailmedia.zoodles.com/Zoodles_Computer_Reviewers_Guide.pdfZoodlesComputer!App! ReviewersGuide!! Welcome!to!Zoodles!!! Zoodlesisasetoffreeappsthatputscomputers,smartphones,ipods,andtabletsintoKidMode.

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Safe  for  your  Child    The  web  is  a  scary  place,  and  our  job  is  to  bring  the  best  of  the  web  to  your  child,  while  keeping  them  110%  safe.        Screened  by  Experts    All  of  the  content  in  Zoodles  has  been  rigorously  screened  and  evaluated  by  our  team  of  educational  experts.    This  team   includes   teachers,   children’s   media   developers,   anti-­‐bullying   advocates,   child   psychologists,   and   learning  technology  designers.    Every  Zoodles  game  has  been  played  through  in  its  entirety  and  assessed  for  its  educational  value,   its   alignment   with   national   and   state   standards,   its   entertainment   value,   and   its   age-­‐   and   skill-­‐level  appropriateness.    Restricted  to  Safe  Whitelist    Any   time  your  child  attempts   to  navigate   somewhere  outside  of  a  Zoodles-­‐approved   link,   they  are  blocked   from  going  there  and  taken  back  to  the  page  they  were  last  on.    Protected  from  Ads    Additionally,  Zoodles  has  developed  a  powerful  Premium  feature  that  allows  parents  to  block  ads  from  displaying  on   third-­‐party   sites   that   their   children   visit.     These   ads   often   target   children   with   inappropriate   offers   for   car  insurance,  Hugh  Heffner  video  games,  or  home  loans.      

Smart  for  the  Entire  Family    With  our  single  product,  Zoodles  can  meet  all  of  your  family’s  needs  –  it  not  only  adapts  to  serve  the  needs  of  each  child  in  your  family,  but  it  can  even  keep  up  with  each  child  as  they  grow.    The  best  way  to  understand  the  smarts  behind  our  app  is  by  comparing  the  experiences  for  two  different  children.      Adaptive  Content    The   games  we   surface  up   to   your   child   are   really  where   the  power  of   Zoodles   lies.     Because  we  know   so  much  about   what   every   game   teaches,   we   are   able   to   promote   games   to   your   child   that   teach   subjects   specifically  targeted  to  their  age  level.        For  our  3-­‐year-­‐old,   for   instance,  Zoodles   is   filled  with   letter  recognition  videos,  matching  activities,  and  counting  and  estimation  games.    For  our  6-­‐year-­‐old,  Zoodles  is  filled  with  addition  and  subtraction  games,  Schoolhouse  Rock  videos,  and  logic  puzzles.    We   also   take   into   account   the   skills   that   every   child   has,   meaning   that   we   select   your   child’s   games   based   on  whether  they  are  able  to  read,  type,  or  print  independently.    Children  with  special  needs  –  such  as  those  who  are  hearing  or  colorblind  –  are  also  empowered  by  our  smart  selection  algorithms.    Adaptive  Interface    The  most  noticeable  thing  that  changes  between  experiences  is  the  interface  itself.    As  we  saw  for  the  3-­‐year-­‐old  child,   there  were  really  only   two  navigational  elements  on   the  screen:     the  arrows  guiding   them  to  more  games,  and  the  high  level  tabs.    

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                               Zoodles  has   really  made  an  effort   to   reduce   the  number  of  navigational  elements  on   the   screen  and   let  younger  children  focus  on  what  matters  most:  playing  and  learning!    Now  let’s  compare  this  to  the  experience  for  our  6-­‐year-­‐old.  

 

   

 As  you  can  see,  the  6-­‐year-­‐old  experience  is  significantly  different.    Not  only  do  the  games  have  text  titles,  but  there  are  additional  navigational  elements  as  well.        The  Subjects  and  Characters  sub-­‐tabs  were  introduced  to  give  older  children  more  ways  to  browse  through  their  Zoodles  content.    While  younger  children  might  be  confused  by  the  more  advanced  navigation,  we  quickly  found  that  the  categorization  structure  helped  older  kids  find  and  discover  content  much  faster.                        

Page 7: Reviewer's Guide - Storybooks and Video Mailmedia.zoodles.com/Zoodles_Computer_Reviewers_Guide.pdfZoodlesComputer!App! ReviewersGuide!! Welcome!to!Zoodles!!! Zoodlesisasetoffreeappsthatputscomputers,smartphones,ipods,andtabletsintoKidMode.

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Now,  if  your  child  enjoys  puzzle  games  or  math  games,  there’s  a  quick  and  easy  way  to  find  them.        

     If  they’re  in  the  mood  for  Star  Wars  or  Bolt  games,  there’s  a  fast  way  to  find  those  too.  

 

       

Page 8: Reviewer's Guide - Storybooks and Video Mailmedia.zoodles.com/Zoodles_Computer_Reviewers_Guide.pdfZoodlesComputer!App! ReviewersGuide!! Welcome!to!Zoodles!!! Zoodlesisasetoffreeappsthatputscomputers,smartphones,ipods,andtabletsintoKidMode.

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Using  Our  Family  Connect  Features    Setting  Up  Your  Camera    Both  of  our  Family  Connect  features  require  you  to  have  access  to  a  microphone.    Storybooks  are  greatly  enhanced  if  you  also  use  a  webcam,  but  it  is  not  required.    Video  Mail,  on  the  other  hand,  requires  you  to  have  a  microphone  and  a  webcam.    If  you  have  a  webcam,  you  only  need  to  set  it  up  once,  and  both  you  and  your  child  will  be  able  to  use  it  freely  after  that.    You  will  be  prompted  to  set  up  your  camera  when  you  first  try  to  record  a  storybook  or  send  a  video  message.    You  can  also  manually  set  up  your  camera  by  visiting  http://www.zoodles.com/camera.    The  most  important  step  in  setting  up  your  camera  is  this  one:  

 

     Make  sure  to  click  “Allow,  to  click  “Remember,”  and  then  to  click  “Close.”    Clicking  “Remember”  ensures  that  you  and  your  child  will  not  have  to  go  through  the  camera  set  up  process  again.    Zoodles  Storybooks    

The  Zoodles  Storybooks  feature  allows  distant  family  members  to  record  themselves  reading  classic  stories  from  the  Zoodles  library,  and  send  those  recordings  to  their  young  ones.      You  don’t  need  to  bring  anything  but  yourself  –  Zoodles  provides  the  stories,  complete  with  full-­‐page,  full-­‐color  illustrations  and  read-­‐along  text  on  the  side.      Current  books  include  Goldilocks  and  the  Three  Bears,  Little  Red  Riding  Hood,  Jack  and  the  Beanstalk,  The  Princess  and  the  Pea,  and  The  Emperor’s  New  Clothes.            

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You  record  storybooks  from  inside  the  Parent  Dashboard,  at  http://www.zoodles.com/parent/books  (shown  below).    From  there,  all  you  need  to  do  is  plug  in  your  equipment  (you  need  at  least  a  microphone),  choose  the  story  you’d  like  to  read,  and  click  “Record  a  Reading”!    Once  you’re  finished  reading,  Zoodles  will  take  care  of  the  rest,  instantly  sending  your  recording  to  your  little  one’s  Playground,  where  they  usually  find  their  Zoodles  games  and  activities.    

   

 Video  Mail    Our  Video  Mail  feature  allows  family  members  to  keep  in  touch  by  exchanging  short  video  messages.    Unlike  Skype,  the  communication  is  completely  asynchronous,  so  your  little  one  does  not  need  to  be  online  at  the  same  time  as  their  relative!        

Parents  and  relatives  can  record  video  messages  by  logging  into  their  Parent  Dashboard  at  http://www.zoodles.com/parent.        Once  a  message  is  recorded,  all  you  need  to  do  is  hit  Send,  and  the  message  will  show  up  in  your  child’s  Mail  tab  in  Zoodles!    Kids  are  able  to  create  and  respond  to  video  messages  from  inside  their  Playground.    There’s  no  reading  or  typing  required  –  even  a  2  year  old  can  do  it!        

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Zoodles  Art  Studio    

The  Zoodles  Art  Studio  is  an  exciting  new  feature  that  lets  kids  create  their  own  works  of  art!    With  a  simple,  colorful  interface,  kids  are  able  to  draw  and  paint  as  much  as  they  want,  without  the  mess  or  hassle.    Their  drawings  are  then  saved  to  a  digital  scrapbook,  where  it’s  easy  for  parents  to  see  their  child’s  progress  and  share  pictures  with  friends  and  family!  

 

   

 A  New  Friend    You  might  also  have  noticed  that  the  younger  child’s  interface  is  graced  by  a   friendly  puppy   companion!    To  add  delight   to   their  experience,  every  child  under  the  age  of  6  is  introduced  to  a  pet  dog  in  Zoodles  who  they  can  name  and  reward  with  treats.    This   little   puppy   always   resides   in   the   bottom   corner   of   the  playground,   where   your   child   can   play   with   the   dog   to   their  heart’s  content!        

     

 To  return  to  the  Zoodles  app,  you  can  either  double-­‐click  on  the  blue  “Z”  icon  on  your  desktop,  or  click  the  “Play  Games”  button  in  your  Parent  Dashboard  at  http://www.zoodles.com/parent.      

 

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Understanding  the  Parent  Dashboard    The  Parent  Dashboard  is  the  place  for  parents  to  go  when  they  want  to  adjust  any  of  the  controls  on  their  child’s  experience,  or   learn  about  what  their  children  have  been  learning  and  playing  inside  of  Zoodles.    To  explore  this  area  yourself,  visit  http://www.zoodles.com/parent.    

   

In  the  Parent  Dashboard,  you  can  see  vibrant  reports  on  everything  your  child  has  been  playing,  broken  down  by  subject,  playing  time,  or  content  type.          Weekly  Activity  Emails    These   vibrant   reports   come   straight   to   you   in   the   form  of   a  weekly  activity  email.    These  emails  include  even  more  detailed  information  about  what   your   child   has   been   playing   and   learning.     You   can   see  new   characters   that   your   child  met   for   the   first   time   that  week,   or  their   top   ten   favorite   school   topics,   or   even   whether   they’ve   been  watching  too  many  videos!  

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Promoting  Subjects    The  Parent  Dashboard   is  also  where  you  can  control  what  your   child  plays  and   learns.    One  of  our  most  unique  features  is  the  ability  for  parents  to  promote  subjects  to  their  children.  

 

   

Using  our  simple  sliders,  parents  can  adjust  the  proportion  of  games  in  every  subject  that  are  surfaced  up  to  their  child.      Setting  Time  Limits    Every  parent   can  attest   to   the  difficulty  of   reining   in  a   child  who’s  having   fun.    The  Zoodles  Play  Timer   lets  you  control  how  long  your  child  plays  without  having  to  be  the  bad  guy.        

From   Education   and   Parental   Controls,   click   Time   Limits.    Now   you   can   set   time   limits   anywhere   from   half   an   hour   to   8  hours   a   day,   and   change   it   depending   on   whether   it’s   the  weekend  or  weekday,  or  which  child  is  playing.          As   time   winds   down,   children   are   given   friendly   purple  reminders  with  how  much   time   they  have   left.    Once   time  runs  out,   a   big   blue   clock   appears   and   they   are   taken   safely   back   to  the  starting  log-­‐in  screen.            

     

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Adding  Sites  and  Games    Even   with   a   dedicated   team   and   thousands   of   games   in   our  system,  nobody  knows  your  child  better  than  you.    That’s  why  we  let   parents   add   their   own   specific   content   directly   into   the  Zoodles   app.     To   do   this,   simply   click   Education   and   Parental  Controls  and  then  Add  Sites.    Whenever  you  add  a  site,  you  have  to  choose  whether  your  child  can  navigate  anywhere  on  that  site,  or  only  to  a  particular  page  of  that  site.    You  can  indicate  your  preference  with  the  checkbox  that  reads:  

 After   entering   the   requisite   information   and   deciding   which   of  your   children   the   new   content   should   be   available   to,   you   can  start   playing   on   your   child’s   account   inside   Zoodles,   click  Favorites,  and  see  the  new  content  you  added  there.      Blocking  Unwanted  Characters    For   parents   who   dislike   certain   branded   characters,   it’s   easy   to   remove  them   from   Zoodles.     Simply   click  Education   and   Parental   Controls   and  then  Block   Shows.  Then   just   type   or   check   off   the   characters  who   you’d  like  to  block.    The  same  goes  for  sites  and  even  for  specific  games.      Filtering  Violent  Content    

             We  also  give  parents  the  ability  to  control  the  level  of  violence  involved  in  their  children’s  games,  according  to   our   comprehensive   violence   rating   system.     Go   to  Education  and  Parental  Controls  and  then  Violence  Limits  to  choose  a  rating  level  that  you’re  comfortable  with.    

   

Your  Account    Finally,  the  Parent  Dashboard  is  the  place  where  you  can  go  to  adjust  account  information.    You  can  upload  a  new  profile  picture  for  your  child,  change  their  birthday,  or  update  their  skills  (e.g.  give  them  permission  to  print).        

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Pricing    The  Zoodles  computer  app  is  100%  free  for  families  to  download  and  play.    All  the  parental  features  and  controls  are  part  of  our  Premium  Membership,  which  costs  $7.95  per  month,  $39.95  for  six  months,  and  $59.95  for  a  year.    All  new  users  will  be  given  a  14-­‐day  free  trial  of  Premium  Membership.    You  can  learn  more  about  the  distinction  between  free  and  Premium  Members  below.  

 Feature   Free  Users   Premium  Members  Zoodles  Apps      

Computer  app   X   X  

Android  app   X   X  

iOS  Universal  app   X   X  

iPad  app   X   X  

Kid  Features   X   X  

Full  screen  mode  capability   X   X  

Educational  content   X   X  

Age  and  skill-­‐level  appropriate  content   X   X  

Safe  browsing  to  Zoodles-­‐approved  URLs   X   X  

Zoodles  Art  Studio   X   X  

Ad-­‐blocking     X  

Parent  Features     X  

Play  timer  settings     X  

Promote  educational  subjects     X  

Block  unwanted  sites,  shows,  and  games     X  

Block  content  types  (e.g.  videos,  printables)     X  

Violence  filtering     X  

Add  sites  and  games     X  

Access  to  Parent  Dashboard     X  

Weekly  activity  reports     X  

Special  Features      

Storybooks   7  day  history   Full  history  

Video  Mail   7  day  history   Full  history  

Art  Studio   7  day  history   Full  history      


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